scholarly journals Science, poetry, and music for landscapes of the Marche region, Italy: communicating the conservation of natural heritage

2020 ◽  
Vol 3 (2) ◽  
pp. 393-406
Author(s):  
Olivia Nesci ◽  
Laura Valentini

Abstract. We present a method to educate the public about landscapes that uses artistic works to broaden the audience, entice people to learn about landscapes in a personal and human context, and thus encourage them to preserve the natural heritage. To this end, we use narratives about a place, in plain language, accompanied by visual presentations, original poetry, and ancient music. Several studies encourage the use of art since it can help to synthesize and convey complex scientific information and create a celebratory and positive atmosphere. Evidence suggests that the arts can deeply engage people by focusing on emotions rather than relying only on comprehension, which is often emphasized in science communication. The multidisciplinary approach arouses an emotional and intellectual experience that enables a personal connection to the place. The work is part of a larger multidisciplinary project covering 20 sites in the Marche region (central Italy), which includes scientific information on geological–geomorphological genesis, trekking itineraries, poetry, ancient music, video, and cultural offerings. The project resulted in live multidisciplinary performances, a book, a DVD, and a website. To give a taste of how we work among the many amazing landscapes of the Marche region, we focus here on three sites from the north, the centre, and the south of the region, namely the sea cliff of San Bartolo, the flatiron of Mount Petrano, and the fault of Mount Vettore, chosen as examples for their different processes of genesis and evolution. In the long run, our goal is to promote a deeper understanding of landscapes by integrating their origin and physical aesthetic with their cultural and artistic heritage. In doing so, we intend to inspire people to have a new perception of geosites, starting from their physical beauty, building on scientific study and cultural history, and arriving at the knowledge of their social importance. So far, our direct experience with the public has been highly encouraging. The participation at our live shows demonstrated a great interest in geological history, a result that is relevant for the development of geotourism. The method demonstrates the potential to develop a strong personal involvement of visitors with the places, stimulating their curiosity to know how and why that place was formed, and, finally, the desire to visit and protect it.

2020 ◽  
Author(s):  
Olivia Nesci ◽  
Laura Valentini

Abstract. We present a new approach in science communication that uses artistic works to entice people to learn about landscapes. To this aim, we use narratives about a place in plain language accompanied by visual stimulations, poetry, and ancient music. The multidisciplinary approach resulting from the encounter and interplay among the different communicative methods arouse an emotional and intellectual experience that enables a personal connection to the place. This work is part of a larger multidisciplinary project covering 20 sites in the Marche Region (Central Italy) that includes scientific information on geological-geomorphological genesis, trekking itineraries, poetry, ancient music, video and cultural offerings. The project is documented through live multidisciplinary performances, the publication of project materials in a book with a DVD attached, and through a web site with the same contents. Among the many amazing landscapes of the Marche Region, we focus here on three sites from the north, the centre and the south of the region: The sea-cliff of San Bartolo, The flatiron of Mount Petrano and The fault of Mount Vettore, chosen as examples for their different processes of genesis and evolution. Our goal is to promote a deeper understanding of landscapes by integrating their origin and physical aesthetic with their cultural and artistic heritage. In doing so, we intend to educate people to have a new perception of geo-sites, starting from its physical beauty, building on scientific study and cultural history, and arriving to the knowledge of its social importance.


2021 ◽  
Vol 14 (3) ◽  
Author(s):  
Laura Valentini ◽  
Olivia Nesci

AbstractBorn from a desire to promote the landscape by integrating its origins and physical aesthetics with its naturalistic, cultural, and artistic heritage, we develop narratives about three locations in central Italy, telling them in the language of popular science, supported by the language of art. The different disciplines of science, poetry, and ancient music are applied to the same sites, producing emotional experiences where the encounter and interplay between different representations, and combinations of representations, become an expression of a place. The research introduces three geosites from the Marche Region, central Italy: I Sassi Simone e Simoncello, La Grotta della Beata Vergine di Frasassi, and the Infernaccio Gorge, in order to propose our multidisciplinary approach to the international public. These have been chosen for their value and charm, for their different processes of genesis and evolution, and for the cultural context and feelings they evoke. In a new approach to science communication, our study uses art in the form of music and poetry to encourage people to learn about landscapes. The paper explains the genesis and evolution of the three places, suggests trekking itineraries, includes a poem written specifically for each site, and describes a piece of ancient music and video and cultural offerings relating to each location. Our goal is to educate by fashioning a new perception of landscapes, starting with their physical beauty, and then building on scientific research in co-operation with arts, to improve what we know about their problems and weaknesses, but also about their culture and other strengths.


2021 ◽  
Vol 6 ◽  
Author(s):  
Eric B. Brennan

Scientific information is a key ingredient needed to tackle global challenges like climate change, but to do this it must be communicated in ways that are accessible to diverse groups, and that go beyond traditional methods (peer-reviewed publications). For decades there have been calls for scientists to improve their communication skills—with each other and the public—but, this problem persists. During this time there have been astonishing changes in the visual communication tools available to scientists. I see video as the next step in this evolution. In this paper I highlight three major changes in the visual communication tools over the past 100 years, and use three memorable items—bamboo, oil and ice cream—and analogies and metaphors to explain why and how Do-it-Yourself (DIY) videos made by scientists, and shared on YouTube, can radically improve science communication and engagement. I also address practical questions for scientists to consider as they learn to make videos, and organize and manage them on YouTube. DIY videos are not a silver bullet that will automatically improve science communication, but they can help scientists to 1) reflect on and improve their communications skills, 2) tell stories about their research with interesting visuals that augment their peer-reviewed papers, 3) efficiently connect with and inspire broad audiences including future scientists, 4) increase scientific literacy, and 5) reduce misinformation. Becoming a scientist videographer or scientist DIY YouTuber can be an enjoyable, creative, worthwhile and fulfilling activity that can enhance many aspects of a scientist’s career.


Author(s):  
Joseph Hilgard ◽  
Nan Li

This synthesis chapter recapitulates the major themes of Part I. The chapter proposes that science communication is challenging because science is complex, because humans interpret evidence in biased ways, and because the science–media landscape is shifting. Consequently, the mere supply of scientific information alone is not likely to guide audiences to science-consistent beliefs. Instead, science communicators must learn to navigate both the cultural implications of their work and the heuristics audiences use when deciding whom to trust. Consideration must be given to scientific knowledge and the audience’s values alike. A science of science communication provides an understanding of these multiple considerations and promotes effective dialogue between scientists and the public.


Publications ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 38 ◽  
Author(s):  
Jan Friesen ◽  
John Van Stan ◽  
Skander Elleuche

Scientists are trained to tell stories, scientific stories. Training is also needed to comprehend and contextualize these highly nuanced and technical stories because they are designed to explicitly convey scientific results, delineate their limitations, and describe a reproducible “plot” so that any thorough reenactment can achieve a similar conclusion. Although a carefully constructed scientific story may be crystal clear to other scientists in the same discipline, they are often inaccessible to broader audiences. This is problematic as scientists are increasingly expected to communicate their work to broader audiences that range from specialists in other disciplines to the general public. In fact, science communication is of increasing importance to acquire funding and generate effective outreach, as well as introduce, and sometimes even justify, research to society. This paper suggests a simple and flexible framework to translate a complex scientific publication into a broadly-accessible comic format. Examples are given for embedding scientific details into an easy-to-understand storyline. A background story is developed and panels are generated that convey scientific information via plain language coupled with recurring comic elements to maximize comprehension and memorability. This methodology is an attempt to alleviate the inherent limitations of interdisciplinary and public comprehension that result from standard scientific publication and dissemination practices. We also hope that this methodology will help colleagues enter into the field of science comics.


2018 ◽  
Vol 40 (1) ◽  
pp. 89-108 ◽  
Author(s):  
Mi Rosie Jahng ◽  
Namyeon Lee

Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public education was their main advocacy tactic. This study offers insights into how this particular group of science activists utilized social media for collective actions and suggests future directions for science communication on social media.


2019 ◽  
Vol 28 (7) ◽  
pp. 845-853 ◽  
Author(s):  
Olivia M. Bullock ◽  
Daniel Colón Amill ◽  
Hillary C. Shulman ◽  
Graham N. Dixon

In this experiment ( N = 650), we examine the negative consequences of jargon on individuals’ perceptions of emerging scientific technology and aim to explain these effects. We find that the presence of jargon impairs people’s ability to process scientific information, and that this impairment leads to greater motivated resistance to persuasion, increased risk perceptions, and lower support for technology adoption. These findings suggest that the use of jargon undermines efforts to inform and persuade the public through the cognitive mechanism of metacognition.


2020 ◽  
Author(s):  
alessandro amato ◽  
Emanuele Casarotti ◽  
Valentino Lauciani ◽  
Carlo Meletti ◽  
Concetta Nostro ◽  
...  

<p>Communicating earthquake scientific information is very important in countries like Italy, where seismic sequences are frequent, seismic risk is high, and people’s perception of risk is strongly affected by fear.</p><p>After the 2009 earthquake in L’Aquila (central Italy), which claimed 309 casualties and triggered a long lasting dispute among scientists, journalists, citizens, including a suite of criminal and civil trials involving scientists and civil protection officers, the scientific and risk communication in Italy (not only on earthquakes) was facing a crossroad. The first choice (feared at that time by many reporters) was to minimize or even elude public communication, in order to avoid misunderstandings and involvement in litigations. The second possibility was to increase the efforts in public communication, getting closer to citizens. INGV definitely opted for the second choice. In the past ten years the INGVterremoti platform has augmented and differentiated its activities on the web and social media, substantially increasing the number of involved people, which amounts today to several hundreds thousand. The platform consists of a coordinated suite of social media channels, including Facebook, Twitter, Youtube and a blog (on wordpress), where we publish both updating during earthquake sequences and scientific topics. Our end users are mostly citizens, but also media and authorities. Our tweets on earthquake activity are often in the first pages of web and TV news magazines.</p><p>In September 2018, we started publishing automatic locations/magnitudes for earthquakes in Italy with magnitude equal to or larger than 3, after a careful analysis of the thresholds and of the best format to use, in order to warrant message understandability and to minimize false or incorrect information. This issue is very critical both to provide the best and fastest information to citizens, and to increase people’s trust in scientific information and institutions. These are often blamed by citizens and by media when contradictory information is offered to the public. We will present an analysis of the first 18 months of this testing phase, which has been widely appreciated by the public.</p>


2021 ◽  
Author(s):  
Tobias Wingen ◽  
Oscar Lecuona ◽  
Simone Dohle

A better understanding of the public attitude towards science could be crucial to tackle the spread of mis- and disinformation related to the COVID-19 pandemic and beyond. We here contribute to this understanding by conceptualizing and analyzing the attitude toward science as a psychological network. For this analysis, we utilized data from a German probability sample (N = 1,009), the “Science Barometer”, collected during the first wave of the COVID-19 pandemic. Overall, our network analysis revealed that especially the perceived value of science for curbing the pandemic is central to the attitude towards science. Beliefs about this value are related to trust in science and trust in scientific information and to positive and negative evaluations of scientific controversy and complexity. Further, valuing common sense over science was related to seeking less scientific information on official websites, suggesting that this belief, in particular, may drive mis- and disinformation and could be a promising target for interventions. Finally, we found no evidence that seeking scientific information on social media had detrimental consequences for the attitude towards science. Implications for health communication and science communication, limitations, and future directions are discussed.


Leonardo ◽  
2012 ◽  
Vol 45 (2) ◽  
pp. 132-139 ◽  
Author(s):  
Angela Last

Mutable Matter is an experimental public engagement pilot program that seeks to enable non-scientists to explore and co-imagine the future of nanotechnology. Located at the intersection of geography, science communication and art practice, Mutable Matter is intended as a starting point for examining playful sensory engagement methods bridging tangible public and intangible scientific spaces. The project both challenges the role of non-scientists as mere commentators on pre-decided innovation trajectories and draws attention to the way scientific information is creatively encountered in the public realm.


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