scholarly journals PENGEMBANGAN VIRGIN BEACH SEBAGAI DAYA TARIK WISATA BAHARI DI DESA BUGBUG KARANGASEM

2018 ◽  
Vol 2 (1) ◽  
pp. 479
Author(s):  
I Komang Darnita ◽  
Ida Ayu Tary Puspa ◽  
I Ketut Arta Widana
Keyword(s):  
Factor Analysis ◽  
Human Resource Development ◽  
Development Strategy ◽  
External Factor ◽  
Development Theory ◽  
Tourist Attraction ◽  
Internal Factor ◽  
White Sand ◽  
Marine Tourism ◽  
Natural Beauty

<p><em>Research on Virgin Beach Development as a marine tourism attraction in Bugbug village Karangasem is related to the process of developing a marine tourism destination. Marine tourism is a potential form of tourism, including in "clean industry" activities. Because it utilizes coastal areas and oceans directly or indirectly. Direct activities include boating, swimming, snorkeling, diving, and fishing. Indirect activities such as beach sports activities, picnics, enjoy the ocean atmosphere. Virgin Beach is one of the beaches in Karangasem precisely in the village of Bugbug which has the potential to be developed into a marine tourism. This is because Virgin Beach provides its own uniqueness with beautiful nature, white sand is an atmosphere that is still natural so many tourists who visit marine activities on the beach.</em></p><p><em>The issues studied include: (1) What potentials does Virgin Beach have to develop as a marine tourism attraction in Bugbug village Karangasem? (2) How are the strengths, weaknesses, opportunities, and threats faced by the community in developing Virgin Beach as a marine tourism attraction in Bugbug village Karangasem? (3) How is the strategy of developing virgin beach as a tourist attraction in Bugbug village Karangasem. </em><em>The above problems were studied with several theories. The theory used is the theory of planning and development theory of tourism area. In addition, in obtaining the data used several methods, namely the method of observation, interview and documentation and elaborated with descriptive method, so obtained a thorough conclusion. This type of research is which uses quantitative and and analyzed descritif qualitative, SWOT using External Factor Analysis Summary matrix and Internal Factor Analysis Summary.</em></p><p><em>The potential of Virgin Beach is its natural and cultural potential. The natural potential consists of natural beauty such as white sand, Kuhan island, cliffs surrounding it and cultural potentials such as the presence of gambelan and some preserved dances. From the potential gained then described the strengths, weaknesses, opportunities and threats encountered and developing Virgin Beach as a tourist attraction nautical. These strengths, weaknesses, opportunities and threats are analyzed by the External Factor Analysis Summary matrix and Internal Factor Analysis Summary to determine the development strategy for the next.The strategy chosen is the strategy of natural resource maintenance, human resource development strategy and market penetration.</em></p>

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
H Muhammad Ilhamuddin ◽  
Rusminah Rusminah ◽  
Hj Hilmiati ◽  
Muhammad Ahyar
Keyword(s):  
Factor Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Creative Industry ◽  
Internal Environment ◽  
Internal Factor ◽  
Descriptive Research ◽  
Observation Methods ◽  
Strong Position

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry

scholarly journals PACKAGING LOCAL WISDOM-BASED RIVER TOUR

2019 ◽  
Vol 3 (2) ◽  
pp. 109
Author(s):  
I Gusti Ketut Purnaya ◽  
I Nengah Laba ◽  
I Made Trisna Semara
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factor ◽  
Rapid Development ◽  
Growth Strategy ◽  
Tourist Attraction ◽  
Internal Factor ◽  
The Government

The rapid development of today's technology encourages every component in the government create a new idea. The government of Denpasar has implemented smart city program by triggering tour package of Denpasar City tour. However, in the arrangement of the Badung River as a tourist attraction by the government of Denpasar is not yet optimaliced in developing its tourism. The potency has not been able to attract tourists to visit the Badung River as a new tourist attraction. Therefore, it needs an effort to develop a river tour package to preserve the local wisdom so that it remains sustainable. The purpose of this research is to plan a river tour through the development of local wisdom-based travel packages in Badung river. This research uses mix method. Data collection is done using interview techniques, observations, and documentation studies. The data analysis used in this research is internal factor analysis using IFAS, external factor analysis using EFAS, and SWOT analysis. The results showed that the growth strategy can be designed by maintaining the local culture and wisdom. It is further developed by planning a tour package of the River Tour which has been tailored to the needs and desires of tourists.

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM

2018 ◽  
Vol 7 (1) ◽  
pp. 58
Author(s):  
H M Ilhamuddin ◽  
Rusminah Rusminah ◽  
Hilmiati Hilmiati ◽  
M. Ahyar
Keyword(s):  
Factor Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Creative Industry ◽  
Internal Environment ◽  
Internal Factor ◽  
Descriptive Research ◽  
Observation Methods ◽  
Strong Position

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry

ANALISIS LINGKUNGAN SEBAGAI DASAR DALAM PENENTUAN STRATEGI PENGADAAN BAHAN BAKU PADA PT. GLOBAL TROPICAL SEAFOOD KAPEDI SUMENEP

2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Widiyastuti
Keyword(s):  
Factor Analysis ◽  
External Factor ◽  
Internal Factor ◽  
Analysis Strategy

Sektor pemasaran sebagai salah satu fungsi dalam perusahaan yang diharapkan mampu berperan banyak dalam upaya meningkatkan volume penjualan. Fungsi dari kegiatan pemasaran adalah menyakinkan konsumen agar bersedia membeli produk yang ditawarkan. Untuk menghindari kesalahan sasaran program pemasaran perlu adanya suatu strategi pemasaran yang tepat, yaitu strategi pemasaran yang berwawasan lingkungan pemasaran. Hal ini penting untuk menghadapi setiap perubahan lingkungan pemasaran yang semakin tidak menentu dan agar dapat bersaing serta bertahan dalam percaturan bisnis dan untuk mengantisipasi kecenderungan pemasaran karena sifat pasar yang selalu berubah dan tidak  pasti.Tujuan dari penelitian ini adalah untuk menganalisis lingkungan internal (kekuatan dan kelemahan) serta eksternal (peluang dan ancaman) perusahaan, serta untuk mengidentifikasi strategi yang tepat bagi perusahaan.Dari hasil analisis data menunjukkan bahwa strategi pemasaran yang diterapkan adalah strategi pertumbuhan internal perusahaan dengan cara pendekatan penetrasi pasar. Alasan yang mendasari pemutusan  strategi tersebut adalah pada analisis lingkungan eksternal EFAS (External Factor Analysis Strategy) yang meliputi kondisi demografi, teknologi yang menunjukkan beberapa peluang bagi perusahaan yang bergerak dibidang perikanan untuk tumbuh dan berkembang. Pada analisis lingkungan internal IFAS (Internal Factor Analysis Strategy) perusahaan menunjukkan kondisi internal perusahaan masih perlu dibenahi karena kekuatan Sumber Daya Manusia merupakan potensi yang dapat dikembangkan dimasa yang akan datang.Berdasarkan hasil penelitian yang dilakukan maka dapat disimpulkan bahwa strategi pemasaran dalam hal ini untuk mengantisipasi lingkungan internal.  Kata kunci: analisis lingkungan, penentuan strategi.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals ANALISIS STRATEGI BISNIS DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA UMKM (Studi Kasus Bakso Super Rasa di Jalan Gayungan Surabaya)

2021 ◽  
Vol 3 (1) ◽  
pp. 117
Author(s):  
Denyka Arinda Putri ◽  
Budi Prabowo
Keyword(s):  
Factor Analysis ◽  
External Factor ◽  
Internal Factor

Di era saat ini UMKM perlu memaksimalkan usahanya agar dapat bertahan hidup. Usaha Mikro Kecil yang menjadi objek penelitian ini adalah usaha Bakso Super Rasa yan berada di Jalan Gayungan Surabaya. Usaha ini merupakan usaha yang bergerak dibidang kuliner. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategi bisnis yang digunakan Bakso Super Rasa dalam bidang keuangan, sumber daya manusia, pemasaran dan produksi dalam mempertahankan usaha dan meningkatkan pendapatan. Metode yang digunakan yaitu deskriptif kuantitatif dengan menggunakan teknik pengambilan data melalui wawancara, observasi dan dokumentasi yang berkaitan dengan strategi bisnis dalam mengidentifikasi kekuatan, kelemahan, peluang dan ancaman dengan metode SWOT pada usaha Bakso Super Rasa. Melalui analisis menggunakan IFAS (Internal Factor Analysis Summary) dan EFAS (External Factor Analysis Summary) maka dapat diketahu faktor Internal yaitu kekuatan dan kelemahan, dan faktor Eksternal yaitu peluang dan acaman. Pemilihan strategi menggunakan strategi SO, sehingga pada diagram S dan O terletak pada kuadran I yaitu perusahaan memiliki kekuatan untuk memaksimalkan peluang yang ada dengan cara meminimalkan kelemahan dan ancaman dengan mendukung kebijakan pertumbuhan yang agresif (Growth oriented strategy).Kata Kunci : UMKM, Strategi Bisnis, Analisis SWOT

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals Strategi Pengembangan Potensi Wisata Bahari Pulau Tunda, Kecamatan Tirtayasa, Kabupaten Serang, Provinsi Banten

2019 ◽  
Vol 7 (1) ◽  
pp. 180
Author(s):  
Bangga Prameswara ◽  
Ida Bagus Suryawan
Keyword(s):  
Local Government ◽  
Data Collection ◽  
Human Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Tourist Attraction ◽  
Marine Tourism ◽  
Coast Region ◽  
Island Coast

The study aims to determine Development Strategy the potency of the Tunda Island as a tourist attraction in the Serang Regency, Banten Province. How the development of appropriate strategy to overcome obstacles in the development of Tunda Island Coast region as a Marine Tourism attraction in Serang Regency, Banten Province. This study was conducted to determine the Tunda Island as a marine tourism destination Serang Regency were reviewed by using SWOT analysis. This study uses quialitative research methods with data collection techniques such as interviews, observation, and documentation studies. The results of the research carried out that Pulau Tunda as a marine tourism attraction in Serang Regency has the power in the form of underwater natural potential that is different from other islands in Serang Regency, besides Tunda Island has a considerable opportunity for increasing tourism needs and locations that tend to strategic. However, Pulau Tunda has weaknesses in the quality of human resources as well as low tourism support facilities and garbage that has not been managed properly. Meanwhile the threat faced by Tunda Island is currently the operation of sand miners and the lack of attention from the local government.   Keywords: Development Strategy, Tunda Island, Marine Tourism

scholarly journals Spanish-Language Version of the MedRisk Instrument for Measuring Patient Satisfaction With Physical Therapy Care (MRPS): Preliminary Validation

2007 ◽  
Vol 87 (6) ◽  
pp. 793-800 ◽  
Author(s):  
Paul F Beattie ◽  
Roger M Nelson ◽  
Angela Lis
Keyword(s):  
Factor Analysis ◽  
Physical Therapy ◽  
Factor Structure ◽  
External Factor ◽  
Spanish Language ◽  
Internal Factor ◽  
Language Version ◽  
Individual Level ◽  
Spanish Speaking ◽  
Item Scores

Background and Purpose An instrument that provides valid measurements of satisfaction with physical therapy care for Spanish-speaking patients will enhance communication and ensure their representation in quality assurance analyses and research on health care disparities. The purpose of this investigation was to provide preliminary information on the factor structure, group- and individual-level reliability, and criterion-referenced validity of measurements obtained from a Spanish-language version of the MedRisk Instrument for Measuring Patient Satisfaction With Physical Therapy Care (MRPS). Subjects A total of 203 Spanish-speaking patients in the New York City area participated in this study. Methods Consenting subjects completed a 20-item MRPS after discharge from outpatient physical therapy care. Several translators performed “forward” and “backward” translation of the MRPS, followed by consensus agreement on item structure. Factor structure was investigated using item-correlation and exploratory factor analysis. Group-level reliability for single test administration was assessed using the Cronbach alpha, and individual-level reliability was assessed by calculating the standard error of the measure (SEM). Concurrent validity was tested by comparing the item scores and mean scores of factors to global measures of satisfaction. Results The means of individual item scores (1–5) ranged from 3.22 for “I did not wait too long” to 4.80 for “My therapist treated me respectfully.” There were no sex-based differences in item scores. Exploratory factor analysis suggested a 2-factor solution: a 7-item “external” factor and a 3-item “internal” factor. The correlations (r) of the mean scores from these factors with the 2 global measures ranged from .59 to .82. The SEM was 0.16 for the internal factor and 0.25 for the external factor. Discussion and Conclusion The underlying factor structure of the Spanish-language version of the MRPS was identical to the English-language version. Our findings provide preliminary support for the reliability and validity of measurements obtained from the Spanish-language version of the MRPS. Further study is needed to assess the stability of these findings in other samples. As with English-speaking patients, Spanish-speaking patient's satisfaction with physical therapy care is most strongly linked to the professional behavior of the clinician.

scholarly journals ANALISIS SWOT: FAKTOR INTERNAL DAN EKSTERNAL PADA PENGEMBANGAN USAHA GULA MERAH TEBU (Studi Kasus di UKM Bumi Asih, Kabupaten Bondowoso)

2018 ◽  
Vol 12 (02) ◽  
pp. 107
Author(s):  
Yani Subaktilah ◽  
Nita Kuswardani ◽  
Sih Yuwanti
Keyword(s):  
Factor Analysis ◽  
Sugar Cane ◽  
External Factor ◽  
External Factors ◽  
Internal Factor ◽  
Internal Factors ◽  
Brown Sugar ◽  
Internal Position ◽  
Factor Evaluation ◽  
Internal And External Factors

One product from the sugar cane is brown sugar cane. ‘UKM Bumi Asih’ is one of the producer of the sugar cane in Bondowoso Regency. Brown sugar cane has potential prospect to developed because it can be used to any purposed (for household needs and beverage industries). This study was aimed to identify the internal and external factors that affected business development of brown sugar cane. The study were used the methods of internal factor evaluation (IFE) and eksternal factor evaluation (EFE). Internal factor analysis was performed to identify the company's internal strengths that can be used and anticipated weaknesses. External factor analysis was conducted to identify opportunities that can be exploited and threats that can be avoided. The scores output from matrix IFE and EFE were all categorized with total score 2.812 for internal factors and 3.0315 for external factor. Both scores were above 2.5 which meas that the internal position was strong enough. So its has the ability above the average to take advantage of the power and opportunities to anticipated the internal weakness and the threats. Keywords: brown sugar cane, eksternal factor, internal factor

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