scholarly journals #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative

2018 ◽  
Author(s):  
Sara Santarossa ◽  
Sarah J. Woodruff
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Health Promotion ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Text Analysis ◽  
Network Properties ◽  
Health Promotion Initiative ◽  
The University

The present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram of What does being healthy on campus look like to you?, while tagging the image with #LancerHealth. All publically tagged media was collected using the Netlytic software and analysed. Text analysis (N=234 records, Twitter; N=141 records, Instagram) revealed that the majority of the conversation was positive and focused on health and the university. Social network analysis, based on five network properties, showed a small network with little interaction. Lastly, photo coding analysis (N=71 unique image) indicated that the majority of the shared images were of physical activity (52%) and on campus (80%). Further research into this area is warranted.

Athletes as Advocates: Influencing Eating-Disorder Beliefs and Perceptions Through Social Media

2018 ◽  
Vol 11 (4) ◽  
pp. 433-446 ◽  
Author(s):  
Fallon R. Mitchell ◽  
Sara Santarossa ◽  
Sarah J. Woodruff
Keyword(s):  
Social Media ◽  
Eating Disorder ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Text Analysis ◽  
Social Issues ◽  
Penn State ◽  
Network Properties

The present study aimed to explore the interactions and influences that occurred on Twitter after Joey Julius’s (NCAA athlete, Penn State Football) and Mike Marjama’s (MLB player, Seattle Mariners) eating-disorder (ED) diagnoses were revealed. Corresponding with the publicizing of each athlete’s ED, all publicly tagged Twitter media using @joey_julius, Joey Julius, @MMarjama, and Mike Marjama were collected using Netlytic software and analyzed. Text analysis revealed that the conversation was supportive and focused on feelings and size. Social network analysis, based on 5 network properties, showed that Joey Julius invoked a larger conversation but that both athletes’ conversations were single sided. Athlete advocacy on social media should be further explored, as it may contribute to changing societal opinion regarding social issues such as EDs.

scholarly journals Supporting Cross-Company Networks in Workplace Health Promotion through Social Network Analysis—Description of the Methodological Approach and First Results from a Model Project on Physical Activity Promotion in Germany

2021 ◽  
Vol 18 (13) ◽  
pp. 6874
Author(s):  
Andrea Schaller ◽  
Gabriele Fohr ◽  
Carina Hoffmann ◽  
Gerrit Stassen ◽  
Bert Droste-Franke
Keyword(s):  
Physical Activity ◽  
Health Promotion ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Workplace Health Promotion ◽  
Methodological Approach ◽  
Workplace Health ◽  
Activity Promotion ◽  
First Results

Cross-company networking and counseling is considered to be a promising approach for workplace health promotion in small and medium-sized enterprises. However, a systematic and empirical approach on how such networks can be developed is lacking. The aims of the present paper are to describe the approach of a social network analysis supporting the development of a cross-company network promoting physical activity and to present first results. In the process of developing the methodological approach, a common understanding of the nodes and edges within the project was elaborated. Based on the BIG-model as the theoretical framework of the project, five measuring points and an application-oriented data collection table were determined. Using Gephi, network size, degree, and distance measures, as well as density and clustering measures, were calculated and visualized in the course of the time. First results showed a continuous expansion and densification of the network. The application experience showed that the application of social network analysis in practical cross-company network development is promising but currently still very resource intensive. In order to address the current major challenges and enable routine application, the development of an application-oriented and feasible tool could make an essential contribution.

scholarly journals GERAKAN OPINI DIGITAL #TRUEBEAUTY PADA TWITTER UNTUK PEMERAN FILM ADAPTASI KOMIK WEBTOON

2020 ◽  
Vol 6 (1) ◽  
pp. 34
Author(s):  
Lady Joanne Tjahyana
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Text Analysis ◽  
Film Industry

Digital Movement of Opinion (DMO) using hashtag #TrueBeauty on Twitter was conducted by the fans of True Beauty as one of the most popular Webtoon’s comic. The fans gave their opinion about the perfect cast for the movie adaption of the comic. The objective of this research is to analyse the network that was formed by the DMO of #TrueBeauty. The method that had been used was social network analysis and the datasets mining was done using Netlytic. This research indicates that fans as the actors of the DMO were spreaded widely across the network and not centralized into certain dominant actors. The actors was divided into different clusters and every cluster has its own characteristics based on different locations and cultures. Therefore the role of influencers or dominant actors in every cluster is very important to deliver opinions with a style that suits every community. Moreover, text analysis found that film industry should pay attention to social media opinion, because many of the opinion were reflects the original desires of every fan without any intermediaton from any parties.

ANALISIS PERINGKAT TOP BRAND OJEK ONLINE MENGGUNAKAN JEJARING SOSIAL PERCAKAPAN TWITTER

2019 ◽  
Vol 24 (2) ◽  
pp. 88-104
Author(s):  
Ilham Aminudin ◽  
Dyah Anggraini
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Path Length ◽  
Average Path Length ◽  
Average Degree ◽  
Clustering Coefficient ◽  
R Programming

Banyak bisnis mulai muncul dengan melibatkan pengembangan teknologi internet. Salah satunya adalah bisnis di aplikasi berbasis penyedia layanan di bidang moda transportasi berbasis online yang ternyata dapat memberikan solusi dan menjawab berbagai kekhawatiran publik tentang layanan transportasi umum. Kemacetan lalu lintas di kota-kota besar dan ketegangan publik dengan keamanan transportasi umum diselesaikan dengan adanya aplikasi transportasi online seperti Grab dan Gojek yang memberikan kemudahan dan kenyamanan bagi penggunanya Penelitian ini dilakukan untuk menganalisa keaktifan percakapan brand jasa transportasi online di jejaring sosial Twitter berdasarkan properti jaringan. Penelitian dilakukan dengan dengan mengambil data dari percakapan pengguna di social media Twitter dengan cara crawling menggunakan Bahasa pemrograman R programming dan software R Studio dan pembuatan model jaringan dengan software Gephy. Setelah itu data dianalisis menggunakan metode social network analysis yang terdiri berdasarkan properti jaringan yaitu size, density, modularity, diameter, average degree, average path length, dan clustering coefficient dan nantinya hasil analisis akan dibandingkan dari setiap properti jaringan kedua brand jasa transportasi Online dan ditentukan strategi dalam meningkatkan dan mempertahankan keaktifan serta tingkat kehadiran brand jasa transportasi online, Grab dan Gojek.

scholarly journals A case study of university student networks and the COVID-19 pandemic using a social network analysis approach in halls of residence

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
José Alberto Benítez-Andrades ◽  
Tania Fernández-Villa ◽  
Carmen Benavides ◽  
Andrea Gayubo-Serrenes ◽  
Vicente Martín ◽  
...  
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
University Students ◽  
Methodological Approach ◽  
Centrality Measures ◽  
Structural Behaviour ◽  
Cross Sectional ◽  
Depth Analysis ◽  
The University

AbstractThe COVID-19 pandemic has meant that young university students have had to adapt their learning and have a reduced relational context. Adversity contexts build models of human behaviour based on relationships. However, there is a lack of studies that analyse the behaviour of university students based on their social structure in the context of a pandemic. This information could be useful in making decisions on how to plan collective responses to adversities. The Social Network Analysis (SNA) method has been chosen to address this structural perspective. The aim of our research is to describe the structural behaviour of students in university residences during the COVID-19 pandemic with a more in-depth analysis of student leaders. A descriptive cross-sectional study was carried out at one Spanish Public University, León, from 23th October 2020 to 20th November 2020. The participation was of 93 students, from four halls of residence. The data were collected from a database created specifically at the university to "track" contacts in the COVID-19 pandemic, SiVeUle. We applied the SNA for the analysis of the data. The leadership on the university residence was measured using centrality measures. The top leaders were analyzed using the Egonetwork and an assessment of the key players. Students with higher social reputations experience higher levels of pandemic contagion in relation to COVID-19 infection. The results were statistically significant between the centrality in the network and the results of the COVID-19 infection. The most leading students showed a high degree of Betweenness, and three students had the key player structure in the network. Networking behaviour of university students in halls of residence could be related to contagion in the COVID-19 pandemic. This could be described on the basis of aspects of similarities between students, and even leaders connecting the cohabitation sub-networks. In this context, Social Network Analysis could be considered as a methodological approach for future network studies in health emergency contexts.

scholarly journals Analisis Akun Twitter Berpengaruh terkait Covid-19 menggunakan Social Network Analysis

2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Dissemination ◽  
Interaction Network ◽  
Analysis Method ◽  
The Social ◽  
The World ◽  
High Degree

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  

scholarly journals Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic Site

2021 ◽  
Vol 2 (4) ◽  
pp. 332-346
Author(s):  
Cathrine Linnes ◽  
Holly Itoga ◽  
Jerome Agrusa ◽  
Joseph Lema
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Strategic Direction ◽  
Social Media Platforms ◽  
Hospitality And Tourism Industry ◽  
Effective Use

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks applied to the fortified town of Fredrikstad in Norway. The data used in this research study were collected from the Facebook site of the tourist authority. The results of this research project demonstrate the strengths of applying a social network analysis to a dataset, which can aid in the strategic direction of a tourism destination. The conversations of the greatest interest can successfully be identified as well as the growth of the online network. This paper adds knowledge to the literature through the application of a social network analysis regarding the success of a tourism destination and its future potential.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

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