scholarly journals New stage of scientific understanding of homeopathic phenomenon

2021 ◽  
Vol 11 (40) ◽  
pp. 120-121
Author(s):  
Anatoly Alekseevich Komissarenko
Keyword(s):  
Mass Media ◽  
Medical Practice ◽  
Placebo Effect ◽  
Cost Efficiency ◽  
Modern Science ◽  
Effect Mechanism ◽  
Treatment And Prevention ◽  
Time Test ◽  
Modern Mass ◽  
Scientific Testing

Statements that homeopathy failed scientific testing and that it is a mock-science based on placebo effect are frequent in modern mass media. Their authors disregard not only results of many studies but also the effect of homeopathy in coma patients, infants, animals, germs and plants. Homeopathy is criticised due to lack of statistically acceptable studies and an accepted effect mechanism laid out in principles of modern science. However, homeopathy not only stood the time test but also showed potential for further implementation. Scientific studies, active use of homeopathy in medical practice help to resolve crisis in modern therapy by of treatment and prevention cost efficiency

scholarly journals ОСОБЛИВОСТІ ФУНКЦІОНУВАННЯ ЗАПОЗИЧЕНИХ ЛЕКСЕМ У МОВІ УКРАЇНСЬКИХ ЗАСОБІВ МАСОВОЇ ІНФОРМАЦІЇ

2020 ◽  
Vol 15 ◽  
pp. 204-207
Author(s):  
Maryna Navalna
Keyword(s):  
Functional Analysis ◽  
Mass Media ◽  
Foreign Language ◽  
Everyday Life ◽  
European Integration ◽  
Educational Communication ◽  
The West ◽  
Lexical Items ◽  
Modern Mass ◽  
Descriptive Method

The article analyzes the most commonly used foreign-language lexical items in the language of modern Ukrainian mass media. The object of the article is to study the thematic direction of foreign-language lexical items, to determine their stylistic role, as well as to indicate the instability of spelling of certain borrowings. The descriptive method and method of observation are used as main in scientific research for the study of lexical items in the language of Ukrainian periodicals of the beginning of the XXI century. At different stages of the research, the method of functional analysis was used to determine the stylistic load of lexical items. Foreign-language words are an integral part of Ukrainian vocabulary, due to some extralinguistic factors, such as Ukraine’s course towards European integration, the process of globalization, restructuring of the economy, orientation towards the countries of the West, that have caused a close cultural, political, and social and economic cooperation of the Ukrainians with other nations. As the language of modern mass media shows, borrowings get into various scopes of society: economic, social and political, scientific, cultural, educational, communication, everyday life etc. Due to the active borrowing of foreign-language lexical items, we can have a threatening linguistic situation: functioning of doublets in the language, increasing the number of unwanted homonyms, borrowing of proper names without translation, borrowing of words that aim at imitating something different. Often borrowings in the Ukrainian language have different spelling, which proves the instability of spelling and which requires further scientific researches.

scholarly journals Pecularities of Borrowed Lexical Items Functioning in Ukrainian Mass Media Language

2019 ◽  
pp. 68-77
Author(s):  
Maryna Navalna
Keyword(s):  
Functional Analysis ◽  
Mass Media ◽  
Foreign Language ◽  
Everyday Life ◽  
European Integration ◽  
Educational Communication ◽  
The West ◽  
Lexical Items ◽  
Modern Mass ◽  
Descriptive Method

The article analyzes the most commonly used foreign-language lexical items in the language of modern Ukrainian mass media. The objective of the article is to study the thematic direction of foreign-language lexical items, to determine their stylistic role, as well as to indicate the instability of spelling of certain borrowings. The descriptive method and method of observation are used as the main ones in the scientific research for the study of lexical items in the language of Ukrainian periodicals of the beginning of the XXI century. At different stages of the research, the method of functional analysis was used to determine the stylistic meaning of lexical items. The foreign-language words are an integral part of Ukrainian vocabulary, due to some extralin factors, such as Ukraine’s course towards European integration, the process of globalization, economy restructuring, orientation towards the countries of the West, that have caused the close cultural, political, and social and economic cooperation of the Ukrainians with other nations. As the language of modern mass media shows, the borrowings get into various scopes of society: economic, social and political, scientific, cultural, educational, communication, everyday life etc. Due to the active borrowing of foreign-language lexical items, we can have a threatening linguistic situation: functioning of doublets in the language, increasing the number of unwanted homonyms, borrowing of proper names without translation, borrowing of words that aim at imitating something different. The borrowings in the Ukrainian language have often different spelling, which proves the instability of spelling and requires further scientific researches.

scholarly journals Digital Content of Modern Media as a Sphere for the Formation of Digital Etiquette in the Context of Transmedia

2021 ◽  
Vol 16 (1) ◽  
pp. 177-184
Author(s):  
Marfitsyna Arina R. ◽  
Keyword(s):  
Mass Media ◽  
Rapid Development ◽  
Synthesis Method ◽  
Digital Content ◽  
Transmedia Storytelling ◽  
Modern Media ◽  
Key Characteristics ◽  
The Creation ◽  
Modern Mass ◽  
Transformation Processes

The topicality of the article is determined by the fact that it examines the specifics of modern digital content in the context of the transformation processes, which take place in modern media in the context of transmedia that influence the formation of digital etiquette. The rapid development of the technical and technological components of communication contributes to the constant transformation of digital etiquette and this is one of the problems of modern transmedia space, which actualizes the identification of the content features of digital content, the role of the axiological component of modern media materials, the definition of effective ways of their representation that corresponds with the needs of the modern digital audience. The aim of the research is to describe the key characteristics of digital content in modern media that promote the formation of digital etiquette. The novelty of the article is in the concept analysis of print media, television and radio broadcasting in the context of transmedia according to the approach of the general key characteristics of the current digital content that contribute to the formation of digital etiquette and have the prospect of further research. The methodological basis was the scientific works of media theorists in Russian and foreign scientific communities. During the work on the article in the field of researching the content of modern mass media and the transformation processes that take place in the media, the author used the methods of analysis and comparison, the synthesis method was applied in terms of discussing the research results, formulating conclusions. The results of the research show that today not only adaptation in the digital environment is required but also close integration with all processes of the digital development of society is necessary for the successful functioning of modern media. The typical key features for modern digital content, which are the environment for the formation of digital etiquette, were identified during the research. It includes the ability to consume content through various gadgets; creation of interactive materials that satisfy the demands of a certain audience and give the right to participate in the creation of content and to choose it; the creation of complex multi-component materials that are endowed with the features of the project and also the transmedia narrative pattern. The article represents the interest to practicing journalists, as well as to researchers in the sphere of development of digital journalism, transmedia storytelling, digital content features and digital etiquette. Keywords: journalism, digital content, mass media transformation, transmedia, storytelling, digital etiquette

scholarly journals Features of modern Internet Media as a substantive component of training

2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Media Industry ◽  
Traditional Media ◽  
Content Creation ◽  
Internet Media ◽  
Training Content ◽  
The Media ◽  
Modern Mass ◽  
Rapid Transformation

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

scholarly journals Влияние масс-медиа на сознание человека в пьесах Александра Марданя

2018 ◽  
pp. 153-164
Author(s):  
Maria Sibirnaya
Keyword(s):  
Mass Media ◽  
Mass Culture ◽  
Real Life ◽  
Point Of View ◽  
Contemporary Culture ◽  
Modern Culture ◽  
Factors Affecting ◽  
The Mass Media ◽  
Music Information ◽  
Modern Mass

Nowadays the influence comprehension of the mass media as one of the most significant factors affecting contemporary culture, acquires the special significance. All kinds of new information receiving by media channels obtain the stereotyped, frequently repeatedly cultural and axiological orientations, which become fixed in people's consciousness. Skillful manipulation of information makes the power of suggestion from mass media practically unlimited. Therefore, the public opinion is created by the mass media. Being so closely intertwined with the mass media, the modern mass culture is coming through all elements of people's lives. Moreover, it appears in the literary works, which reflect the influence of the mass media on the consciousness, mentality, point of view and decisions of the literature characters, using their set example in the literature. Odessian playwright Aleksander Mardan presents his characters in the context of the events, which entails new circumstances both due to the characters decisions and out of more extensive economic and political changes. One may notice the presence of mass media in the form of music, information broadcasts and press almost in all Mardan's play. One may track out the influence on the character’s consciousness and reveal the difference between the official version and what happened in the real life. Using the performance tool, there is the action in the play showing the influence of the stereotypes implicated by the mass media. The performance reveals not only the stereotypes affection influencing the mentality of the characters, but also the viewers whose interpretation of the play’s direction is not always critical enough. Therefore, the question about the relationship between the society and mass media, about the level of freedom in mass media from the society and concerning the influence exerted by mass media on the modern culture and the human's consciousness is repeatedly presented in Alexander Mardаn’s plays.

scholarly journals Der nordische Fremde: Historische Untersuchung des medialen Schwedenbildes im Heiligen Römischen Reich (1500–1721)

Nordlit ◽  
2020 ◽  
Author(s):  
Tobias E. Hämmerle
Keyword(s):  
Roman Empire ◽  
Mass Media ◽  
Early Modern ◽  
17Th Century ◽  
Northern Region ◽  
Holy Roman Empire ◽  
Northern Regions ◽  
German Speaking ◽  
Modern Mass ◽  
Great Northern War

Until to the beginning of the 17th century the North was rather an unknown and abstract space for the average German-speaking recipient of early modern mass media (for example illustrated broadsheets, newspapers, pamphlets). In the course of the 17th century due to Denmark’s and Sweden’s participation in the Thirty Years War, the northern regions became a central topic in the early modern mass media and therefore forced the recipient to be more aware of it. In the course of the second half of the 17th century the northern kingdoms became less important for the publicists in the Holy Roman Empire and instead they laid their focus on the politics of French and the Ottoman Empire. Thus, the image of the northerners and their stereotypes, which had been introduced to the German speaking readers in the course of the Thirty Years War, lived on until the beginning of the 18th century. Nevertheless, the Great Northern War (1700–1721) brought the people from the northern regions back to the media landscape of the Holy Roman Empire and about the same time the illustrated broadsheet – an almost antiquated genre of mass media that had struggled with the upcoming of the new modern genre ‘newspaper’ – experienced a kind of a renaissance. The aim of this article is to describe how the northern region, with a focus on Sweden, was depicted in early modern mass media between the 15th and the 18th centuries. I will show continuities and changes of the visual and textual representation of ‘northerners’ and ‘Sweden’ in early modern mass media, which were published in the Holy Roman Empire between around 1500 until the end of the Great Northern War in 1721.

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