SOCIAL CLASS, CONSUMPTION AND CONFLICTS: A QUALITATIVE RESEARCH ON CONSUMERS IN A WEST AFRICAN CHRISTIAN CONTEXT

The relationships between alcohol consumption and conflicts has been explored in several contexts. Little research has been conducted on the subject in Burkina Faso. The purpose of this research is to deeply investigate the relationship between social class and alcohol consumption on one hand, and alcohol consumption and household conflicts on the other in Burkina Faso where alcohol consumption is on the increase. This exploratory research is focused on the constructivist epistemological posture. A qualitative method research design is used to collect data from both primary and secondary sources for analysis. Semi-structured interview guide was used for data collection. The results show that social class moderates the relationship between alcohol consumption and conflicts, and a high relationship between alcohol consumption and household conflicts. The findings imply that there should be a rigorous segmentation and religious hyper-personalisation of the alcohol beverage market in order to meet the local Christian consumers’ core needs and real expectations. To the best of authors’ knowledge, this is an exploratory research in the West African Christianity context that shows the relationship between different social classes and alcohol consumption and conflicts. Keywords: Social class, Alcohol Consumption, Household Conflicts, Ouagadougou

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EXAMINING SOCIAL CLASS DIFFERENCES IN ALCOHOL CONSUMPTION AND HOUSEHOLD CONFLICTS: A QUANTITATIVE APPROACH ON CHRISTIAN CONSUMERS IN BURKINA FASO

International Journal of Management & Entrepreneurship Research ◽

10.51594/ijmer.v2i4.153 ◽

2020 ◽

Vol 2 (4) ◽

pp. 231-243

Author(s):

Théophile Bindeouè Nassè

Keyword(s):

Social Class ◽

Alcohol Consumption ◽

Data Collection ◽

Middle Class ◽

Burkina Faso ◽

Quantitative Research ◽

Negative Effects ◽

Class Differences ◽

Secondary Sources ◽

Quantitative Results

The present research purposes are to explore the relationships of social class and alcohol consumption, and the relationships of alcohol consumption and household conflicts in Ouagadougou. A quantitative research design is used to collect data from both primary and secondary sources for analysis using sphinx IQ software. Some self-administered questionnaires were used for data collection. The quantitative results demonstrate that social class is a moderator of alcohol consumption and conflicts. The recommendation is that very poor, poor and middle-class consumers should strongly moderate their alcohol consumption, because they are those who are more affected by the negative effects of alcohol intake.Keywords: Social Class, Alcohol Consumption, Household Conflicts, Ouagadougou.

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CONFLICTS AS AN EFFECT OF ALCOHOL CONSUMPTION IN VERY POOR COUNTRIES: AN EXPLORATORY RESEARCH ON EXPERIENCED CHRISTIAN CONSUMERS IN BURKINA FASO

International Journal of Management & Entrepreneurship Research ◽

10.51594/ijmer.v1i5.30 ◽

2020 ◽

Vol 1 (5) ◽

Author(s):

THEOPHILE BINDEOUE NASSE

Keyword(s):

Alcohol Consumption ◽

Burkina Faso ◽

Quantitative Data ◽

Qualitative Data ◽

Exploratory Research ◽

Structured Interviews ◽

Poor Countries ◽

Social Violence ◽

Mixed Approach ◽

Voice Recorder

The topic of alcohol consumption and conflicts has been explored in several context not only because consumers do not have a good consumption culture, but also because alcohol consumption often leads to social violence (Nasse, 2018; Nasse, Ouédraogo & Diop, 2019). Most of the studies on the topic are done in other contexts. Little research on the subject has been conducted in Burkina Faso. Therefore, this research aims to explore the concepts of alcohol consumption and conflicts in the context. Burkina Faso is a country where religion plays a significant role. However, alcohol consumption is increasing (Sow, 2005), even among consumers who are believers, but ignorance in the sector of marketing seems to be a barrier that favors unethical consumption. The research is a mixed approach. The qualitative data collection is performed with a voice recorder by the means of some semi-structured interviews. Then, the qualitative data is transcribed by hand. The quantitative data is collected by the means of a questionnaire. The qualitative data and the quantitative data are performed using sphinx IQ software. The results show that social class moderates the relationship between alcohol consumption and conflicts.

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Social class and mental distress in Greek urban communities during the period of economic recession

International Journal of Social Psychiatry ◽

10.1177/0020764017712743 ◽

2017 ◽

Vol 63 (5) ◽

pp. 459-467 ◽

Cited By ~ 2

Author(s):

Anastasia Zissi ◽

George Stalidis

Keyword(s):

Mental Health ◽

Social Class ◽

Psychological Health ◽

Mental Distress ◽

Multiple Correspondence Analysis ◽

Structured Interview ◽

Poor Mental Health ◽

Vulnerable Groups ◽

Income Loss ◽

The Relationship

Background: This study draws on old and well-established evidence that economic change, and especially recession, affects people’s lives, behavior and mental health. Even though the literature is rich on the relationship between unemployment and mental distress, there is a renewed research interest on the link between socio-economic inequalities and psychological health. Aims: The study investigates the relationship of social class with mental distress during the hard times of persistent and severe economic crisis in Greece by conducting a comparative, community study in the country’s second largest city, Thessaloniki. Method: A face-to-face structured interview covering living conditions, life events, chronic stressors and coping strategies was employed to 300 residents of socio-economically contrasting neighborhood areas. Social class was operationalized by Erik Olin Wright’s social class position typology, based on ownership and control over productive assets. The method of multiple correspondence analysis (MCA) was also applied to analyze the collected data. Results: The results indicated that mental distress was significantly differentiated across social classes and in each residential area. Unemployed and unskilled workers were the most vulnerable groups in terms of psychological health. Chronic stress arose in this study as a risk factor for poor mental health outcomes and it was associated to low marital quality, intense economic burden and impoverished housing conditions. Conclusion: Those who face income loss, job loss and disability are at high risk for poverty and marginalization, suffering from greater psychological distress.

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Ballot Paper Wastage in Elections in Ghana: Reflections of Electoral Commission Officers and Voters in the Jaman South District

International Journal of Technology and Management Research ◽

10.47127/ijtmr.v1i4.34 ◽

2020 ◽

Vol 1 (4) ◽

pp. 12-23

Author(s):

Daniel Odoom ◽

Ernest Opoku ◽

Edward Gyamfi

Keyword(s):

Public Education ◽

Civic Education ◽

Structured Interview ◽

National Commission ◽

Exploratory Research ◽

The People ◽

Interview Guide ◽

The Government ◽

High Level ◽

Time And Energy

This paper investigated the reflections of Electoral Commission (EC) officers and voters in the Jaman South District with regard to ballot paper wastage in elections in Ghana using descriptive exploratory research design. Purposive and convenience sampling techniques were used to select 172 respondents for the study with questionnaires, structured interview and interview guide as the research instruments. The study revealed that elections were conducted to help select leaders for the nation and to help ensure that leaders are accountable to the people. Policies and ideologies of candidates were found to have little influence on how persons vote. Factors such as protest voting, low public education on elections, and high level of illiteracy were responsible for rejected ballots in the district. Rejected ballot paper was a cost to the EC officers and the voters in terms of resources, time and energy especially during periods of run-offs. The study recommended that the government effectively collaborate with the EC officials in the district to implement policies that will increase voters’ appreciation of issues underpinning democracy. The EC officers in the district should properly collaborate with the National Commission for Civic Education (NCCE) to provide adequate public education to enable the electorates in the district to have a proper understanding of basic electoral issues.Key words: Elections; democracy; democratization; disenfranchisement; rejected ballots.

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INTERNAL EQUITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN SUBSISTENCE MARKETS: A COMPARATIVE AND A QUALITATIVE STUDY OF THREE PRIVATE COMPANIES IN BURKINA FASO

International Journal of Management & Entrepreneurship Research ◽

10.51594/ijmer.v1i1.5 ◽

2020 ◽

Vol 1 (1) ◽

pp. 42-58

Author(s):

Théophile Bindeouè Nasse ◽

Yvonne Marie Sawadogo

Keyword(s):

Burkina Faso ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Exploratory Research ◽

Private Companies ◽

Ethical Marketing ◽

Interview Guide ◽

Subsistence Markets ◽

Voice Recorder

The concept of internal equity in the customer relationship management is often overlooked by Burkina companies, causing thereby a reduction in profitability. Equity and ethical marketing practices are essential to the survival of Burkina companies, especially in this context of the globalization of the economy, where fair trade values are advocated, and competition is tough. On the basis of this observation, to help identify the contribution that fair business-to-customer practices could bring not only to the economic development of enterprises, but also to the eradication of poverty in the subsistence markets, this article presents the results of an exploratory research concerning three companies in Burkina Faso (two small and medium-sized enterprises (SMEs) and a very small company (VSE)). The results show current practices as well as challenges and limitations observed within these companies. The data collection was carried out using an interview guide addressed to the customers of these three companies in Burkina Faso. The data is collected with an audio voice recorder and then transcribed by hand using SONY audio software. The total number of interviewees is 51. The research has helped to make our contribution to the development of literature on markets livelihood which is also poorly documented and to make some suggestions to explore and to develop internal equity practices. The results show that internal equity has an influence on customer satisfaction and thus on sales’ growth.

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GENDER, ALCOHOL CONSUMPTION AND HOUSEHOLD CONFLICTS: A QUALITATIVE RESEARCH IN A CHRISTIAN MINORITY GEOGRAPHY

International Journal of Management & Entrepreneurship Research ◽

10.51594/ijmer.v3i2.207 ◽

2021 ◽

Vol 3 (2) ◽

pp. 57-70

Author(s):

Dr. Théophile Bindeouè Nassè

Keyword(s):

Alcohol Consumption ◽

Female Gender ◽

West African ◽

Exploratory Research ◽

The West ◽

Marketing Segmentation ◽

African Context ◽

Creativity And Innovation ◽

Conflictual Situation ◽

Gender Conflicts

The purpose of this paper is to investigate whether gender has an influence on alcohol consumption and household conflicts in the West African geography. The research design complies with the exploratory research one, with a constructivist epistemological posture. It is a qualitative approach and with a triangulation of research tools. The results show that male gender has more influence on alcohol consumption and conflicts than the female gender. However, it is noticed that household conflictual situation involves intergenerational conflicts, intra-gender conflicts and inter-gender conflicts. The findings pratically imply that there should be a segmentation, creativity and innovation in the beverage market in order to meet consumers’core needs and real expectations. There must be a particular marketing segmentation consideration by taking into account the consumer’s gender in term of consumption as well as each gender’s role and responsibilities in the society. The original value of this research is that it is an exploratory research that shows the effects of gender on the relations between alcohol consumption and household conflicts in the West African context. Keywords: Gender, Alcohol consumption, Household conflicts.

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Symptoms of Alcohol Dependence Predict Suicide Ideation Among Alaskan Undergraduates

Crisis ◽

10.1027/0227-5910/a000373 ◽

2016 ◽

Vol 37 (3) ◽

pp. 232-235 ◽

Cited By ~ 3

Author(s):

Christopher R. DeCou ◽

Monica C. Skewes

Keyword(s):

Depressive Symptoms ◽

Alcohol Consumption ◽

Alcohol Dependence ◽

Suicide Ideation ◽

Alcohol Problems ◽

Future Research ◽

Causal Mechanism ◽

Students At Risk ◽

The Relationship ◽

Alcohol Related Problems

Abstract. Background: Previous research has demonstrated an association between alcohol-related problems and suicidal ideation (SI). Aims: The present study evaluated, simultaneously, alcohol consequences and symptoms of alcohol dependence as predictors of SI after adjusting for depressive symptoms and alcohol consumption. Method: A sample of 298 Alaskan undergraduates completed survey measures, including the Young Adult Alcohol Consequences Questionnaire, the Short Alcohol Dependence Data Questionnaire, and the Beck Depression Inventory – II. The association between alcohol problems and SI status was evaluated using sequential logistic regression. Results: Symptoms of alcohol dependence (OR = 1.88, p < .05), but not alcohol-related consequences (OR = 1.01, p = .95), emerged as an independent predictor of SI status above and beyond depressive symptoms (OR = 2.39, p < .001) and alcohol consumption (OR = 1.08, p = .39). Conclusion: Alcohol dependence symptoms represented a unique risk for SI relative to alcohol-related consequences and alcohol consumption. Future research should examine the causal mechanism behind the relationship between alcohol dependence and suicidality among university students. Assessing the presence of dependence symptoms may improve the accuracy of identifying students at risk of SI.

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