An Exploratory Analysis of Market Segmentation and Young Mobile Phone Consumers in Nigeria

2018 ◽  
Vol 2 (2) ◽  
pp. 30-37
Author(s):  
Okonkwo Deborah Chinwendu
Keyword(s):  
Mobile Phone ◽  
Market Segmentation ◽  
Well Being ◽  
Mobile Technologies ◽  
Strategic Marketing ◽  
Research Approach ◽  
Target Market ◽  
Exploratory Research ◽  
Research Activities ◽  
Young Consumers

Purpose - The subject of market segmentation with respect to the use of mobile phones is an area that offers promising insights to strategic marketing decisions. The principles of market segmentation as established and grounded in marketing theory contain a multi-dimensional task of segmenting, targeting and positioning. Since telecommunications has inevitably transformed the entire well – being of man, of whom the young people are an interesting category, there has been a rising interest on various patterns of mobile phone usages among young consumers. This study therefore focuses on identifying various segments inherent within the younger consumers’ category in order to aid the formulation and implementation of adequate strategic marketing decisions. Design/methodology/approach - This study adopts the exploratory research approach as it attempts to get a general grasp of issues revolving around target market segmentation, as it relates to mobile phone usage patterns among young consumers. Secondary data was used and analysed vis-à-vis the outcome of a segmentation exercise previously conducted by a field expert. Findings - This study has adapted the six very important segments inherent among young mobile phone users vis: ‘talk n texters’, ‘gaming youths’, ‘talkative trendies’, ‘aspiring to be accepted’, ‘sophisticated careerists’, and ‘international  business users’ and practically related them to the Nigerian younger consumers context. Practical Implications - The implication of this study for marketing practice is that organizational decisions are better guided as it becomes a lot easier to make target marketing decisions. Besides, the differing characteristics among the young mobile phone users category have been made more visible, necessitating the design of a more focused product offering suitable to each consumer category. Originality/Value – This study is a unique effort directed at an area of concern in marketing with very little or no attention accorded to it within the Nigerian market. It captures an interesting segment of the Nigerian mobile technologies market and presents a framework that offers a good basis for much more complex research activities in the nearest future.

The Digital Drug: Understanding and Treating Mobile Phone Addiction

2015 ◽  
pp. 780-791
Author(s):  
Kimberly Young
Keyword(s):  
Mobile Phone ◽  
Internet Addiction ◽  
Inpatient Treatment ◽  
Well Being ◽  
Mobile Technologies ◽  
Treatment Center ◽  
Mobile Phone Use ◽  
Mobile Phone Addiction ◽  
Technology Users ◽  
New Strategies

Internet addiction has been exacerbated by the proliferation of mobile technology. Users have moved beyond traditional notions of Internet addiction and new problems associated with mobile phone use have risen. This technology is needed for many functional reasons such as shopping, making airline reservations, and making hotel reservations. What happens when this becomes too much connectivity and health problems occur? This article looks at mobile phone addiction. Similar to Internet addiction, the symptoms associated with mobile phone addiction, the risk factors, and the overall impact on mental health and personal well-being are explored. Consequences and new strategies in dealing with mobile use and addiction at home and work are discussed. Most significantly, this article provides an inside look at the first US-based inpatient treatment center treating Internet and mobile phone addiction. Finally, new concerns raised by mobile technologies and their impact for addiction in next digital generation are explored.

Triggers and motivators of privacy protection behavior on Facebook

2019 ◽  
Vol 33 (1) ◽  
pp. 57-72 ◽  
Author(s):  
Linda Alkire ◽  
Johannes Pohlmann ◽  
Willy Barnett
Keyword(s):  
Social Media ◽  
Privacy Protection ◽  
Well Being ◽  
Social Recognition ◽  
Research Approach ◽  
Exploratory Research ◽  
User Privacy ◽  
Content Type ◽  
Area Of Interest ◽  
The Impact

Purpose Internet user privacy risks have been a topical subject with respect to consumers, corporations and governments. In line with the recent privacy scandals linked to social media, the aim of this study is to explore users’ privacy protection behaviors (PPB) on Facebook through the actions they take to protect their privacy, their underlying motives and the values behind these protective actions. Moreover, this study aims to address an unintended consequence of Facebook usage. Despite Facebook’s positive and uplifting goal of connecting people, consumers are forced to resort to specific behaviors to protect their privacy and well-being. Design/methodology/approach This study adopts an exploratory research approach by using a well-established qualitative technique: structured laddering interviews. In total, 20 in-depth personal interviews were conducted with the Millennials. Findings Results show that the process of privacy protection is initiated by experiences, uncertainty and literacy, rather than threats, which leads to concerns that trigger PPBs. The most common PPBs include: “Reflection,” “Avoidance,” “Intervention,” “Restriction,” “Control,” and “Restraint.” The underlying motives for the adoption of these strategies include: “Success,” “Security,” “Social Recognition,” “A World of Peace,” “Exclusivity of Self,” “Being in Control,” “Meaning” and “True Friendship”. Originality/value The present research adopts a transdisciplinary framework to help fill the gap regarding the interplay of PPBs on Facebook, the triggers of those behaviors and their underlying motives. It contributes to the service literature and practice as it provides insights into a growing area of interest, whereas more social media channels are being created and more services are using social media strategies to engage and interact with their customers. Finally, it addresses the growing need to consider the impact of technological services, including internet and social media, on consumers’ and societies’ well-being.

Flourishing in adaptive community: balancing structures and flexibilities

2018 ◽  
Vol 3 (2) ◽  
pp. 123-136 ◽  
Author(s):  
Sabre Cherkowski ◽  
Kelly Hanson ◽  
Keith Walker
Keyword(s):  
School Improvement ◽  
Well Being ◽  
System Level ◽  
Fundamental Aspect ◽  
Research Approach ◽  
Organizational Research ◽  
Content Type ◽  
Research And Practice ◽  
Research Activities

Purpose This paper documents findings from a qualitative research project on flourishing in schools using a positive organizational research approach. The purpose of this paper is to uncover and bring to description educators’ experiences of the conditions, forces and influencing factors for flourishing in their context. The main objectives were to inform research and practice in school improvement from a positive perspective, provide knowledge and practice about noticing and growing well-being for educators and to encourage an attention on individual and collective well-being as an organizational imperative. Design/methodology/approach To gain a rich description of what it means for educators to feel a sense of flourishing in their work, the researchers used qualitative, case study methods and appreciative research activities. For the case study reported on in this paper, data were collected through open-ended, appreciative, focus group conversations and researcher observations in the participants’ classrooms. Conversations were recorded and transcribed. The researchers analyzed the transcripts using an iterative process of coding, categorizing and abstracting data. Findings Participants grew their adaptive communities through balancing structures (collaboration, purpose, administrator support) with flexibilities (synergy, creativity, tinkering, friendships) for adaptation and co-creation. Well-being was connected with feeling collegial support, care, shared meaning and engagement and where positive relationships were central in their work. These relational conditions seemed to contribute to building a social container that promoted flourishing. This led to innovation as teachers worked together in ways that promoted their learning and growth as a group, and increased their sense of vitality in their work. The researchers found that the principal plays a vital role in fostering, encouraging and sustaining conditions for teachers to cultivate adaptive community. Research limitations/implications While small in scale and not generalizable across contexts, this research offers particular examples of what is working well for these teachers. Insights from these examples are intended to be generative, potentially resonating with and inspiring others to examine the possible benefits and potentials that may come from a positive approach to research and practice in school improvement in their own contexts. Engaging in positive organizational research in schools led to new insights on the work of teaching, learning and leading in schools. The researchers suggest that this positive, appreciative and generative perspective offers potentials and benefits for new understandings on school improvement. Practical implications The findings from this case study indicate that more attention is needed to supporting educators to cultivate the conditions necessary to experience rich and meaningful relationships within which they will thrive, grow and innovate in their teaching. At a system level, the authors argue for a re-orientation of schools toward well-being and a more holistic and human-development perspective on schooling. Social implications Currently and internationally, schooling is under re-design as the authors learn more about the need to organize the schools in ways that encourage the kinds of teaching and learning necessary to prepare young people for an increasingly unpredictable future. The findings from this study highlight the importance of attending to teacher well-being as a fundamental aspect of encouraging the kind of teaching needed for the kinds of learning desired in schools across all contexts. Originality/value This case study provides the findings that illustrate the potential and benefits of research on school organizations from a positive organizational perspective. Additionally, this study is a reminder of the systemic nature of all living systems, such as schools, and the associated need to ensure well-being for all members of the learning community.

scholarly journals Overview of retrospective data harmonisation in the MINDMAP project: process and results

2020 ◽  
pp. jech-2020-214259
Author(s):  
Tina W Wey ◽  
Dany Doiron ◽  
Rita Wissa ◽  
Guillaume Fabre ◽  
Irina Motoc ◽  
...  
Keyword(s):  
Well Being ◽  
Research Approach ◽  
Data Sets ◽  
Retrospective Data ◽  
Data Set ◽  
Specific Data ◽  
Research Activities ◽  
Individual Determinants ◽  
Mental Well Being ◽  
Data Harmonisation

BackgroundThe MINDMAP project implemented a multinational data infrastructure to investigate the direct and interactive effects of urban environments and individual determinants of mental well-being and cognitive function in ageing populations. Using a rigorous process involving multiple teams of experts, longitudinal data from six cohort studies were harmonised to serve MINDMAP objectives. This article documents the retrospective data harmonisation process achieved based on the Maelstrom Research approach and provides a descriptive analysis of the harmonised data generated.MethodsA list of core variables (the DataSchema) to be generated across cohorts was first defined, and the potential for cohort-specific data sets to generate the DataSchema variables was assessed. Where relevant, algorithms were developed to process cohort-specific data into DataSchema format, and information to be provided to data users was documented. Procedures and harmonisation decisions were thoroughly documented.ResultsThe MINDMAP DataSchema (v2.0, April 2020) comprised a total of 2841 variables (993 on individual determinants and outcomes, 1848 on environmental exposures) distributed across up to seven data collection events. The harmonised data set included 220 621 participants from six cohorts (10 subpopulations). Harmonisation potential, participant distributions and missing values varied across data sets and variable domains.ConclusionThe MINDMAP project implemented a collaborative and transparent process to generate a rich integrated data set for research in ageing, mental well-being and the urban environment. The harmonised data set supports a range of research activities and will continue to be updated to serve ongoing and future MINDMAP research needs.

Tackling M-Government Service Complexity

2013 ◽  
pp. 17-31
Author(s):  
Ahmed Sowaileh ◽  
Ali AlSoufi
Keyword(s):  
Mobile Phone ◽  
Mobile Devices ◽  
Current Approach ◽  
Mobile Technologies ◽  
Exploratory Research ◽  
Government Service ◽  
Design And Development ◽  
Government Services

The development of mobile government services in Bahrain is moving slowly, when compared with traditional e-government services. Few informational and transactional services are available on the mobile portal. The complexity of government services prevents their delivery through the limited mobile phone interface. This exploratory research builds a method to tackle service complexity, as well as simplify and streamline the design and development of government services that target mobile devices. Forty government services in Bahrain were analyzed to identify the factors that affect mobile government services. The model was then applied to the sample services, and results were used to develop the target method. The main finding of this research is that the current approach of taking the existing services on the PC portal and implementing them on the mobile portal should be avoided. A better approach is to break down the services into sessions or components and identify opportunities where mobile technologies can be utilized.

Mobile Phone Addiction: Evidence from Empirical Research

2017 ◽  
Vol 41 (S1) ◽  
pp. S26-S27 ◽  
Author(s):  
D. Kuss
Keyword(s):  
Mobile Phone ◽  
Structural Equation ◽  
Well Being ◽  
Mobile Technologies ◽  
Equation Modeling ◽  
Mobile Phone Use ◽  
Online Study ◽  
Problematic Mobile Phone Use ◽  
Mobile Phone Addiction ◽  
Competing Interest

IntroductionRecent technological innovations have led to a proliferation of mobile and smartphones, which have become the cornerstone of modern societies in the 21st Century in terms of communication, notifications and entertainment. Latest research however suggests that with the advantages offered by mobile technologies, smartphone use today may have a significant impact on mental health and well being. Overuse has been associated with stress, anxiety, depression and addiction.ObjectivesThis talk aims to highlight results of current mobile phone addiction research.AimsTo replicate and extend earlier research with regards to psychopathology (depression, anxiety and stress), mobile phone use and age on problematic mobile phone use and addiction.MethodsIndividuals aged 16 and above participated in an online study that contained a pool of validated psychometric measures. Data were analyzed using Structural Equation Modeling.ResultsCalls per day, time spent on the phone and using social media significantly predicted prohibited and dependent mobile phone use, whereas stress predicted dependent use only. Anxiety and depression did not significantly predict problematic mobile phone use. Findings also revealed that problematic mobile phone use is prevalent across all ages and both genders.ConclusionsThe current results have implications for addiction to using mobile phones, and suggest teachers, parents and affected individuals may benefit from awareness and prevention efforts, respectively.This talk is based on Kuss, D.J. et al. (2016). Problematic mobile phone use and addiction: The roles of psychopathology, mobile phone use and age. Under review, and was funded by the British Academy and NTU.Disclosure of interestThe author has not supplied his declaration of competing interest.

Tackling M-Government Service Complexity

2011 ◽  
Vol 2 (1) ◽  
pp. 50-64
Author(s):  
Ahmed Sowaileh ◽  
Ali AlSoufi
Keyword(s):  
Mobile Phone ◽  
Mobile Devices ◽  
Current Approach ◽  
Mobile Technologies ◽  
Exploratory Research ◽  
Government Service ◽  
Design And Development ◽  
Government Services

The development of mobile government services in Bahrain is moving slowly, when compared with traditional e-government services. Few informational and transactional services are available on the mobile portal. The complexity of government services prevents their delivery through the limited mobile phone interface. This exploratory research builds a method to tackle service complexity, as well as simplify and streamline the design and development of government services that target mobile devices. Forty government services in Bahrain were analyzed to identify the factors that affect mobile government services. The model was then applied to the sample services, and results were used to develop the target method. The main finding of this research is that the current approach of taking the existing services on the PC portal and implementing them on the mobile portal should be avoided. A better approach is to break down the services into sessions or components and identify opportunities where mobile technologies can be utilized.

scholarly journals Informing Ecosystem-Based Fisheries Management from an Indigenous Perspective: The Mōtū Kahawai Fishery

2021 ◽  
Author(s):  
◽  
Kimberley Maxwell
Keyword(s):  
Decision Making ◽  
Fisheries Management ◽  
Large Scale ◽  
River Mouth ◽  
Well Being ◽  
Small Scale ◽  
Research Approach ◽  
Research Activities ◽  
Wide Range ◽  
Ecosystem Interactions

<p>Despite agencies striving to manage fisheries sustainably, focusing on large-scale commercial interests and ignoring target species and their wider ecosystem interactions, has depleted or collapsed fisheries globally. Indigenous community well-being, practices, knowledge, and food supplies have also diminished as a result. Fisheries managers are now developing a more combined approach to decision-making, which recognises the social and ecological relationships of fisheries. The Ecosystem Approach to Fisheries encourages fisheries scientists and managers to engage with each other, and with the wider community, and to include information on the wider social and ecological components of fisheries systems in decision-making.  This thesis explores an Indigenous fishery by demonstrating how to appropriately gather information from a wide range of sources to inform its management. We focus on a case study fishery for kahawai (Arripis trutta), from the perspective of Te Whānau-a-Hikarukutai/Ngāti Horomoana (TWAH/NH). This Hapū (sub-tribe) is part of the larger Te Whānau-a-Apanui Iwi (tribe) of New Zealand (NZ), who have strong cultural connections to, and a unique system for managing, the Mōtū kahawai fishery. This fishery is a small-scale, land-based, hand-line fishery for a medium-sized pelagic teleost fish based at the Mōtū river mouth, located at Maraenui in the eastern Bay of Plenty, NZ.  This research demonstrates holistic ecosystem-based fisheries research as a template for future fisheries research activities. A transdisciplinary research approach, grounded in kaupapa Māori research principles and Māori research ethics, was taken. A strategy was developed to direct engagement with Māori for fisheries research. The existing NZ fisheries management system was defined, and Independent fishery forum plans were identified as the most proactive way to inform the system. A plan can also be used to inform fisheries through other mechanisms; therefore, it is a valuable resource to create. Information on the history, background and value of the fishery was gathered and the Mōtū kahawai fishery identified as a cultural keystone species for TWAH/NH. Kahawai trophic and ecosystem interactions were described from ecology and mātauranga studies. This information was collated in a Hapū plan to inform management of the Mōtū kahawai fishery. This fishery has existed for ca. 600 years and the Hapū wish for it to thrive indefinitely. The Hapū plan will inform wider fisheries management, of Hapū values, practices, and knowledge, to be recognised by the wider community, and to support Hapū rangatiratanga (sovereignty) over the fishery.</p>

scholarly journals Informing Ecosystem-Based Fisheries Management from an Indigenous Perspective: The Mōtū Kahawai Fishery

2021 ◽  
Author(s):  
◽  
Kimberley Maxwell
Keyword(s):  
Decision Making ◽  
Fisheries Management ◽  
Large Scale ◽  
River Mouth ◽  
Well Being ◽  
Small Scale ◽  
Research Approach ◽  
Research Activities ◽  
Wide Range ◽  
Ecosystem Interactions

<p>Despite agencies striving to manage fisheries sustainably, focusing on large-scale commercial interests and ignoring target species and their wider ecosystem interactions, has depleted or collapsed fisheries globally. Indigenous community well-being, practices, knowledge, and food supplies have also diminished as a result. Fisheries managers are now developing a more combined approach to decision-making, which recognises the social and ecological relationships of fisheries. The Ecosystem Approach to Fisheries encourages fisheries scientists and managers to engage with each other, and with the wider community, and to include information on the wider social and ecological components of fisheries systems in decision-making.  This thesis explores an Indigenous fishery by demonstrating how to appropriately gather information from a wide range of sources to inform its management. We focus on a case study fishery for kahawai (Arripis trutta), from the perspective of Te Whānau-a-Hikarukutai/Ngāti Horomoana (TWAH/NH). This Hapū (sub-tribe) is part of the larger Te Whānau-a-Apanui Iwi (tribe) of New Zealand (NZ), who have strong cultural connections to, and a unique system for managing, the Mōtū kahawai fishery. This fishery is a small-scale, land-based, hand-line fishery for a medium-sized pelagic teleost fish based at the Mōtū river mouth, located at Maraenui in the eastern Bay of Plenty, NZ.  This research demonstrates holistic ecosystem-based fisheries research as a template for future fisheries research activities. A transdisciplinary research approach, grounded in kaupapa Māori research principles and Māori research ethics, was taken. A strategy was developed to direct engagement with Māori for fisheries research. The existing NZ fisheries management system was defined, and Independent fishery forum plans were identified as the most proactive way to inform the system. A plan can also be used to inform fisheries through other mechanisms; therefore, it is a valuable resource to create. Information on the history, background and value of the fishery was gathered and the Mōtū kahawai fishery identified as a cultural keystone species for TWAH/NH. Kahawai trophic and ecosystem interactions were described from ecology and mātauranga studies. This information was collated in a Hapū plan to inform management of the Mōtū kahawai fishery. This fishery has existed for ca. 600 years and the Hapū wish for it to thrive indefinitely. The Hapū plan will inform wider fisheries management, of Hapū values, practices, and knowledge, to be recognised by the wider community, and to support Hapū rangatiratanga (sovereignty) over the fishery.</p>

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