scholarly journals TOURISTS SATISFACTION TOWARDS SMART TOURISM SERVICES IN MALAYSIA

2021 ◽  
Author(s):  
Izza Nazura Mohamed Sofian ◽  
◽  
Siti Falindah Padlee ◽  
Noor Zatul Iffah Hussin ◽  
◽  
...  

Smart tourism projects are already underway across the globe including Tourism Malaysia. In 2018, Tourism Malaysia has launched the Malaysia Smart Tourism 4.0 initiative to take the industry to the next level by capitalizing on the new opportunities of the digital age. Despite the increase in the number of studies on customer satisfaction towards smart tourism services, only a limited number of studies were carried out in Malaysia. Therefore, this research proposes to obtain a better overview of this issue from a Malaysian perspective. The main objective of this study is to analyse the relationship between smart tourism technology attributes, tourist service satisfaction levels and to assess the relationship between the levels of tourist service satisfaction and the intention to use new technology. This study was also carried out to examine the moderating effect of trust on the relationship between smart tourism technology. This study will use a structural equation method to find the relationship between the smart tourism technology attributes of trust, service satisfaction, and the intention to use. This study employs a quantitative method of analysis with a questionnaire that were distributed to Malaysian tourists online. The sample size was selected based on the sample size table used by Krejcie & Morgan (1970). The study expects to find that smart tourism technology attributes are significantly associated with service satisfaction levels, and this it will have a positive effect on the intention to use. Meanwhile, the trust factor will be positively associated with service satisfaction.

2020 ◽  
Vol 6 (4) ◽  
pp. 153 ◽  
Author(s):  
Mohammad K. Al nawayseh

Accessing financial services is considered one of the main challenges facing communities during crises. This research studies the role of using FinTech applications to build resilience during the COVID-19 pandemic. The research empirically examines the factors affecting Jordanian citizens’ intention to use FinTech applications. The sample of the research comprised 500 potential FinTech service users in Jordan. Based on the research conceptual model, five hypotheses were developed and tested using structural equation modeling techniques (SEM-PLS). The research results indicate that perceived benefits and social norms significantly affect the intention to use FinTech applications. However, it has been found that perceived technology risks do not significantly affect the intention to use FinTech applications. Moreover, the results also indicate that customer trust is significantly mediating the relationship between perceived risks and intention to use FinTech applications. FinTech service providers should insure that their products are easy to use, fulfill needs and protect consumers’ data in order to ensure trust, hence positively influencing consumer adoption.


2019 ◽  
Vol 12 ◽  
pp. 194008291984975
Author(s):  
Xianhua Wu ◽  
Yanli Cao ◽  
Ge Gao ◽  
Yi Zou ◽  
Ji Guo

Clarifying the relationship between public cognition and satisfaction with meteorological service is an important way to adapt to and mitigate climate change. This article first proposes an innovative concept on public meteorological cognition. Also, based on the survey data from 3,029 questionnaires on public cognition of meteorological disasters in Shenzhen city of China, the relationship among public cognition, perceived value, and meteorological service satisfaction is evaluated using a structural equation model. Research results demonstrate that (a) public cognition can significantly affect service satisfaction. (b) Shenzhen residents are generally satisfied with meteorological service, particularly during the typhoon season. However, the residents are dissatisfied with the availability of information on meteorological disaster warnings. (c) Both public meteorological cognition and perceived value of meteorological service significantly affect public satisfaction. (d) The public meteorological cognition can be improved by increasing the perceived value of meteorological service, which further enhances public satisfaction.


2019 ◽  
Vol 42 (5) ◽  
pp. 625-640 ◽  
Author(s):  
Özgür Kökalan

Purpose The purpose of this paper is to examine the mediating roles of organizational spiritual values in the relationship between organizational cycinism and job satisfaction. Design/methodology/approach The sample was selected by using a convenience sampling method. The sample included in 472 employees from different sectors such as higher education, banking, energy and manufacturing industry. Participants filled in organizational cycinism scale, job satisfaction scale and organizational spirituality scale. Comfirmatory factor analysis and structural equation method were used to detect the direction and level of the relationships between parameters. Findings According to the mediating analysis findings, organizational spirituality is the partial reason for the association between behavioral cycinism and job satisfaction. Organizational spirituality is also the full reason for the association between affective cycinism and job satisfaction and the relationship between cognitive cycinism and job satisfaction. This means that organizational spirituality decreases the negative effects of organizational cycinism on job satisfaction. Research limitations/implications This research is not free from limitations just like others. First, the sampling was limited with only four sectors. In future studies, it can be favorable to take data from all other sectors. The second limitation was that organizational spirituality was the only factor that was used to determine the relationships among the three dimensions of organizational cynicism and job satisfaction. The last limitation was regarding the sample size. Although, sample size that was used in this research was enough to conduct all statistical analyses, extended sample size could be used in future studies. Practical implications The results of this research may benefit various stakeholders. While determining organizational spirituality elements in an organization, all the stakeholders’ voices should be included, and their values should be taken into consideration. In addition to this, all institutional employees should be trained about spirituality that exists in the organization, so that all employees will develop a strong bond with other employees and the organization. Moreover, organizational spirituality is closely related to organizational justice. If manager wants organizational spirituality to take root in the institution and eliminate the negativities, it is absolutely necessary to apply organizational justice in each and every matter within the organization. Originality/value There have been no studies exploring the mediating effects of organizational spirituality on the organizational cynicism and job satisfaction relationship. Therefore, this paper could be accepted as original.


2020 ◽  
Vol 12 (16) ◽  
pp. 6592
Author(s):  
Chen-Kuo Pai ◽  
Yumeng Liu ◽  
Sangguk Kang ◽  
Anna Dai

The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists’ happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists’ happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future.


2019 ◽  
Vol 32 (1) ◽  
pp. 117-134 ◽  
Author(s):  
Nikunj Kumar Jain ◽  
Alok Kumar Singh ◽  
Kapil Kaushik

Purpose The purpose of this paper is to analyse service quality in the automobile maintenance and repair industry. A conceptual structural model is developed to investigate the impact of service quality, perceived service fairness and convenience on customer service satisfaction. The impact of service satisfaction and brand trust on word of mouth (WOM) is also explored, and the study assesses the mediating effect of customer service satisfaction on the relationship between service quality and WOM. Design/methodology/approach Data from a questionnaire-based survey of 259 users of automobile maintenance and repair centres were analysed using covariance-based structural equation modelling. Findings The findings indicate that service quality dimensions (reliability, responsiveness and empathy), perceived service fairness and convenience are positively associated with customer service satisfaction, and that service satisfaction and trust positively influence WOM. The findings support the mediating effect of service satisfaction on the relationship between reliability and responsiveness and WOM. Research limitations/implications The study’s main limitation is the cross-sectional design, which limits the generalisability of the findings. Practical implications To ensure customer satisfaction and generate trust and WOM, automobile maintenance and repair service centres should improve reliability, responsiveness and empathy, as well as perceived service fairness and convenience. Originality/value The study demonstrates that the reliability and responsiveness dimensions of service quality are the most significant predictors of customer service satisfaction in the automobile maintenance and repair industry.


2019 ◽  
Vol 21 (1) ◽  
pp. 18-30
Author(s):  
Abdallah A. Sendaro ◽  
Rohaizat Baharun

This empirical article fills the research gap by testing individual market orientation as a mediator in the relationship between the emotional intelligence (EI) and individual performance of operational employees in banking industry. Data were gathered from a survey of 10 banks, from which 188 respondents filled the questionnaires for this study. To decide on the sample size for this study, the G*power software was used to calculate the minimum sample size required. The study analyzed data using structural equation model (SEM) and specifically the partial least square-based structural equation modelling. Two stages of analysis were conducted: the measurement model and the structural model. The results indicate that market orientation has a significant impact on individual performance in which it has provided enough evidence to support the hypothesis that the employees with individual market orientation in the organization perform better. Consistently, the market orientation significantly mediates the relationship between EI and individual performance. The research is expected to contribute in threefold: increase the literature database regarding the antecedents of individual market orientation, change the way we perceive the relationship between EI and performance by introducing individual market orientation as a mediator and lastly, assist the decisions of managers in the organization and provide the basis for future researchers.


2019 ◽  
Vol 16 (12) ◽  
pp. 4985-4990
Author(s):  
Jamal Mohammed Esmail Alekam ◽  
Sany Sanuri bin Mohd. Mokhtar ◽  
Salniza Bt Md. Salleh

Online banking adoption among young generation, antecedents, and consequences is the current and important issue, therefore the objective of this research is to analysis, the antecedents and consequences of Intention and Satisfaction that affect online banking adoption. This research was carried out because lack of studies in this area, however, this research have examined the influence of security, trust, on the intention to use online banking and examine the relationship between intention to use online banking and adoption of online banking. In addition satisfaction on the adoption of online banks among young generation. The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis. The findings revealed a strong significant relationship between the variables. The study concludes with a discussion on the contributions, limitations as well as suggestions for future research. This electronic document is a “live” template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.


Author(s):  
P. C. Lai ◽  
Ewilly J.Y. Liew

Integrating gamification into mobile payment platform incentivizes people to use digital alternatives for payment and could spur user-centric, platform-mediated interactions. This study examines the relationship between perceived convenience and perceived security on individual users’ intention to use a gamified mobile payment platform in Malaysia; a developing country envisioned to build a cashless society. The partial least square structural equation modeling (PLS-SEM) technique is employed on a final sample of 388 online users. The results show that perceived convenience has a strong but indirect effect on the intention to use. Perceived security has a strong and direct effect on intention to use and mediates the relationship between perceived convenience and intention to use. Furthermore, the reliability aspect of security is a top priority concern for users interested in using mobile payment. The multi-functional aspect of convenience is a top priority concern to attract users who are not interested in using mobile payment at first. The study discusses theoretical and practical implications for developing a dual strategy of ‘ensuring convenience’ and ‘assuring security’ to encourage the gamified mobile payment platform adoption in developing countries.


Author(s):  
Jill Kickul ◽  
Elizabeth Belgio ◽  
Tim Hanna

This study seeks to determine the influence of the underlying factors and barriers that may inhibit the implementation of new technological investments by entrepreneurial firms. These factors and barriers may include the potential costs, risk of failure, low technological awareness, lack of an outside organization to facilitate development, lack of approachable organizations with which to form partnerships, and lack of contact with other organizations that have implemented technology successfully. Using structural equation modelling (LISREL VIII), results revealed that the value and importance that entrepreneurs placed on learning and adopting new technologies, in addition to the risk of failure, mediated the relationship between many of these barriers and the firms' technological investment during the past year, as well as their willingness to spend on new technology in the future.


2021 ◽  
Vol 13 (2) ◽  
pp. 83-95
Author(s):  
Bilal Khalid ◽  
Marcin Lis ◽  
Wornchanok Chaiyasoonthorn ◽  
Singha Chaveesuk

Abstract This analysis aimed to investigate the factors influencing the behavioural intention to use Massive Open Online Courses (MOOCs) in Thailand and Pakistan. The study was geared towards exploring the MOOCs, a relatively new technology platform allowing the spread of education and learning in various areas and fields and surpassing traditional online courses. The study adopted the UTAUT model with additional two variables of perceived autonomy and absorptive capacity. A quantitative method was applied using primary data collected from a sample of 490 and 513 respondents from Thailand and Pakistan, respectively. The sample size was composed of students in institutions of higher learning who were aware of MOOCs or intended to use them in their studies. The analysis was conducted using the Confirmatory Factor Analysis (CFA) and multi-group structural equation modelling (SEM). The study found that four variables (social influence, absorptive capacity, facilitating conditions and perceived autonomy) significantly influence the student intention to use MOOCs in Thailand and Pakistan. However, two variables (performance expectancy and effort expectancy) did not influence the student intention to use MOOCs in Thailand and Pakistan. The results indicated that the findings between the two countries were invariant. This study extended the model by Venkatesh et al. (2003), including two additional variables, the perceived autonomy and absorptive capacity. The study indicated various aspects related to the response of students using MOOCs. This study is especially beneficial during the COVID-19 pandemic for determining factors that officials of higher institutions of learning should consider when implementing MOOCs and associated online learning programs to deliver quality education to students.


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