Advertising Collision in Social Media amid Facebook and Twitter
2018 ◽
Vol 6
(8)
◽
pp. 329
Keyword(s):
Marketers have recognized that social media advertising has an important part of their marketing communication strategies. Also, social media helps the organization to communicate with their customers. Social media becomes part of a person’s life. The relationship between social media and customer decision making present that social media affects advertising attitudes and brand attitude and purchasing intention of customers. It will not necessarily affect customer’s decision making but might possess a mediating effect.
2019 ◽
Vol 59
(8)
◽
pp. 1413-1429
◽
2020 ◽
Vol 11
(1)
◽
pp. 115-128
2020 ◽
Vol 20
(11)
◽
pp. 93-115
2021 ◽
Vol 16
(5)
◽
pp. 1217-1230
2021 ◽
Vol 41
(4)
◽
pp. 105-126
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
2019 ◽
Vol 34
(2)
◽
pp. 185
◽
2019 ◽
Vol 14
(5)
◽
pp. 123
Keyword(s):