A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo

2021 ◽  
pp. 105065192110441
Author(s):  
Xingsong Shi ◽  
Wenjing Wan
Keyword(s):  
Cross Cultural ◽  
Genre Analysis ◽  
Celebrity Endorsement ◽  
Sina Weibo ◽  
Language Play ◽  
Cultural Contexts ◽  
Visual Illustration

To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

A dynamic Asian response to globalization in cross-cultural social work

2005 ◽  
Vol 48 (5) ◽  
pp. 593-607 ◽  
Author(s):  
Kam-shing Yip
Keyword(s):  
Social Work ◽  
Cultural Sensitivity ◽  
Work Practice ◽  
Social Work Practice ◽  
Cross Cultural ◽  
Controversial Issues ◽  
Asian Countries ◽  
Cultural Contexts ◽  
Travail Social ◽  
Trabajo Social

Authentization, indigenization, cultural sensitivity, cultural competence and globalization are controversial issues in cross-cultural social work. In this article, the writer tries to clarify all these related concepts. In terms of various Asian cultural contexts, a model of dynamic Asian response and exchange in the field of cross-cultural social work practice in Asian countries is suggested. French L'authentization, l'indigénisation, la sensibilité culturelle, la compétence interculturelle et la mondialisation sont des questions controversées en travail social interculturel. Dans cet article, l'auteur tend à clarifier ces concepts interliés et suggère une réponse et des échanges asiatiques dynamiques dans le contexte culturel diversifié des contrées de l'Asie. Spanish La autencización, la indigenización, la sensibilidad cultural, la competencia cultural y la globalización son asuntos controvertidos en el trabajo social transcultural. El autor trata de clarificar todos estos relacionados conceptos. Respecto a varios contextos culturales de Asia, el autor sugiere un modelo dinámico de intercambio y respuesta asiática a la práctica de trabajo social transcultural en países de Asia.

The engagement with business ethics

2014 ◽  
Vol 26 (4) ◽  
pp. 286-304 ◽  
Author(s):  
Michael Callaghan ◽  
Greg Wood
Keyword(s):  
Business Ethics ◽  
Private Sector ◽  
Corporate Culture ◽  
Longitudinal Research ◽  
Cross Cultural ◽  
Primary Data ◽  
Regulatory Requirement ◽  
Content Type ◽  
Cultural Contexts ◽  
Ethics Research

Purpose – The aim of this research was to determine the evolution of engagement with business ethics in the top 500 Australian corporations operating in the private sector from 1995 to 2010. Design/methodology/approach – Primary data were obtained via a non-sponsored and unsolicited self-administered mail questionnaire distributed to a census of the top 500 Australian companies operating in the private sector administered in both 1995 and 2010. This paper examines and compares the responses of the companies that possessed a code of ethics at those times. Findings – This paper finds that business ethics has continued to evolve over the period of the study and that, in most cases, such an evolution has been positive, with the majority of companies exhibiting high levels of engagement. Research limitations/implications – While the responses provided a rich picture of the evolution of Australian corporate engagement with business ethics, further longitudinal research exploring international and cross-cultural contexts would add to this understanding of organisational engagement. Practical and social implications – It would seem that codes of ethics have evolved beyond a regulatory requirement and are now considered an integral component of the corporate culture and commercial practice in the majority of Australia’s top 500 companies. Originality/value – Despite a history of business ethics research, longitudinal studies seeking to understand the evolution of corporate engagement to business ethics are exceedingly rare. This paper, unique and original in its focus on an Australian context, provides a basis for future studies focused on exploring international and cross-cultural contexts. This paper makes a substantive and valuable contribution to the literature as it quantifies the evolution of corporate engagement over a 15-year period.

scholarly journals Evidence for a Cultural Mindset: Combining Process Data, Theory, and Simulation

2020 ◽  
Author(s):  
LaTasha R Holden ◽  
Michelle LaMar ◽  
Malcolm Bauer
Keyword(s):  
Decision Making ◽  
Student Performance ◽  
Cognitive Modeling ◽  
Cross Cultural ◽  
Simulation Game ◽  
Future Research ◽  
Sequential Decision ◽  
Process Data ◽  
Cultural Contexts ◽  
And Behavior

The goal of the present work is to build a foundation for understanding cognition and decision-making processes in innovative assessment contexts. Specifically, we will assess students’ Cross-Cultural Competence (3C: see Thomas et al., 2008) through a social simulation game. The present work will use Mindset (i.e., individuals beliefs about whether ability is fixed or changeable, see Dweck, 2006) to ground the project in theory because it has been shown to be a powerful motivator for decision-making and behavior in learning and achievement (Dweck & Leggett; 1988; Dweck, 1999), and in cross-cultural contexts (Dweck, 2012). The novel contribution of this paper is to apply Mindset theory to social situations requiring 3C, thus proposing the notion of cultural mindsets—defined here as the set of beliefs including affect, cognition, and behavior people bring to cross-cultural contexts. In cultural mindset, affect and cognition govern the ease with which people adapt, learn, and update cultural information. Additionally, we argue that cultural mindsets are important mechanisms involved in navigating cross-cultural situations effectively and should be considered more in future research. In order to understand how cultural mindset affects student performance, we will apply a computational cognitive modeling approach using Markov decision process (MDP) models. The MDP approach is appropriate for sequential decision-making in non-deterministic environments—as actions are chosen as part of a plan to achieve goals with the knowledge that some action effects will be probabilistic.

scholarly journals Professional Missionary, Amateur Father: Using Missiological Principles and Family Systems Theory to Raise an Emotionally Healthy Family

2020 ◽  
Author(s):  
David Robert Dunaetz ◽  
Stephen S. Lambert
Keyword(s):  
Systems Theory ◽  
Family Systems ◽  
Family Life ◽  
Family Systems Theory ◽  
Cross Cultural ◽  
Cultural Contexts ◽  
Healthy Family

Missionary fathers are sometimes better equipped to undertake the missionary task than to be successful husbands and fathers in stressful, cross-cultural contexts. This paper examines several missiological principles which are congruent with family systems theory that can help missionary fathers ensure the success of their family life.

scholarly journals Training of evidence-based assessment and intervention approaches in cross-cultural contexts: challenges and solutions

2006 ◽  
Vol 28 (1) ◽  
pp. 72-75 ◽  
Author(s):  
Cheryl Y C So ◽  
Jack S F Hung ◽  
José J Bauermeister ◽  
Peter S Jensen ◽  
Doa Habib ◽  
...  
Keyword(s):  
Emotional Problems ◽  
Child And Adolescent ◽  
Cross Cultural ◽  
Evidence Based ◽  
Cultural Contexts ◽  
Distance Training ◽  
Supervision Model ◽  
A Priority ◽  
Economic Constraints

Dissemination of evidence-based assessment and intervention approaches for child and adolescent with behavioral and/or emotional problems is now a priority in the field worldwide. However, developing staff competence in evidence-based assessment and intervention approaches in different countries is complicated by some environmental and economic constraints. In this paper a distance training/supervision model is discussed. We describe seven specific challenges encountered and solutions used for overcoming the obstacles in order to implement evidence-based assessment and intervention approaches in different sites in Brazil, Egypt, Israel, and Lebanon.

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