Research on Outdoor Advertisement Design and Setting of China’s Famous Historicl Cities - A Case Study of Yangliuqing

2014 ◽  
Vol 1065-1069 ◽  
pp. 2697-2701
Author(s):  
Mei Ting Zhou ◽  
Tong Wei Gong

Outdoor advertisement is an important part of city image. As a famous tourist town with rich cultural heritage, Yangliuqing should pay more attention to its outdoor advertisements so as to increase its appeal. Yet, relevant researches reveal that there exits many problems regarding to advertisements in Yangliuiqing. The author makes a detailed analysis of the current situation of outdoor advertisements in Yangliuqing and proposes corresponding strategies to improve the situation. Through combined efforts of all groups, the potential of outdoor advertisements in Yangliuqing will be realized in the future.

2019 ◽  
Vol 14 (3) ◽  
pp. 409-427
Author(s):  
Katherine Recinos ◽  
Lucy Blue

Abstract Maritime cultural heritage is under increasing threat around the world, facing damage, destruction, and disappearance. Despite attempts to mitigate these threats, maritime cultural heritage is often not addressed to the same extent or with equal resources. One approach that can be applied towards protecting and conserving threatened cultural heritage, and closing this gap, is capacity development. This paper addresses the question of how capacity development can be improved and adapted for the protection of maritime cultural heritage under threat. It asserts that capacity development for maritime cultural heritage can be improved by gaining a more comprehensive and structured understanding of capacity development initiatives through applying a consistent framework for evaluation and analysis. This allows for assessment and reflection on previous or ongoing initiatives, leading to the implementation of more effective initiatives in the future. In order to do this, a model for classifying initiatives by ten parameters is proposed. It is then applied to a number of case studies featuring initiatives in the Middle East and North Africa region. This is followed by a discussion of how conclusions and themes drawn from the examination and evaluation of the case study initiatives can provide a deeper understanding of capacity development efforts, and an analysis of how the parameter model as a framework can aid in improving capacity development for threatened maritime cultural heritage overall.


2010 ◽  
Vol 113-116 ◽  
pp. 59-63 ◽  
Author(s):  
Yun Zhang ◽  
Yuan Biao Zhang ◽  
Ying Feng ◽  
Xiao Jin Yang

Based on the related current researches, this disquisition is focused on the problem of plastic debris in the Great Pacific Ocean Garbage Patch. From three aspects-the extent, density and distribution, this disquisition made a research on the current situation of the serious problem, and then put forward a quantitative model of the weight of plastic debris in the Pacifi Ocean Gyre. Besides, by limiting polystyrene takeout containers, we established an iterative model to predict the weight of plastic debris access to the sea per year in the future. After proving limiting polystyrene takeout containers could reduce the plastic debris effectively, we carry on a detailed analysis.


2020 ◽  
Vol 4 ◽  
pp. 109-122
Author(s):  
Robert Kłaczyński

The aim of the article is to outline the prospects for the Russian natural gas market in the future and to present the Russian gas sector in comparison with the strategic “players” of the global market. The author examines the issues related to the production, transmission and sale of Russian natural gas. The main problem concerns the possibilities and limitations, that influence the power of the Russian “blue fuel” sector. The article presents briefly the results of the research, which were obtained mainly through the method of case study. The verification of the main hypothesis will be made from the top–down perspective, considering analysis of the actions of state decision-making centres. Less explicit impact, including the interaction of non-public actors (such as economic items), will be skipped, because their more precise consideration would provide to the interesting, but different direction of analysis of the sectoral groups of interest.


2020 ◽  
Vol 20 (3) ◽  
pp. 67-73
Author(s):  
Byeong-Heun Lee ◽  
Seung-Hyun Jin ◽  
Dong-Eun Kim ◽  
Young-Jin Kwon

In Korea, the use of BIM in designing is consistently increasing, and in line with current situation, it is necessary to find a method that can interconnect the existing fire simulation and BIM. In this study, we suggested an interworking method of Add-on Program that is possible link with BIM, and conducted a case study with existing programs. Further, it was tested by comparing the temperature at any point. Comparing the result of maximum temperature, a difference of approximately 0.3 ℃, 2.4 ℃, and 17 ℃ was observed in case of T-1, T-2, and T-3. The reason of difference was that a human user cannot create the coordinates like a computer when developing the fire model. In the future, there will be consideration to conduct more case studies.


2019 ◽  
Vol 6 (3) ◽  
pp. 71
Author(s):  
Weiguo Qiu

In recent years, Internet finance has developed rapidly in China, benefiting from China's political, economic, social and technological environment. Taking Chongqing as an example, this paper analyses the current situation and the reasons behind the development of Chongqing Internet Microfinance Company, combining with the existing literature at home and abroad, as well as many excellent and enterprise cases such as Alibaba, Suning, Xiaomi, Jingdong, Baidu and so on. At the same time, it puts forward some thoughts on the future development of Internet microfinance companies.


2021 ◽  
Vol 11 (11) ◽  
pp. 108-119
Author(s):  
Mateusz Rozmiarek ◽  
Joanna Poczta

Among the fastest growing branches of the world economy, tourism is considered to be one of the main ones. It provides an opportunity to travel and explore the surrounding reality, including the diverse landscape. One of the most popular forms of tourism is still active tourism, which has a mass range and thus offers a more accessible educational offer in the field of natural and cultural heritage, history or geography. In Poland this is referred as ‘Krajoznawstwo’. The concept has not yet found an equivalent name in English, but it is very much related to tourism. In the Polish capital of Greater Poland region – Poznan, the area around Lake Malta is one of the areas where one can see many objects of interest for people who collect information about the area in the context of gathering knowledge about the country and the region. Not only a geographer or a biologist, but also all those who are comprehensively interested in the natural and cultural heritage, and in the future even in the history of the local participants in the Olympic Games, will find some information there. The main goal of the study is to is to show that “krajoznawstwo” has many features in common with active tourism and can thus be translated into English, where there is no clear equivalent word. The second goal is to present the area of the Malta Lake in Poznań as a case study, a place for the realization of sightseeing interests and active tourism.


1999 ◽  
Vol 65 ◽  
pp. 447-455 ◽  
Author(s):  
Geoffrey Wainwright

This paper considers the future for cultural heritage in the new Millennium. It briefly discusses recent developments towards the protection, management, and conservation of archaeological remains and monuments at an international level and of public attitudes towards cultural heritage. The power of certain heritage sites to attract visitors and their indispensible role in the tourist industry is considered, with the current plans for Stonehenge presented as a case study. Research Frameworks for archaeology were defined in the early 1980s and the role of the Prehistoric Society in formulating these, and the extent to which they have been implemented, is described. The paper concludes with the author's suggestion of four main themes for the next Millennium which should be the concern of the discipline in general and of the Society in particular.


2014 ◽  
Vol 7 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Elisabeth Scheibelhofer

This paper focuses on gendered mobilities of highly skilled researchers working abroad. It is based on an empirical qualitative study that explored the mobility aspirations of Austrian scientists who were working in the United States at the time they were interviewed. Supported by a case study, the paper demonstrates how a qualitative research strategy including graphic drawings sketched by the interviewed persons can help us gain a better understanding of the gendered importance of social relations for the future mobility aspirations of scientists working abroad.


2013 ◽  
Vol 6 (2) ◽  
pp. 18-27 ◽  
Author(s):  
L. Piroddi ◽  
S. Calcina ◽  
A. Trogu ◽  
W. Bakinowska ◽  
M.L. Casnedi ◽  
...  
Keyword(s):  

2020 ◽  
pp. 301-323
Author(s):  
Natalya I. Kikilo ◽  

In the Macedonian literary language the analytic da-construction used in an independent clause has a wide range of possible modal meanings, the most common of which are imperative and optative. The present article offers a detailed analysis of the semantics and functions of the Macedonian optative da-construction based on fiction and journalistic texts. The first part of the article deals with the specificities of the optative as a category which primarily considers the subject of a wish. In accordance with the semantic characteristics of this category, optative constructions are used in those discourse text types where the speakers are explicitly designated (the most natural context for the optative is the dialogue). The analysis of the Macedonian material includes instances of atypical usage of the optative da-construction, in which the wish of the subject is not apparent and thereby produces new emotional tonalities perceptible to the reader of a fiction/journalistic text. The study describes Macedonian constructions involving two different verb forms: 1) present tense form (da + praes) and 2) imperfective form (da + impf). These constructions formally designate the hypothetical and counterfactual status of the optative situation, respectively. Thus, the examples in the analysis are ordered according to two types of constructions, which reflect the speaker’s view on the probability of the realisation of his/her wish. Unrealistic wishes can be communicated through the present da-construction, while the imperfective construction denotes situations in which the wish can be realised in the future. The second part of the article is devoted to performative optative da-constructions, which express formulas of speech etiquette, wishes and curses. The analysis demonstrates that these constructions lose their magical functions, when used outside of the ritual context, and begin to function as interjections.


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