Chapter 1 explores the field of cultural psychology, the concept of culture, why we should study culture, and other disciplines that study culture. It provides definitions and distinguishing features for the terms culture, nationality, and ethnicity. It discusses the fields that study culture including cross-cultural psychology, cultural psychology, indigenous psychology, anthropology, cultural studies, and sociology. It explains ways to think about culture and constructs such as cultural universal and culture-specific, emics and etics, ethnocentrism and cultural relativism, and individualism and collectivism. It examines why we should study culture and the applied value of cultural psychology in real-life settings such as school, the workplace, and clinical contexts. This chapter includes a case study, Culture Across Disciplines box, chapter summary, key terms, a What Do Other Disciplines Do? section, thought-provoking questions, and class and experiential activities.