scholarly journals An Application of Brand Personality to Green Consumers: A Thematic Analysis

2016 ◽  
Author(s):  
Anitha Acharya ◽  
Manish Gupta
Keyword(s):  
Focus Group ◽  
Thematic Analysis ◽  
Brand Personality ◽  
Limited Attention ◽  
Green Product ◽  
Green Products ◽  
Structured Interviews ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Personality Dimensions

Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why people buy green products. Companies can use this enhanced understanding to promote their green products in order to enhance sales and encourage/attract non-green product customers to switch to green products.

scholarly journals Fathers’ involvement in child care activities: Qualitative findings from the highlands of Madagascar

PLoS ONE ◽  
2021 ◽  
Vol 16 (3) ◽  
pp. e0247112
Author(s):  
Hasina Rakotomanana ◽  
Christine N. Walters ◽  
Joel J. Komakech ◽  
Deana Hildebrand ◽  
Gail E. Gates ◽  
...  
Keyword(s):  
Child Care ◽  
Focus Group ◽  
Thematic Analysis ◽  
Community Perceptions ◽  
Structured Interviews ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Mothers And Fathers ◽  
Attitudes And Practices ◽  
Traditional Gender Roles

Few studies have investigated fathers’ roles in child care in Madagascar. This study explored the perceptions, attitudes, and practices regarding fathers’ involvement in child care using qualitative methods. Ten focus group discussions were conducted among parents of children aged 6–23 months; seven were among mothers, and three among fathers. In-depth semi-structured interviews (n = 8) were also conducted with key informants. Discussions and interviews were audio-recorded and the verbatim transcripts in Malagasy were translated into English. Data were analyzed using the thematic analysis approach. Provision of financial and material support as well as teaching and playing with the child were the main perceived roles of fathers. In practice, fathers spent their time alone with their children playing and holding them when the mother was unavailable. Busy schedules and separation due to work were major barriers to fathers’ involvement. Traditional gender roles for child care in which the mother is seen as primarily responsible for the child were salient across the data. Consequently, men involved in child care activities and their wives were often criticized by the community. Nevertheless, there was self-reported interest from both mothers and fathers in involving men more in child care. Interventions aimed to increase fathers’ involvement in child care may be more successful when they focus on shifting the community perceptions on the division of responsibilities between fathers and mothers.

scholarly journals "All for One and One for All"- Creating a Mobile Learning Net for ESP Students' Needs

2017 ◽  
Vol 12 (04) ◽  
pp. 17
Author(s):  
Marianthi Batsila ◽  
Charilaos Tsihouridis ◽  
Anastasios Tsihouridis
Keyword(s):  
Focus Group ◽  
Secondary School ◽  
Mobile Learning ◽  
Thematic Analysis ◽  
Structured Interviews ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Learning Scenarios ◽  
Mode Of Instruction ◽  
Research Tools

This paper looks into the ways ESP teachers have employed mobile learning scenarios in the teaching of English to Vocational Secondary school learners. Six teachers and 157 students participated in the research. Questionnaires and focus group discussions addressed to the students and semi-structured interviews with the teachers were the research tools. The thematic analysis of the interviews revealed that teachers use mobile learning as a mode of instruction to minimize distances, fill learning gaps due to student absences, enhance the learners’ ESP level and activate the weak or shy ones. The focus group discussions, thematically analyzed, and questionnaire answers, analyzed with the SPSS statistical package, have shown that students consider this mode of learning easy, interesting and useful especially for those working in parallel to the school studies.

scholarly journals Endogenous conflict resolution mechanisms of the San people at Platfontein

2014 ◽  
Vol 10 (4) ◽  
Author(s):  
M Y Gebregeorgis
Keyword(s):  
South Africa ◽  
Conflict Resolution ◽  
Focus Group ◽  
Thematic Analysis ◽  
The State ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
The Impact ◽  
Inductive Thematic Analysis

The objective of this study was to explore the endogenous conflict resolution mechanisms and practices of the San people at Platfontein, South Africa. To this end, data were collected from 304 interviews and 26 focus group discussions. The collected data were analysed through Inductive Thematic Analysis. The findings show that the San people have endogenous conflict resolution mechanisms which basically aim at restoring peace and harmony within the community. The endogenous mechanisms were found to be fairly participatory and supplementary to the state machineries that work for justice, peace and harmony. However, the conflict resolution mechanisms of the San people are currently weakening due to the impact of modernisation and the leadership dispute among the sub-groups of the community.

Career Aspirations Among Youth in Manipur: Studying the Barriers to Aspiration in a Conflict Region

2019 ◽  
pp. 089484531989092
Author(s):  
Sombala Ningthoujam ◽  
Vishwa Mohan Bansal ◽  
Teena Singh ◽  
Oinam Hemlata Devi ◽  
Maria Zafar ◽  
...  
Keyword(s):  
Socioeconomic Status ◽  
Focus Group ◽  
Private Sector ◽  
Thematic Analysis ◽  
Career Aspirations ◽  
Lower Socioeconomic Status ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Lower Socioeconomic ◽  
Job Opportunities

The aim of the study was to explore the career aspirations of the youth in Manipur, and data were collected through focus group discussions from 18 participants. The analysis of the data using thematic analysis was done to identify themes to develop an understanding of what careers these youth aspire for and the barriers to their aspirations. Four major themes identified were aspirations, barriers, support from family, and impact of the insurgency. The participants were found to have high career aspirations, clarity with regard to what they want to achieve in life, and desire to have careers that let them work for the betterment of their community. Limited job opportunities in Manipur and underdevelopment of private sector were attributed as major barriers. Participants from lower socioeconomic status reported facing greater challenge. Emotional as well as monetary support from family facilitated high career aspirations and perseverance in achieving them.

scholarly journals Factors Shaping Uptake of Antenatal Care in Surabaya Municipality, Indonesia: A Qualitative Study

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Lisa Jones ◽  
Nyoman Anita Damayanti ◽  
Nicola Wiseman ◽  
Neil Harris
Keyword(s):  
Focus Group ◽  
Antenatal Care ◽  
Pregnant Women ◽  
Urban Areas ◽  
Waiting Times ◽  
Structured Interviews ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Risk Pregnancy ◽  
Return Visits

Five focus group discussions (FGDs) with 61 pregnant women were conducted in June and July 2019 at primary health care (PHC) services within five urban areas of Surabaya, Indonesia. In addition, five semi-structured interviews with five midwives were carried out to explore the experiences of pregnant women accessing Antenatal Care (ANC) and the factors shaping uptake of ANC services. Data were audio-recorded, transcribed, and translated into English, and analyzed using thematic analysis. Findings from focus group discussions suggested that fears of negative diagnosis before initial ANC appointment and personal beliefs and myths surrounding pregnancy may delay uptake of ANC. Further, the influence of husbands, family, and friends and long waiting times with overcrowding leading to limited seating shaped timely access and return visits. In addition, feeling comfortable with the quality of the service and receiving a friendly service from the practitioners assisted women in feeling comfortable to return. Finally, midwives acknowledged feeling afraid of being referred to a hospital if deemed a high-risk pregnancy-shaped return ANC visits. The findings highlighted several factors needing to be addressed to increase the promptness of first ANC visits and ensure return visits to achieve great ANC coverage.

scholarly journals HIGH SCHOOL LEARNERS’ EXPERIENCES OF GANGSTERISM IN HANOVER PARK

2016 ◽  
Vol 28 (1) ◽  
pp. 69-84 ◽  
Author(s):  
Mufaro Magidi ◽  
Rinie Schenk ◽  
Charlene Erasmus
Keyword(s):  
South Africa ◽  
High School ◽  
Focus Group ◽  
School Attendance ◽  
Community Life ◽  
Western Cape ◽  
Structured Interviews ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Exploratory Approach

The culture of gang violence has become deeply entrenched in South Africa. The present study explored the experiences of non-gang school-going adolescents regarding gangs and gangsterism in Hanover Park in the Western Cape. A qualitative exploratory approach was used. Data collection instruments were focus group discussions supported by qualitative semi-structured interviews involving 18 adolescents between the ages of 16 and 18 from two secondary schools in Hanover Park, Cape Town. The data were thematically analysed. The results have shown that the presence of gangs affects the learners’ school attendance, restricts their mobility, increases bullying at school and seriously disrupts family and community life.

scholarly journals GAMBARAN DUKUNGAN SOSIAL DARI GURU YANG DIRASAKAN OLEH SISWA SMA “X”

2019 ◽  
Vol 6 (02) ◽  
pp. 77-86
Author(s):  
Anisah Aninditya Rahmaputri ◽  
Dianti Endang Kusumawardhani
Keyword(s):  
Social Support ◽  
High School ◽  
Focus Group ◽  
School Engagement ◽  
Perceived Social Support ◽  
Group Discussion ◽  
Data Retrieval ◽  
Structured Interviews ◽  
Focus Group Discussions ◽  
Group Discussions

Teachers have an important role in educating students well. One way that teachers can do to be able to increase motivation and school engagement is by providing social support to students. This study aims to find out the overview of perceived social support from teachers by high school “X” students in South Tangerang. The research method is descriptive qualitative research with data collection techniques through focus group discussions and structured interviews. The results of data retrieval show that the perceived social support from some teachers by high school "X" students is quite satisfying for students but not from every teachers. This means it can still be improved again. This is because not all teachers are considered good enough at providing social support to students. The total number of teachers are 17 people and for students are 67. It should be able to be improved in communication skills so that they can provide better social support to students. Keywords : Adolescent, School, Social support. Abstrak Guru memiliki peran penting dalam mendidik siswa dengan baik. Salah satu cara yang dapat guru lakukan untuk dapat meningkatkan motivasi serta keaktivan siswa di sekolah adalah dengan memberikan dukungan sosial kepada siswa. Penelitian ini bertujuan untuk mencari tahu gambaran dukungan sosial dari guru yang dirasakan oleh siswa SMA “X” di Tangerang Selatan. Metode penelitian berupa penelitian kualitatif deskriptif dengan teknik pengambilan data melalui focus group discussion dan wawancara terstruktur. Hasil pengambilan data menunjukkan bahwa gambaran dukungan sosial dari guru yang dirasakan oleh siswa SMA “X” cukup memuaskan bagi siswa tetapi masih dapat ditingkatkan lagi. Hal ini dikarenakan belum semua guru dianggap sudah bagus dalam memberikan dukungan sosial kepada siswa. Total guru yang berjumlah 17 orang untuk siswa sebanyak 67 orang seharusnya dapat ditingkatkan dalam kemampuan komunikasi sehingga mampu memberikan dukungan sosial kepada siswa dengan lebih baik lagi.

Barriers to the Uptake of Cataract Surgery

1998 ◽  
Vol 28 (4) ◽  
pp. 218-220 ◽  
Author(s):  
J G Johnson ◽  
V Goode Sen ◽  
H Faal
Keyword(s):  
Focus Group ◽  
Low Vision ◽  
Structured Interviews ◽  
Eye Care ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Care Programme ◽  
Knowledge And Attitudes ◽  
Lack Of Information ◽  
Transfer Of Information

In The Gambia many patients identified as blind or as having low vision are not attending for surgery. The aim of this study was to investigate the reasons for non-attendance. Three methods were used: semi-structured interviews; focus group discussions; and written questionnaires completed by staff. The most frequently identified barrier by all three methods was cost, closely followed by lack of information about services, fear, transport difficulties, and the lack of an escort. In addition to the existing measures taken by the National Eye Care Programme (NECP) to reduce these barriers, further research into both the public's knowledge and attitudes regarding surgery for cataract is needed. More contact between members of the eye care programme and the communities would aid the transfer of information about the surgery.

scholarly journals Masculinities and Aging in Ireland

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 826-826
Author(s):  
Aine Ni Leime
Keyword(s):  
Focus Group ◽  
Thematic Analysis ◽  
Older Men ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Cultural Images ◽  
The Social ◽  
The Family ◽  
Cultural Constructions ◽  
Cross National

Abstract There is a need for research to gain understanding of the social and cultural constructions of ageing masculinities that, as Gullette emphasises, operate together to construct a ‘culture of decline’. This presentation explores how cultural images of older men inform constructions of ageing and lived realities in Ireland. It draws on the Irish findings from a cross-national, inter-disciplinary project conducted in 2019 investigating older men’s perceptions of how they are represented in film and advertising. It applies innovative narrative and thematic analysis to data from four focus group discussions, interviews and reflective diaries, to explore participants’ (Irish men aged 65+) reactions to the portrayal of older men in TV and film. Stereotypes identified included older men as conservative, grumpy, sad, streetwise, trickster, or action hero. Thematic analysis identified themes including men’s identification with their jobs; their diminishing roles in the family; and old age as a matter of perception.

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