scholarly journals Factor Analysis of E-Marketing as a Marketing Strategy in Creating Visits in Benan Island Marine Tourism

2021 ◽  
Author(s):  
Iranita Iranita ◽  
Firmansyah Kusasi ◽  
Lia Suprihartini
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Marine Tourism

scholarly journals FAKTOR-FAKTOR YANG MENENTUKAN KEPUASAN PELANGGAN SEPEDA MOTOR MATIC HONDA DI KOTA DENPASAR

2015 ◽  
Vol 4 (1) ◽  
pp. 1 ◽  
Author(s):  
NI KADEK LESTARI PUTRI ◽  
NI MADE ASIH ◽  
DESAK PUTU EKA NILAKUSMAWATI
Keyword(s):  
Factor Analysis ◽  
Service Quality ◽  
Marketing Strategy ◽  
Data Sources ◽  
Dominant Factor ◽  
Service Reliability ◽  
Emotional Factor ◽  
Eigen Value ◽  
Variance Explained

This study aimed to elaborate the dominant factor affecting consumer’s loyalties regarding Honda motor matic and to determine effective marketing strategy for this product.  This study conducted at Denpasar where 150 respondents randomly chosen as the data sources.  From factor analysis, we found emotional factor is the most dominant factor for consumer’s loyalties with eigen value as much as 3,365 and variance explained by this factor is 48,08 percent.  Meanwhile, to determine effective marketing strategy, we found the product’s quality dominated by its design; service quality dominated by service reliability, emotional factor dominated by the product’s esthetic, each of these has communalities as much as 56,38 percent; 72,33 percent, and 65,20 percent respectively.

Corporate Marketing Strategy Model (Case Study in Indonesian Insurance Company)

2015 ◽  
Vol 21 (4) ◽  
pp. 913-917
Author(s):  
Cecep Hidayat ◽  
Iskandar Putong ◽  
Idi Setyo Utomo
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Marketing Strategy ◽  
Stock Exchange ◽  
Insurance Company ◽  
Analysis Model ◽  
Model Case ◽  
Factor Analysis Model ◽  
Corporate Marketing ◽  
Confirmatory Factor

This study aims to develop a model of corporate marketing strategy using six indicators of Arthur D Little which uses the company’ financial statements in the insurance field listed in Indonesian Stock Exchange. The number of samples used is equal to the number of population, such as nine companies that are still active in doing trading and reporting the financial statement periodically and published at stock exchange website. By using the interpretation, there are six indicators found as the Corporate Marketing Strategy. The result is standardized using the Zcore methods which are tested by Confirmatory Factor Analysis model. The given result is modeled by using Principal Component Analysis-Exploratory Factor Analysis, and retested by using the Confirmatory Factor Analysis. Therefore, given the result that it is initially come up as a Corporate Marketing Strategy that consists of six indicators variable with two variables factors, such as Effectiveness Strategy (product, management and system, technology, and operation strategy) and Efficiency Strategy factors (market and retrenchment strategy).

scholarly journals Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

2015 ◽  
Vol 46 (2) ◽  
pp. 77-87 ◽  
Author(s):  
M. Saayman ◽  
T. Dieske
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Statistical Analysis ◽  
Marketing Strategy ◽  
Decision Making Process

The Kgalagadi Transfrontier Park is one of South Africa’s unique attractions for national and international tourists. However, little research has been done on visitors to transfrontier parks. In addition marketers highlight the importance of understanding the reasons why people travel and who these tourists are. Therefore the aim of this article is to segment the market of the Kgalagadi Transfrontier Park by means of visitors’ travel motives. This was achieved by means of a survey. In the statistical analysis, 414 questionnaires were used and the survey was conducted from 2010 to 2012. The statistical analysis included a factor analysis and ANOVA. Four factors were identified through the factor analysis namely escape, education and recreation, park attributes and exploration. The latter was unique to this research since it has not been found in other studies. The ANOVA confirmed that a wide variety of variables influence the decision-making process and that the marketing strategy should focus on different methods and events to attract a greater market.

scholarly journals PENGEMBANGAN VIRGIN BEACH SEBAGAI DAYA TARIK WISATA BAHARI DI DESA BUGBUG KARANGASEM

2018 ◽  
Vol 2 (1) ◽  
pp. 479
Author(s):  
I Komang Darnita ◽  
Ida Ayu Tary Puspa ◽  
I Ketut Arta Widana
Keyword(s):  
Factor Analysis ◽  
Human Resource Development ◽  
Development Strategy ◽  
External Factor ◽  
Development Theory ◽  
Tourist Attraction ◽  
Internal Factor ◽  
White Sand ◽  
Marine Tourism ◽  
Natural Beauty

<p><em>Research on Virgin Beach Development as a marine tourism attraction in Bugbug village Karangasem is related to the process of developing a marine tourism destination. Marine tourism is a potential form of tourism, including in "clean industry" activities. Because it utilizes coastal areas and oceans directly or indirectly. Direct activities include boating, swimming, snorkeling, diving, and fishing. Indirect activities such as beach sports activities, picnics, enjoy the ocean atmosphere. Virgin Beach is one of the beaches in Karangasem precisely in the village of Bugbug which has the potential to be developed into a marine tourism. This is because Virgin Beach provides its own uniqueness with beautiful nature, white sand is an atmosphere that is still natural so many tourists who visit marine activities on the beach.</em></p><p><em>The issues studied include: (1) What potentials does Virgin Beach have to develop as a marine tourism attraction in Bugbug village Karangasem? (2) How are the strengths, weaknesses, opportunities, and threats faced by the community in developing Virgin Beach as a marine tourism attraction in Bugbug village Karangasem? (3) How is the strategy of developing virgin beach as a tourist attraction in Bugbug village Karangasem. </em><em>The above problems were studied with several theories. The theory used is the theory of planning and development theory of tourism area. In addition, in obtaining the data used several methods, namely the method of observation, interview and documentation and elaborated with descriptive method, so obtained a thorough conclusion. This type of research is which uses quantitative and and analyzed descritif qualitative, SWOT using External Factor Analysis Summary matrix and Internal Factor Analysis Summary.</em></p><p><em>The potential of Virgin Beach is its natural and cultural potential. The natural potential consists of natural beauty such as white sand, Kuhan island, cliffs surrounding it and cultural potentials such as the presence of gambelan and some preserved dances. From the potential gained then described the strengths, weaknesses, opportunities and threats encountered and developing Virgin Beach as a tourist attraction nautical. These strengths, weaknesses, opportunities and threats are analyzed by the External Factor Analysis Summary matrix and Internal Factor Analysis Summary to determine the development strategy for the next.The strategy chosen is the strategy of natural resource maintenance, human resource development strategy and market penetration.</em></p>

scholarly journals Analysis of factors that influenced consumers' decision to online shop organic food during Covid-19

2021 ◽  
Vol 26 (51) ◽  
pp. 11-18
Author(s):  
Maja Ćirić ◽  
Svetlana Ignjatijević ◽  
Dragan Ilić ◽  
Nikola Puvača ◽  
Sandra Brkanlić
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Online Shopping ◽  
Organic Food ◽  
Food Labeling ◽  
Minor Importance ◽  
Multiple Regressions ◽  
Sales Channels ◽  
The Third ◽  
The World

There is a significant amount of research in the world on the factors that influence consumers' decision to buy organic food using traditional sales channels. There is also a lot of research related to the factors that influence consumer decision to online shop groceries. However, to our knowledge, there is an extremely modest amount of research on how and why consumers decide to online shop organic food. The Covid-19 pandemic has led to an increase in consumer propensity to shop online, so this topic has gained in importance. Therefore, the aim of this paper was to determine the factors that most influenced consumers' decision to online shop organic food during the Covid-19 Pandemic. The survey was carried out in Serbia by using a questionnaire developed specifically for this purpose, based on questions from 9 relevant surveys in the world. Factor analysis and standard multiple regressions were used to analyze the data obtained from the survey. Four factors have been identified that influenced the online shopping organic food during the Covid-19 Pandemic. The first and most important factor is the Attributes of organic food and deterrents for purchasing. The second important factor is the advantages of online shopping, Covid-19 Pandemic consequences, and organic food labeling. While the third factor (Website characteristics and satisfaction with online shopping) and the fourth factor (Safety of online shopping) are of minor importance. At the end of the paper recommendations for improvement marketing strategy for online selling organic food are given.

scholarly journals UNDERSTANDING CRITICAL VARIABLES CONTRIBUTING TO COMPETITIVE ADVANTAGES OF INTERNATIONAL HIGH-SPEED RAILWAY CONTRACTORS

2019 ◽  
Vol 25 (2) ◽  
pp. 184-202 ◽  
Author(s):  
Yanliang Niu ◽  
Xiaopeng Deng ◽  
Limao Zhang ◽  
Xiaochen Duan
Keyword(s):  
Risk Management ◽  
Factor Analysis ◽  
Pilot Study ◽  
Literature Review ◽  
Marketing Strategy ◽  
High Speed ◽  
Competitive Advantages ◽  
High Speed Railway ◽  
Management Capability

This article is devoted to identifying and explaining the critical variables contributing to competitive advantages in international High-Speed Railway (HSR) projects from the contractor’s perspective. A total of 24 variables were identified by the literature review and a pilot study. An international questionnaire survey was performed to obtain professional opinions from both practitioners and the academy. The 24 variables were ranked and clustered into 6 factors using exploratory factor analysis. Furthermore, a case study of the Early Train Operator project of the California HSR was carried out by the survey, interview, and first-hand data. The results indicated that the top six ranked variables are (1) None Accident History, (2) Eligibility & International Criteria, (3) Contract Reputation, (4) Marketing Strategy, (5) Risk Management Capability, and (6) Technical Responsiveness. Furthermore, the 24 variables are grouped into six dimensions: Glocalization, Marketing, Safety, Economics, Technology, and Responsibility. The case study indicated that the factor framework was suitable and tractable for the application. The findings of this paper could (1) assist international HSR contractors in obtaining a better understanding of the deeper determinates of competitive advantages and (2) serve as a valuable reference for developing their competitive advantages in the international HSR market.

scholarly journals STRATEGI PEMASARAN KERAJINAN KAYU EBONY PADA TOKO KRISNA KARYA DI KOTA PALU

2018 ◽  
Vol 4 (2) ◽  
pp. 159-172
Author(s):  
Jaura Jaura ◽  
Harifuddin Thahir ◽  
Farid Farid
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Field Research ◽  
Research Approach ◽  
Strategic Factor

The objectives of this research are to analyze the strategies used by Krisna Karya in increasing ist sales and to find out the factors of Strength,Weakness, Opportunities and Threats(SWOT) in marketing its products. This research is descriptive by using field research approach that the research done directly to Krisna Karya shop which aims to analyze marketing strategy of Krisna Karyashop. The results of this research can beconcluded that the SWOT analysis show that the External Strategic Factor Analysis Summary (EFAS) or opportunities and threast of Krisna Karya shop with the total is 3.31 and Internal Strategic Factor Analysis Summary (IFAS) or strengths and weaknesses of 3.01 of these results should be souvenir shop of Krisna Karya using SO strategy by utilizing all the power of effortin order to seize and utilize opportunities that exist optimalyPenelitian ini bertujuan untuk mengetahui serta menganalisis strategi yang digunakan Krisna Karya dalam meningkatkan penjualannya dan untuk mengetahui faktor-faktor kekuatan, kelemahan, peluang dan ancaman Krisna Karya dalam memasarkan produknya. Penelitian ini bersifat deskriptifdengan menggunakan pendekatan penelitian lapangan (field research) yakni penelitian yang dilakukan dengan langsung ke Krisna Karya yang bertujuan menganalisis Strategi Pemasaran Krisna Karya tersebut. Hasil penelitian ini dapat ditarik kesimpulan bahwa pada hasil analisis SWOT, menunjukkan external strategic factor analysis summary(EFAS) / peluang dan ancaman usaha Toko Krisna Karya dengan total 3,31 dan internal strategic factor analysis summary(IFAS) / kekuatan dan kelemahan sebesar 3,01 dari hasil tersebut sebaiknya usaha toko souvenir Krisna Karya menggunakan strategi SO yaitu dengan memanfaatkan semua kekuatan usaha dalam rangka merebut dan memanfaatkan peluang yang ada secara optimal.

scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

ANALISIS STRATEGI PEMASARAN DI TENGAH PANDEMI COVID-19 UNTUK MENINGKATKAN OMZET PENJUALAN PADA RESTU BAKERY BOJONEGORO

2021 ◽  
Vol 4 (1) ◽  
pp. 146
Author(s):  
Afrida Eva Erdiana ◽  
Siti Ning Farida
Keyword(s):  
Factor Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
External Factor ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Internal Factor

This research uses Restu Bakery Bojonegoro as an object of research that sells various cakes and bakeries. The purpose of this study was to determine and analyze marketing strategies in increasing sales turnover during the Covid-19 pandemic at Restu Bakery Bojonegoro. The research method used is descriptive quantitative using SWOT, data collection techniques are carried out by means of observation, documentation, interviews and triangulation related to marketing strategies based on the 7P marketing mix indicators used by researchers in identifying strengths, weaknesses, opportunities and threats with the SWOT method. at Restu Bakery Bojonegoro.From this study, the results of the Internal Factor Analysis Summary showed a strength of 1.76 and a weakness of 1.46. Meanwhile, the results of the External Factor Analysis Summary show that the threat is 1.97 and the opportunity is 1.41. In this case, Restu Bakery Bojonegoro occupies the quadrant point I. In this case, a supporting marketing strategy is an aggressive strategy on the various opportunities and strengths of Restu Bakery Bojonegoro.

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