scholarly journals Extending the Hyperpersonal Model to Observing Others: The Hyperperception Model

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Christopher Carpenter ◽  
Erin Spottswood
Keyword(s):  
Social Network ◽  
Mobile Application ◽  
Feedback Loop ◽  
Mobile Apps ◽  
Social Network Site ◽  
New Model ◽  
Online Interactions ◽  
Network Site ◽  
Hyperpersonal Model

Much of our Social Network Site (SNS) and associated mobile application use involves observing and interpreting other people’s online presentations and interactions. This paper proposes an extension of the hyperpersonal model (Walther, 1996), called the hyperperception model, which can be used to explain and predict the potential psychological and relational effects that result from observing other people interact on SNSs and mobile apps. In this new model the observer of other people’s online interactions is the focus rather than the original hyperpersonal’s focus on the dyad. Hyperperception effects occur when an observer perceives higher intensity in others’ SNS interactions than those observed perceive. Following the hyperpersonal model, this extension identifies channel, sender, receiver, and feedback loop components that encourage hyperperceptions of others’ relationship by observers on SNSs. Applications to a variety of interpersonal phenomena are discussed.

User's Social Network Site Loyalty

2017 ◽  
Vol 9 (3) ◽  
pp. 1-14
Author(s):  
Bo Han
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Influential Factors ◽  
Perceived Usefulness ◽  
Social Network Site ◽  
New Model ◽  
Positive Effects ◽  
Network Site ◽  
Perceived Enjoyment ◽  
The Web

The answers to the question of how to build a user's loyalty have become the most desirable knowledge to academics and practitioners, when the competitions turn drastic among social network sites. This article proposes a new model to investigate the influential factors of the user's cognitive loyalty and affective loyalty to a social network site. The authors find that the user's actualization of hoped for self and the informativeness of a social network site both have significant positive effects on the user's perceived usefulness and perceived enjoyment, thereby positively influencing the user's loyalties to the Web site.

Smart Education Using the Social network Site Facebook a solution for Interactions

2020 ◽  
Author(s):  
shariq aziz butt
Keyword(s):  
Social Network ◽  
Research Work ◽  
Original Research ◽  
Social Network Site ◽  
Network Site ◽  
The Social ◽  
Smart Education

The paper is Original Research work and done by mentioned author in the article.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals Phenomenon of Nasza Klasa (Our Class) Polish Social Network Site

10.28945/3331 ◽  
2009 ◽  
Author(s):  
Andrzej Malachowski
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Statistical Data ◽  
Social Network Site ◽  
Network Site ◽  
Model Method ◽  
The World ◽  
Technological Platform ◽  
Virtual Services

The phenomenal success and popularity of a new Polish social networking portal Nasza-klasa.pl (Our Class) is discussed. Essentials information on the portal, its functions and usability features are presented, together with an overview of technological platform employed. Statistical data is provided where appropriate to illustrate the phenomenon under study. The study attempts to provide a model method for success in the e-market and inspiration for prospective entrepreneurs in the world of virtual services.

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