scholarly journals Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature

2021 ◽  
pp. 712-726
Author(s):  
Mavis Chamboko-Mpotaringa ◽  
Tembi Tichaawa
Keyword(s):  
Review Literature ◽  
Status Quo ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Future Trends ◽  
Review Of Literature ◽  
Future Studies ◽  
Literature Synthesis ◽  
The Status ◽  
Managerial Implications

Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The analysis reveals that the increased adoption of digital marketing tools has disrupted the status quo of the tourism industry. Findings also highlight a growing and broad digital marketing tools terrain that is thematically diverse. Tourism marketers have to ensure that they understand the trends in the digital marketing domain and be able to adapt to the changes in order to remain competitive. Based on literature synthesis, the study provides insights into practical managerial implications and provides the groundwork for future studies.

Conclusions – Summary, the status quo and future trends

2017 ◽  
pp. 462-469
Author(s):  
Bingunath Ingirige ◽  
Srinath Perera ◽  
Kirti Ruikar ◽  
Esther Obonyo
Keyword(s):  
Status Quo ◽  
Future Trends ◽  
The Status

Gender Awareness and Women Managers in Tourism

2019 ◽  
pp. 218-238
Author(s):  
Inês Carvalho ◽  
Carlos Costa ◽  
Anália Torres
Keyword(s):  
Gender Equality ◽  
Women Managers ◽  
Status Quo ◽  
Tourism Industry ◽  
The State ◽  
Existing Structures ◽  
Tourism Sector ◽  
The Status ◽  
Gender Awareness ◽  
State Organizations

The purpose of this chapter is to reveal women top-level managers' gender awareness in relation to two aspects: 1) perceptions of discrimination and 2) views of what could be done towards gender equality (by the state, organizations, and women themselves), so that more women can advance their careers. Women top-level managers in the Portuguese tourism sector were interviewed. The interview data suggests that discrimination might still be pervasive in the Portuguese tourism industry. However, many women do not perceive it as “real” discrimination and have contradictory discourses about it. Informants were also asked what could be done so that more women advance in their careers. They place the solution to the problem of gender equality mostly in women's hands. While some of the strategies proposed by women confront the gender order, others align with the status quo by ensuring that women “fit in” without challenging existing structures.

scholarly journals Opportunity recognition for small businesses in medical tourism in Taiwan

2018 ◽  
Vol 169 ◽  
pp. 01024
Author(s):  
Ying-Hsun Hung ◽  
Jerome Chih-Lung Chou ◽  
Jung Ma ◽  
Ching-pei Lin
Keyword(s):  
Small Businesses ◽  
Medical Tourism ◽  
National Development ◽  
Status Quo ◽  
Opportunity Recognition ◽  
Tourism Industry ◽  
Asian Countries ◽  
Development Policies ◽  
The Status ◽  
Catch Up

Medical tourism has become an investment focus for many Asian countries. For example, India, Singapore, Thailand, South Korea, and Malaysia have governmental projects to foster this emerging industry, and successfully attract millions of medical tourists each year. Medical tourism consists of diverse industries that can provide abundant opportunities of new businesses. Currently Taiwan is trying to catch up in this trend by making national development policies, setting up institutions, modifying laws and regulations, and encouraging investment of private sector. The purpose of this study is to analyze the status quo of international medical tourism in Taiwan, and identify several opportunities for small businesses to catch and to participate in forming a solid medical tourism industry for Taiwan.

THE ROLE OF DEFAULTS IN PREVENTING INNOVATION REJECTION

2015 ◽  
Vol 19 (02) ◽  
pp. 1550023 ◽  
Author(s):  
SABINE KUESTER ◽  
SILKE C. HESS ◽  
ANDREAS HERRMANN
Keyword(s):  
Perceived Risk ◽  
New Product ◽  
Status Quo ◽  
Product Launch ◽  
Choice Data ◽  
New Product Launch ◽  
Opt Out ◽  
The Status ◽  
Managerial Implications

Innovation rejection remains a serious problem for companies introducing new products, as customers may overvalue products they already own and underestimate the innovation's advantage. Choice data from two experiments demonstrate that innovation rejection is determined by (dis)satisfaction with the status quo and that defaults are powerful instruments to overcome the status quo effect in innovation decision making. Innovation rejection decreases significantly if the innovation is implemented as a default, an option customers select unless they actively opt out. Furthermore, it is observed that implementing the innovation as the default significantly increases the perceived value and decreases the perceived risk of the innovation. Taking into account customer expertise, the authors detect that defaults are more effective in reducing innovation rejection for novices. The study derives managerial implications for new product launch management that aims at preventing innovation rejection.

The Impacts of New Media on Marketing Effectiveness

2019 ◽  
Vol 17 (2) ◽  
pp. 16-28
Author(s):  
Yudi Zhang
Keyword(s):  
New Media ◽  
Regional Economy ◽  
Status Quo ◽  
Tourism Industry ◽  
Analysis Method ◽  
Network Marketing ◽  
Healthy Development ◽  
Advantages And Disadvantages ◽  
Marketing Effectiveness ◽  
The Status

Tourism shopping is an important part of the tourism industry as well as the regional economy. Tourism souvenirs sales, in most of the developed tourism areas, account for more than 35% of the total tourism revenues, and even in some individual regions the proportion can achieve more than 50%. But in China this proportion is only 20%. In this article, the corresponding analysis method is used to calculate and analyze the status quo of souvenir network marketing of the tourism website in China and Korea. The article describes the advantages and disadvantages of the tourism souvenirs network marketing in China and Korea, finding the deficiencies in China and analyzing the causes and providing the corresponding reference for the healthy development of China's tourism industry.

ICT Competency Framework and Training Strategies

2013 ◽  
Vol 380-384 ◽  
pp. 1977-1981
Author(s):  
Shu Hua Wang
Keyword(s):  
Teacher Training ◽  
Status Quo ◽  
Competency Framework ◽  
Bilingual Teachers ◽  
Review Of Literature ◽  
The Status ◽  
Training Strategies ◽  
And Training

This paper intends to construct a competency framework for bilingual teachers in universities of China on the review of literature on this topic home and abroad. The author mentions the necessity of setting up an ICT competency standard and proposes an ICT competency framework for bilingual teachers; according to the status quo of teachers using ICT in teaching, suggestions are put forward on teacher training.

scholarly journals Accounting for Culture in Policy Transfer: A Blueprint for Research and Practice

2020 ◽  
pp. 147892992096535
Author(s):  
Daniel Bertram
Keyword(s):  
Research Agenda ◽  
Institutional Context ◽  
Policy Transfer ◽  
Status Quo ◽  
Research Culture ◽  
Research And Practice ◽  
Future Studies ◽  
The Status ◽  
Independent Variable ◽  
Constructivist Approaches

In recent years, the burgeoning literature on transnational dissemination of policies has moved beyond orthodox models to incorporate the institutional context by means of social-constructivist approaches. This article engages in a critical review of the status quo by arguing for the importance of an overlooked key variable in policy transfer research: culture. Particularly, it is contended that culture plays an under-acknowledged role in co-shaping transfer dynamics both as a dependent and as an independent variable and consequently deserves a more thorough embedment in mainstream research. To this end, operational recommendations for how future studies can measure, incorporate, and isolate cultural factors are offered and a feasible research agenda is proposed.

Gender Awareness and Women Managers in Tourism

2022 ◽  
pp. 1043-1063
Author(s):  
Inês Carvalho ◽  
Carlos Costa ◽  
Anália Torres
Keyword(s):  
Gender Equality ◽  
Women Managers ◽  
Status Quo ◽  
Tourism Industry ◽  
The State ◽  
Existing Structures ◽  
Tourism Sector ◽  
The Status ◽  
Gender Awareness ◽  
State Organizations

The purpose of this chapter is to reveal women top-level managers' gender awareness in relation to two aspects: 1) perceptions of discrimination and 2) views of what could be done towards gender equality (by the state, organizations, and women themselves), so that more women can advance their careers. Women top-level managers in the Portuguese tourism sector were interviewed. The interview data suggests that discrimination might still be pervasive in the Portuguese tourism industry. However, many women do not perceive it as “real” discrimination and have contradictory discourses about it. Informants were also asked what could be done so that more women advance in their careers. They place the solution to the problem of gender equality mostly in women's hands. While some of the strategies proposed by women confront the gender order, others align with the status quo by ensuring that women “fit in” without challenging existing structures.

scholarly journals Mycobacterium avium in the Postgenomic Era

2007 ◽  
Vol 20 (2) ◽  
pp. 205-229 ◽  
Author(s):  
Christine Y. Turenne ◽  
Richard Wallace ◽  
Marcel A. Behr
Keyword(s):  
Mycobacterium Avium ◽  
Status Quo ◽  
Future Studies ◽  
The Past ◽  
The Status ◽  
Functional Understanding ◽  
Similarities And Differences ◽  
Survival Mechanisms ◽  
Insight Into

SUMMARY The past several years have witnessed an upsurge of genomic data pertaining to the Mycobacterium avium complex (MAC). Despite clear advances, problems with the detection of MAC persist, spanning the tests that can be used, samples required for their validation, and the use of appropriate nomenclature. Additionally, the amount of genomic variability documented to date greatly outstrips the functional understanding of epidemiologically different subsets of the organism. In this review, we discuss how postgenomic insights into the MAC have helped to clarify the relationships between MAC organisms, highlighting the distinction between environmental and pathogenic subsets of M. avium. We discuss the availability of various genetic targets for accurate classification of organisms and how these results provide a framework for future studies of MAC variability. The results of postgenomic M. avium study provide optimism that a functional understanding of these organisms will soon emerge, with genomically defined subsets that are epidemiologically distinct and possess different survival mechanisms for their various niches. Although the status quo has largely been to study different M. avium subsets in isolation, it is expected that attention to the similarities and differences between M. avium organisms will provide greater insight into their fundamental differences, including their propensity to cause disease.

Sign in / Sign up

Export Citation Format

Share Document