scholarly journals Impact of Digital Marketing on Student Decision-Making Process of Higher Education Institution: A Case of Indonesia

Author(s):  
Andriani KUSUMAWATI
2018 ◽  
Vol 26 (3) ◽  
pp. 146-163
Author(s):  
A.Yu. Razvaliaeva

We present the results of approbating the Decision Making Tendency Inventory (Misuraca et al., 2015) in the Russian sample (N=423, Mage= 25,01, SD = 9,63). The development of H. Simon’s satisficing theory in the current studies is considered. Confirmatory factor analysis confirmed the theoretical three-scale structure of the inventory. We describe the relations between maximizing, minimizing and satisficing scales and personal factors of decision-making, age, and education (its level and difficulty). The study demonstrates that maximizing and satisficing are close tendencies, implemented in case of making important effortful and resource-consuming (e.g., time-consuming) decisions, whereas minimizing is connected to withdrawal from effort and knowledge, avoidant strategies and ambiguity intolerance. The yielded results suggest that satisficing needs to be trained in conditions of high demands for the cognitive sphere such as studying in a higher education institution.


2020 ◽  
Vol 74 ◽  
pp. 01035 ◽  
Author(s):  
Velga Vevere ◽  
Arturs Mons

Behavioural economics have become hot topic in research and debate in last few decades. In the context of behavioural economics, it is possible to summarize resemblances and create a system based on predication and regularities of errors, by analysing consumer’s behaviour, which allows to solve issues of future process development. In paper “Applying behavioural economics in education: study of undergraduate practices of selecting educational institutions” the authors identify key factors which influence undergraduates to choose higher education institution. The purpose of this paper is therefore to identify key elements of the behavioural economics that can be used to influence undergraduate selection development in favour of higher education institution. Additionally, within the framework of the study are applied insights of behaviour economics, which help guidance general understanding of undergraduate decision making. Particularly focusing on heuristics, that undergraduates are using to ease the complexity of decision making, which can lead to systematic errors and bias. This study per se synopsizes the definite findings of developing behavioural economics, which allows to apply this knowledge to study undergraduate choice in selecting higher educational institution. In this study were used numerous methods, including literature review, interviews with representatives of higher education and behavioural economics experts and surveying undergraduates.


Author(s):  
Ana Lucia Pegetti ◽  
Jesse D´Assunção Rebello De Souza Jr

Supplier selection is a key decision in the procurement and purchasing processes. Both the choice of criteria and the evaluation of possible alternatives are critical steps in this decision-making process. One of the great challenges of private higher education institutions (PHEI) in Brazil in recent decades has been the attempt to institutionalize administrative practices applied in the business market. The primary goal of this is to optimize their business processes and achieve reduced risks and operational costs, thereby increasing their productivity and the quality of services. These initiatives aim to maintain self-sustaining and competitive institutions in an aggressive market that is constantly expanding. Therefore, a critical and professionalized look at their business processes has been one of the solutions for the PHEI to achieve their organizational goals. In this context, this paper proposes to formalize the decision-making process for the selection of suppliers through their systematization using cognitive maps to structure and identify the criteria that effectively present value during the partner selection of the decision-maker's procurement and purchasing department. The paper also proposes the subsequent prioritization of these criteria for evaluation and selection of potential suppliers by using the AHP multi-criteria method.


2018 ◽  
Vol 63 (1) ◽  
pp. 266
Author(s):  
Oleksandr Yu. Melnykov

The existing forms and methods of assessing the work of teachers of higher educational institutions are described. The conclusion is made that the combination of indicators into groups (categories) and the introduction of different weight factors depends on the specifics of the institution and the prevailing ideas about the priority of this or that type of activity. Practically all the considered methods do not take into account the change in the contribution share of each teacher in the integral indicator of the work of the whole department (department, faculty). The goal was to predict the change in the contribution of an individual teacher to the indicators of a higher education institution by means of mathematical modeling and intellectual decision-making. The prediction task is identified as a suitable data mining task. Methods for forecasting the assessment of the work of teachers - regression and neural network - were chosen. An object-oriented model of a projected computer system in the language of visual modeling of UML is described. Diagrams of use cases, classes and states are given. The program implementation of the intellectual decision-making system for evaluating the work of teachers of a higher education institution and an example of the system's operation based on real data are described. Conclusions are made about a possible change in the contribution share of each teacher in the indicators of the department.


Author(s):  
Jacobus S. Wessels ◽  
Elmarie Sadler

The avoidance of a conflict of interest within private and public institutions is closely associated with good corporate governance. This study departed from the question of whether a conflict of interest is possible within a non-decision-making institutional committee. For this purpose, a high-level non-decision-making committee within a South African public higher education institution was selected as a case study. This article reports on an exploratory qualitative study consisting of qualitative content analysis of the constituting and operational documents of this committee, as well as on a study of the perceptions and lived experiences of the selected committee. It was found that the selected committee was established to be a high-level consultative body for the executive management committee of the university on decisions of strategic operational nature. This committee does not have any decision-making duties. Conflict of interest is perceived by committee members in terms of either the explicit or the hidden agenda metaphor. According to the explicit agenda metaphor, a conflict of interest within a non-decision-making committee is not possible, whilst the hidden agenda metaphor holds that a conflict of interest is the reality of members’ lived experiences. This article provides a comparison of the two perspectives according to three defining attributes of the concept and shows a need for a logical and principled definition of the concept ‘conflict of interest’ within the context of higher education and the public sector at large.


2021 ◽  
Vol 3 (4) ◽  
pp. 2495-2500
Author(s):  
Marino Hilario Catarino ◽  
Bruno Padilha ◽  
João Eduardo Ferreira

RESUMO Este artigo descreve uma aplicação de Business Intelligence para tomada de decisões em uma instituição de ensino superior. A estratégia adotada é descrita considerando as áreas de negócio. O maior diferencial do DataUSP está em caracterizar bem o indicador, que é definido como formas de representação quantificáveis de características de serviços ou processos, utilizado para acompanhar e melhorar os resultados ao longo do tempo.   ABSTRACT This paper describes a Business Intelligence Application for decision-making in a higher education institution. The strategy adopted is described considering the business areas. The DataUSP main differential is in the best characterization of the indicator that is defined as quantifiable representation forms of services characteristics or processes, to monitor and improve results over time.


2020 ◽  
Vol 19 (3) ◽  
pp. 85-95
Author(s):  
Grażyna Rembielak ◽  
Tahir Rashid ◽  
Agnieszka Parlińska

The main aim of this paper is to investigate the factors which influence students when deciding to study abroad. The case study is based on Polish students studying in the British higher education system (UK HE) and the paper examines these students’ choices and their decision-making process when selecting their university studies. The literature review suggests that there are two types of factors influencing students’ decision- making process: push factors, which operate within the home country, and pull factors, meaning that students are attracted by the host country and encouraged to study there. Polish students constitute a significant group of EU students who study in the UK and yet there are very few studies on this particular group. The results from this qualitative research on Polish students studying in a selected British university indicate that, contrary to a number of other studies, pull factors could be more important in influencing Polish students’ decision-making process regarding studying abroad.


Author(s):  
Oksana Zabolotna ◽  
Anna Pidhaietska

The article explores the process of involving Alberta university students in higher education institution governance. The article emphasizes that students are able to manage their affairs independently, satisfy their diverse needs and protect their political rights and interests. It has been proven that Canadian university of Alberta students are actively involved in academic and administrative decision-making process that is significant for university functioning. This article reveals the formal decision making bodies of the University of Alberta, student organizations as a whole and especially two major student organizations – the Students` Union and the Graduate Student Association, which represent the undergraduate and graduate student on campus. The main formal decision making bodies of Alberta University are the Board of Governors and the General Faculties Council. Among other formal bodies of all levels there are the Senate, the Dean`s Council, Dean`s advisory committees, and some department committees. These decision making bodies include members of academic and support staff, administrators, representatives of the general public, undergraduate and graduate students, especially senior ones. The article recalls that two primary functions of each student organization are to protect student interests and to promote the welfare of students. It has been emphasized that student representatives sit on almost all governing bodies of Alberta University, taking part in university policy making and in administering university affairs, including student affairs. This article highlights student involvement in university governing bodies and student motivation for participating in university governance. Among most common student motivation factors are desire to serve other students, social reasons, influence of parents and friends, wish to improve university governance and to gain their own experience. Decision areas from which students are excluded have been noticed. It has been stressed that student roles in decision making on university committees depend on each individual student participant. Some students act as colleagues, some as watchdogs, some as leaders in discussions or debates, but large number of students are only information providers. Informal strategies used by students in order to influence university governance, include their media, a radio station, two student newspapers, caucuses, training programs which have played important roles in helping them to attain their objectives.


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