scholarly journals Gender differences in technology acceptance in selected South African companies: Implications for electronic learning

2010 ◽  
Vol 8 (1) ◽  
Author(s):  
Willie T. Chinyamurindi ◽  
Gert J. Louw
Keyword(s):  
Technology Acceptance ◽  
South African ◽  
Predictor Variable ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Work Place ◽  
Perceived Ease Of Use ◽  
Gender Imbalance ◽  
The South ◽  
Cross Sectional Survey

Orientation: Technology enhanced training is becoming popular as a means for the training of soft skills, especially in work-related environments. Men and women who use this type of training encounter some challenges with regard to their usage.Research: The objective of this study was to investigate trainees’ acceptance of electronic coursework as an instruction and learning technique in various industries in the South African context.Motivation for the study: A persistent gender imbalance in the South African work-place has been noted to exist chiefly in the Science, Engineering and Technology (SET) sectors, areas that have an important bearing on South Africa’s global competitiveness. This study explores how gender imbalance manifests in terms of trainee acceptance of electronic coursework.Research design, approach and method: A cross-sectional survey design was used. A survey was conducted amongst 191 employees in the SET sector. The measuring instrument used was the Technology Acceptance Instrument (TAI) and included measures of Computer Self-Efficacy (CSE), Perceived Ease of Use (PEU), Perceived Usefulness (PU) and Behavioural Intention to Use (BI).Main findings: Women ratings of the TAI to use the electronic coursework were slightly higher than men’s ratings. Multiple regression analyses were also carried out to measure the variation in the level of influence with gender as a predictor variable. The results showed that compared to women, men had a lower salient effect of elements of the TAI, notably, CSE–PU; PU–BI and BI–PEU. However, compared to men, women had a higher salient effect in terms of the relationship between CSE–PU and PU–PEU.Practical implications: The implication of the results is that interventions that focus on the human resources development of employees using electronic coursework (namely, CSE, PEU, PU and BI) are worth considering as they influence the acceptance of the interventions.Contribution/value-add: The study contributes to existing knowledge about the conditions that precede employee acceptance of an electronic coursework intervention within the South African context. The study shows the important role dimensions of the Technology Acceptance Instrument (TAI).

scholarly journals A study of students’ attitudes towards using ICT in a social constructivist environment

2016 ◽  
Author(s):  
Yang Silin ◽  
David Kwok
Keyword(s):  
Technology Acceptance ◽  
Qualitative Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Study ◽  
Learning Tools ◽  
Perceived Ease Of Use ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Students Attitudes

This study aims to examine the factors that support or hinder students’ attitudes towards using information and communication technology (ICT) in problem-based learning (PBL) using the technology acceptance model (TAM) (Davis, 1989) among polytechnic students. A total of 737 first-year polytechnic students in Singapore participated in the cross-sectional survey study by completing a questionnaire (The assessment of attitude and intention to use ICT tools among polytechnic students), which gathered both quantitative and qualitative data. Based on the analysis of the quantitative data, perceived usefulness and perceived ease of use are found to be significantly and positively correlated with attitudes towards using ICT. Results from the analysis of the qualitative data suggest five major themes (engagement, communication, information gathering, collaboration and efficiency) on what students enjoyed most about using ICT. On the other hand, Internet connectivity, usability, technical issues and ICT competency are the four other themes that categorised the difficulties students faced using ICT. An important implication is to develop polytechnic lecturers’ competency in the use of ICT-enabled learning tools as a priority to enable them to successfully integrate ICT in their PBL lessons. 

scholarly journals Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Rosemary Matikiti ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Social Media Marketing ◽  
Perceived Ease Of Use ◽  
The South ◽  
Travel Agencies ◽  
Use Of Social Media

Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopteda quantitative approach through the use of questionnaires. Data used in the analysis were collected from 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one-way ANOVA were used for data analysis. Results: The results showed that managerial support and managers’ level of education are the two main internal factors which influence attitude towards the use of social media marketing. Pressure from competitors, perceived benefits and perceived ease of use were found to be the most prominent external factors which influence the use of social media marketing. The results also revealed that technical knowledge moderates the relationship between attitude towards social media marketing and the level of social media marketing usage. Conclusion: The study concludes with these recommendations: Management of travel agencies, tour operating businesses and the South African government should support the use of social media marketing by small tourism businesses through providing training and workshops on social media marketing for the employees to acquire the required skills.

scholarly journals An investigation into e-learning acceptance and gender amongst final year students

2015 ◽  
Vol 17 (1) ◽  
Author(s):  
Willie Chinyamurindi ◽  
Herring Shava
Keyword(s):  
Technology Acceptance ◽  
South African ◽  
Ease Of Use ◽  
Learning Systems ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
Electronic Learning ◽  
Gender Divide ◽  
E Learning

Background: The use of electronic learning (e-learning) systems is gaining popularity especially within a Higher Education (HE) context. However, scholars have identified some factors that affect the utilisation and the acceptance of such systems, one of which is the gender divide, which favours mostly males ahead of females.Objectives: The objective of this study was to investigate the acceptance of the e-learning system within a South African HE setting, including the influential role of gender in the acceptance of such a system. Method: Quantitative data was collected through a cross-sectional survey using 113 registered final year students at a South African university who were making use of an e-learning system as part of their teaching delivery. The measuring instrument used was the technology acceptance instrument (TAI) and included measures of computer self-efficacy (CSE), perceived ease of use (PEU), perceived usefulness (PU), and behavioural intention to use (BIU). Results: The presence of a gender divide was found to exist in this study. Women’s ratings of the acceptance of e-learning systems were found to be slightly higher than those of the male respondents. In addition to this, elements of the TAI were found to be related to one another. Conclusion: The study concludes by arguing that lecturers and facilitators need to pay attention to usage patterns of e-learning systems as they affect how such systems are adopted by their students. Therefore, preceding student acceptance of electronic learning systems should be efforts to address any issues that affect the acceptance and effective utilisation of such systems.

Awareness and Acceptance of Use of Mobile Authentication Service by Patients

2019 ◽  
Vol 1 (1) ◽  
pp. 30-36
Author(s):  
A. Akinleye ◽  
◽  
A.A. Ogunbameru ◽  
O.O. Oyetunde ◽  
◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Strong Association ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
University Teaching ◽  
Perceived Ease Of Use ◽  
National Agency ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mobile Authentication

Background: Nigeria is one of the countries with the highest burden of fake and counterfeit drugs. Interventions such as Mobile Authentication Service (MAS) is being deployed by the National Agency for Food and Drug Administration and Control (NAFDAC) to assist patients in confirming the authenticity of their medications. Therefore, this study evaluates the acceptance of Nigerian patients of MAS. Objective: To investigate awareness and acceptance of MAS among patients visiting the outpatient pharmacy of the Lagos University Teaching Hospital.Method: This is a cross-sectional survey. The study was conducted in the outpatient pharmacy department of the Lagos University Teaching Hospital, Lagos State from May, 2017 – August, 2017. A structured questionnaire, developed using the Technology Acceptance Model (TAM) concept (α = 0.74), was used to assess acceptance of MAS among patients. Linear regression and correlation statistics wereused to determine predictors of MAS acceptance. Results: Significant association exist between Awareness of MAS and Use (X = 69.116, p = 0.000), Procurement at licensed community stores and Use (X =14.456, p = 0.001) as well as Acquisition at Hospital Pharmacy and Use (X = 46.053, p = 0.000). Also, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) had a strong association with respondents’ Attitude to Use (ATT) {PU and ATT, r = 0.719, p < 0.005; PEOU and ATT, r = 0.806, p < 0.005}. Conclusion: Though awareness and acceptance of mobile authentication service is high, its use is moderate in practice. Further studies on how to improve the use of this service among the Nigerian populace is necessary.

scholarly journals Design simplicity influences patient portal use: the role of aesthetic evaluations for technology acceptance

2015 ◽  
Vol 23 (e1) ◽  
pp. e157-e161 ◽  
Author(s):  
Allison J Lazard ◽  
Ivan Watkins ◽  
Michael S Mackert ◽  
Bo Xie ◽  
Keri K Stephens ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Patient Portal ◽  
Perceived Ease Of Use ◽  
Design Strategies ◽  
Patient Portals ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Aesthetic

Abstract Objective This study focused on patient portal use and investigated whether aesthetic evaluations of patient portals function are antecedent variables to variables in the Technology Acceptance Model. Methods A cross-sectional survey of current patient portals users ( N  = 333) was conducted online. Participants completed the Visual Aesthetics of Website Inventory, along with items measuring perceived ease of use (PEU), perceived usefulness (PU), and behavioral intentions (BIs) to use the patient portal. Results The hypothesized model accounted for 29% of the variance in BIs to use the portal, 46% of the variance in the PU of the portal, and 29% of the variance in the portal’s PEU. Additionally, one dimension of the aesthetic evaluations functions as a predictor in the model – simplicity evaluations had a significant positive effect on PEU. Conclusion This study provides evidence that aesthetic evaluations – specifically regarding simplicity – function as a significant antecedent variable to patients’ use of patient portals and should influence patient portal design strategies.

scholarly journals Antecedents of Blackboard Adoption by Lecturers at a South African Higher Education Institution – Extending GETAMEL

2021 ◽  
Vol 16 (01) ◽  
pp. 60
Author(s):  
Obert Matarirano ◽  
Nobert Rangarirai Jere ◽  
Hlanganani Siqondile Sibanda ◽  
Manoj Panicker
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
South African ◽  
Structural Equation ◽  
Ease Of Use ◽  
The Body ◽  
Perceived Usefulness ◽  
University Management ◽  
Perceived Ease Of Use ◽  
E Learning

Learning Management Systems (LMS) have become central to the teaching and learning in Higher Education Institutions (HEI). The aim of this paper was to test the constructs of the General Extended Technology Acceptance Model for e-Learning (GETAMEL) and some selected constructs from the other Technology Acceptance Models (TAM) on adoption and use of Black-board LMS by lecturers at a selected university in South Africa. A cross sec-tional electronic survey was carried out to obtain data from 101 lecturers, who were conveniently sampled to express their perceptions on BLMS. Structural equation modelling, utilising SmartPLS3, was used to analyse the collected data. The results confirmed that behavioural intention (BI) influ-enced actual use whilst BI in turn was influenced by perceived usefulness (PU) and subjective norm (SN). Attitude was influenced by PU but had no significant effect on BI. The external factors that influenced perceived ease of use (PEOU) included perceived enjoyment (ENJOY), system self-efficacy (SE), and system anxiety (ANX) whilst PU was influenced by job relevance (JR) and PEOU. University management at the HEI under study should con-sider the determinants of SE, ENJOY and ANX if they need effective utilisation of Blackboard by the lecturers. The study findings imply that a LMS that is adopted and used is one that is considered useful, otherwise users will be reluctant to use it. The findings can assist HEIs in preparing their lecturers before implementation of any e-learning systems, such as training and technical support, thus, enhancing LMS adoption and utilisation. This study contributes to the body of knowledge on antecedents of LMS adoption and use. In addition, it establishes the applicability of GETAMEL in a South African university context.

scholarly journals Health consumers’ social media adoption behaviours in Australia

2021 ◽  
Vol 27 (2) ◽  
pp. 146045822110099
Author(s):  
Irfanuzzaman Khan ◽  
Md Abu Saleh ◽  
Ali Quazi ◽  
Raechel Johns
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Information Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Health Consumers

This research identifies the underlying drivers impacting on health consumers’ social media usage and acceptance behaviours using technology acceptance model (TAM) as the theoretical lens. A cross-sectional survey of 265 health consumers was conducted through a mall intercept technique. Participants in the survey were over the age of 18 and had access to a public or private healthcare service provider. The data were analysed using structural equation modelling (SEM). The major findings show that perceived ease of use, privacy threat, information quality, social influence and self-efficacy influence health consumers’ social media adoption behaviours. Perceived usefulness was not found to affect health consumers’ social media adoption behaviours. The moderation analysis showed that influences of privacy threats are non-significant for mature age respondents and non-frequent users of social media. This study’s findings have important implications for designing social media strategies for the healthcare industry. The drivers that positively impact on health consumers’ social media usages can be integrated into meaningful strategies to capture the attention of potential consumers. They need to be educated, informed and engaged as health consumers so that they employ social media effectively to their advantage.

scholarly journals The adoption of tablet PCs by South African college students: an application of the technology acceptance model

2016 ◽  
Vol 14 (1) ◽  
pp. 23-29 ◽  
Author(s):  
Richard Shambare ◽  
Kudzanai Shambare
Keyword(s):  
Technology Acceptance ◽  
South African ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Tablet Pcs ◽  
E Learning ◽  
Acceptance Model

This paper reports the results of a study that investigated South African tertiary education students’ adoption patterns of tablet PCs as an e-learning medium. Utilizing structural equation modelling techniques, the study tested the hypothesized effects of perceived ease of use and perceived usefulness, two constituent variables of the technology acceptance model (TAM), to predict the adoption of tablet PCs among college students. Self-completion questionnaires were used to collect data from a sample of 344 students from a South African college. From the study, two important findings were made. First, the association of innovation awareness and adoption was established. Second, the relationship among perceived ease of use, perceived usefulness, and the adoption of new technology in situations involving discontinuous innovations is clarified. In addition, the study makes two contributions. It is the first to utilize structural equation modelling to study the adoption of tablet PCs within the context of e-learning in South Africa. More importantly, the study develops a technology usage model for discontinuous e-learning innovations

scholarly journals Consumer-centric factors for the implementation of smart meters in South Africa

2021 ◽  
Vol 33 (2) ◽  
Author(s):  
Tonderai Muchenje ◽  
Reinhardt Botha
Keyword(s):  
South Africa ◽  
Technology Acceptance ◽  
South African ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Smart Meter ◽  
The South ◽  
Smart Meters ◽  
Pervasive Technology

Smart meter implementation is still in its infancy in many African countries, including South Africa. This is evident from the fact that most research studies are either Eurocentric or American-centric. Hence, this research aimed to identify consumer-centric factors for planning considerations in implementation of smart meters in South Africa. We used various behavioural theoretical models found in literature to identify potential factors relevant to this study. Based on quantitatively gathered data (n = 705), a structural equation model (SEM) was used to evaluate the identified factors. This study found that only ten consumer-centric factors were significant to smart meter consumers. These factors include behavioural intention, attitude, trust in technology, social norms, facilitating conditions, perceived usefulness, perceived ease of use, privacy risk, monetary cost, and perceived value. In conclusion, the study shows that not all factors suggested within the European and American context are relevant for smart meter implementation within the South African context. Hence, results of this study hold some practical implications in assisting utility companies in identifying consumer-centric factors that are relevant to the South African population. Finally, consumer-centric factors can be used by policy makers and energy regulators as baseline factors for future pervasive technology acceptance studies.

Sustaining Job Performance through Technology Acceptance with Usage of Whatsapp Mobile Application

2020 ◽  
Vol 5 (1) ◽  
pp. 123
Author(s):  
Nor Hayati Kassim ◽  
Norlina Mohamed Noor ◽  
Jati Kasuma ◽  
Juliza Saleh ◽  
Ceaser Dealwis ◽  
...  
Keyword(s):  
Job Performance ◽  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Maximum Efficiency ◽  
Perceived Ease Of Use ◽  
Positive Attitudes ◽  
Willingness To Use

Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is toinvestigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which was adapted from Davis. The findings revealed that perceived usefulness and perceived ease of use of WhatsApp as a means of communication were significant for job performance at DBKU. The employees felt more competent during their formal interaction at the workplace as less effort was needed while using WhatsApp. The existence of features which were user-friendly and easy operational functions helped to create positive attitudes when utilizing the application. Faster feedback, ease of use, and convenience were some of the reasons for the employees’ willingness to use WhatsApp for communication at the workplace.

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