scholarly journals A holistic framework to examine the impact of user, organizational and data factors on the use of big data analytics systems

2021 ◽  
Vol 26 (4) ◽  
Author(s):  
Shin-Yuan Hung ◽  
◽  
Charlie Chen ◽  
Hoon Seok Choi ◽  
Peter Ractham ◽  
...  
Keyword(s):  
Big Data ◽  
Job Performance ◽  
Data Analytics ◽  
Structural Equation ◽  
Big Data Analytics ◽  
Integrative Approach ◽  
Business Analytics ◽  
Information Systems Success ◽  
Environment Model ◽  
The Impact

Introduction. More than 80% of big data projects have failed to meet project sponsors' expectations. This study adopts the technology-organization-environment model to provide a holistic framework to examine the key factors contributing to the success of business analytics projects. Method. The paper develops a survey questionnaire consisting of thirty items on eight constructs, based on previous studies from cognitive-experiential self-efficacy, information technology mindfulness, technology-organization-environment, and information systems success theories. A total of 236 actual users in twenty organizations participated in the study. Analysis. We employed structural equation modelling with partial least squares to test the proposed hypotheses. Results. Our analysis shows that openness to novelty, the rational cognitive thinking style, organizational compatibility, organizational readiness, and data connectivity have a positive effect on the active use of big data analytics systems. Data compatibility does not emerge as a strong antecedent for frequency or duration. The active use of these types of applications is a mediating factor that can significantly improve individual job performance. Our findings provide insights into the user’s relative value, as well as organizational and data factors that can be used to promote big data analytics systems in an organization. Conclusions. Our findings strongly suggest that such an integrative approach can help an organization understand the challenges of promoting big data analytics to use and improve employees' job performance.

scholarly journals The impact of big data and business analytics on supply chain management

2015 ◽  
Vol 9 (1) ◽  
Author(s):  
Hans W. Ittmann
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Business Analytics ◽  
Chain Management ◽  
Business Competitiveness ◽  
The Impact ◽  
Proper Analysis

Background: Change is inevitable and as supply chain managers prepare for the future they face many challenges. Two major trends over the last few years are the growing importance of ‘big data’ and analysing these data though ‘analytics’. The data contain much value and companies need to capitalise on the variety of data sources by in-depth and proper analysis through the use of ‘big data’ analytics.Objective: This article endeavours to highlight the evolving nature of the supply chain management (SCM) environment, to identify how the two major trends (‘big data’ and analytics) will impact SCM in future, to show the benefits that can be derived if these trends are embraced and to make recommendations to supply chain managers.Method: The importance of extracting value from the huge amounts of data available in the SCM area is stated. ‘Big data’ and analytics are defined and the impact of these in various SCM applications clearly illustrated.Results: It is shown, through examples, how the SCM area can be impacted by these new trends and developments. In these examples ‘big data’ analytics have already been embraced, used and implemented successfully. Big data is a reality and using analytics to extract value from the data has the potential to make a huge impact.Conclusion: It is strongly recommended that supply chain managers take note of these two trends, since better use of ‘big data’ analytics can ensure that they keep abreast with developments and changes which can assist in enhancing business competitiveness.

scholarly journals Big Data Analytics for Search Engine Optimization

2020 ◽  
Vol 4 (2) ◽  
pp. 5 ◽  
Author(s):  
Ioannis C. Drivas ◽  
Damianos P. Sakas ◽  
Georgios A. Giannakopoulos ◽  
Daphne Kyriaki-Manessi
Keyword(s):  
Big Data ◽  
Cultural Heritage ◽  
Search Engine ◽  
Data Analytics ◽  
User Behavior ◽  
Big Data Analytics ◽  
Data Types ◽  
Search Engine Optimization ◽  
The Impact ◽  
The Web

In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the opportunities for developing new methodological frameworks that are composed of valid, reliable, and consistent analytics that are practically useful to develop well-informed strategies for organic traffic optimization. In this paper, a novel methodology is implemented in order to increase organic search engine visits based on the impact of multiple SEO factors. In order to achieve this purpose, the authors examined 171 cultural heritage websites and their retrieved data analytics about their performance and user experience inside them. Massive amounts of Web-based collections are included and presented by cultural heritage organizations through their websites. Subsequently, users interact with these collections, producing behavioral analytics in a variety of different data types that come from multiple devices, with high velocity, in large volumes. Nevertheless, prior research efforts indicate that these massive cultural collections are difficult to browse while expressing low visibility and findability in the semantic Web era. Against this backdrop, this paper proposes the computational development of a search engine optimization (SEO) strategy that utilizes the generated big cultural data analytics and improves the visibility of cultural heritage websites. One step further, the statistical results of the study are integrated into a predictive model that is composed of two stages. First, a fuzzy cognitive mapping process is generated as an aggregated macro-level descriptive model. Secondly, a micro-level data-driven agent-based model follows up. The purpose of the model is to predict the most effective combinations of factors that achieve enhanced visibility and organic traffic on cultural heritage organizations’ websites. To this end, the study contributes to the knowledge expansion of researchers and practitioners in the big cultural analytics sector with the purpose to implement potential strategies for greater visibility and findability of cultural collections on the Web.

Analysis of Big Data Analytics in Healthcare Sector: Applications and Tools

2020 ◽  
Vol 17 (12) ◽  
pp. 5605-5612
Author(s):  
A. Kaliappan ◽  
D. Chitra
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Health Sector ◽  
Big Data Analytics ◽  
High Volume ◽  
Healthcare Sector ◽  
Genome Database ◽  
Tremendous Amount ◽  
The Impact ◽  
Different Sources

In today’s world, an immense measure of information in the form of unstructured, semi-structured and unstructured is generated by different sources all over the world in a tremendous amount. Big data is the termed coined to address these enormous amounts of data. One of the major challenges in the health sector is handling a high-volume variety of data generated from diverse sources and utilizing it for the wellbeing of human. Big data analytics is one of technique designed to operate with monstrous measures of information. The impact of big data in healthcare field and utilization of Hadoop system tools for supervising the big data are deliberated in this paper. The big data analytics role and its theoretical and conceptual architecture include the gathering of diverse information’s such as electronic health records, genome database and clinical decisions support systems, text representation in health care industry is investigated in this paper.

An experimental investigation of the impact of using big data analytics on customers’ performance measurement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marwa Rabe Mohamed Elkmash ◽  
Magdy Gamal Abdel-Kader ◽  
Bassant Badr El Din
Keyword(s):  
Big Data ◽  
Performance Measurement ◽  
Data Analytics ◽  
Positive Impact ◽  
Big Data Analytics ◽  
Unstructured Data ◽  
Future Research ◽  
Web Based ◽  
Content Type ◽  
The Impact

Purpose This study aims to investigate and explore the impact of big data analytics (BDA) as a mechanism that could develop the ability to measure customers’ performance. To accomplish the research aim, the theoretical discussion was developed through the combination of the diffusion of innovation theory with the technology acceptance model (TAM) that is less developed for the research field of this study. Design/methodology/approach Empirical data was obtained using Web-based quasi-experiments with 104 Egyptian accounting professionals. Further, the Wilcoxon signed-rank test and the chi-square goodness-of-fit test were used to analyze data. Findings The empirical results indicate that measuring customers’ performance based on BDA increase the organizations’ ability to analyze the customers’ unstructured data, decrease the cost of customers’ unstructured data analysis, increase the ability to handle the customers’ problems quickly, minimize the time spent to analyze the customers’ data and obtaining the customers’ performance reports and control managers’ bias when they measure customer satisfaction. The study findings supported the accounting professionals’ acceptance of BDA through the TAM elements: the intention to use (R), perceived usefulness (U) and the perceived ease of use (E). Research limitations/implications This study has several limitations that could be addressed in future research. First, this study focuses on customers’ performance measurement (CPM) only and ignores other performance measurements such as employees’ performance measurement and financial performance measurement. Future research can examine these areas. Second, this study conducts a Web-based experiment with Master of Business Administration students as a study’s participants, researchers could conduct a laboratory experiment and report if there are differences. Third, owing to the novelty of the topic, there was a lack of theoretical evidence in developing the study’s hypotheses. Practical implications This study succeeds to provide the much-needed empirical evidence for BDA positive impact in improving CPM efficiency through the proposed framework (i.e. CPM and BDA framework). Furthermore, this study contributes to the improvement of the performance measurement process, thus, the decision-making process with meaningful and proper insights through the capability of collecting and analyzing the customers’ unstructured data. On a practical level, the company could eventually use this study’s results and the new insights to make better decisions and develop its policies. Originality/value This study holds significance as it provides the much-needed empirical evidence for BDA positive impact in improving CPM efficiency. The study findings will contribute to the enhancement of the performance measurement process through the ability of gathering and analyzing the customers’ unstructured data.

Big data analytics capabilities and knowledge management: impact on firm performance

2019 ◽  
Vol 57 (8) ◽  
pp. 1923-1936 ◽  
Author(s):  
Alberto Ferraris ◽  
Alberto Mazzoleni ◽  
Alain Devalle ◽  
Jerome Couturier
Keyword(s):  
Big Data ◽  
Knowledge Management ◽  
Data Analytics ◽  
Structural Equation ◽  
Positive Impact ◽  
Big Data Analytics ◽  
Integrated Approach ◽  
Content Type ◽  
Decision Making Processes ◽  
External Sources

Purpose Big data analytics (BDA) guarantees that data may be analysed and categorised into useful information for businesses and transformed into big data related-knowledge and efficient decision-making processes, thereby improving performance. However, the management of the knowledge generated from the BDA as well as its integration and combination with firm knowledge have scarcely been investigated, despite an emergent need of a structured and integrated approach. The paper aims to discuss these issues. Design/methodology/approach Through an empirical analysis based on structural equation modelling with data collected from 88 Italian SMEs, the authors tested if BDA capabilities have a positive impact on firm performances, as well as the mediator effect of knowledge management (KM) on this relationship. Findings The findings of this paper show that firms that developed more BDA capabilities than others, both technological and managerial, increased their performances and that KM orientation plays a significant role in amplifying the effect of BDA capabilities. Originality/value BDA has the potential to change the way firms compete through better understanding, processing, and exploiting of huge amounts of data coming from different internal and external sources and processes. Some managerial and theoretical implications are proposed and discussed in light of the emergence of this new phenomenon.

scholarly journals A survey and analysis of big data management based on computational methodologies

2020 ◽  
Vol 6 (20) ◽  
pp. 48-53
Author(s):  
Shweta Kumari
Keyword(s):  
Big Data ◽  
Data Management ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Business Enterprise ◽  
Enormous Amount ◽  
Current Scenario ◽  
Data Points ◽  
The Impact ◽  
Day By Day

n a business enterprise there is an enormous amount of data generated or processed daily through different data points. It is increasing day by day. It is tough to handle it through traditional applications like excel or any other tools. So, big data analytics and environment may be helpful in the current scenario and the situation discussed above. This paper discussed the big data management ways with the impact of computational methodologies. It also covers the applicability domains and areas. It explores the computational methods applicability scenario and their conceptual design based on the previous literature. Machine learning, artificial intelligence and data mining techniques have been discussed for the same environment based on the related study.

scholarly journals BIG DATA BUSINESS ANALYTICS AS A STRATEGIC ASSET FOR HEALTH CARE INDUSTRY

2019 ◽  
Vol 01 (02) ◽  
pp. 12-20 ◽  
Author(s):  
Smys S ◽  
Vijesh joe C
Keyword(s):  
Health Care ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Health Care Industry ◽  
Customer Relationship ◽  
Business Strategies ◽  
Business Analytics ◽  
Care Industry ◽  
Strategic Assets

The big data includes the enormous flow of data from variety of applications that does not fit into the traditional data base. They deal with the storing, managing and manipulating of the data acquired from various sources at an alarming rate to gather valuable insights from it. The big data analytics is used provide with the new and better ideas that pave way to the improvising of the business strategies with its broader, deeper insights and frictionless actions that leads to an accurate and reliable systems. The paper proposes the big data analytics for the improving the strategic assets in the health care industry by providing with the better services for the patients, gaining the satisfaction of the patients and enhancing the customer relationship.

scholarly journals IMPACT OF DISRUPTIVE TECHNOLOGY ON THE PERFORMANCE OF INSURANCE FIRMS IN KENYA

2018 ◽  
Vol 3 (1) ◽  
pp. 72
Author(s):  
Ezekiel Owuor
Keyword(s):  
Big Data ◽  
Financial Performance ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Disruptive Technology ◽  
Regulatory Body ◽  
Disruptive Technologies ◽  
Insurance Firms ◽  
Pdf Format ◽  
The Impact

Purpose:  The purpose of this paper was to explore the impact of disruptive technology on the performance of insurance firms in Kenya.Methods: The study utilized desktop literature review and focused on previously published journals in PDF format that address technology and the performance of insurance firms.  A total of 13 journals was found relating to technology and the performance of insurance firms. The study utilized a sample of 12 journals which were randomly selected from a list of published journals in PDF format relating to disruptive technology and performance of insurance firms. The theories underpinning of the study entailed Christensen's Theory of Disruptive Technology, the Diffusion of Innovation Theory and Schumpeterian Theory of Creative Destruction.Results: The review of literature revealed that various aspects of disruptive technology have a significant impact on organizational performance. The review showed that mobile phone technology has a significant influence and explains to a large extent the growth of micro insurance in Kenya. It was also found that the increase in industrial convergence, technological innovation and social digital trends increases the financial performance of financial institutions including insurance firms. The study also established that there is a strong and positive relationship between insurance innovation strategies and a firm’s performance. In addition, it was found out that real-time business evaluation through big data analytics boosts overall performance and profitability, thus thrusting the organization further into the growth cycle.Unique Contribution to theory, practice and policy: The leadership and management of insurance companies should put greater emphasis on the adoption of disruptive technologies to improve on both financial and non-financial performance as well as their competitiveness within the industry. These include Big Data, Analytics, Artificial Intelligence Systems, Cloud Computing and Digital Currency Technologies. Processes in the organizations should be refined to ensure that they are efficient and effective as this serves to increase market share and to reduce on operational costs. Moreover, explorations in disruptive technology should continue in the insurance industry as these would play a significant role in ensuring that efficiencies and effectiveness of business processes are achieved. The Insurance Regulatory Authority (IRA) should also develop policies that encourage innovation and the adoption of technology. The authority whilst exercising due diligence in its mandate to protect consumers should ensure policies do not stifle the growth and creativity of insurers. The regulatory body should also strive to create a favourable environment for the adoption of disruptive technologies.

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