This chapter focuses on enterprise and care considering the contribution that new delivery models such as social enterprises make within public services more broadly and care in particular. The chapter also considers the ambiguity of the social enterprise label and its capacity to be claimed by a range of governance types, including the for-profit as well as the not-for-profit. The chapter then draws together the evidence on micro-enterprises into four research hypotheses that are tested in later chapters of the book, through qualitative and quantitative research. These are derived from the policy claims that are made by proponents of micro forms of service delivery: that micro-enterprises are more personalised, innovative, cost-effective and outcomes-oriented than larger organisations.