scholarly journals A consumer perspective of advertising by attorneys

1991 ◽  
Vol 17 (1) ◽  
Author(s):  
C. Boshoff
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Information Needs ◽  
Communication Strategies ◽  
Legal Services ◽  
Marketing Communication ◽  
Advertising Agencies ◽  
The Public ◽  
Consumer Perspective ◽  
First Time

Attorneys in South Africa may soon be permitted to advertise their services for the first time. This recommendation put forward by the Association of Law Societies, though still to be ratified by the four provincial law societies, has come amid increasing competition between attorneys and non- professionals. The marketing fraternity is, however, uncertain as to how members of the public are likely to react to legal services advertising. This study attempts to provide some tentative guidelines for decision-making on advertising by attorneys. Interested parties like attorneys, marketing consultants, and advertising agencies could use the researched information to structure marketing communication strategies which will not transgress the ethical code of the attorneys' profession, but which will satisfy the information needs of consumers. The study reports the findings of a survey conducted among 1 000 members of the public. Indications are that consumers not only think that advertising should be permitted, but also that it will benefit both themselves and the legal profession. Opsomming Prokureurs mag moontlik binnekort toegelaat word om hul dienste te adverteer. Die aanbeveling van die Vereniging van Prokureursordes, wat nog deur die vier provinsiale wetsgenootskappe bekragtig moet word, is geneem as gevolg van toenemende mededinging tussen prokureurs en nie-professionele praktisyns. Bemarkingsdeskundiges is egter onseker oor wat die publiek se reaksie sal wees. Die studie poog om enkele tentatiewe riglyne voor te stel vir bemarkingskommunikasiestrategieë wat nie die regsprofessie se etiese kode sal oortree nie, maar tog voldoende inligting aan verbruikers sal beskikbaar stel. Die bevindinge van 'n opname onder 1 000 lede van die publiek dui daarop dat reklame nie alleen verwelkom sal word nie, maar dat dit moontlik tot voordeel van sowel die publiek as die regsprofessie sal strek.

scholarly journals Fraus Legis in Constitutional Law: The Case of Expropriation "Without" or for "Nil" Compensation

2021 ◽  
Vol 24 ◽  
pp. 1-31
Author(s):  
Martin Van Staden
Keyword(s):  
South Africa ◽  
Constitutional Law ◽  
Public Law ◽  
Legal Services ◽  
The Public ◽  
Application Of Law ◽  
Eighteenth Amendment ◽  
The Republic ◽  
Legal Affair

Fraus legis – defrauding or evading the application of law – is a phenomenon well-known to students of private law, but its application in public law, including constitutional law, remains largely unconsidered. To consider whether a transaction, or, it is submitted, an enactment, is an instance of fraus legis, an interpreter must have regard to the substance and not merely the form of an enactment. In 2018 Parliament resolved to amend section 25 of the Constitution of the Republic of South Africa, 1996 (the Constitution) to allow government to expropriate property without being required to pay compensation. While the public and legal debate has since before that time been concerned with "expropriation without compensation", the draft Constitution Eighteenth Amendment Bill, 2019 provides instead for expropriation where "the amount of compensation is nil". By the admission of Parliament's legal services unit, this is a distinction without a difference. But compensation and expropriation are legally and conceptually married, and as a result, it would be impermissible to expropriate without compensation – instead, nil compensation will be "paid". How does this current legal affair comport with the substance over form principle, and is fraus legis at play? This article considers the application of the fraus legis phenomenon to public law, utilising the contemporary case study of the Constitution Eighteenth Amendment Bill.

scholarly journals An audit evidence planning model for the public sector

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Marian Mentz ◽  
Karin Barac ◽  
Elza Odendaal
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Public Sector ◽  
International Standards ◽  
Research Approach ◽  
Audit Risk ◽  
The Public ◽  
Audit Evidence ◽  
Managerial Implications ◽  
Auditor General

Orientation: Auditors have to exercise complex, multi-dimensional evidence-planning judgements. Research purpose: Drawing on social closure theory, the aim of this study is to develop a model to inform the flexible exercise of judgement regarding the types, extent and combinations of audit procedures implemented to gather sufficient appropriate audit evidence to respond to the assessed risks of material misstatement. Motivation for the study: The exercise of considerable judgements by auditors may mean that little consistency is achieved regarding the quantity and quality of the audit evidence obtained, especially in the public sectors of developing countries (which are often plagued by corruption), and where auditors and auditees have limited skills and experience. Research approach, design and method: The study employs a theory-building approach to develop a model intended to guide public sector auditors (following an audit risk approach), to exercise planning judgements for a class of transactions, account balance and/or disclosure. Main findings: The model clarifies the audit evidence decision-making sequences, interrelationships and contingent dependencies of the different audit procedures, and quantifies the compensatory inter-relationships between the types of audit procedures to be performed and the overall levels of assurance desired in response to the assessed risks of material misstatement. Practical and managerial implications: The model could aid public sector auditors to reduce uncertainty, ambiguity and judgement errors during their planning decision-making. Contribution or value-add: The model has been incorporated into the audit methodology of the Auditor-General of South Africa, and has been assessed for compliance with the International Standards on Auditing by the Independent Regulatory Board for Auditors in South Africa.

scholarly journals Identifying associations between sport sponsorship decision-making variables

2004 ◽  
Vol 7 (3) ◽  
pp. 427-439
Author(s):  
CH Van Heerden ◽  
PJ Du Plessis
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Exploratory Study ◽  
Alternative Methods ◽  
Leverage Effect ◽  
Marketing Communication ◽  
Sport Sponsorship ◽  
Measurement Tools

Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication variables into sponsorship to create a leverage effect, and the measurement of sponsorship success. It is argued that for a sponsorship to be successful certain associations should exist between these key decision-making areas and also among elements internal to each of these areas. The main findings are that the respondents indicated a bias towards setting media related objectives that will subsequently enable the sponsors to use media-related measurement tools. It is recommended that sponsors should develop alternative methods to measure the effectiveness of their sponsorships.

scholarly journals GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

2021 ◽  
Vol 30 (30 (1)) ◽  
pp. 388-396
Author(s):  
Mihai Stoica
Keyword(s):  
Communication Strategies ◽  
Secondary Data ◽  
Green Marketing ◽  
Marketing Communication ◽  
Green Communication ◽  
The Public ◽  
The Social ◽  
Solid Foundation ◽  
Theoretical Paper ◽  
The One

Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation, which most of the time can be represented by the attributes of the green product or by its benefits for the environment, community and for the current and future generations of consumers. In this regard, marketing communication, as part of the green marketing strategy, faces several challenges. On the one hand, green communication has the role of educating and informing the public about the specific benefits of green products in order to determine the public to adopt a pro-ecological behavior. On the other hand, the communication approaches must respond to the exigencies of the green field, in order to avoid the social and ecological criticisms, as well as the categorizing of the organization’s actions as part of the greenwashing phenomenon. Therefore, the purpose of this theoretical paper is to identify the typology of green marketing communication strategies. The paper is based on secondary data sources, namely the literature on green marketing communication, focusing on specific communication strategies. This study reviews and synthesizes 39 relevant articles related to the researched subject, which have been identified in academic databases. In literature have been identified five defining criteria for communication strategies, along with specific strategic alternatives. We note the need to continue the research in this field, in order to develop other strategic alternatives that respond to the specific problems of this market and that offer the opportunity for green brands to position themselves effectively.

scholarly journals Obstacles to timely emergency messaging for acute incidents

2020 ◽  
Vol 18 (5) ◽  
pp. 425-453
Author(s):  
Jeremy Bernfeld, MPS, CEM
Keyword(s):  
Decision Making ◽  
Risk Communication ◽  
Emergency Services ◽  
Communication Strategies ◽  
Decision Making Process ◽  
Social Scientists ◽  
The Public ◽  
Protective Actions ◽  
Adverse Impacts ◽  
Emergency Managers

Emergency alerts, warnings, and notifications (AWN) help protect the public by communicating information about impending hazards to encourage protective actions. Three key subsystems compose AWN systems: (1) detection; (2) management; and (3) response. While much research regarding the detection and response subsystems exists, few studies focus on the management subsystem. This subsystem involves emergency managers (EM) receiving and analyzing information about a hazard, deciding whether the hazard poses enough risk to warrant an emergency message, and where appropriate, transmitting that message across available AWN systems. To help improve understanding of this decision-making process, the researcher conducted interviews with EMs responsible for AWN decision-making and issuance, and leveraged participant responses to inform this work. This study details the threat interpretation, organization, technology, and infrastructure limitations that can directly delay or prevent AWN issuance. This work also outlines the adverse impacts on the public, EMs, and emergency services that can follow an AWN, as EMs must weigh these consequences when deciding to issue an emergency message. By outlining these obstacles, this study aims to help inform EMs of the challenges they may face during the critical moments of an incident, so they may better prepare to issue timely emergency messages to protect their communities. The findings gleaned from this research can also help technologists and social scientists better understand the influences their fields have on the EM, so that they may improve upon existing AWN systems and risk communication strategies.

scholarly journals Perceptions, expectations and experiences of first time chiropractic patients when consulting chiropractic students at a teaching clinic in KwaZulu-Natal

2018 ◽  
Author(s):  
◽  
Jamie Sarah Robbertze
Keyword(s):  
South Africa ◽  
Chiropractic Care ◽  
The Body ◽  
Chiropractic Profession ◽  
Population Groups ◽  
The Public ◽  
Teaching Clinic ◽  
Kwazulu Natal ◽  
Chiropractic Students ◽  
First Time

The focus of the chiropractic profession is to diagnose, treat and prevent mechanical disorders which affect the neuromusculoskeletal system of the body. Chiropractic is a young profession in South Africa as law only recognized chiropractors as recently as 1971. As a result, perceptions of chiropractic are continually evolving as it gains popularity among the public. Despite its growth to date, further expansion of the profession may be limited due to its isolation from the public health care system of South Africa. This study aimed to determine the demographics, perceptions, expectations and experiences of first time chiropractic patients who consulted chiropractic students at a teaching clinic in KwaZulu-Natal. This information may allow identification of requirements for improved clinical outcomes of first time chiropractic patients and clinical practice of chiropractors and the chiropractic profession. This qualitative study utilized an exploratory and descriptive design. This methodology was chosen for its potential to reveal a deeper understanding of the fundamentals of chiropractic. Data collection involved semi-structured interviews with fourteen first time chiropractic patients who presented to the Durban University of Technology (DUT) Chiropractic Day Clinic (CDC). Interviews were voice recorded, transcribed verbatim and analysed which resulted in eight themes with numerous subthemes. These were explored and demographic characteristics of participants were determined to fulfil the objectives of the study. Eight participants were male and six were female. Most were aged in their thirties, forties or fifties. With regards to population groups, six participants were Black/African, three were Indian, three were Coloured and two were White. Half the participants had medical aid and most were professionals, technicians and associate professionals and services and sales workers. The understanding of chiropractic and chiropractic care theme revealed a limited awareness and understanding of chiropractic, perceptions of the chiropractic scope of practice and beliefs regarding chiropractic care for special population groups. The care-seeking influential factors theme indicated that the reasons chiropractic care was sought were: soreness, trusted suggestions and unsuitable alternative care options. The experience anticipations theme showed that some participants had indistinct ideas prior to their experiences while others had conceived expectations for the chiropractic care. The consultation outcomes theme indicated expectations for improvement in presenting complaints as well as occurrence of adverse reactions. The origins of beliefs theme revealed that perceptions and expectations of chiropractic were formed from accessible information as well as the first time chiropractic consultation experience. Professional and unprofessional aspects of the DUT CDC environment were discussed in the first impressions theme. The chiropractic care theme explored experiences of the thorough and detailed examination, feelings of fear and apprehension and trust and comfort, patient centered care, effectiveness of the treatment and pain and adverse effects. The last theme, experience reflections, demonstrates the extent to which expectations were met, aspects of the experience which could be improved and desires to return to and recommend the DUT CDC to others.

scholarly journals Business Attributes and Marketing Communication Strategies of SMEs in South Africa

2018 ◽  
Vol 9 (6) ◽  
pp. 90-97
Author(s):  
Morongwa Ramasobana ◽  
Olawale Fatoki
Keyword(s):  
South Africa ◽  
Quantitative Research ◽  
Communication Strategies ◽  
Marketing Communication ◽  
Use Of Self ◽  
Communication Tools ◽  
Descriptive Research ◽  
Significant Difference ◽  
Communication Practices ◽  
Analyse Data

The purpose of this study was to investigate business attributes and marketing communication practices of SMEs in South Africa. This study adopted the quantitative research design with a descriptive research method. Data was collected through the use of self-administered questionnaires in a survey. Descriptive statistics, ANOVA and regression analysis were used to analyse data. The results revealed that some marketing communication tools indicate that there is no significant difference in the marketing communication tools adopted by SMEs on the basis of business attributes. In addition, some marketing communication tools indicated that there is a significant difference in the marketing communication tools adopted by SMEs on the basis of business attributes. This study recommended that SMEs’ owners should consider their business factors when selecting the marketing communication strategies and equip themselves with the knowledge of marketing communication.

Advertising Collision in Social Media amid Facebook and Twitter

2018 ◽  
Vol 6 (8) ◽  
pp. 329
Author(s):  
Kavitha .R
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Communication Strategies ◽  
Brand Attitude ◽  
Mediating Effect ◽  
Marketing Communication ◽  
Purchasing Intention ◽  
Social Media Advertising ◽  
The Relationship

Marketers have recognized that social media advertising has an important part of their marketing communication strategies. Also, social media helps the organization to communicate with their customers. Social media becomes part of a person’s life. The relationship between social media and customer decision making present that social media affects advertising attitudes and brand attitude and purchasing intention of customers. It will not necessarily affect customer’s decision making but might possess a mediating effect.

OP92 Addressing Challenges Of Implementing A Health Technology Assessment Framework In South Africa

2017 ◽  
Vol 33 (S1) ◽  
pp. 41-42
Author(s):  
Jani Mueller
Keyword(s):  
South Africa ◽  
Health Care ◽  
Decision Making ◽  
Health Technology Assessment ◽  
Technology Assessment ◽  
Health Technology ◽  
Healthcare Sector ◽  
Public And Private ◽  
The Public ◽  
Health Technologies

INTRODUCTION:South Africa is in the process of providing comprehensive health insurance to all its citizens, thus paving the pathway for Health Technology Assessment (HTA) to play a significant role in provision of safe and effective healthcare. The National Department of Health (DoH) has a published framework and Health Technology Act and strategies since the 1990s to improve health outcomes, and service and delivery of care. The purpose of this study is to explore challenges faced in the implementation of the framework and policies.METHODS:The study will be based on review and analysis of health technology policies and legislations introduced in South Africa since the 1990s. These documents are available from the DoH archive. The review from this grey literature was supplemented by information collected from a self-completion questionnaire, which was distributed to key stakeholders. Respondents were identified by direct contact with ministries of health and professional bodies, and included health professionals from the public and private healthcare sector, for example, practitioners, experts from hospitals, and industry representatives. The questionnaire addressed issues pertaining to decision making regarding health service delivery and the status of HTA in the country.RESULTS:The framework lays out the strategy to facilitate appropriate utilization of health technologies and includes among others, an HTA section. Fragmented use of HTA or parts thereof has been observed in the public and private health care sector. Furthermore, the respondents pointed out that decisions on health technology can be political, institutional or professionally driven whereas they all agreed that a formal and institutional implementation of HTA would improve healthcare service.CONCLUSIONS:The goal to achieve universal health care provides an excellent window of opportunity for formal use of HTA in policy- and decision-making. However, (i) the inadequate number of trained professionals and education and training opportunities (ii) lack of awareness and understanding of the principles of HTA and its impact on the improvement of health care are among the many challenges faced by the system. It has also been observed that national and regional champions can act as change agents and would have a snowball effect.

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