Research on Spreading and Evolution of Opinion in Online Social Network

2013 ◽  
Vol 760-762 ◽  
pp. 1982-1986
Author(s):  
Chang Lun Zhang ◽  
Chao Li

the online social network has served as a critical medium for information dissemination, diffusion of epidemics and spread of behavior. In this paper, we proposed a model of opinion spreading and evolution based on online social network, where the social temperature is taken into account. First, the forms and features of the opinion spreading and evolution in social network are analyzed. Then a model of opinion spreading and evolution is established, in which social temperature as an external factor participate the opinion evolution of nodes and then affect the opinion spreading. Simulation results show that social temperature has an important impact on the opinion spreading and evolution.

2019 ◽  
Vol 63 (11) ◽  
pp. 1689-1703 ◽  
Author(s):  
Xiaoyang Liu ◽  
Daobing He

Abstract This paper proposes a new information dissemination and opinion evolution IPNN (Information Propagation Neural Network) model based on artificial neural network. The feedforward network, feedback network and dynamic evolution algorithms are designed and implemented. Firstly, according to the ‘six degrees separation’ theory of information dissemination, a seven-layer neural network underlying framework with input layer, propagation layer and termination layer is constructed; secondly, the information sharing and information interaction evolution process between nodes are described by using the event information forward propagation algorithm, opinion difference reverse propagation algorithm; finally, the external factors of online social network information dissemination is considered, the impact of external behavior patterns is measured by media public opinion guidance and network structure dynamic update operations. Simulation results show that the proposed new mathematical model reveals the relationship between the state of micro-network nodes and the evolution of macro-network public opinion. It accurately depicts the internal information interaction mechanism and diffusion mechanism in online social network. Furthermore, it reveals the process of network public opinion formation and the nature of public opinion explosion in online social network. It provides a new scientific method and research approach for the study of social network public opinion evolution.


2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  


Author(s):  
Mohana Shanmugam ◽  
Yusmadi Yah Jusoh ◽  
Rozi Nor Haizan Nor ◽  
Marzanah A. Jabar

The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities.


Author(s):  
George Veletsianos ◽  
Cesar Navarrete

<p>While the potential of social networking sites to contribute to educational endeavors is highlighted by researchers and practitioners alike, empirical evidence on the use of such sites for formal online learning is scant. To fill this gap in the literature, we present a case study of learners’ perspectives and experiences in an online course taught using the Elgg online social network. Findings from this study indicate that learners enjoyed and appreciated both the social learning experience afforded by the online social network and supported one another in their learning, enhancing their own and other students’ experiences. Conversely, results also indicate that students limited their participation to course-related and graded activities, exhibiting little use of social networking and sharing. Additionally, learners needed support in managing the expanded amount of information available to them and devised strategies and “workarounds” to manage their time and participation.<br /><strong></strong></p>


Author(s):  
Jaymeen R. Shah ◽  
Hsun-Ming Lee

During the next decade, enrollment growth in Information Systems (IS) related majors is unlikely to meet the predicted demand for qualified IS graduates. Gender imbalance in the IS related program makes the situation worse as enrollment and retention of women in the IS major has been proportionately low compared to male. In recent years, majority of high school and college students have integrated social networking sites in their daily life and habitually use these sites. Providing female students access to role models via an online social network may enhance their motivation to continue as an IS major and pursue a career in IS field. For this study, the authors follow the action research process – exploration of information systems development. In particular, a Facebook application was developed to build the social network connecting role models and students. Using the application, a basic framework is tested based on the gender of participants. The results suggest that it is necessary to have adequate number of role models accessible to students as female role-models tend to select fewer students to develop relationships with a preference for female students. Female students likely prefer composite role models from a variety of sources. This pilot study yields valuable lessons to provide informal learning fostered by role modeling via online social networks. The Facebook application may be further expanded to enhance female students' interests in IS related careers.


Author(s):  
PRANAV NERURKAR ◽  
MADHAV CHANDANE ◽  
SUNIL BHIRUD

Social circles, groups, lists, etc. are functionalities that allow users of online social network (OSN) platforms to manually organize their social media contacts. However, this facility provided by OSNs has not received appreciation from users due to the tedious nature of the task of organizing the ones that are only contacted periodically. In view of the numerous benefits of this functionality, it may be advantageous to investigate measures that lead to enhancements in its efficacy by allowing for automatic creation of customized groups of users (social circles, groups, lists, etc). The field of study for this purpose, i.e. creating coarse-grained descriptions from data, consists of two families of techniques, community discovery and clustering. These approaches are infeasible for the purpose of automation of social circle creation as they fail on social networks. A reason for this failure could be lack of knowledge of the global structure of the social network or the sparsity that exists in data from social networking websites. As individuals do in real life, OSN clients dependably attempt to broaden their groups of contacts in order to fulfill different social demands. This means that ‘homophily’ would exist among OSN users and prove useful in the task of social circle detection. Based on this intuition, the current inquiry is focused on understanding ‘homophily’ and its role in the process of social circle formation. Extensive experiments are performed on egocentric networks (ego is user, alters are friends) extracted from prominent OSNs like Facebook, Twitter, and Google+. The results of these experiments are used to propose a unified framework: feature extraction for social circles discovery (FESC). FESC detects social circles by jointly modeling ego-net topology and attributes of alters. The performance of FESC is compared with standard benchmark frameworks using metrics like edit distance, modularity, and running time to highlight its efficacy.


Author(s):  
Anand Kumar Gupta ◽  
Neetu Sardana

The objective of an online social network is to amplify the stream of information among the users. This goal can be accomplished by maximizing interconnectivity among users using link prediction techniques. Existing link prediction techniques uses varied heuristics such as similarity score to predict possible connections. Link prediction can be considered a binary classification problem where probable class outcomes are presence and absence of connections. One of the challenges in classification is to decide threshold value. Since the social network is exceptionally dynamic in nature and each user possess different features, it is difficult to choose a static, common threshold which decides whether two non-connected users will form interconnectivity. This article proposes a novel technique, FIXT, that dynamically decides the threshold value for predicting the possibility of new link formation. The article evaluates the performance of FIXT with six baseline techniques. The comparative results depict that FIXT achieves accuracy up to 93% and outperforms baseline techniques.


Info ◽  
2015 ◽  
Vol 17 (5) ◽  
pp. 66-81 ◽  
Author(s):  
ChienHsing Wu ◽  
Shu-Chen Kao ◽  
Hsin-Yi Liao

Purpose – The purpose of this study is to reveal the role of individual–social–technology fit in online social network (OSN) value development. The social software features (e.g. communication and interaction), social features (e.g. privacy and trust) and individual features (e.g. sense of belonging and self-disclosure) are considered fitting forms to describe the OSN value. Implications and suggestions are addressed. Design/methodology/approach – The literature review on social software, the social and individual characteristics and the research gap with respect to OSN value is presented. The research arguments are then hypothesized, and research model used to describe the proposed role is examined empirically. The research targeted mobile phone users as the subjects, and the extent of the activities of these users on OSN for both work and studies. A salient investigation explores the moderation effect of gender. The research results are obtained, and the findings are revealed on the basis of 468 social software users. Findings – The significant effect of individual–social–technology fit on OSN value development is presented through the satisfaction of both participation and sharing information, and knowledge about this fit is verified. The interplay of social software, social and individual features contributes significantly to individual–social–technology fit development, implying that OSN value development is not a single issue. OSN value development should be considered concurrently with technological, personal and social issues. Research limitations/implications – The empirical study confirms that fitness analysis produces a systematic outcome, in which all elements (e.g. social, technology and individual) are required to cooperate with one another to maximize the OSN value. An individual adopts online channels to communicate with others; thus, the benefits may be a multidimensional issue instead of only a single information service issue. They also consider building an equal social relationship to be important, as it enables diverse propositions, maintains acceptable privacy and behaves on faith to enhance the fit of technology features and individual features to value development. The subjects also likely accepted the fact that emotion generation is important for the advantage of fit of technology features and social features, thereby likely benefitting OSN value development. Originality/value – The OSN does not only add new values to the society but also brings new effects on social development, especially in terms of social cognition from virtual community formation, development and creation. Although existing studies in the literature present the important aspects and antecedents linked significantly to OSN value development, these studies also insufficiently discuss the effect of fit of these facets on OSN value development. This exploratory study mainly aims to propose and examine the individual–social–technology fit model through an empirical investigation. The main argument of the study is that when a positive and healthy virtual society is developed through social software, the individual and social characteristics, as well as the social software features, should be defined with a suitable fit to promote the social networking value.


Author(s):  
Deekshith S G

The social network, a crucial part of our life is plagued by online impersonation and fake accounts. Fake profiles are mostly used by the intruders to carry out malicious activities such as harming person , identity theft and privacy intrusion in Online Social Network(OSN). Hence identifying an account is genuine or fake is one of the critical problem in OSN .In this paper we proposed many classification algorithm like Support Vector Machine algorithm ,KNN, and Random Forest algorithm. It also studies the comparison of classification methods on Spam User dataset which is used to select the best.


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