Subtitle Translation Strategies of Dish Name in the Chinese Documentary-A Bite of China 1

2020 ◽  
Author(s):  
Zhang Qi ◽  
◽  
Ang Lay Hoon ◽  
Keyword(s):  
Chinese Culture ◽  
Comparative Approach ◽  
Dietary Habit ◽  
Special Focus ◽  
Factors Affecting ◽  
Translation Strategies ◽  
Cultural Ideology ◽  
Object Of Study ◽  
Chinese Films

With the implementation of “go globally” strategy of Chinese culture, a large number of Chinese films and TV programs have been produced to go abroad. As a medium and carrier of cultural communication, the quality of documentary subtitle translation determines whether Chinese culture can be appropriately disseminated or not. This paper aims to investigate the translation strategies of culture-specific items with special focus on name of dishes. The object of study in this paper is A Bite of China 1 produced by CCTV in 2012, which is not only about Chinese foods but also geography, local customs and dietary habit. Firstly, by using comparative approach, the linguistic characteristics are discussed to identify the similarities and differences between source and translated dish names. Then the translation strategies for dish name are examined. Next, such factors affecting translation strategies as cultural ideology is analyzed. The objective of this paper is to study what translation strategies are possibly adopted when translating Chinese dish name into English in the documentary. The findings show that in the process of dish name translation of Chinese documentaries, domestication and foreignization are two frequently used strategies which is complementary to each other.

Abel Wolman's “The Metabolism of Cities” Revisited: A Case for Water Recycling and Reuse

1999 ◽  
Vol 40 (4-5) ◽  
pp. 29-36 ◽  
Author(s):  
Slawomir W. Hermanowicz ◽  
Takashi Asano
Keyword(s):  
Water Reuse ◽  
Reclaimed Water ◽  
Growth Patterns ◽  
Economic Feasibility ◽  
Special Focus ◽  
Factors Affecting ◽  
Alternative Means ◽  
Regional Population ◽  
Intended Use

Factors affecting the feasibility of water reclamation and reuse in an urban environment are discussed with special focus on reclaimed water quality and reuse applications. Water supplied to a city undergoes only small changes in quality and thus becomes a valuable resource ready for reuse and under local control. Successful development of water reuse must take into consideration technical, financial and social aspects. The quality of the reclaimed water must be matched to its intended use and alternative means of its distribution should be considered. Regional population growth patterns and their influence on economic feasibility of water reuse are examined.

scholarly journals THEORETICAL OVERVIEW OF THE FACTORS AFFECTING WINE PRODUCTION

2020 ◽  
Vol 18 (Suppl.1) ◽  
pp. 619-624
Author(s):  
N. Petrova ◽  
A. Stefanova
Keyword(s):  
Human Factor ◽  
Production Quality ◽  
Wine Production ◽  
Factors Affecting ◽  
Factors Influencing ◽  
The Subject ◽  
Main Factors ◽  
Object Of Study ◽  
Theoretical Overview

This paper reviews the authors’ theoretical and empirical views on the factors influencing wine production. The theoretical framework indicates the presence of many factors affecting the vine growing and winemaking enterprises. The indicators are summarised in terms of terroir, the competitiveness of the enterprise, its ability to innovate, the production quality and the quality of wine product intended for the market. The analysis assists in highlighting the following more important conclusions: evolution of the object of study from an enterprise to a whole supply chain; regarding the subject of study, many factors that affect the object, combined into leading factors and indicators characterising the factors, can be identified; the terroir and the human factor are the main factors influencing the quality of the wine produced.

Entrepreneurial management of private accomodation in times of crisis: a comparative approach

2014 ◽  
Vol 20 (1) ◽  
pp. 15-28
Author(s):  
Zdenko Cerović ◽  
Ines Milohnić ◽  
Sanda Grudić Kvasić
Keyword(s):  
Local Population ◽  
Comparative Approach ◽  
Systematic Research ◽  
Special Focus ◽  
Research Results ◽  
Highly Educated ◽  
Current State ◽  
Entrepreneurial Management ◽  
Further Development

Purpose – The purpose of this paper is to assess competitiveness of private accommodation, and to offer the necessary measures which would improve the quality of this segment of tourism that would later provide additional opportunities for the creation of a new market position as well as increasing quality of life and standard of local population. Design and methodology – A study of attitudes and opinions of private accommodation providers was conducted, in conjunction with assessing the current state and possibilities of further development of this sector. The study was carried out from January to June 2012 in Primorsko-goranska County. A questionnaire survey was used for gathering data and a specially structured questionnaire consisting of three parts was formed. For the purposes of this paper, the first two parts of the questionnaire were analysed in detail. A total of 432 questionnaires were found usable for the study. The collected data analysis included descriptive statistics. Approach – The special focus is given to obtaining relevant results by using comparative analysis with the findings of previously conducted researches of private accommodation in Primorskogoranska County. Findings – The research results indicate the changes in the demographic structure of the private accommodation providers, their motives for the provision of accommodation in the households as well as total revenues from the provision of accommodation services in the households. Qualitative shifts in the structure of accommodation capacity are also identified. Specifically, socio-demographic changes include: increasing the share of younger and highly-educated private accommodation providers. Significant increase is noticeable in the number of private accommodation providers whose basic motive of providing services is connected with increasing the basic household income. The increase in total revenue from the provision of accommodation services in the household is also evident. Research results which are related to changes in the type and form of accommodation, suggest a qualitative shift in terms of reducing the number of rooms and suites, and increasing number of holiday homes as a form of quality accommodation in the households. Originality of research – Since there has not been any systematic research conducted on private accommodation, this research opens enough space for further theoretical and applicative improvement. Special emphasis is put on the importance of raising the level of quality and restructuring of private accommodation.

Customer’s satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank – An Giang Branch

2020 ◽  
Vol 4 (3) ◽  
pp. First
Author(s):  
Tran Minh Hieu ◽  
Nguyen Duong Ngoc Mai Chi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Test Method ◽  
Quality Of Services ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Alpha Reliability ◽  
Survey Results ◽  
Development Orientation

This study applied SERVQUAL scale of Parasuraman et al to measure factors affecting customer satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank - An Giang Branch (Techcombank An Giang). The study was conducted to survey 207 customers who have been using the service at Techcombank An Giang. The survey results were analyzed by the Cronbach's Alpha reliability test method, then used Exploratory factor analysis (EFA) to verify and evaluate the scale of service quality. The results of the regression analysis show that customer's satisfaction about service quality at Techcombank An Giang includes four factors: The factor with the highest level is the Empathy with Beta = 0.253, the second of factor is the Responsibility with Beta = 0.248, ranked third in the influence level is the Tangible with Beta = 0.235, and the lowest impact level is the Reliability with Beta = 0.144. The research also uses statistical methods to describe and test the differences of demographic factors with customer's satisfactionon service quality.The analysis results show that there is no difference between customer's satisfaction on service quality and factors such as gender, age, income, number of transaction banks, regular transaction banks, and time to use the service at Techcombank An Giang. Through the research results, the author would like to propose some ideas to improve the quality of services, thereby attracting new customers and importantly, keeping traditional customers because the development orientation of Techcombank is to take care of old customers to cross sell other products of the bank. The Stud results offer a basis for the branch to identify the factors influencing customer satisfaction on their service quality, thereby having an appropriate strategy to improve customer satisfaction.

THE STUDY ON TA VAT WINE PRODUCTION FROM SUGAR PALM (ARENGA PINNATA) SAP

2014 ◽  
Vol 83 (5) ◽  
Author(s):  
Nguyễn Thị Hồng Thu ◽  
Đặng Minh Nhật ◽  
Nguyễn Hoàng Dung
Keyword(s):  
Room Temperature ◽  
Fermentation Process ◽  
Inoculum Size ◽  
Wine Fermentation ◽  
Wine Production ◽  
Factors Affecting ◽  
Natural Fermentation ◽  
Tropical Asia ◽  
Best Parameters

Sugar palm (Arenga pinnata) is a feather palm native to tropical Asia. In Vietnam, it is named Búng Báng or Đoác and grown only on the highlands in the central or northern part of Vietnam. It is utilized for many purposes, especially for Ta Vat wine production - a characteristic and unique product of Co Tu ethnic minority. However, because of the natural fermentation used in the production, the product quality is inconsistent. The purpose of this study was to examine a new procedure of using palm sap for making Ta Vat wine. Some characteristics of the sap, which was collected at Nam Giang district, Quang Nam province are determined, proving the potential of the sap for making wine product. The quality of sap changes quickly at room temperature. At low temperature (4 - 60C), the changes in sap quality are apparently slower. Examining some factors affecting its quality during the wine fermentation process, we determined the best parameters for the fermentation process as follows: inoculum size of 3% with cell density of about 1x108 cells/ml, the addition of the extract from the bark of Ceylon ironwood (Mesua ferrea L.) 4%. Keywords: Arenga pinnata, sap, Ceylon ironwood bark, Mesua ferrea L., wine fermentation.

IMPROVEMENT OF CLASSIFICATION OF FACTORS AFFECTING THE QUALITY OF SILICON CONNECTIONS IN SEWING PRODUCTS

2019 ◽  
pp. 86-88
Author(s):  
R. H. Batirova ◽  
S. S. Tashpulatov ◽  
I. V. Cherunova ◽  
M. A. Mansurova ◽  
S. L. Matismailov
Keyword(s):  
Factors Affecting

SPECIFIC FEATURES OF ALTERNATIVE COMMUNICATION WITH CHILDREN WITH SENSORY DISORDERS AND MULTIPLE DISABILITIES

2018 ◽  
Vol 28 (3) ◽  
pp. 1027-1030
Author(s):  
Gergana Todorova - Markova
Keyword(s):  
Sign Language ◽  
Mutual Influence ◽  
Multiple Disabilities ◽  
Educational Needs ◽  
Special Focus ◽  
Special Educational Needs ◽  
Alternative Communication ◽  
Sensory Disorders ◽  
Communication Situations

The article is focused on the communication with children with special educational needs. The main topic is alternative communication with children with sensory disorders and multiple disabilities. It explores the phenomenon of communication, citing current definitions developed by a number of authors, which place the emphasis on different aspects of this complex and multilayered process, with a special focus on alternative communication with the groups of special needs children mentioned in the title.The issue is investigated from a special pedagogical and from a social perspective.The author is especially interested in the exploration of the multiple strata of communication (the universal, functional and specific levels). Apart from the different forms, contents, methods and means of communication (the last of which is most commonly discussed in Bulgaria), the article is focused primarily on the important methodological issues related to this topic.One of these basic questions of methodology is the attempt not to place at the center of this process its bi-directional nature, its algorithm or code (sign language, Braille writing system, etc.), but instead to focus on the personalities of those involved in the interaction, their initiative, relationship and goals manifested in different communication situations (mutual influence, emancipation and therapy). Particular emphasis is given to therapy, i.e. the way of influencing the communication behavior of children with sensory disorders and multiple disabilities. It is not viewed as a unilateral process (stimulus-response), but as an interactive one, based on mutual influence. The relationship between the communicators is of utmost significance.Communication is characterized by a number of specific features. Those can mostly be found in the specificity of the communication situations (for example the interactive situations in the following pairs of communicators: deaf – hard of hearing; deaf – deaf; deaf-blind – deaf, etc.), in the presence of an intermediary (for example a sign language interpreter) and above all in the personalities of the communicators. They change the quality of communication. It is for this reason, and not just because of the different means of communication, that this interaction is defined as “alternative”, or more precisely, it is an alternative to the communication of children without disabilities.Based on the analyzed information, the author formulates a number of inferences and recommendations. The main conclusion is the following:When discussing alternative communication with children with special educational needs, the focus should shift from the specific means of communication towards the equally socially important quality of the complex process of communication, which is centered on the personality of the handicapped child.

Sign in / Sign up

Export Citation Format

Share Document