scholarly journals Digital Content of Modern Media as a Sphere for the Formation of Digital Etiquette in the Context of Transmedia

2021 ◽  
Vol 16 (1) ◽  
pp. 177-184
Author(s):  
Marfitsyna Arina R. ◽  
Keyword(s):  
Mass Media ◽  
Rapid Development ◽  
Synthesis Method ◽  
Digital Content ◽  
Transmedia Storytelling ◽  
Modern Media ◽  
Key Characteristics ◽  
The Creation ◽  
Modern Mass ◽  
Transformation Processes

The topicality of the article is determined by the fact that it examines the specifics of modern digital content in the context of the transformation processes, which take place in modern media in the context of transmedia that influence the formation of digital etiquette. The rapid development of the technical and technological components of communication contributes to the constant transformation of digital etiquette and this is one of the problems of modern transmedia space, which actualizes the identification of the content features of digital content, the role of the axiological component of modern media materials, the definition of effective ways of their representation that corresponds with the needs of the modern digital audience. The aim of the research is to describe the key characteristics of digital content in modern media that promote the formation of digital etiquette. The novelty of the article is in the concept analysis of print media, television and radio broadcasting in the context of transmedia according to the approach of the general key characteristics of the current digital content that contribute to the formation of digital etiquette and have the prospect of further research. The methodological basis was the scientific works of media theorists in Russian and foreign scientific communities. During the work on the article in the field of researching the content of modern mass media and the transformation processes that take place in the media, the author used the methods of analysis and comparison, the synthesis method was applied in terms of discussing the research results, formulating conclusions. The results of the research show that today not only adaptation in the digital environment is required but also close integration with all processes of the digital development of society is necessary for the successful functioning of modern media. The typical key features for modern digital content, which are the environment for the formation of digital etiquette, were identified during the research. It includes the ability to consume content through various gadgets; creation of interactive materials that satisfy the demands of a certain audience and give the right to participate in the creation of content and to choose it; the creation of complex multi-component materials that are endowed with the features of the project and also the transmedia narrative pattern. The article represents the interest to practicing journalists, as well as to researchers in the sphere of development of digital journalism, transmedia storytelling, digital content features and digital etiquette. Keywords: journalism, digital content, mass media transformation, transmedia, storytelling, digital etiquette

scholarly journals Role of New Mass Media in Federal Republic of Germany. „Party Democracy“ versus „Media Democracy“

2018 ◽  
pp. 208-220
Author(s):  
Iryna Vereschahina
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Federal Republic ◽  
Rapid Development ◽  
Federal Republic Of Germany ◽  
Political Actor ◽  
Political Transformations ◽  
Media Democracy ◽  
Modern Mass

The article deals with the analysis of main problems of the role of new mass media, their relations with German political parties and development of media democracy in Federal Republic of Germany. Considering the rapid development of mass media the author investigates media as political instrument and autonomic political actor at the same time, analyses relations between the mass media and political parties, opportunity of changes in the parties, changes of party structure and the role of German parties. The process of „mediatization“ and its influence on the policy and party democracy is defined. The study found that the modern mass media have influence on public sector and political transformations and accelarate the progress of media democracy in Federal Republic of Germany as well.

To Be Free In a Straight Jacket: Do the Expectations of Mass Media Theorists Come True?

2017 ◽  
Vol 6 (5) ◽  
pp. 16-21
Author(s):  
Валентина Мансурова ◽  
Valentina Mansurova
Keyword(s):  
Mass Media ◽  
Information Technologies ◽  
Rapid Development ◽  
Social Systems ◽  
Communication Process ◽  
Human Being ◽  
Technological Determinism ◽  
Modern Media ◽  
Media Space ◽  
External Expansion

In this paper, the development of ideas of leading mass media theorists on freedom of communication process in modern media space is analyzed. Rapid development and expansion of information technologies in the second half of XXth century brought an illusion that ‘external expansion of human’ (by M. McLuhan) would get him free of ideological dictate. But mass media evolution revealed the ambiguity of answers to the question “Who is stronger – a machine or a man?” Theorists have to state that digitalization leads to transformation of social systems and to a human being dependent on the Net dictate. Studies of leading scientists demonstrate a crisis of Homo Informaticus and a transformation of his thinking. However, theorists believe in an optimistic scenario of overcoming the technological determinism.

scholarly journals STYLISTIC RESOURCE OF CREOLIZATION IN MODERN MASS-MEDIA

2017 ◽  
Vol 35 ◽  
pp. 35-43
Author(s):  
DMYTRO DERGACH
Keyword(s):  
Mass Media ◽  
Media Communication ◽  
Functional Potential ◽  
Modern Media ◽  
Mass Audience ◽  
The Media ◽  
Media Texts ◽  
Modern Mass

The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered. The intra- and extralinguistic factors that actualize the means of creolization in modern media-media communication are taken into consideration. The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal/nonverbal components in media texts. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience is also determined.

Misreading the Crisis: Issues in Australian Media Representations of Indonesian Politics

1999 ◽  
Vol 93 (1) ◽  
pp. 119-129 ◽  
Author(s):  
Nick Fredman
Keyword(s):  
Mass Media ◽  
Political System ◽  
Rapid Development ◽  
National Interest ◽  
Media Representations ◽  
Breaking Point ◽  
Political Crisis ◽  
Liberal Democratic ◽  
Democratic Ideology ◽  
The Creation

This article critiques differing approaches to analysing Australian media representations of Indonesia, and argues that an analysis of ideology and language is key to understanding this discourse. Many mass media commentators have been caught by surprise at the rapid development and severity of the economic and political crisis in Indonesia, and there has been ongoing confusion in media accounts of the crisis. The article explains this in terms of the contradictions that representing an authoritarian political system has created for the Australian media, which is underpinned by liberal-democratic ideology. These contradictions were held in check by the creation of several myths around Indonesia's apparent economic successes, the possibilities of peaceful change and Australia's national interest. The onset of a major crisis, however, has brought these contradictions to breaking point. The article also suggests some connections between the liberal discourse of a closer engagement with Asia and Australia's racist history.

scholarly journals Consumption of information provided by mass media and professional competence of a student

2020 ◽  
pp. 18-28
Author(s):  
Natalya Gennad'evna Romanova
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Professional Competence ◽  
Educational Process ◽  
Theory And Practice ◽  
Media Consumption ◽  
Practical Implementation ◽  
Subject Field ◽  
Modern Media ◽  
Modern Mass

  The subject field of this article is the problem of formation and actualization of professional competences of future specialists in the area of advertising and public relations in the context of peculiarities and dynamics of information consumption of modern youth. Articulation of the problem on the one hand is substantiated by the relevant vectors of scientific works – transformation of the practices of media consumption by mass audience, crisis of confidence in broadcast media and the institution of journalism, quality and specificity of modern media texts, professional competence of the representatives of mass media; whole on the other hand – by the need to resolve practical tasks in educational process in terms of formation of philological fundamentals of professional activity. In the course of this research, the author applied sociological methods. The respondents became the firs-year students majoring “Advertising and Public Relations”, who proceeded with discipline “Theory and Practice of Mass Media”. The first part of the questionnaire allowed determining the general attitude to the phenomenon of mass information and the key behavioral patterns of the students as its consumers, as well as the levels of identification and personification of the modern mass media. The second part was focused on the criteria of selection and the desired set of characteristics established by mass media, as well as potential development prospects of mass media. As a result of the conducted survey, the author determined variations of the content-thematic structure of information requests, range of time input, “standard” requirements of young audience to modern media sources, overall picture of consumer preferences of the students by the type of mass media, which altogether defines the relevant model of media consumption. The article reveals the problematic areas within the system of perceptions of modern media, which are substantiated particularly by insufficient level of information culture among the first-year students: difficulties with identification of the representatives of mass media sphere, stereotypical assessments and “desirable” qualities of new mass media. The conclusions and recommendations are formulated on practical implementation of the acquired results with regards to solution of the task of formation professional communication qualities of a specialists of media sphere.  

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

Studying Palestinian-Israeli Relations at the Vanderbilt Television News Archive (VTNA)

2000 ◽  
Vol 34 (1) ◽  
pp. 38-40
Author(s):  
Deborah L. Wheeler
Keyword(s):  
Mass Media ◽  
Collective Identity ◽  
Television News ◽  
Building Blocks ◽  
Media Culture ◽  
The Past ◽  
Shared Identity ◽  
P 16 ◽  
The Creation ◽  
Words And Images

For the Past Five Decades, media texts, broadcast over television air waves, have created a shared identity among viewing audiences. John B. Thompson notes that if culture is understood as “the ways in which meaningful expressions of various kinds are produced, constructed and received by individuals”, then mass media can be understood as central to the creation and maintenance of culture (pp. 122-23). The words and images that construct a media culture are the very building blocks of collective identity. As Michael Schudson observes, “news is part of the background through which and with which people think” (p. 16).

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