This Was All Very Interesting, But How Can We Use It? A Practitioner’s Guide to Sustainable Behavior

2013 ◽  
pp. 229-244
Keyword(s):  
Sustainable Behavior

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

Going Green: The Role of Self-Identity and Sustainable Behavior

2008 ◽  
Author(s):  
Heidi A. Wayment
Keyword(s):  
Self Identity ◽  
Sustainable Behavior

Personality change and environmental concerns

2020 ◽  
Author(s):  
Christopher James Hopwood ◽  
Ted Schwaba ◽  
Wiebke Bleidorn
Keyword(s):  
Personality Traits ◽  
Personality Change ◽  
Environmental Concerns ◽  
Big Five Personality ◽  
German Population ◽  
Individual Level ◽  
Sustainable Behavior ◽  
Nationally Representative ◽  
The Individual ◽  
Over Time

Personal concerns about climate change and the environment are a powerful motivator of sustainable behavior. People’s level of concern varies as a function of a variety of social and individual factors. Using data from 58,748 participants from a nationally representative German sample, we tested preregistered hypotheses about factors that impact concerns about the environment over time. We found that environmental concerns increased modestly from 2009-2017 in the German population. However, individuals in middle adulthood tended to be more concerned and showed more consistent increases in concern over time than younger or older people. Consistent with previous research, Big Five personality traits were correlated with environmental concerns. We present novel evidence that increases in concern were related to increases in the personality traits neuroticism and openness to experience. Indeed, changes in openness explained roughly 50% of the variance in changes in environmental concerns. These findings highlight the importance of understanding the individual level factors associated with changes in environmental concerns over time, towards the promotion of more sustainable behavior at the individual level.

scholarly journals The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists

2021 ◽  
Vol 13 (11) ◽  
pp. 6485
Author(s):  
Alexander Hodeck ◽  
Jacqueline Tuchel ◽  
Luisa Hente ◽  
Christine von Reibnitz
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Target Group ◽  
Conjoint Measurement ◽  
Online Questionnaire ◽  
Ecological Aspects ◽  
Sports Tourism ◽  
German Speaking ◽  
Group A ◽  
Sustainable Behavior

Sustainability in sports tourism has increased in recent years. Sustainability is a particular focus for diving tourism. This paper analyses the meaning of sustainability to German speaking diving tourists to draw conclusions for the development of tourism strategies. Based on a literature review on the importance of sustainability in diving tourism, an empirical study was designed to understand the importance of the topic within the target group. A total of 174 German-speaking diving tourists were surveyed using an online-questionnaire. The subjects were clustered regarding their sustainable behavior. It could be shown that there is a correlation between age as well as gender and sustainable behavior. A conjoint measurement showed that for diving tourists, ecological aspects are more important than the prize of a diving trip. The gained insights can contribute to establish new and more sustainable offers in diving tourism and thus developing this area of sports tourism more sustainably overall.

Does sustainable consumption make consumers happy?

2021 ◽  
pp. 147078532110304
Author(s):  
Encarnación Ramos-Hidalgo ◽  
Rosalia Diaz-Carrion ◽  
Carlos Rodríguez-Rad
Keyword(s):  
Ethical Behavior ◽  
Unethical Behavior ◽  
Positive Attitude ◽  
Positive Relationship ◽  
Sustainable Consumption ◽  
Structural Equations ◽  
Ethical Consumption ◽  
Theory And Practice ◽  
Sustainable Behavior ◽  
The Relationship

The importance of ethical behavior in consumers has never been so evident, and in recent years, researchers have generated a great deal of knowledge about ethical consumption. The search for happiness in consumption has been a recurrent line of research by academics of the management and, mainly, the marketing fields. Our study analyses the relationship between ethical and sustainable behavior in consumption and the achievement of consumer happiness. Employing structural equations, the findings of the study suggest that there is a positive relationship between consumers’ predisposition toward sustainable behavior and happiness. In addition, the findings indicate that, when there are reasons to justify unethical behavior in consumption, the consumer also manages to be happier. Important implications for theory and practice are derived from the results. Emphasizing the benefits of sustainable consumption for enhancing happiness might instigate sustainable consumption, especially in the case of those consumers who do not have a positive attitude toward sustainable consumption.

scholarly journals Doing Good Better: Impure Altruism in Green Apparel Advertising

2019 ◽  
Vol 11 (20) ◽  
pp. 5762 ◽  
Author(s):  
So Young Song ◽  
Youn-Kyung Kim
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Discrete Model ◽  
Online Survey ◽  
Marketing Strategies ◽  
Theoretical Development ◽  
Sustainable Lifestyle ◽  
Impure Altruism ◽  
Sustainable Behavior ◽  
Communal Harmony

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.

Identifying tourists with sustainable behavior: a study of international tourists to Thailand

2012 ◽  
Vol 3 (1) ◽  
Author(s):  
Hannarong Shamsub ◽  
Louis Lebel
Keyword(s):  
Sustainable Behavior

“Designing‐in” sustainable behavior

2008 ◽  
Vol 24 (11) ◽  
pp. 30-32
Keyword(s):  
Sustainable Behavior

Choice Architecture: Nudging for Sustainable Behavior

2020 ◽  
pp. 1-17
Author(s):  
Cristiana Cerqueira Leal ◽  
Benilde Oliveira
Keyword(s):  
Choice Architecture ◽  
Sustainable Behavior

scholarly journals Issues Surrounding Behavior towards Discarded Textiles and Garments in Ljubljana

2021 ◽  
Vol 13 (11) ◽  
pp. 6491
Author(s):  
Katarina Polajnar Horvat ◽  
Katarina Šrimpf Vendramin
Keyword(s):  
Environmental Awareness ◽  
Actual Behavior ◽  
Fast Fashion ◽  
Textile Waste ◽  
The Media ◽  
Sustainable Behavior

In recent years, post-consumer textile waste has become an important issue that attracts attention from activists, scientists and the media. The production and use of clothing has more than doubled in the last fifteen years due to declining costs, streamlined operations and rising consumption under the influence of fast fashion. According to research, the average European buys as much as 26 kg of textiles each year and discards 11 kg, while a very small share of post-consumer textile waste is recycled. This article presents the findings of a study on household textile waste in the capital of Ljubljana. The research showed that despite the significant declarative environmental awareness of people for sustainable behavior in the field of textile waste, the share of those decreases with exposure to actual behavior. However, there are few people who are completely uninterested in reducing textile waste, as most people are aware of the problem and pay more and more attention to it. The authors study the management of textile waste and its creation by the inhabitants of Ljubljana in the broader context of the influences of fast fashion, as well as the cultural specifics of the Slovenian society.

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