scholarly journals PERANCANGAN CORPORATE IDENTITY SEBAGAI MEDIA PROMOSI KOPERASI NUSA SEJAHTERA

2020 ◽  
Vol 2 (1) ◽  
pp. 27
Author(s):  
Anies Choirunnisa
Keyword(s):  
Design Thinking ◽  
Design Method ◽  
Corporate Identity ◽  
The Creation ◽  
A Company ◽  
Method Of Design

Logo adalah salah satu media pembeda identitas dari suatu perusahaan, selain itu logo juga menjadi ciri untuk membedakan khas perusahaan dari satu sama lain. Corporate Identity merupakan tanda pengenal identitas dari perusahaan sebagai media pembeda dengan perusahaan lain. Perancangan Corporate Identity mampu mewakili karakter dan identitas perusahaan yang diaplikasikan berbentuk logo, merchandise dan media promosi lain. Koperasi Nusa Sejahtera merupakan perusahaan yang bergerak dibidang perbankan. Koperasi Nusa Sejahtera bertugas untuk menyediakan bantuan berupa finance yang nantinya akan digunakan kepada calon nasabah untuk kebutuhan mereka. Target dari Koperasi Nusa Sejahtera adalah para pensiun. Terdapat kekurangan pada logo Koperasi Nusa Sejahtera yang berupa gambar berlian dilanjutkan dengan nama Koperasi Nusa Sejahtera. Logo tersebut juga belum dipatenkan. Untuk mengatasi hal tersebut penulis membuat perancangan Corporate Identity Koperasi Nusa Sejahtera. Perancangan ini meliputi pembuatan logo baru Koperasi Nusa Sejahtera dan dapat diaplikasikan baik ke media promosi maupun merchandise. Tujuan perancangan ini untuk lebih mengenalkan dan membentuk identitas Koperasi Nusa Sejahtera secara luas dan juga meningkatkan minat pasar para pensiun dan berkembangnya produk – produk koperasi dengan baik. Metode perancangan ini menggunakan metode Design Thinking, metode ini melakukan beberapa tahapan yaitu, Emphatize, Define, Ideate, Prototype, dan Testing. Hasil dari perancangan ini, berupa logo baru untuk Koperasi Nusa Sejahtera. Logo tersebut akan diaplikasikan ke beberapa media promosi seperti brosur, spanduk, dan X- Banner.Logo is one of the identification of identity from a company, in addition, the logo also became a characteristic to distinguish the typical of the company from each other. Corporate Identity is a sign of identity of the company as a medium of differentiates with other companies. The design of Corporate Identity is able to represent the character and identity of the company applied in the form of logo, merchandise and other promotional media. Koperasi Nusa Sejahtera is a company engaged in banking. Koperasi Nusa Sejahtera is in charge of providing assistance in the form of finance to be used to the propective customers for their needs. The target of the Koperasi Nusa Sejahtera is the pensions. There is a shortage of the Koperasi Nusa Sejahtera logo in the form of diamond images followed by the name of Koperasi Nusa Sejahtera. The logo has not been patented. To overcome this author the designer Corporate Identity Koperasi Nusa Sejahtera. This design includes the creation of new Koperasi Nusa Sejahtera logo and can be applied to promotional media as well as  merchandise. The purpose of this design to better introduce and from an identity of the Koperasi Nusa Sejahtera widely and also increase market interests ot retirement and the development of product cooperative products well. This design method uses the thinking method of design, this method performs several stages that is, Emphatize, Define, Ideate, Prototype, dan Testing. The results of this design, a new logo Koperasi Nusa Sejahtera. The logo will be applied to some promotional media such as, brochures, banners, and x-banners.

PERANCANGAN IDENTITAS VISUAL REBRANDING CITRA PERUSAHAAN CEMARA CERAMICS (DESIGN OF CEMARA CERAMICS VISUAL REBRANDING IDENTITY)

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Anak Agung Ngurah Gede Marhendra ◽  
Agung Eko Budiwaspada ◽  
Sangayu Ketut Laksemi Nilotama
Keyword(s):  
Design Thinking ◽  
Corporate Identity ◽  
Corporate Image ◽  
Visual Design ◽  
Stage Design ◽  
The Core ◽  
Visual Identity ◽  
The Creation ◽  
Strategy Design ◽  
Core Problem

<p>Abstract Design of Cemara Ceramics Visual Rebranding Identity aims to produce a concept strategy and visual rebranding of the Cemara Ceramics company and produce a Cemara Ceramics rebranding visual identity design in order to encourage the creation of a new identity image. The method in this design uses a 5-stage Design Thinking approach, namely Empathize, Define, Ideate, Prototype and Test. The result achieved is the design of the new Cemara Ceramics corporate identity. With the use of the design thinking method in this research, various problems related to the company image of Cemara Ceramics can be found. The core problem obtained is how to design a strategy and concept of visual identity rebranding to encourage the creation of a new corporate image of Cemara Ceramics.</p><p>Keywords: visual rebranding identity, concept strategy, design thinking</p><p>Abstrak Perancangan Identitas Visual Rebranding Citra Perusahaan Cemara Ceramics ini bertujuan untuk menghasilkan strategi konsep dan visual rebranding perusahaan Cemara Ceramics serta menghasilkan rancangan identitas visual rebranding Cemara Ceramics dalam rangka mendorong terciptanya citra identitas yang baru. Metode dalam perancangan ini menggunakan pendekatan 5 tahapan Design Thinking yaitu Empathize, Define, Ideate, Prototype dan Test. Hasil yang dicapai yaitu rancangan corporate identity Cemara Ceramics yang baru. Dengan adanya penggunaan metode design thinking pada penelitian ini dapat menemukan berbagai permasalahan terkait citra perusahaan Cemara Ceramics. Permasalahan inti yang didapat yaitu mengenai bagaimana merancang strategi dan konsep identitas visual rebranding untuk mendorong terciptanya citra baru perusahaan Cemara Ceramics.</p><p>Kata kunci: identitas visual rebranding, strategi konsep dan visual, design thinking</p>

scholarly journals PERANCANGAN IDENTITAS VISUAL REBRANDING CITRA PERUSAHAAN CEMARA CERAMICS (Design of Cemara Ceramics' Visual Rebranding Identity)

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Anak Agung Ngurah Gede Marhendra ◽  
Agung Eko Budiwaspada ◽  
Sangayu Ketut Laksemi Nilotama
Keyword(s):  
Design Thinking ◽  
Corporate Identity ◽  
Corporate Image ◽  
Visual Design ◽  
Stage Design ◽  
The Core ◽  
Visual Identity ◽  
The Creation ◽  
Strategy Design ◽  
Core Problem

<p><strong><em>Abstract</em></strong></p><p><strong><em>Desig</em></strong><strong><em>n of Cemara Ceramics' Visual Rebranding Identity </em></strong><em>aim</em><em>s to produce a concept strategy and visual rebranding of the Cemara Ceramics company and produce a Cemara Ceramics rebranding visual identity design in order to encourage the creation of a new identity image. The</em></p><p><em>metho</em><em>d in this design uses a 5-stage Design Thinking approach, namely Empathize, Define,</em></p><p><em>Ideate</em><em>, Prototype and Test. The result achieved is the design of the new Cemara Ceramics corporate identity. With the use of the design thinking method in this research, various problems related to the company image of Cemara Ceramics can be found. The core problem obtained is how to design a strategy and concept of visual identity rebranding to encourage the creation of a new corporate image of Cemara Ceramics.</em></p><p><strong><em>Keywords</em></strong><em>: Visual Rebranding Identity, concept strategy, Design Thinking</em></p><p> </p><h1>Abstrak</h1><h3>Perancangan Identitas Visual Rebranding Citra Perusahaan Cemara Ceramics ini bertujuan</h3><p><em>untu</em><em>k menghasilkan strategi konsep dan visual rebranding perusahaan Cemara Ceramics serta menghasilkan rancangan identitas visual rebranding Cemara Ceramics dalam rangka mendorong terciptanya citra identitas yang baru. Metode dalam perancangan ini menggunakan pendekatan 5 tahapan Design Thinking yaitu Empathize, Define, Ideate, Prototype dan Test. Hasil yang dicapai yaitu rancangan corporate identity Cemara Ceramics yang baru. Dengan adanya penggunaan metode design thinking pada penelitian ini dapat menemukan berbagai permasalahan terkait citra perusahaan Cemara Ceramics. Permasalahan inti yang didapat yaitu mengenai bagaimana merancang strategi dan konsep identitas visual rebranding untuk mendorong terciptanya citra baru perusahaan Cemara Ceramics.</em></p><p><strong>Kat</strong><strong>a kunci: </strong><em>Identita</em><em>s Visual Rebranding</em>, <em>strateg</em><em>i konsep dan visual, Design Thinking</em></p>

scholarly journals A Design Thinking Approach for Museum Institutions

2020 ◽  
Author(s):  
Luigi Nasta ◽  
Luca Pirolo
Keyword(s):  
Design Thinking ◽  
Specific Product ◽  
Museum Professionals ◽  
Innovative Solutions ◽  
The Creation

In these recent years, museum institutions are facing challenges such as deepening diversity among audiences and within the workforce, shifting authority and keeping pace with the creation of a digital offering to be provided in the new shared economy. Additionally, museums cannot just deliver knowledge as information anymore. They are forced to seek to be relevant and meaningful for the audiences and the society. Thus, a visitor-centered approach needs to be developed. The design thinking framework can help museum professionals to face the challenges they handle in today’s world. Indeed, this approach is focused on people and not on a specific product or service. The goal is to understand the needs of customers, their wishes and, based on this information, find the best solution to respond to the type of problem identified or the strategy to be developed. For this reason, the ratio of this discipline provides that people are stimulated to find alternative, creative, and innovative solutions designed and built on the reality of the facts and not dictated by instinct. The aim of this chapter is to investigate the characteristics of the design thinking approach and to analyze how this framework can be implemented in museum institutions.

scholarly journals Processes and organizational innovation for small businesses

2019 ◽  
Vol 34 (62) ◽  
pp. 82-93
Author(s):  
Joaquim Jose Carvalho Proença ◽  
Fernando Jiménez Sáez
Keyword(s):  
Small Businesses ◽  
Dynamic Capabilities ◽  
Design Thinking ◽  
Organizational Innovation ◽  
User Innovation ◽  
Value Proposition ◽  
End User ◽  
Collaborative Processes ◽  
A Company ◽  
Innovation Processes

Dynamic capabilities to innovate can be acquired regardless of the size of a company, but this requires that users participating in innovation processes be identified (value proposition segments) and the way organizations interact with these users be understood (processes). Small businesses can innovate with fewer financial and human resources using Customer Discovery, environment scanning, immersion, customer journey mapping, Customer Validation with validation of ideas and solutions in dynamic group sessions, Gamification, Design Thinking and prototyping workshops. The methodology used herein is that of literature review in the areas of process, products and dynamic capabilities innovation of companies. The objective of this research is to explore innovative processes that take into account and involve greater user collaboration that small businesses can exploit, which are targeted at the end user. Innovation does not have to be uncertain or expensive and can be developed through organizational innovation and innovation of collaborative processes with users.

題目設定引導設計邏輯發展之教學研究

建築學報 ◽  
2021 ◽  
Vol 116 (116-1) ◽  
pp. 055-061
Author(s):  
江梓瑋 江梓瑋
Keyword(s):  
Design Thinking ◽  
Design Method ◽  
Design Approach ◽  
Design Studio ◽  
Design Development ◽  
Specific Design ◽  
Direct Design ◽  
Operation Process ◽  
Thinking Process ◽  
Further Development

<p>傳統的建築設計課程皆以每學期幾次不同題型的設定，期望在設計操作的反復練習中，幫助操作者探索合適的操作方法並從中建立設計邏輯。設計題目的設定規範了操作的方向與期望的成果，但因設計發展並沒有既定的步驟與方法，常因個人經驗與所選擇設計方式的不同，導致過於感性的思維模式，也造就了理性建築設計教學的挑戰。此研究針對題目設定與設計邏輯的關係，試圖避開操作者可預期的結果，並藉過程中不同階段性的操作設定，試圖建立一種設計邏輯發展的依據。</p> <p>&nbsp;</p><p>Traditionally, architecture design studio requires few exercises per semester for students to practice design method and develop design thinking. As design exercises often direct design approach and also establish expectation of outcome, there is no guaranty procedure or design method to follow in order to achieve the best outcome. Since design development heavily based on experience of operation and choice of approach, sensible thinking process is often involved and sets challenge for rational architectural pedagogy. This research aims to exam the design thinking process of students by setting up specific design exercise to avoid predictable operation process, in order to direct specific design approach according to established guidance for further development. </p> <p>&nbsp;</p>

How One Niche Player in the Internet Security Field Fulfills an Important Role

2011 ◽  
pp. 77-87
Author(s):  
Troy J. Strader ◽  
Daniel M. Norris ◽  
Philip A. Houle ◽  
Charles B. Shrader
Keyword(s):  
Computer Security ◽  
Internet Security ◽  
The Internet ◽  
General Increase ◽  
Specific Focus ◽  
The Creation ◽  
A Company ◽  
Future Business

This chapter examines an entrepreneurial effort to provide products in the Internet security marketplace. The specific focus is on a company named Palisade Systems, which is now faced with questions regarding their future business direction in this field (Mahanti et al., 2004). Current questions include how to take advantage of recent legislation regarding privacy and computer security, and the general increase in awareness of the need for security in the Internet and in related networks. In this chapter we discuss the Internet security marketplace, recent legislation and the creation of new opportunities for marketing Internet security products, and how Palisade’s products may match these opportunities.

scholarly journals Computational Simulation as an Organizational Prototyping Tool

2019 ◽  
Vol 1 (1) ◽  
pp. 1105-1114 ◽  
Author(s):  
Clio Dosi ◽  
Manuel Iori ◽  
Arthur Kramer ◽  
Matteo Vignoli
Keyword(s):  
Organizational Context ◽  
Design Thinking ◽  
Design Method ◽  
Virtual Prototyping ◽  
Computational Simulation ◽  
Risk Environment ◽  
Event Simulation ◽  
Thinking Process ◽  
Alternative Solutions

AbstractThis case study deals with a redesign effort to face the overcrowding issue in an Emergency Department (ED). A multidiscinary group of healthcare professionals and engineers worked together to improve the actual processes. We integrate the simulation modeling in a human-centered design method. We use the simulation technique as a learning and experimentation tool into a design thinking process: the computational descrete event simulation helps explore the possibile scenarios to be prototyped. We used the simulation to create a virtual prototyping environment, to help the group start a safe ideation and prototyping effort. Virtual prototyping injected into the organizational context the possibility of experimenting. It represented a cognitive low-risk environment where professionals could explore possible alternative solutions. Upon those solutions, we developed organizational prototyping tools. Top management and head physicians gained confidence for a more grounded decision making effort and important choices of change management and investments have been made.

The Concept of a Meeting and Quorum

2020 ◽  
Author(s):  
Leslie Kosmin ◽  
Catherine Roberts
Keyword(s):  
Common Law ◽  
Orderly Fashion ◽  
The Common ◽  
The Creation ◽  
Regular Manner ◽  
A Company

The need to hold a meeting will arise in many different and diverse situations. All meetings are subject to procedural rules and regulations of the particular institution that has convened the meeting. The reason why there are rules and regulations is so that the participants at a duly convened meeting can transact business in a lawful manner and so that they will be able to debate and discuss issues in an orderly fashion. This book is concerned with the meetings of solvent companies that are registered and incorporated under the statutory provisions regulating companies. The reason for the requirement for meetings under the Companies Act 2006 (CA 2006) is so that the members can attend either in person or by proxy in order to debate and vote on matters affecting the affairs of a company. There are a number of procedures, some that are derived from the common law and others that are the creation of statute, that have to be observed in order for a meeting of a company to transact business in a lawful and regular manner.

Part III Registration and Other Perfection Requirements, 10 Interests Created by Companies

2018 ◽  
Author(s):  
Beale Hugh ◽  
Bridge Michael ◽  
Gullifer Louise ◽  
Lomnicka Eva
Keyword(s):  
The Creation ◽  
A Charge ◽  
A Company

This chapter examines how, when a company creates a charge, particulars of it and a certified copy of any charge instrument must be delivered for registration within twenty-one days of the creation of the charge, unless the charge is exempt from registration either under the Companies Act 2006 itself or other legislation. The registrar must register the documents if they are delivered by either the company or by any person interested in the charge (typically, the secured creditor) within twenty-one days of the charge being created. The chapter also shows how clauses in floating charges that prohibit or restrict the company from creating further security that will rank equally with or ahead of the charge are now registrable.

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