scholarly journals Which review can make you engage? The effect of reviewer-reader similarity on consumer brand engagement

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Interpersonal Attraction ◽  
Perceived Value ◽  
Online Reviews ◽  
Partial Least Square ◽  
Least Square ◽  
Social Commerce ◽  
Chinese Consumers ◽  
Brand Engagement ◽  
The Social ◽  
The Impact

Online reviews facilitate customer brand engagement, but few studies have explored this problem from the perspective of interpersonal attraction and its psychological mechanisms in the social commerce context. This paper aims to investigate the effect of reviewer-reader similarity (including external and internal similarity) in online reviews on customer brand engagement in the social commerce context. Drawing upon the social categorization theory, a conceptual framework was developed and tested empirically. Data collected from a sample of Chinese consumers with the shopping experience on social commerce websites (N=392) was analyzed using Partial Least Square (PLS). Findings reveal that both external and internal similarities are indirectly influenced consumer brand engagement, and mediated by consumers' perceived value and congruence transferred through this process. The impact of external similarity on customer brand engagement was greater through consumers' perceived value, whereas the influence of internal similarity was stronger through consumers' self-brand congruence.

scholarly journals Which Review Can Make You Engage?

2021 ◽  
Vol 29 (6) ◽  
pp. 1-27
Author(s):  
Senhui Fu ◽  
Qing Yan ◽  
Guangchao Charles Feng ◽  
Jiamin Peng
Keyword(s):  
Interpersonal Attraction ◽  
Perceived Value ◽  
Online Reviews ◽  
Partial Least Square ◽  
Least Square ◽  
Social Commerce ◽  
Chinese Consumers ◽  
Brand Engagement ◽  
The Social ◽  
The Impact

Online reviews facilitate customer brand engagement, but few studies have explored this problem from the perspective of interpersonal attraction and its psychological mechanisms in the social commerce context. This paper aims to investigate the effect of reviewer-reader similarity (including external and internal similarity) in online reviews on customer brand engagement in the social commerce context. Drawing upon the social categorization theory, a conceptual framework was developed and tested empirically. Data collected from a sample of Chinese consumers with the shopping experience on social commerce websites (N=392) was analyzed using Partial Least Square (PLS). Findings reveal that both external and internal similarities are indirectly influenced consumer brand engagement, and mediated by consumers' perceived value and congruence transferred through this process. The impact of external similarity on customer brand engagement was greater through consumers' perceived value, whereas the influence of internal similarity was stronger through consumers' self-brand congruence.

scholarly journals Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions

2020 ◽  
Vol 44 (1) ◽  
pp. 83-112
Author(s):  
Nur Zarifah Dhabitah Mahat ◽  
Mohd Hafiz Hanafiah
Keyword(s):  
Online Reviews ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Behavioural Intentions ◽  
Information Credibility ◽  
The Impact ◽  
The Relationship

This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality, credibility, adoption and usefulness. Trust is expected to mediate the relationship between eWOM attributes and travellers’ behavioural intention. Data from 410 travellers were analysed using Partial Least Square-Structural Equation Modeling (PLS-SEM), and the findings show that TripAdvisor e-WOM attributes (information credibility, adoption and usefulness) significantly influence the traveller's trust. Besides, traveller behavioural intention was influenced considerably by TripAdvisor eWOM information credibility and usefulness. Lastly, trust in e-WOM significantly mediates travellers' behavioural intention. This paper confirms the importance of eWOM in the context of the tourism industry and travellers' trust and behaviour towards online review, which altered how consumers behave before deciding to travel.

scholarly journals Pengaruh Stres Kerja terhadap Kepuasan Kerja Karyawan dengan Dukungan Sosial sebagai Variabel Moderasi

2021 ◽  
Vol 9 (3) ◽  
pp. 886-895
Author(s):  
Bagus Sanjaya
Keyword(s):  
Social Support ◽  
Job Satisfaction ◽  
Work Stress ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
The Social ◽  
The Impact

This research aims to examine and analyze the impact of work stress on job satisfaction with social support as a moderating variable. This research method is quantitative, using Simple Random Sampling for its sampling technique. There were 60 employees as samples”the data collected by observation, interviews, and questionnaires. The statistical analysis used in this study was descriptive analysis and data analysis by utilizing Partial Least Square (PLS) with SmartPLS 3.0 as the tool and Statistical Package for the Social Science (SPSS) software. The result shows that work stress has a negative and significant influence on job satisfaction. Work stress will result in a decrease in job satisfaction felt by employees. As well as social support did not moderate the relationship between work stress and job satisfaction. Social support does not decrease the impact of work stress on job satisfaction that occur within the company. The company should manage the work stress level to fulfil workers' job satisfaction and avert adverse effects to the company's activities.

The impact of territory of origin on product authenticity perceptions

2015 ◽  
Vol 27 (3) ◽  
pp. 385-405 ◽  
Author(s):  
Mohua Zhang ◽  
Dwight Merunka
Keyword(s):  
Positive Impact ◽  
Product Category ◽  
Partial Least Square ◽  
Least Square ◽  
Chinese Consumers ◽  
Content Type ◽  
Product Authenticity ◽  
Least Square Approach ◽  
The Impact ◽  
Positive Effect

Purpose – The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the chain of effects, from TOO associations to perceived authenticity, and to consumers’ self-brand connections. Design/methodology/approach – An experimental method and a partial least square approach were adopted. Hypotheses were tested on data collected across 665 Chinese consumers. Findings – Results demonstrate that TOO exerts a positive impact on perceived product authenticity, which in turn leads to stronger consumers’ self-brand connections. In addition, compared with country of origin (COO) information, TOO has a unique positive impact on perceived authenticity and a direct positive effect on consumers’ self-brand connections. Also, the positive impact of TOO on perceived authenticity is enhanced through consumers’ familiarity with the TOO and through congruence between the product category and the TOO. Research limitations/implications – One possible outcome of TOO (perceived authenticity) and one product category (lavender soap) were considered in this study. Originality/value – Given the diminishing relevance of COO associations, this study demonstrates that TOO is an appealing alternative strategy for strengthening brand equity.

scholarly journals PENGARUH INFORMATION QUALITY DAN SERVICE QUALITY TERHADAP PERCEIVED VALUE DAN KONSEKUENSINYA TERHADAP CUSTOMER ENGAGEMENT BEHAVIOR INTENTION (STUDI PADA SOCIAL COMMERCE INSTAGRAM)

2021 ◽  
Vol 5 (2) ◽  
pp. 321
Author(s):  
Ivonne Maria ◽  
Valentino Wijaya ◽  
Keni Keni
Keyword(s):  
Service Quality ◽  
Information Quality ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Social Commerce ◽  
Behavior Intention ◽  
Engagement Behavior

Keberhasilan social commerce bergantung pada tingkat transaksi yang terjadi pada social commerce. Tingkat transaksi yang tinggi mengindikasikan adanya interaksi yang kuat dalam social commerce. Penelitian ini bertujuan untuk menguji pengaruh kualitas informasi, kualitas layanan terhadap persepsi nilai dan konsekuensinya terhadap niat perilaku keterlibatan pelanggan. Sampel yang terkumpul dalam penelitian ini berjumlah 214 responden menggunakan metode pengisian kuesioner yang dilakukan secara online. Pengujian hipotesis dilakukan dengan analisis Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan software SmartPLS. Hasil penelitian ini menunjukkan bahwa kualitas informasi dan kualitas layanan berpengaruh secara positif terhadap persepsi nilai dan persepsi nilai berpengaruh secara positif terhadap niat perilaku keterlibatan pelanggan. The success of social commerce depends on the level of transactions that occur on the platform. A high transaction rate indicates a strong interaction in social commerce. This study aims to examine the effect of information quality, service quality on perceived value and its consequences on the customer engagement behavior intention. The sample collected in this study amounted to 214 respondents using online questionnaires. Hypothesis testing was conducted by analyzing Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this study indicate that the information quality and service quality have a positive effect on perceived value and perceived value have a positive effect on customer engagement behavior intention.

scholarly journals The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer Satisfaction

2021 ◽  
Vol 12 (2) ◽  
pp. 64-92
Author(s):  
Amy Chu May Yeo ◽  
Xiu Lei Moh ◽  
Boon Tiong Low
Keyword(s):  
Customer Satisfaction ◽  
Generation X ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Aesthetic Appeal ◽  
Mobile Shopping ◽  
The Impact

Abstract This paper aims to investigate, through aesthetic appeal, layout and functionality, interactivity and financial security, the impact of generation X perceptions of the e-servicescape in mobile shopping on perceived value and customer satisfaction following the sequence of the S–O–R framework. A survey involved 231 generation X respondents who shopped using mobile apps at least one mobile purchase in the past six months. The collected data were analysed using Structural Equation Modelling (SEM), Partial Least Square (PLS). The results revealed that aesthetic appeal, layout and functionality and interactivity could influence the perceived value and would lead to the mobile shopping intention, whilst customer satisfaction could impact the perceive value and mobile shopping intention through the mediating process. This research provides insight into the new effects of each dimension of e-servicescape on perceived value, customer satisfaction and the mobile purchase intention, thus improving the existing knowledge in the field of servicescape and mobile shopping customer behaviour.

Revisiting the impact of VR applications on hotel bookings

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sungsik Yoon ◽  
Mehmet Erdem ◽  
Markus Schuckert ◽  
Patrick C. Lee
Keyword(s):  
Willingness To Pay ◽  
Social Influence ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Intention To Use ◽  
Content Type ◽  
Performance Expectancy ◽  
The Impact

Purpose The current study aims to investigate hotel guests’ intention to use virtual reality (VR) and willingness to pay more for hotels that have VR applications (e.g. virtual room tour) when booking a hotel. Design/methodology/approach Through a theoretical lens of stimuli–organism–response (S-O-R), relationships among an individual’s performance expectancy, effort expectancy, social influence, utilitarian motivation, hedonic motivation, perceived value, intention to use VR and willingness to pay more for VR were tested using partial least square-structural equation modeling. Findings Performance expectancy, social influence, utilitarian motivation and hedonic motivation affect the perceived value of VR. An individual’s perceived value of VR affects his/her intention to use VR and willingness to pay more for a hotel that has VR contents (e.g. virtual room tour) available during the hotel booking process. Originality/value Through the S-O-R framework, this study provided insights into hotel guests’ intention to use VR and explored how their intentions lead to their willingness to pay more for a hotel if VR is available during the reservation or hotel selection process.

scholarly journals COVID-19 impact on Facebook-based social commerce in Bangladesh

2022 ◽  
Vol 12 (2) ◽  
pp. 1636
Author(s):  
Samsul Alam ◽  
Md. Minhajur Rahman
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Safety Issue ◽  
Home Delivery ◽  
Partial Least Square ◽  
Least Square ◽  
Social Commerce ◽  
Online Questionnaire ◽  
The Impact

Popular social media Facebook-oriented social commerce (S-commerce), commonly known as Facebook commerce (F-commerce) has progressed towards a bevy business in Bangladesh. Many young people, especially at the age of 20-28, are now in this industry. The pandemic situation due to coronavirus disease 2019 (COVID-19) forces people to buy more from the online market because of the safety issue. People are getting more interested in the new trend of buying from an online store. The current study aims to explore the impact of COVID-19 on F-commerce, particularly in Bangladesh. It uses the non-probability purposive sampling method and collects 181 usable responses through an online questionnaire. A research model is developed following the social commerce acceptance model (SCAM), and structural equation model partial least square (SEM-PLS) using SmartPLS 3.0 is applied to find out and justify the result. Likert five-point scale for determining the independent variables, including COVID-19 awareness (CA), consumer behavior (CB), and purchase intention (PI), is used. The study result confirms that these three variables have a positive impact on F-commerce. The survey covers other measurable items that indicate some assumptions, which reflect F-commerce consumers’ behavior. The researchers recommend that F-commerce businesspeople must emphasize on mitigating trust issues and provide enhanced home delivery service.

ANALYSIS THE IMPACT OF THE IMPLEMENTATION OF QUALITY MANAGEMENT SYSTEM (QMS) AND SAFETY AND HEALTHY AT WORK MANAGEMENT SYSTEM (SHWMS / SMK3) ON THE JOB PERFORMANCE OF EMPLOYEES

2018 ◽  
Vol 3 (01) ◽  
pp. 45
Author(s):  
Nur Hidayat ◽  
Indah Kusuma Hayati
Keyword(s):  
Quality Management ◽  
Job Performance ◽  
Latent Variables ◽  
Management System ◽  
Quality Management System ◽  
Partial Least Square ◽  
Least Square ◽  
Global Challenges ◽  
The Impact ◽  
Work Management

Recently, the evolvement of globalization era has been the global challenges that cannot be avoided either by private or government sectors, and they are requested to be survived encountering such the condition. The implementation of Quality Management System (QMS) in the operational company is the way how to guarantee the quality of products or services offered to the people. One of the purposes of QMS implementation is to provide a prime satisfaction to the customers. The impact of QMS implementation is expected to increase job performance of the employees. Besides the implementation of Quality Management System (QMS), the impact of global challenges has been increasing the competitive efforts to execute more effective production process. However, it has required manpower protection accordingly. This research aims to find out whether the implementation of quality management system and safety and healthy at work management system have impacted on the job performance of employees. Objects of this research are the employees in the production department at PT Guna Senaputra Sejahtera Plant 1 Bogor. Data analysis technique of this research has applied software Smart PLS (Partial Least Square). PLS has estimated a model of correlation among the latent variables and correlation between latent variables and its indicators. Result of data processing has indicated that the implementation of Quality Management System (QMS) and system of safety and healthy at work have positively and significantly impacted job performance of employees.Keywords : Quality Management System (QMS), Safety and Healthy at Work System ( SHWS / SMK3), and Job Performance of Employees

scholarly journals Application of Blockchain for Supply Chain Financing: Explaining the Drivers Using SEM

2021 ◽  
Vol 7 (3) ◽  
pp. 167
Author(s):  
Mohammad Rokibul Kabir ◽  
Md. Aminul Islam ◽  
Marniati ◽  
Herawati
Keyword(s):  
Supply Chain ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Research Work ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Innovation Research ◽  
Supply Chain Financing ◽  
The Impact

Owing to the lack of research in emerging Asian nations, this research aimed to unearth the determinants of blockchain acceptance for supply chain financing by a Bangladeshi financing company called IPDC. Centred on a technology acceptance framework called UTAUT (unified theory of acceptance and use of technology) and open innovation research, an expanded model with a mediating variable is developed for this study. This research work employs the deductive inference method in conjunction with the positivism paradigm. A structural questionnaire was used to gather data, which were then processed through Smart-PLS (partial least square) for SEM (structural equation modeling). The survey includes all the people who are directly or indirectly involved in the supply chain financing platform of IPDC. The study consists of seven direct hypotheses and one mediating hypothesis. The results show that all the direct hypotheses except the impact of social influence on the behavioural intention to use (BINTU) blockchain are significant. The mediating hypothesis indicating the role of BINTU in the relationship between facilitating conditions (FCON) and the actual use of blockchain is also supported. FCON and BINTU together explain 88.7% variation in blockchain use behaviour for supply chain financing. The research advances past findings by employing an expanded UTAUT framework and validating observations with the other relevant studies throughout the world.

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