Cross-cultural Genre Analysis

2021 ◽  
Author(s):  
Danni Yu
Keyword(s):  
Cross Cultural ◽  
Genre Analysis

Building Knowledge Structures in Teaching Cross-cultural Sales Genres

2000 ◽  
Vol 63 (4) ◽  
pp. 49-68 ◽  
Author(s):  
Zhu Yunxia
Keyword(s):  
Theoretical Basis ◽  
Text Structure ◽  
Cross Cultural ◽  
Knowledge Structures ◽  
Genre Analysis ◽  
Background Information

Approaching genres as knowledge structures provides a useful theoretical basis for teaching students to communicate across cultures. The approach is based on the concept of schemata (Rumelhart, 1980; Cook, 1994) and on Swales's (1990) techniques for genre analysis. It is divided into four interrelated teaching stages: background information, communicative purposes, text structure, and the implica tions of genre comparisons. Among the four stages, teaching the communicative purposes is the most important. This approach has been used effectively to teach students how to write sales letters in English and Chinese.

A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo

2021 ◽  
pp. 105065192110441
Author(s):  
Xingsong Shi ◽  
Wenjing Wan
Keyword(s):  
Cross Cultural ◽  
Genre Analysis ◽  
Celebrity Endorsement ◽  
Sina Weibo ◽  
Language Play ◽  
Cultural Contexts ◽  
Visual Illustration

To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

scholarly journals Jordanian Wedding Invitation Genre During the Covid-19 Pandemic

2021 ◽  
Vol 12 (5) ◽  
pp. 705-715
Author(s):  
Ahmad I. Tawalbeh
Keyword(s):  
Cross Cultural ◽  
Previous Literature ◽  
Analysis Approach ◽  
Genre Analysis ◽  
Top Down ◽  
Bottom Up ◽  
Rhetorical Structure

This study examines the generic components of Arabic wedding invitation cards issued during the Covid-19 period in Jordanian society. It aims to find out the role played by the Covid-19 pandemic in shaping the rhetorical structure (moves and steps) of these cards. The sample consists of 100 electronic wedding cards which were analyzed using top-down (genre analysis approach) and bottom-up processing. The analysis shows that there are nine component moves realized by certain steps, shaping the invitation genre. It is found that this genre is subject to change which essentially affects its common main communicative purpose, viz. to invite people to celebrate the wedding in a place. It is hoped that the results of this study may confirm previous literature about the effects of the surrounding context on shaping a genre, help familiarize those interested in knowing about this Arabic genre and offer insights for those interested in conducting cross-cultural contrast.

Moves and steps to sell a paper: a cross-cultural genre analysis of applied linguistics conference abstracts

2014 ◽  
Vol 34 (6) ◽  
Author(s):  
Reza Ghafar Samar ◽  
Hossein Talebzadeh ◽  
Gholam Reza Kiany ◽  
Ramin Akbari
Keyword(s):  
Applied Linguistics ◽  
Cross Cultural ◽  
Academic Life ◽  
Genre Analysis ◽  
Detailed Report ◽  
Theory Versus ◽  
Similarities And Differences

AbstractConference abstracts are under-represented promotional texts in spite of their key role in the academic life of and communication among scholars. This generic study attempts to capture the structures and strategies of 160 applied linguistics conference abstracts from four world areas in terms of semantic units of Introduction, Method, and Findings and their Moves and Steps. Results revealed similarities and differences arising mainly from the idiosyncratic nature of genre, place of presentation, and western versus non-western, center versus periphery, and theory- versus application-oriented cultures. Implications for novice and non-native researchers to communicate and submit conference abstracts effectively follow a detailed report.

scholarly journals A Cross-Cultural Study of Some Selected Ghanaian and Foreign Recipes

2017 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Isaac Afful
Keyword(s):  
Cultural Study ◽  
Nutritional Value ◽  
Genre Theory ◽  
Cross Cultural ◽  
Genre Analysis ◽  
Data Sets ◽  
Linguistic Features ◽  
Cross Cultural Study ◽  
Textual Space ◽  
Professional Genres

<p><em>The focal aim of this study was to investigate the recipes as professional genres in Ghanaian and foreign contexts, in terms of their schematic structures and linguistic features. Using Swales’ (1990) rhetorical approach to genre analysis, the study examined 20 recipes from well-known cookbooks. The analysis and discussion of the cross-cultural study pointed to three key findings. First, it was revealed that recipes are organised in six core moves. These are recipe title, serving details, ingredients list, methods, serving suggestions and additional notes. While additional notes and nutritional value per serving were frequently used in foreign recipes, they rarely occurred in Ghanaian recipes. Second, in terms of the textual space allocated to each move, the study revealed that the method was allocated much textual space (44.7%) whereas the recipe title was allotted the least textual space (1.1%). Third, as regards the lexico-grammatical features, it was revealed that the dominant lexico-grammatical feature in recipes from both data sets was imperative verbs. The study contributes to the genre theory and serves as an impetus for further research.</em></p>

The sense of obligation is culturally modulated

2020 ◽  
Vol 43 ◽  
Author(s):  
Andrea Bender
Keyword(s):  
Cultural Studies ◽  
Cross Cultural ◽  
Human Populations ◽  
Cultural Group ◽  
Target Article ◽  
Sense Of Obligation ◽  
Cross Cultural Studies

Abstract Tomasello argues in the target article that, in generalizing the concrete obligations originating from interdependent collaboration to one's entire cultural group, humans become “ultra-cooperators.” But are all human populations cooperative in similar ways? Based on cross-cultural studies and my own fieldwork in Polynesia, I argue that cooperation varies along several dimensions, and that the underlying sense of obligation is culturally modulated.

Cognitive gadgets: A provocative but flawed manifesto

2019 ◽  
Vol 42 ◽  
Author(s):  
Marco Del Giudice
Keyword(s):  
Theory Of Mind ◽  
Cultural Differences ◽  
Twin Studies ◽  
Cross Cultural ◽  
Evolutionary Approach ◽  
Genetic Inheritance ◽  
Double Standards ◽  
Cross Cultural Differences ◽  
Cherry Picking ◽  
Dichotomous Thinking

Abstract The argument against innatism at the heart of Cognitive Gadgets is provocative but premature, and is vitiated by dichotomous thinking, interpretive double standards, and evidence cherry-picking. I illustrate my criticism by addressing the heritability of imitation and mindreading, the relevance of twin studies, and the meaning of cross-cultural differences in theory of mind development. Reaching an integrative understanding of genetic inheritance, plasticity, and learning is a formidable task that demands a more nuanced evolutionary approach.

Sociocultural memory development research drives new directions in gadgetry science

2019 ◽  
Vol 42 ◽  
Author(s):  
Penny Van Bergen ◽  
John Sutton
Keyword(s):  
Episodic Memory ◽  
Autobiographical Memory ◽  
Developmental Psychology ◽  
Cross Cultural ◽  
Memory Development ◽  
Development Research ◽  
Cultural Research ◽  
New Directions ◽  
Cross Cultural Research

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.

Successful Implicit Vocabulary Intervention for Three Cantonese-Speaking Toddlers: A Replicated Single-Case Design

2020 ◽  
Vol 63 (12) ◽  
pp. 4148-4161
Author(s):  
Christine S.-Y. Ng ◽  
Stephanie F. Stokes ◽  
Mary Alt
Keyword(s):  
Single Case ◽  
Cross Cultural ◽  
Neighborhood Density ◽  
Expressive Vocabulary ◽  
Single Case Design ◽  
Vocabulary Intervention ◽  
Phonological Neighborhood Density ◽  
Phonological Neighborhood ◽  
And Control ◽  
Case Design

Purpose We report on a replicated single-case design study that measured the feasibility of an expressive vocabulary intervention for three Cantonese-speaking toddlers with small expressive lexicons relative to their age. The aim was to assess the cross-cultural and cross-linguistic feasibility of an intervention method developed for English-speaking children. Method A nonconcurrent multiple-baseline design was used with four baseline data points and 16 intervention sessions per participant. The intervention design incorporated implicit learning principles, high treatment dosage, and control of the phonological neighborhood density of the stimuli. The children (24–39 months) attended 7–9 weeks of twice weekly input-based treatment in which no explicit verbal production was required from the child. Each target word was provided as input a minimum of 64 times in at least two intervention sessions. Treatment feasibility was measured by comparison of how many of the target and control words the child produced across the intervention period, and parent-reported expressive vocabulary checklists were completed for comparison of pre- and postintervention child spoken vocabulary size. An omnibus effect size for the treatment effect of the number of target and control words produced across time was calculated using Kendall's Tau. Results There was a significant treatment effect for target words learned in intervention relative to baselines, and all children produced significantly more target than control words across the intervention period. The effect of phonological neighborhood density on expressive word production could not be evaluated because two of the three children learned all target words. Conclusion The results provide cross-cultural evidence of the feasibility of a model of intervention that incorporated a high-dosage, cross-situational statistical learning paradigm to teach spoken word production to children with small expressive lexicons.

Employing Latino Value Orientations to Facilitate Success in Stuttering Treatment

2008 ◽  
Vol 18 (3) ◽  
pp. 111-118
Author(s):  
Lourdes Ramos-Heinrichs ◽  
Lynn Hansberry Mayo ◽  
Sandra Garzon
Keyword(s):  
Foreign Language ◽  
Therapeutic Relationship ◽  
Service Provider ◽  
Speech Therapy ◽  
Cross Cultural ◽  
Value Orientations ◽  
Collaborative Partnership ◽  
The Family ◽  
Therapy Services ◽  
Cultural Connections

Abstract Providing adequate speech therapy services to Latinos who stutter can present challenges that are not obvious to the practicing clinician. This article addresses cultural, religious, and foreign language concerns to the therapeutic relationship between the Latino client and the clinician. Suggestions are made for building cross-cultural connections with clients and incorporating the family into a collaborative partnership with the service provider.

Sign in / Sign up

Export Citation Format

Share Document