Campaign Strategy

2014 ◽  
pp. 83-94
Keyword(s):  
Campaign Strategy

Behavioral Marketing as a Political Campaign Strategy

PsycCRITIQUES ◽  
2013 ◽  
Vol 58 (20) ◽  
Author(s):  
Richard W. Ackley ◽  
Joseph F. Caccitolo
Keyword(s):  
Political Campaign ◽  
Campaign Strategy

Electoral System Incentives for a Party-Serving Personal Vote

2020 ◽  
Vol 53 (2) ◽  
pp. 3-24
Author(s):  
Marina Popescu ◽  
Mihail Chiru
Keyword(s):  
Electoral System ◽  
Key Factors ◽  
Campaign Strategy ◽  
Parliamentary Elections ◽  
Almost All

Candidate-centric campaigns are most likely to occur when electoral system incentives to personalize do not conflict with party-based incentives. Then it makes sense for candidates to use any campaign mean to improve their chances to win a seat while also helping the party win more seats and increasing their standing within the organization. The Romanian electoral system uniquely combined mechanisms that enabled all three motivations for almost all candidates. Our analysis of the degree and determinants of personalization in the 2012 parliamentary elections illustrates that electoral system incentives were key factors driving campaign personalization as a party-congruent rather than adversarial campaign strategy.

Bases Loaded

2020 ◽  
Author(s):  
Costas Panagopoulos
Keyword(s):  
Presidential Elections ◽  
The United States ◽  
Political Campaigns ◽  
Political Campaign ◽  
Voter Mobilization ◽  
Campaign Strategy ◽  
Partisan Polarization ◽  
The Past ◽  
Swing Voters ◽  
Fundamental Shift

Over the past few decades, a fundamental shift in political campaign strategy has been afoot in U.S. elections: Political campaigns have been gradually shifting their attention away from swing voters toward their respective, partisan bases. Independents and weak partisans have been targeted with less frequency, and the emphasis in contemporary elections has been on strong partisans. This book documents this shift—away from persuasion toward base mobilization—in the context of U.S. presidential elections and explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter-targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book also explores the implications of the shift toward base mobilization and links these developments to growing turnout rates for strong partisans and attenuating participation among independents or swing voters over time. The book concludes these patterns have contributed to heightened partisan polarization in the United States.

Modeling an effective PR-campaign strategy

2021 ◽  
Vol 2021 (9) ◽  
pp. 83-101
Author(s):  
Anton Dmitriev ◽  
◽  
Alexander Romannikov ◽  
Keyword(s):  
Campaign Strategy

scholarly journals Strategi Kampanye Gubernur Basuki Tjahaja Purnama-Djarot Saiful Hidayat Dalam Menghadapi Pilkada Dki Jakarta 2017

2018 ◽  
Vol 10 (2) ◽  
pp. 142
Author(s):  
Rahmadya Putra Nugraha ◽  
Anastasya Christy Puspitasari
Keyword(s):  
Social Construction ◽  
Descriptive Analysis ◽  
Social Reality ◽  
Social Situation ◽  
Analysis Method ◽  
Campaign Strategy ◽  
The Real ◽  
Qualitative Descriptive ◽  
Gubernatorial Election ◽  
Selection Of

The selection of the 2017 DKI Jakarta governor was attended by 3 candidates, including the pair Agus Harimurti - Sylviana Murni, the pair Basuki Tjahaja Purnama - Djarot Saiful Hidayat and the couple Anies Baswedan - Sandiaga Uno. Basuki Tjahaj Purnama - Djarot Saiful Hidayat is a pair of incumbent governors who again competed in this gubernatorial election. The researcher focused on research to find out how the strategy used by the incumbent governor pair in facing the 2017 DKI Jakarta gubernatorial election. In this case, the author uses the Constructivist paradigm, namely, the truth of a social reality seen as a result of social construction, and the truth of a social reality is relative. The type of research used is descriptive, which describes a social situation as it is by using a qualitative descriptive analysis method. Based on this research regarding the campaign strategy of Basuki Tjahaja Purnama - Djarot Saiful Hidayat in facing the gubernatorial election, the researchers concluded that the pair Basuki Tjahaja Purnama - Djarot Saiful Hidayat possessed and re-demonstrated the real program that was directly felt by the community and also maximized the entire media to socialize their upcoming programs. Pemilihan gubernur DKI Jakarta 2017 diikuti oleh 3 pasangan calon antara lain pasangan Agus Harimurti – Sylviana Murni, Basuki Tjahaja Purnama – Djarot Saiful Hidayat dan Anies Baswedan – Sandiaga Uno. Pasangan Basuki Tjahaj Purnama – Djarot Saiful Hidayat adalah pasangan gubernur petahana yang kembali bersaing dalam pemilihan gubernur ini. Peneliti memfokuskan penelitian untuk mengetahui bagaimana strategi yang digunakan oleh pasangan gubernur petahana dalam menghadapi pemilihan gubernur DKI Jakarta 2017 ini. Dalam hal ini, penulis menggunakan paradigma Konstruktivis yaitu,  kebenaran suatu realitas sosial dilihat sebagai hasil konstruksi sosial, dan kebenaran suatu realitas sosial bersifat relatif.  Tipe penelitian yang digunakan dalam penelitian yaitu deskriptif, yang menggambarkan suatu keadaan sosial secara apa adanya dengan menggunakan metode analisis deskriptif kualitatif. Berdasarkan penelitian ini mengenai strategi kampanye Basuki Tjahaja Purnama – Djarot Saiful Hidayat dalam menghadapi pemilihan gubernur, maka peneliti membuat kesimpulan bahwa pasangan Basuki Tjahaja Purnama - Djarot Saiful Hidayat memiliki dan menunjukkan kembali program nyata yang sudah dirasakan langsung oleh masyarakat dan juga pasangan ini memaksimalkan seluruh media untuk mensosialisasikan program mereka yang akan datang.

scholarly journals Handling Social Conflicts in The Context of A Military Campaign Strategy (Study in The Working Area of The Balik Papan Police Resort)

2021 ◽  
Vol 04 (05) ◽  
Author(s):  
Andi Azis Nizar ◽  
Keyword(s):  
Social Conflicts ◽  
National Defense ◽  
Campaign Strategies ◽  
Campaign Strategy ◽  
Strategy Study ◽  
Total War ◽  
Qualitative Descriptive ◽  
The Government ◽  
State Defense ◽  
Military Campaign

State defense threats that arise as a result of the development of the global, regional and national strategic environment also include social conflicts that are still widely found in various parts of Indonesia. The preparation of a national defense strategy from an early age is very much needed to face the worst possibility and the government must hold a total war. The involvement of all national resources is needed including human resources, social conflict is a serious problem in the development of the defense force, so a solution must be found. This paper uses a phenomenological qualitative descriptive method and the theory of defense policy implementation by Lukman Yudho Prakoso to analyze the current problems. The research results show that there is still a need to carry out good handling in handling social conflicts that are integrated, can communicate interactively between entities, and implement transparent, controlled and accountable activities. So that the conclusion can be formulated that it is necessary to instill the value of State defense in handling social conflicts, so that it is hoped that awareness will arise in the community for responsibility in defending the State. Another conclusion is that a strategy is needed to build the best network and the involvement of an entity that functions as a Driver Force for handling social conflicts in supporting military campaign strategies.

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