scholarly journals MEDIA IMPACT TYPOLOGY IN SCIENTIFIC DISCOURSE

2020 ◽  
Vol 75 (1) ◽  
pp. 398-405
Author(s):  
U. Ospanova ◽  
◽  
M. Shakenova ◽  
Keyword(s):  
Scientific Literature ◽  
Social Groups ◽  
Scientific Discourse ◽  
Media Influence ◽  
Media Impact ◽  
The Media ◽  
Specific Position ◽  
The Individual ◽  
Theoretical Overview

This article provides a theoretical overview of existing research with particular focus on the types and models of media impact on the individual and society. The analysis of scientific literature has revealed that despite popularity and extensity of exploration of the issue in the scientific discourse some major inconsistencies are still observed. It should be noted that in most cases the studies are fragmentary, the influence of the media on various social groups is mostly considered from one specific position, and the lack of clearly developed criteria for the typology of media impact. Summarizing the accumulated knowledge in this area, we tried, despite the complexity of identifying and systematizing the classification of media impact, to present a complex typology of media influence on the individual and society.

scholarly journals Typology of Communication Strategies in the Discourse of Social Advertising

2020 ◽  
pp. 164-175
Author(s):  
M. V. Terskikh
Keyword(s):  
Scientific Literature ◽  
Media Discourse ◽  
Outdoor Advertising ◽  
Social Communications ◽  
Communicative Strategies ◽  
Different Types ◽  
The Media ◽  
Commercial Advertising ◽  
Social Advertising

A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the classification of communicative strategies used in commercial advertising, as well as in the discourse of socio-political newspapers. The material for analysis was the polycode texts of Russian and foreign social advertising (outdoor advertising, social videos, as well as social photo projects posted on Instagram). The result of the study was a model of communicative strategies and tactics that constitute the discourse of social advertising. Since the effect of persuasiveness is achieved, among other things, by using different types of semiotic codes in the advertising text, special attention is paid to the verbal and visual implementation of the selected strategies, tactics and techniques. The author comes to the conclusion that the frustration strategy based on tactics of escalating negative emotions , shocking with facts and negative forecasting is the basis for the discourse of social advertising. Moreover, the main part of the identified strategies and tactics is invariant for the media discourse as a whole.

scholarly journals Pussy Riot’s humour and the social media: Self-irony, subversion, and solidarity

2017 ◽  
Vol 4 (4) ◽  
pp. 67
Author(s):  
Berenice Pahl
Keyword(s):  
New Media ◽  
Motivating Factors ◽  
Media Impact ◽  
Pussy Riot ◽  
The Social ◽  
The Media ◽  
Aesthetic Principle ◽  
The One ◽  
The Individual ◽  
Politically Active

This paper seeks to demonstrate that both the media impact and political success of the Russian punk band Pussy Riot rest on their use of new media, on the one hand, and on an aesthetic principle of humour, on the other, or, more specifically, on a kind of humour that is both self-reflexive and subversive. Pussy Riot operate through a style of guerrilla communication that re-signifies signs and symbols for their own purpose in a self-ironical, comical manner. I will indicate the contradictions and ambiguities of various interpretive frameworks – which not only create humour but are particularly motivating factors in the (personal) decision to become politically active. The speed with which one can communicate within social networks made it possible that infectious laughter about the absurdity of the events in Moscow was able to spread so rapidly. Reassurance and the community’s solidarity were closely connected to the fun and joy of the individual internet user.

scholarly journals Information and communicative component of an international scientific discourse

2021 ◽  
Vol 129 ◽  
pp. 10012
Author(s):  
Anastasiia Sibruk ◽  
Viktor Sibruk ◽  
Nadiia Senchylo-Tatlilioglu ◽  
Svitlana Lytvynska ◽  
Volodymyr Varenko ◽  
...  
Keyword(s):  
Scientific Literature ◽  
Scientific Discourse ◽  
Research Topic ◽  
Linguistic Features ◽  
Scientific Texts ◽  
Emotional Function ◽  
Basic Functions ◽  
The Individual ◽  
Individual Style ◽  
Comprehensive Study

Abstract. For a comprehensive study of tropes and stylistic figures of the Ukrainian language is extremely important to learn the basic functions of tropes in the scientific linguistic articles. The actuality of the research topic is determined by the need of a systematic study of tropes and stylistic figures that are traditionally considered unusual for the text, but we will try to prove that they are relevant. In modern scientific literature, the expressive and emotional function is presented and implemented by the help of such tools as epithets and metaphors. The study of the linguistic features of scientific discourse is of great importance to find ways of explaining a certain material. The study, using a free associative experiment, has led to the conclusion that the use of artistic means and stylistic figures in the educational and scientific texts makes it possible to master the material better. Generally speaking, the use of artistic means in scientific texts is not widespread, but the student audience prefers these texts. The use of metaphors, epithets, phraseologisms, comparisons, periphrases in professional articles is an effective way of highlighting important elements of scientific discourse, forming the individual style of the researcher. If the text is addressed to the reader for educational purposes, the correct use of paths will facilitate the quickest possible understanding of the basic thought of the message. In our view, a promising direction is the further study of communicative analysis of tropes in scientific texts.

scholarly journals The Phenomenon of Soviet Holiday

2019 ◽  
Vol 16 (1) ◽  
pp. 96-108
Author(s):  
Vladimir M. Storchak ◽  
OLGA OGORODNIKOVA
Keyword(s):  
Functional Significance ◽  
Social Memory ◽  
Social Groups ◽  
Social Institution ◽  
Artistic Expression ◽  
Traditional Calendar ◽  
The Social ◽  
The Individual

The article is aimed at studying theore­tical aspects of the concept of “holiday” in the context of the category of “social institution”; presenting the main etymological and substantive components of holiday — generally accepted and historically established rules and regulations, the order and way of action that are observed by virtue of well-established traditions, stereotypical behavior, etc.The article analyzes the specifics of holiday closely associated with the archetypal need for its existence, the ambivalence of holiday, its democracy, calendar character, magnitude, and entertainment.The authors study the functional significance of ho­liday. They demonstrate the role of holidays in sha­ping common experiences among actors of the social groups arising in the course of interaction, which in turn reinforce the individual experiences of parti­cipants and send them in a common direction, encou­raging joint active participation in the life of society.In terms of classification of Soviet holiday, the article identifies the following positions: national and revolutionary holidays, labor ones, traditional calendar-household ones, family-public ones, etc.The article considers the structure of Soviet holiday and its main elements, including the idea and event, moral and psychological content, social memory, principles of organization, and means of ideological and artistic expression.

scholarly journals New Methods and Classification of Fraudulent Actions during the COVID-19 Pandemic

2021 ◽  
Vol 2 ◽  
pp. 36-39
Author(s):  
Oleg A. Starostenko ◽  
Keyword(s):  
Practical Importance ◽  
Theoretical Research ◽  
Practical Significance ◽  
Empirical Observation ◽  
Special Programs ◽  
The Media ◽  
Special Knowledge ◽  
The Individual ◽  
The Mind

Purpose. Consideration of the method of committing crimes as a key element of the characteristics of crimes committed using information and telecommunication technologies during the period of current restrictions in Russia COVID-19; empirical analysis of the views of criminologists on the way of committing fraud; classification of methods of computer fraud during a pandemic. Methodology: when writing the article, the author used the methods of empirical (observation of the sanitary and epidemiological situation in the country and the state of crime) and theoretical research, through observation, monitoring and comparison — data from the media; information provided by the official websites of the Ministry of Internal Affairs of Russia, the General Prosecutor’s Office. Conclusions. An analysis of the established views of domestic and foreign criminologists on the method of committing cyber fraud allows us to draw conclusions about the lack of special knowledge about the method of committing a crime, criminological classification of fraudulent actions and the presence of differences in understanding the method of committing fraud in the sciences of criminology, criminal law and forensics. The use of the classification proposed by the author of the ways of committing fraud in the future, in our opinion, will allow to reflect in detail the online reality in the mind of the subject, reduce the process of victimization of the individual and minimize virtual risks. Scientific and practical significance. The conclusions and proposals contained in the article can be used in the process of improving legislation in order to prevent fraud on the global Internet and through telephone communications, serve as material for further scientific research in the field of information and telecommunications crime. The conclusions and suggestions made can be taken into account when creating special programs aimed at preventing fraud. The conclusions and results of the article may be of practical importance for the development of separate programs for control over the crime of victimization of the population and in lawmaking activities while improving the Russian legislation.

scholarly journals An image of nurses and nursing in Poland in the media and in the opinion of various social groups. Systematic review of scientific literature from the years 2010-2017

2018 ◽  
Vol 17 (1) ◽  
pp. 44-49
Author(s):  
Michał Machul ◽  
Agnieszka Chrzan-Rodak ◽  
Monika Bieniak ◽  
Jadwiga Bąk ◽  
Justyna Chałdaś-Majdańska ◽  
...  
Keyword(s):  
Systematic Review ◽  
Qualitative Analysis ◽  
Key Words ◽  
Scientific Literature ◽  
Social Groups ◽  
Final Analysis ◽  
Research Results ◽  
High Position ◽  
Multi Stage ◽  
The Media

Abstract Introduction. Nursing is a profession of public trust with a fairly high position in various rankings examining the prestige of professions. Aim. Analysis of published research results on the image of nurses and nursing in Poland in the media and in the opinion of various social groups. Material and methods. A systematic review of Polish scientific literature from the years 2010-2017 was undertaken. A multi-stage search process was carried out in accordance with the adopted inclusion criteria, and then articles identified and accepted were subjected to a qualitative analysis. Results. Searching the Google Scholar database by accepted key words resulted in 10,663 records. After analyzing the titles and abstracts of these papers, 19 articles were subjected to further analysis. As a result of searching journals included in the Arianta database according to established key words, 10 articles were identified, 8 of which were qualified for further analysis. After removing duplicates, 17 articles were approved for the final analysis. Qualitative analysis of the research results published in these papers allowed to distinguish the following categories: an image of nurses and nursing in various social groups, elements of nurses’ image in the media and society, actions aiming at improving the image of nurses and nursing in Poland, changes in the image of nurses and nursing in Poland over the years and the direction of these changes. Conclusions. The issue of an image of nurses and nursing in the media and in the society has been a frequent subject of research of nurses in Poland in the recent years. These studies concern primarily opinions on the image of nurses and nursing, factors which determine the image of nurses and nursing in Poland, constitutive elements of the image, the possibility of improving the image and people/ institutions responsible for it.

DYNAMIC AND COMPETENCE ASPECTS OF THE MEDIA EDUCATIONAL CONCEPT OF DEVELOPING A PERSON’S READINESS FOR LIFELONG SELF-EDUCATION

2019 ◽  
pp. 23-33
Author(s):  
S. V. Akmanova ◽  
L. V. Kurzaeva ◽  
N. A. Kopylova
Keyword(s):  
Informal Education ◽  
Great Influence ◽  
Formal Training ◽  
Life Stages ◽  
Media Technologies ◽  
Educational Concept ◽  
The Media ◽  
The Individual ◽  
Competence Models ◽  
Scientific Achievements

The harmonious existence of the individual in the modern informational era, which is overly saturated with rapidly developing media technologies, is almost impossible without the developed readiness of the individual for lifelong continuous self-education. The formation and development of this readiness can begin during the formal training at the stage of higher education of the person and continue during informal education throughout his future life. Stages of socialization and professionalization of the person have a great influence on the level nature of this readiness. Based on scientific achievements in the field of self-education of university students, national and world media education, we developed dynamic and competence models of media educational concept of developing a person’s readiness for lifelong self-education. The concept demonstrates interconnection of these two models, as well as consistency with the previously developed normative model of developing this readiness.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Phonetic iconicity in the evaluative morphology of a sample of Indo-European, Niger-Congo and Austronesian languages

2010 ◽  
Vol 3 (2) ◽  
pp. 156-180 ◽  
Author(s):  
Renáta Gregová ◽  
Lívia Körtvélyessy ◽  
Július Zimmermann
Keyword(s):  
Three Dimensional ◽  
Sound Symbolism ◽  
Three Dimensional Model ◽  
Austronesian Languages ◽  
Place Of Articulation ◽  
European Languages ◽  
Phonetic Symbolism ◽  
The Individual ◽  
Core Vocabulary

Universals Archive (Universal #1926) indicates a universal tendency for sound symbolism in reference to the expression of diminutives and augmentatives. The research ( Štekauer et al. 2009 ) carried out on European languages has not proved the tendency at all. Therefore, our research was extended to cover three language families – Indo-European, Niger-Congo and Austronesian. A three-step analysis examining different aspects of phonetic symbolism was carried out on a core vocabulary of 35 lexical items. A research sample was selected out of 60 languages. The evaluative markers were analyzed according to both phonetic classification of vowels and consonants and Ultan's and Niewenhuis' conclusions on the dominance of palatal and post-alveolar consonants in diminutive markers. Finally, the data obtained in our sample languages was evaluated by means of a three-dimensional model illustrating the place of articulation of the individual segments.

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