Nowadays, societies strive to preserve their type, survival and continuity through the socialization of successive generations, raising their members to promote them from a "biological being" to a "social being", inheriting the various desired cultural features, modifying their behaviors and training them in various skills to create their future and achieve their independence, it depends on their learning in various methods available according to their circumstances and possibilities. However, achieving social units to self-esteem within the social hierarchy is a need to be saturated in the context of "social capital" according to Kar Marx, or "cultural capital", according to Pierre Bordeaux, which makes societies compete in the creation of the best learning methods, discovering the best pedagogical tools and means that save effort and time in achieving the purposes and objectives of education, and investing qualified human resources in order to make their strategic project successful in the field of education. In light of the tremendous development of information technology and communication, and the amazing progress in the field of digitals, and the profound transformations they have generated in the pattern of social interaction and the field of exchanges, and the building of different relationships and communication between individuals and groups within virtual spaces, education has to enter the virtual world according to the "principle of inevitability" and look for its existence, so that it finds itself a place in this vast, open and infinite world, where it penetrates geographical boundaries, and barriers. Physical, provides limitless freedom. Hence the importance of our topic about virtual spaces and the various media and techniques that have a direct link, and a definite impact on the contexts through which socialization and educational methods are carried out, where the social environment is no longer closed can control its inputs, and check its outputs, but became open to all external influences before the interior, which plays its role with great strength and effectiveness in the manufacture of human behavior remotely, and directed to the values of society, and contradict their characteristics. More seriously, the virtual world has become an available space for the practice of "culture" in order to change the nature of cultural patterns by "introspecting" individuals to invasive cultural features and absorbing them in multiple and renewed ways, carrying a lot of pleasure and suspense, where individuals are easily drawn during their "immersion" in the virtual world, and soon find themselves adopting and cherishing external cultural patterns. In this research, we discussed the "determinants" through which "cohanching" is carried out during the practice of "rational action" with the aim of education and socialization, by analyzing the "bonds" of the learning teaching verb, and identifying indicators that have connotations and meanings that reveal the "contexts" and intellectual background of the "drill" process. Based on the "semiotic analysis" approach. Users of the Content Analysis tool that suits our analytical study. This is by analyzing the "contents" of classes offered to students on "digital platforms" via youtube and facebook by teachers. In this research, we focused on the "ideological determinant" and its association with the "rational determinant" during the activation of the educational act in the world of modernity. Keywords: Virtual World; Cultural Marketing; Digital Education; Culture; Cultural Convergence.
The Measuring Engagement (ME™) Tool
