Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2013 ◽  
pp. 24-44 ◽  
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2015 ◽  
pp. 829-850
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

scholarly journals ANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM

2014 ◽  
pp. 127-133
Author(s):  
Veselina Ivanova Nedeva
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Integrated Marketing ◽  
Marketing Information

The article presents the results of a research in the field of the marketing information technologies. The subjects of the research are the marketing information systems, mainly the information systems used in the marketing business activities of the studied companies. 25 marketing information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and indices preliminarily worked out as well. Analysis was made, results were obtained and a concept for the building of a marketing information system of an integrated kind was proposed.

scholarly journals The Importance Of Marketing Information System In Enterprises

2021 ◽  
Vol 03 (05) ◽  
pp. 191-199
Author(s):  
Tulkin Zakirovich Teshabayev ◽  
◽  
Elshod Ganiyevich Nabiyev ◽  
Samadjon Igamnazarovich Mamurov ◽  
Tohir Sharipjonovich Ermatov ◽  
...  
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
The State ◽  
Quality Data ◽  
Marketing Environment ◽  
Use Of Data ◽  
New Information ◽  
Marketing Information ◽  
Available Information

It is not a secret that information resources are becoming increasingly important in the activities of the enterprises. The development of marketing information systems is associated, first of all, with a change in the role of marketing in the activities of enterprises and the development of new information technologies. If at the first stage of the functioning of marketing information systems, work was carried out with scattered arrays of information coming from the external environment irregularly, then gradually the process of collecting and processing marketing information became more systematized, and the information became more integrated, which facilitated the analysis and use of data within the company, improved the quality data entering the system. The main aim of the marketing information system in enterprises is to transform the available information about the state of the marketing object, as well as about the processes taking place in the marketing environment into the form necessary and perceived by the manager, which allows him to assess the state of the marketing object, the development of the situation, and simulate their change.

PROSPECTS FOR THE DEVELOPMENT OF BANKING INFORMATION TECHNOLOGIES IN THE REPUBLIC OF UZBEKISTAN

2020 ◽  
Vol 9 (3) ◽  
pp. 33-38
Author(s):  
Iroda Abdullaeva ◽  
◽  
Dilyora Hoshimova ◽  
Hamdam Xomidov ◽  
Maftuna Raxmonova
Keyword(s):  
Information System ◽  
Information Processing ◽  
Information Systems ◽  
Information Technologies ◽  
The Republic

This article is devoted to the prospects of the development of banking information systems in the Republic of Uzbekistan and highlights issues such as the processing of significant flows of information in the banking information system using advanced information processing tools

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

scholarly journals Model and Technique for Abonent Address Masking in Cyberspace

2020 ◽  
pp. 2-13
Author(s):  
Vadim Kuchurov ◽  
◽  
Roman Maximov ◽  
Roman Sherstobitov ◽  
◽  
...  
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Security ◽  
Information Exchange ◽  
Information Technologies ◽  
System Structure ◽  
Security Requirements ◽  
Kolmogorov Equation ◽  
Basic Set ◽  
Technical Solutions

Regulators charge to counter information security threats against the structural and functional characteristics of the information system to ensure the information security requirements. These requirements include information system structure and composition, information technologies and functioning characteristics, physical and logical, functional and technological interconnections between information system segments. They order false components of information system emulation as a basic step of protection, as well as information technologies hiding, information system configuration management and its switching to predetermined configuration that provides a protection. However that steps are not included into basic set and they protection aims are reached with compensative assets, formalizing and implementing inhibitory orders and set of organizational and technical measures on threat source. The purpose of research – to disclose and to state main ways of search of new technical solutions for structure masking of distributed information systems in cyberspace implementing masking traffic taking into account the requirements for the timeliness of information exchange. The method of research – operations research in the face of uncertainty, the application of the theory of Markov processes and Kolmogorov equation for solving the problem of increasing the efficiency of masking exchange. The result of research – finding the probabilistic and temporal characteristics of the functioning process of the data transmission network when applying technical solutions for information systems masking in cyberspace. The results obtained make it possible to explicitly implement protection measures aimed at forming persistent false stereotypes among violators about information systems and control processes implemented with their help.

Impact of 2.0 on Contemporary Marketing

2014 ◽  
pp. 367-388
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Marketing Plan ◽  
Crm System ◽  
Marketing Activities ◽  
Social Media Tools

Contemporary marketing recognizes the scope and complexities of marketing activities. It is a multidimensional and a dynamic concept, known as holistic marketing, that asks and allows for the support systems in order to permanently connect to the parties, to create value and long-term relationships among all. In this context, this chapter presents a wide review about conceptualization of relationship marketing and its evolution and integration within the broader concept of contemporary marketing. It highlights that the development of a program for implementing and managing a successful Customer Relationship Management (CRM) system is an essential part of a strategic contemporary marketing plan. Additionally, it is imperative to assess it to better demonstrate its success or failure. The metrics to do this are also revisited in this chapter. Still, the emerging capabilities of CRM systems using Internet technologies are putting tremendous challenges on organizations and their human resources. Reference is made to some social media tools that can be a cheap and useful support in marketing strategies.

Friend or Foe?

2011 ◽  
pp. 376-388
Author(s):  
Linda L. Brennan
Keyword(s):  
Social Media ◽  
Information Systems ◽  
Competitive Advantage ◽  
Information Technologies ◽  
Unintended Consequences ◽  
Negative Effects ◽  
Time And Space ◽  
New Information ◽  
Implementation Plans ◽  
Systematic Framework

While many organizations and individuals use social media and information technologies (IT) to overcome the limitations of time and space, they often experience unintended consequences from increased immediacy and access. How can they achieve the desirable changes and address the negative effects that can result? This article presents a systematic framework that managers can use to proactively identify ways to either leverage or mitigate the increased immediacy and access. Specific examples are used as illustrations to demonstrate how these issues can be anticipated and used for competitive advantage. They are not offered as specific “prescriptions” for any one organization. Rather, they show how the framework can inform managers as they evaluate proposals for, and implementation plans of, new information systems in their organizations.

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