scholarly journals Health consumers’ social media adoption behaviours in Australia

2021 ◽  
Vol 27 (2) ◽  
pp. 146045822110099
Author(s):  
Irfanuzzaman Khan ◽  
Md Abu Saleh ◽  
Ali Quazi ◽  
Raechel Johns
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Information Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Health Consumers

This research identifies the underlying drivers impacting on health consumers’ social media usage and acceptance behaviours using technology acceptance model (TAM) as the theoretical lens. A cross-sectional survey of 265 health consumers was conducted through a mall intercept technique. Participants in the survey were over the age of 18 and had access to a public or private healthcare service provider. The data were analysed using structural equation modelling (SEM). The major findings show that perceived ease of use, privacy threat, information quality, social influence and self-efficacy influence health consumers’ social media adoption behaviours. Perceived usefulness was not found to affect health consumers’ social media adoption behaviours. The moderation analysis showed that influences of privacy threats are non-significant for mature age respondents and non-frequent users of social media. This study’s findings have important implications for designing social media strategies for the healthcare industry. The drivers that positively impact on health consumers’ social media usages can be integrated into meaningful strategies to capture the attention of potential consumers. They need to be educated, informed and engaged as health consumers so that they employ social media effectively to their advantage.

scholarly journals A study of students’ attitudes towards using ICT in a social constructivist environment

2016 ◽  
Author(s):  
Yang Silin ◽  
David Kwok
Keyword(s):  
Technology Acceptance ◽  
Qualitative Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Study ◽  
Learning Tools ◽  
Perceived Ease Of Use ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Students Attitudes

This study aims to examine the factors that support or hinder students’ attitudes towards using information and communication technology (ICT) in problem-based learning (PBL) using the technology acceptance model (TAM) (Davis, 1989) among polytechnic students. A total of 737 first-year polytechnic students in Singapore participated in the cross-sectional survey study by completing a questionnaire (The assessment of attitude and intention to use ICT tools among polytechnic students), which gathered both quantitative and qualitative data. Based on the analysis of the quantitative data, perceived usefulness and perceived ease of use are found to be significantly and positively correlated with attitudes towards using ICT. Results from the analysis of the qualitative data suggest five major themes (engagement, communication, information gathering, collaboration and efficiency) on what students enjoyed most about using ICT. On the other hand, Internet connectivity, usability, technical issues and ICT competency are the four other themes that categorised the difficulties students faced using ICT. An important implication is to develop polytechnic lecturers’ competency in the use of ICT-enabled learning tools as a priority to enable them to successfully integrate ICT in their PBL lessons. 

Awareness and Acceptance of Use of Mobile Authentication Service by Patients

2019 ◽  
Vol 1 (1) ◽  
pp. 30-36
Author(s):  
A. Akinleye ◽  
◽  
A.A. Ogunbameru ◽  
O.O. Oyetunde ◽  
◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Strong Association ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
University Teaching ◽  
Perceived Ease Of Use ◽  
National Agency ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mobile Authentication

Background: Nigeria is one of the countries with the highest burden of fake and counterfeit drugs. Interventions such as Mobile Authentication Service (MAS) is being deployed by the National Agency for Food and Drug Administration and Control (NAFDAC) to assist patients in confirming the authenticity of their medications. Therefore, this study evaluates the acceptance of Nigerian patients of MAS. Objective: To investigate awareness and acceptance of MAS among patients visiting the outpatient pharmacy of the Lagos University Teaching Hospital.Method: This is a cross-sectional survey. The study was conducted in the outpatient pharmacy department of the Lagos University Teaching Hospital, Lagos State from May, 2017 – August, 2017. A structured questionnaire, developed using the Technology Acceptance Model (TAM) concept (α = 0.74), was used to assess acceptance of MAS among patients. Linear regression and correlation statistics wereused to determine predictors of MAS acceptance. Results: Significant association exist between Awareness of MAS and Use (X = 69.116, p = 0.000), Procurement at licensed community stores and Use (X =14.456, p = 0.001) as well as Acquisition at Hospital Pharmacy and Use (X = 46.053, p = 0.000). Also, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) had a strong association with respondents’ Attitude to Use (ATT) {PU and ATT, r = 0.719, p < 0.005; PEOU and ATT, r = 0.806, p < 0.005}. Conclusion: Though awareness and acceptance of mobile authentication service is high, its use is moderate in practice. Further studies on how to improve the use of this service among the Nigerian populace is necessary.

scholarly journals Design simplicity influences patient portal use: the role of aesthetic evaluations for technology acceptance

2015 ◽  
Vol 23 (e1) ◽  
pp. e157-e161 ◽  
Author(s):  
Allison J Lazard ◽  
Ivan Watkins ◽  
Michael S Mackert ◽  
Bo Xie ◽  
Keri K Stephens ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Patient Portal ◽  
Perceived Ease Of Use ◽  
Design Strategies ◽  
Patient Portals ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Aesthetic

Abstract Objective This study focused on patient portal use and investigated whether aesthetic evaluations of patient portals function are antecedent variables to variables in the Technology Acceptance Model. Methods A cross-sectional survey of current patient portals users ( N  = 333) was conducted online. Participants completed the Visual Aesthetics of Website Inventory, along with items measuring perceived ease of use (PEU), perceived usefulness (PU), and behavioral intentions (BIs) to use the patient portal. Results The hypothesized model accounted for 29% of the variance in BIs to use the portal, 46% of the variance in the PU of the portal, and 29% of the variance in the portal’s PEU. Additionally, one dimension of the aesthetic evaluations functions as a predictor in the model – simplicity evaluations had a significant positive effect on PEU. Conclusion This study provides evidence that aesthetic evaluations – specifically regarding simplicity – function as a significant antecedent variable to patients’ use of patient portals and should influence patient portal design strategies.

scholarly journals Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

2020 ◽  
Vol 12 (16) ◽  
pp. 6471 ◽  
Author(s):  
Mahdi M. Alamri ◽  
Mohammed Amin Almaiah ◽  
Waleed Mugahed Al-Rahmi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Academic Performance ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Media Applications

Nowadays, social media applications (SMAs) which are quite popular among students have a significant influence on education sustainability. However, there is a lack of research that explores elements of the constructivist learning approach with the technology acceptance model (TAM) in higher education. Therefore, this research aimed to minimize the literature gap by examining the SMA factors used for active collaborative learning (ACL) and engagement (EN) to affect the students’ academic performance in measuring education sustainability, as well as examining their satisfaction from its use. This study employed constructivism theory and TAM as the investigation model, and applied a quantitative method and analysis through surveying 192 university students at King Faisal University. Using structural equation modeling (SEM), the responses were sorted into nine factors and analyzed to explain students’ academic performance in measuring education sustainability, as well as their satisfaction. The results were analyzed with structural equation modelling; it was shown that all the hypotheses were supported and positively related to sustainability for education, confirming significant relationships between the use of SMAs and the rest of the variables considered in our model (interactivity with peers (IN-P), interactivity with lecturers (IN-L), ACL, EN, perceived ease of use (PEOU), perceived usefulness (PU), SMA use, student satisfaction (SS), and students’ academic performance (SAP).

scholarly journals Effect of barrier related factors on perceived usefulness and ease of use of social media applications in the Australian healthcare sector

2021 ◽  
Vol 25 ◽  
Author(s):  
Irfanuzzaman Khan ◽  
Jennifer Loh ◽  
Abu Saleh ◽  
Ali Quazi ◽  
Majharul Talukder
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Healthcare Professionals ◽  
Healthcare Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Healthcare Sector ◽  
Cross Sectional Survey ◽  
Related Factors ◽  
Cross Sectional

Despite the growing popularity of social media internationally, an extant review of the literature revealed a low rate of social media usage among healthcare professionals. While cynicism amongst healthcare professionals might be a reason, there might be other factors that could explain healthcare professionals’ reluctance to use social media in their practices. This research investigated potential barriers that affected healthcare professionals’ behavioural intention to use social media. A cross-sectional survey was randomly administered to 824 healthcare professionals working in Australian healthcare organisations. At the end of data collection, 219 usable responses were collected. Analysis of data via structural equation model (SEM) found that perceived trust, privacy threats, professional boundary, facilitating conditions and self-efficacy significantly influence the notion of perceived usefulness and ease of use. In addition, information quality directly influences health professionals’ perceived ease of utilising social media technology. The result also indicated that gender moderates the relationship between barrier-related factors and perceived usefulness and ease of use. This study’s findings have important implications for healthcare providers and policymakers regarding medical professionals’ perceptions of the potential challenges in using social media as well as developing strategies to counter misinformation against the backdrop of COVID-19.

Disclosing customers' intentions to use social media for purchase-related decisions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sumit Sangwan ◽  
Supran Kumar Sharma ◽  
Jyoti Sharma
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Adoption Studies ◽  
Content Type ◽  
Information Reliability

PurposeThe present study intends to shed light on behaviour of customers towards usage of social media for purchasing decisions. The study proposes an extension to technology acceptance model (TAM) to analyse the significance of monetary benefits and information reliability on customers' intention to use social media.Design/methodology/approachThe sample was drawn from social media users of north-western region of India (n = 622). The proposed model was tested using exploratory factor analysis and structural equation modelling.FindingsResults indicate that monetary benefits and perceived ease of use have significant influence on customers' intention to use social media, while information reliability and monetary benefits significantly influence only through perceived usefulness.Practical implicationsThe findings are valuable to marketers to acknowledge the potential of social media to reach to masses by providing timely and reliable information. The study also reveals that website/app developers should implement a user-friendly interface and reliable content to influence customers' usage behaviour.Originality/valueThe study is a unique attempt to examine the effect of monetary benefits and information reliability with TAM's key constructs in the context of social media adoption. Studies undertaken aforementioned dimensions are mainly concerned with examining direct contribution of social media and its effect on purchase decisions.

The Effect of Instragram Usage in Buying Decision

I-STATEMENT ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 41-48
Author(s):  
Anggar Riskinanto ◽  
Fanny Fandiyah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Information Quality ◽  
Source Credibility ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

This study examines the factors that influence Purchase Intention to customers when they want to buy Yellowfit Kitchen products through social media Instagram. This study applies the TAM (Technology Acceptance Model) model and several additional variables namely Information Quality including Intrinsic, Contextual, Representational, and Accessibility; and Source Credibility include Trustworthiness, Expertness, and Reputation. This research is a quantitative study, data obtained through a questionnaire distributed to 398 respondents who had bought Yellowfit Kitchen. The method used is PLS (Partial Least Square). The questionnaire results obtained were analyzed using SmartPLS. The analysis shows that there are (1) a significant relationship between Information Quality and Perceived Ease of Use (2) a significant relationship between Source Credibility, Perceived usefulness, and Perceived Ease of Use (3) Attitude Toward Behavior is influenced by Perceived usefulness, and Perceived Ease of Use Use; (4) Purchase Intention is influenced by Attitude Toward Behavior. From the results of a comparison of O2O e-commerce research, this study provides a more detailed explanation of the Elaboration Likehood Model related to Information Quality and Source Credibility that influences purchase intentions. Purchase Intention is the final stage of a customer to buy a product that is needed or seen. TAM is easy to use in the use of social media. The research is expected that startup company Yellowfit Kitchen can continue to increase sales and also provide useful information through their social media.

scholarly journals THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS

2016 ◽  
Vol 7 (2) ◽  
pp. 363
Author(s):  
Rahmi Rahmi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Acceptance Model

The purpose of this research is to understand the effect of usefulness, ease of use, and enjoyment towards attitude and intention to use electronic book reader (e-reader). The conceptual model refers to Technology Acceptance Model theory. The research uses single cross-sectional descriptive research design to test the relationship among variables. Data is gathered with self-administered questionnaire survey method with Jakarta State University;s students as respondents. Hypotheses are tested with Structural Equation Model (SEM). The result shows that attitude still holds important role in forming intention, enjoyment comes as the strongest determinant for attitude and intention which emphasizes the hedonic value of e-reader, usefulness indirectly affects intention through attitude, and ease of use only affects usefulness and enjoyment but not attitude.   Keywords: perceived usefulness, perceived ease of use, perceived enjoyment, attitude, intention.

scholarly journals Predicting Individuals’ Usage Intention of Social Commerce

2018 ◽  
Vol 12 (4) ◽  
pp. 204
Author(s):  
Yazn Alshamaila
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Information Quality ◽  
Empirical Studies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Media Specialists ◽  
Social Commerce ◽  
Perceived Ease Of Use

Online interactions pave the way for new streams of collaborations and support among connected users of social networking sites, and this collaboration is leveraged for business purposes. The purpose of this paper is to contribute to a growing body of research on social commerce by studying individuals’ behavior from the consumer perspective of information technology innovations. By adopting “social support” and the technology acceptance model as a theoretical base, this study used a web-based questionnaire survey to collect data from 325 users of SNSs in Jordan. The data were then analyzed using Statistical Package for the Social Sciences regression. Jordan was selected because it is a country that has reported high SNS usage compared to other countries. The main factors that were identified as playing a significant role in individual adoption of social commerce were social commerce construct and perceived usefulness. This study did not find enough evidence that perceived ease of use and perceived information quality were a significant determinant of social commerce adoption. These findings have important implications and value for the academia, businesses managers, and social media specialists in terms of formulating better strategies for handling social commerce effects on businesses. For social media specialists, using the research model in this study can assist in increasing their understanding of why some individuals choose to adopt social commerce services. Additionally, business managers may need to improve their interaction with SNS users and develop a better understanding of how consumers use social commerce in the purchasing decision process. Based on our review of the existing scientific literature on social commerce, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social commerce in Jordan. This paper contributes to the continuing research in social commerce adoption and diffusion in the individual context.

A Pathway to Technology Integration: Eliciting Consumer’s Behavioural Intention to Use Paytm Services

Paradigm ◽  
2021 ◽  
pp. 097189072110037
Author(s):  
Pooja Mehta ◽  
Himanshu Singla ◽  
Raiswa Saha ◽  
Shivani Tyagi
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Cross Sectional

The present study integrates the technology acceptance model (TAM) and the innovation diffusion theory (IDT) for analysing consumers’ intention to make use of Paytm services. It is a cross-sectional study; the data was gathered from 259 Internet consumers. The statistical tools, including structural equation modelling (SEM), are applied to understand the inter-construct relationships. The intention to use Paytm is positively influenced by a perceived ease of use, perceived usefulness and social influence. Moreover, the moderating effects of perceived risk (PR) are found to be significant on the associations among social influence, perceived ease of use and Paytm usage intentions. This study will help digital wallet service providers (DWSP), who focus on identifying the important factors for accelerating the use of mobile wallets. The findings will also facilitate the government to devise ways for augmenting cashless fund movement in the economy. Besides explaining the phenomenon of Paytm usage intentions, the study reveals the moderating role of PR with respect to various antecedents, thereby filling the gap in the existing literature.

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