scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

scholarly journals The Business To Business Marketing Strategies For The Package Delivery Service Companies To Increase The Volume Of Delivery

2021 ◽  
Vol 2 (5) ◽  
pp. 1684-1690
Author(s):  
Yuary Farradia ◽  
Khaeruman ◽  
Fatari ◽  
Ismunandar
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Matrix Analysis ◽  
Market Prices ◽  
Analysis Techniques ◽  
Service Companies ◽  
Package Delivery ◽  
Competitive Pricing ◽  
Business To Business

In this study, the researchers used descriptive qualitative research methods with case study research on the object of research using observation, interviews, and documentation methods, data analysis techniques using SWOT analysis techniques (strengths, weaknesses, opportunities, threats) combined with IE Matrix to determine the position company.The results showed that the company uses a special tariff strategy and effective communication with customers. The IE Matrix analysis shows the company's position at a growth rate through horizontal integration, meaning that the company has the opportunity to expand the market, improve facilities, or merge with other companies in the same industry. From the results of the SWOT analysis, alternative strategies are obtained, namely: a) increasing the company's competitiveness and, b) competitive pricing policies with competitors that are adjusted to market prices.

scholarly journals Strategies Model of Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (12) ◽  
pp. 2058-2068
Author(s):  
Lintang Anis Bena Kinanti ◽  
Dr. Bambang Irawan, M.Si. ◽  
Dr. Novi Puspitasari, S.E., M.M.
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals STRATEGI PEMASARAN KERAJINAN KAYU EBONY PADA TOKO KRISNA KARYA DI KOTA PALU

2018 ◽  
Vol 4 (2) ◽  
pp. 159-172
Author(s):  
Jaura Jaura ◽  
Harifuddin Thahir ◽  
Farid Farid
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Field Research ◽  
Research Approach ◽  
Strategic Factor

The objectives of this research are to analyze the strategies used by Krisna Karya in increasing ist sales and to find out the factors of Strength,Weakness, Opportunities and Threats(SWOT) in marketing its products. This research is descriptive by using field research approach that the research done directly to Krisna Karya shop which aims to analyze marketing strategy of Krisna Karyashop. The results of this research can beconcluded that the SWOT analysis show that the External Strategic Factor Analysis Summary (EFAS) or opportunities and threast of Krisna Karya shop with the total is 3.31 and Internal Strategic Factor Analysis Summary (IFAS) or strengths and weaknesses of 3.01 of these results should be souvenir shop of Krisna Karya using SO strategy by utilizing all the power of effortin order to seize and utilize opportunities that exist optimalyPenelitian ini bertujuan untuk mengetahui serta menganalisis strategi yang digunakan Krisna Karya dalam meningkatkan penjualannya dan untuk mengetahui faktor-faktor kekuatan, kelemahan, peluang dan ancaman Krisna Karya dalam memasarkan produknya. Penelitian ini bersifat deskriptifdengan menggunakan pendekatan penelitian lapangan (field research) yakni penelitian yang dilakukan dengan langsung ke Krisna Karya yang bertujuan menganalisis Strategi Pemasaran Krisna Karya tersebut. Hasil penelitian ini dapat ditarik kesimpulan bahwa pada hasil analisis SWOT, menunjukkan external strategic factor analysis summary(EFAS) / peluang dan ancaman usaha Toko Krisna Karya dengan total 3,31 dan internal strategic factor analysis summary(IFAS) / kekuatan dan kelemahan sebesar 3,01 dari hasil tersebut sebaiknya usaha toko souvenir Krisna Karya menggunakan strategi SO yaitu dengan memanfaatkan semua kekuatan usaha dalam rangka merebut dan memanfaatkan peluang yang ada secara optimal.

scholarly journals Formulating Strategies to Develop Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (05) ◽  
pp. 1781-1788
Author(s):  
Lintang Anis Bena Kinanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Marketing Strategy for Welding Workshops in the New Normal Era after the Covid-19 Pandemic

2021 ◽  
Vol 2 (2) ◽  
pp. 123
Author(s):  
Andika Isma ◽  
Andi Hidayatullah ◽  
Agung Winarno ◽  
Agus Hermawan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Case Study Research ◽  
Marketing Strategies ◽  
New Normal ◽  
Additional Information ◽  
Prevention Protocol ◽  
The Impact ◽  
Depth Interviews

The Covid-19 pandemic has a major impact on all aspects and sectors of public life, especially business actors. The impact of the Covid-19 Pandemic was also experienced by welding workshops, one of which was the Barakka Las workshop. This study aims to determine the implementation of marketing strategies in the welding workshop business "Barakka Las" in the New Normal Era after the Covid-19 Pandemic through the creation and design of social media and websites. This research uses a qualitative approach with a case study research method. The data were obtained through collecting supporting theories and conducting in-depth interviews with the owner of the "Barakka Las" welding workshop. From the results obtained, in increasing brand loyalty and reaching wider consumers, Barakka Las implemented a digital marketing strategy through social media such as Instagram, Facebook, Twitter and Youtube and through websites with various interesting promotional content and additional information about the Covid-19 prevention protocol

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

scholarly journals ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Pamungkur Pamungkur ◽  
Sunarmie Sunarmie
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Growth Strategy ◽  
Horizontal Integration ◽  
Business World ◽  
Data Collection Technique ◽  
A Company ◽  
Research Type ◽  
General Service

         PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.         The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.         From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.         From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

Baznas Bogor City Strategy in Empowering the Dhuafa Through the Bogor Berkah Program

2022 ◽  
Vol 4 (3) ◽  
pp. 655-662
Author(s):  
Efrita Norman ◽  
Zulficar Ismail ◽  
Abdul Husenudin ◽  
Enah Pahlawati ◽  
Rio Kartika Supriyatna
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Business Groups ◽  
Analysis Approach ◽  
Economic Empowerment ◽  
Strategic Factor ◽  
Islamic Religion ◽  
Descriptive Qualitative

Zakat is one of the pillars in the Islamic economy which is a pillar of the Islamic religion, the importance of zakat in the economy is why in the Qur'an zakat is always juxtaposed with prayer, there are even 29 words zakat which are always juxtaposed with prayer, because zakat is meritorious in Community economic empowerment must be managed properly by amil zakat, in this context is BAZNAS Bogor City. The purpose of zakat itself is not only to help asnaf but also to make mustahiq become muzakki, therefore the distribution of zakat funds must be right on target so that this goal is achieved. This study aims to determine the determination of recipients of zakat funds distributed by BAZNAS Bogor City through one of its programs, namely Bogor Berkah, whether with this program the zakat asnaf group is helped and this study takes the object of ta'lim majlis. The approach used in this research is descriptive qualitative with SWOT analysis approach, IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary). The results of this study indicate that in determining the receipt of zakat funds distributed by BAZNAS Bogor City through the Bogor Berkah program is the majlis ta'lim criteria which have small or medium business groups. and with this program there are not a few ta'lim majlis that empower their congregations of ta'lim majlis. Keywords: zakat, bogor blessing program, empowerment of dhu'afa

scholarly journals STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (2) ◽  
pp. 6
Author(s):  
I Gede Adhi Suputra Arimbawa PG. ◽  
I GPB. Sasrawan Mananda ◽  
I Putu Sudana
Keyword(s):  
Service Quality ◽  
Human Resources ◽  
Marketing Strategy ◽  
Education And Training ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Travel Agents ◽  
Library Research ◽  
Analysis Technique ◽  
And Training

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

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