When Scientists Tweet for Social Changes: Dialogic Communication and Collective Mobilization Strategies by Flint Water Study Scientists on Twitter

2018 ◽  
Vol 40 (1) ◽  
pp. 89-108 ◽  
Author(s):  
Mi Rosie Jahng ◽  
Namyeon Lee
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Scientific Information ◽  
Virginia Tech ◽  
Social Changes ◽  
Collective Actions ◽  
Future Directions ◽  
Dialogic Communication ◽  
The Public ◽  
Study Team

Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public education was their main advocacy tactic. This study offers insights into how this particular group of science activists utilized social media for collective actions and suggests future directions for science communication on social media.

scholarly journals Attitudes towards science during the COVID-19 pandemic: A psychological network approach

2021 ◽  
Author(s):  
Tobias Wingen ◽  
Oscar Lecuona ◽  
Simone Dohle
Keyword(s):  
Common Sense ◽  
Science Communication ◽  
Scientific Information ◽  
Public Attitude ◽  
Scientific Controversy ◽  
Network Approach ◽  
Future Directions ◽  
The Public ◽  
Promising Target ◽  
Attitudes Towards Science

A better understanding of the public attitude towards science could be crucial to tackle the spread of mis- and disinformation related to the COVID-19 pandemic and beyond. We here contribute to this understanding by conceptualizing and analyzing the attitude toward science as a psychological network. For this analysis, we utilized data from a German probability sample (N = 1,009), the “Science Barometer”, collected during the first wave of the COVID-19 pandemic. Overall, our network analysis revealed that especially the perceived value of science for curbing the pandemic is central to the attitude towards science. Beliefs about this value are related to trust in science and trust in scientific information and to positive and negative evaluations of scientific controversy and complexity. Further, valuing common sense over science was related to seeking less scientific information on official websites, suggesting that this belief, in particular, may drive mis- and disinformation and could be a promising target for interventions. Finally, we found no evidence that seeking scientific information on social media had detrimental consequences for the attitude towards science. Implications for health communication and science communication, limitations, and future directions are discussed.

scholarly journals Why Should Scientists be on YouTube? It’s all About Bamboo, Oil and Ice Cream

2021 ◽  
Vol 6 ◽  
Author(s):  
Eric B. Brennan
Keyword(s):  
Scientific Literacy ◽  
Visual Communication ◽  
Science Communication ◽  
Scientific Information ◽  
Ice Cream ◽  
Communication Tools ◽  
The Public ◽  
Communications Skills ◽  
Do It Yourself ◽  
Diverse Groups

Scientific information is a key ingredient needed to tackle global challenges like climate change, but to do this it must be communicated in ways that are accessible to diverse groups, and that go beyond traditional methods (peer-reviewed publications). For decades there have been calls for scientists to improve their communication skills—with each other and the public—but, this problem persists. During this time there have been astonishing changes in the visual communication tools available to scientists. I see video as the next step in this evolution. In this paper I highlight three major changes in the visual communication tools over the past 100 years, and use three memorable items—bamboo, oil and ice cream—and analogies and metaphors to explain why and how Do-it-Yourself (DIY) videos made by scientists, and shared on YouTube, can radically improve science communication and engagement. I also address practical questions for scientists to consider as they learn to make videos, and organize and manage them on YouTube. DIY videos are not a silver bullet that will automatically improve science communication, but they can help scientists to 1) reflect on and improve their communications skills, 2) tell stories about their research with interesting visuals that augment their peer-reviewed papers, 3) efficiently connect with and inspire broad audiences including future scientists, 4) increase scientific literacy, and 5) reduce misinformation. Becoming a scientist videographer or scientist DIY YouTuber can be an enjoyable, creative, worthwhile and fulfilling activity that can enhance many aspects of a scientist’s career.

scholarly journals Promoting Public Engagement of Natural History Collections through Science Communication

2018 ◽  
Vol 2 ◽  
pp. e28479
Author(s):  
Bryan Lessard
Keyword(s):  
Social Media ◽  
Natural History ◽  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Public Speaking ◽  
Wide Audience ◽  
The Public ◽  
Natural History Collections ◽  
New Students

Natural history collections are essential for understanding the world’s biodiversity and drive research in taxonomy, systematics, ecology and biosecurity. One of the biggest challenges faced is the decline of new taxonomists and public interest in collections-based research, which is alarming considering that an estimated 70% of the world’s species are yet to be formally described. Science communication combines public relations with the dissemination of scientific knowledge and offers many benefits to promoting natural history collections to a wide audience. For example, social media has revolutionised the way collections and their staff communicate with the public in real time, and can attract more visitors to collection exhibits and new students interested in natural history. Although not everyone is born a natural science communicator, institutions can encourage and provide training for their staff to become engaging spokespeople skilled in social media and public speaking, including television, radio and/or print media. By embracing science communication, natural history collections can influence their target audiences in a positive and meaningful way, raise the profile of their institution, encourage respect for biodiversity, promote their events and research outputs, seek philanthropic donations, connect with other researchers or industry leaders, and most importantly, inspire the next generation of natural historians.

A Recap

2017 ◽  
Author(s):  
Joseph Hilgard ◽  
Nan Li
Keyword(s):  
Scientific Knowledge ◽  
Science Communication ◽  
Scientific Information ◽  
The Public ◽  
Science Of Science ◽  
Cultural Implications ◽  
Science Media

This synthesis chapter recapitulates the major themes of Part I. The chapter proposes that science communication is challenging because science is complex, because humans interpret evidence in biased ways, and because the science–media landscape is shifting. Consequently, the mere supply of scientific information alone is not likely to guide audiences to science-consistent beliefs. Instead, science communicators must learn to navigate both the cultural implications of their work and the heuristics audiences use when deciding whom to trust. Consideration must be given to scientific knowledge and the audience’s values alike. A science of science communication provides an understanding of these multiple considerations and promotes effective dialogue between scientists and the public.

scholarly journals Health science communication strategies used by researchers with the public in the digital and social media ecosystem: a systematic scoping review protocol

BMJ Open ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. e019833 ◽  
Author(s):  
Guillaume Fontaine ◽  
Andréane Lavallée ◽  
Marc-André Maheu-Cadotte ◽  
Julien Bouix-Picasso ◽  
Anne Bourbonnais
Keyword(s):  
Social Media ◽  
Scoping Review ◽  
Science Communication ◽  
Grey Literature ◽  
Communication Channels ◽  
Health Science ◽  
Published Data ◽  
The Public ◽  
Review Team ◽  
Media Ecosystem

IntroductionThe optimisation of health science communication (HSC) between researchers and the public is crucial. In the last decade, the rise of the digital and social media ecosystem allowed for the disintermediation of HSC. Disintermediation refers to the public’s direct access to information from researchers about health science-related topics through the digital and social media ecosystem, a process that would otherwise require a human mediator, such as a journalist. Therefore, the primary aim of this scoping review is to describe the nature and the extent of the literature regarding HSC strategies involving disintermediation used by researchers with the public in the digital and social media ecosystem. The secondary aim is to describe the HSC strategies used by researchers, and the communication channels associated with these strategies.Methods and analysisWe will conduct a scoping review based on the Joanna Briggs Institute’s methodology and perform a systematic search of six bibliographical databases (CINAHL, EMBASE, IBSS, PubMed, Sociological Abstracts and Web of Science), four trial registries and relevant sources of grey literature. Relevant journals and reference lists of included records will be hand-searched. Data will be managed using the EndNote software and the Rayyan web application. Two review team members will perform independently the screening process as well as the full-text assessment of included records. Descriptive data will be synthesised in a tabular format. Data regarding the nature and the extent of the literature, the HSC strategies and the associated communication channels will be presented narratively.Ethics and disseminationThis review does not require institutional review board approval as we will use only collected and published data. Results will allow the mapping of the literature about HSC between researchers and the public in the digital and social media ecosystem, and will be published in a peer-reviewed journal.

The Use of Social Media in Disaster Situations

2012 ◽  
pp. 11-24 ◽  
Author(s):  
Guido Lang ◽  
Raquel Benbunan-Fich
Keyword(s):  
Social Media ◽  
Media Use ◽  
Virginia Tech ◽  
Information Gathering ◽  
Future Research ◽  
Prior Work ◽  
Social Media Use ◽  
The Public ◽  
Virginia Tech Tragedy ◽  
Use Of Social Media

Recent disasters highlight the importance of social media supporting critical information gathering and dissemination efforts by members of the public. Given that disasters pose unique challenges and social media are evolving rapidly, how can one compare the effectiveness of social media in different disaster situations? Drawing from prior work on e-participation, this paper proposes a novel framework for social media use based on four key modules: selection, facilitation, deliberation, and aggregation. A comparative analysis of social media use following a man-made disaster (the 2007 Virginia Tech tragedy) and during a natural disaster (the 2009 Britain blizzard) exemplifies the value of the proposed framework. Future research can build on and leverage the present work by analyzing and incorporating additional cases on the use of social media in disaster situations.

scholarly journals Post-Truth: Hegemony on Social Media and Implications for Sustainability Communication

2019 ◽  
Vol 11 (7) ◽  
pp. 2120 ◽  
Author(s):  
Cecilia Jaques ◽  
Mine Islar ◽  
Gavin Lord
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Scientific Information ◽  
The United States ◽  
Marxian Theory ◽  
The Public ◽  
Social Media Platforms ◽  
The Public Sphere ◽  
The One ◽  
Science In Society

Contrary to what practice suggests, social media platforms may not be an appropriate forum for communicating with civil society about sustainability issues such as climate change. Misinformation campaigns are distorting the line between fact and falsity on social media platforms, and there has been a profound shift in the way that social media users consume and interact with information. These conditions have been popularly labeled as the post-truth era. Drawing from Neo-Marxian theory, we argue that post-truth can be explained as a new iteration of ideological struggle under capitalist hegemony. We substantiate this claim through a mixed methods investigation synthesizing corpus-assisted lexical analysis and critical discourse analysis to evaluate 900 user-generated comments taken from three articles on socioenvironmental topics published on Facebook by news organizations in the United States. The results showed that the nature of this struggle is tied explicitly to the role of science in society, where the legitimacy of science is caught in a tug-of-war of values between elitism on the one hand and a rejection of the establishment on the other. It follows that presenting truthful information in place of false information is an insufficient means of coping with post-truth. We conclude by problematizing the notion that Facebook is an adequate forum for public dialogue and advocate for a change in strategy from those wishing to communicate scientific information in the public sphere.

Jargon as a barrier to effective science communication: Evidence from metacognition

2019 ◽  
Vol 28 (7) ◽  
pp. 845-853 ◽  
Author(s):  
Olivia M. Bullock ◽  
Daniel Colón Amill ◽  
Hillary C. Shulman ◽  
Graham N. Dixon
Keyword(s):  
Technology Adoption ◽  
Risk Perceptions ◽  
Science Communication ◽  
Scientific Information ◽  
Negative Consequences ◽  
The Public ◽  
Increased Risk ◽  
Resistance To Persuasion ◽  
Effective Science ◽  
Scientific Technology

In this experiment ( N = 650), we examine the negative consequences of jargon on individuals’ perceptions of emerging scientific technology and aim to explain these effects. We find that the presence of jargon impairs people’s ability to process scientific information, and that this impairment leads to greater motivated resistance to persuasion, increased risk perceptions, and lower support for technology adoption. These findings suggest that the use of jargon undermines efforts to inform and persuade the public through the cognitive mechanism of metacognition.

scholarly journals Saw It on Facebook: The Role of Social Media in Facilitating Science Issue Awareness

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512093041
Author(s):  
Julian M. Mueller-Herbst ◽  
Michael A. Xenos ◽  
Dietram A. Scheufele ◽  
Dominique Brossard
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Gene Editing ◽  
Network Heterogeneity ◽  
The Public ◽  
Final Sample ◽  
Communication Challenges ◽  
Information Landscape ◽  
The Impact

Spreading issue awareness about increasingly interdisciplinary scientific discoveries faces progressively larger communication challenges due to the complexity, innovation pace, and broad applicability of these innovations. Traditionally, the public relies on legacy media for information and discussion of science topics. In face of a changing information landscape, however, legacy media struggle with decreasing funding for their science desks, and science journalists turn to more specialized outlets, often online. Given these developments, it is important to understand which platforms besides legacy media serve as facilitators of science issue awareness. In this study, we analyzed the impact of social media on the awareness of gene editing. We used a representative survey administered by professional survey firm YouGov between December 2016 and January 2017, yielding a final sample of 1,600 US adults with a 41.7% response rate. The regression analysis findings suggest that social media is a significant avenue through which awareness of gene editing, and subsequently other scientific issues, is spread. Using the example of Facebook, we were able to demonstrate that how, rather than if, one uses social media is the determining factor in spreading issue awareness. Awareness was positively predicted by the length of social media sessions and network heterogeneity, while pure amount of sessions actually negatively predicted awareness. Legacy media remain an important predictor of gene editing awareness. These results demonstrate that social media functions as an important information space for science issues and should receive individual attention along with legacy media outlets when examining science communication.

Communicating earthquake information to the public in Italy: ten years of INGVterremoti

2020 ◽  
Author(s):  
alessandro amato ◽  
Emanuele Casarotti ◽  
Valentino Lauciani ◽  
Carlo Meletti ◽  
Concetta Nostro ◽  
...  
Keyword(s):  
Social Media ◽  
Scientific Information ◽  
Central Italy ◽  
Careful Analysis ◽  
Public Communication ◽  
Earthquake Activity ◽  
The Public ◽  
First Choice ◽  
Civil Trials ◽  
Media Channels

<p>Communicating earthquake scientific information is very important in countries like Italy, where seismic sequences are frequent, seismic risk is high, and people’s perception of risk is strongly affected by fear.</p><p>After the 2009 earthquake in L’Aquila (central Italy), which claimed 309 casualties and triggered a long lasting dispute among scientists, journalists, citizens, including a suite of criminal and civil trials involving scientists and civil protection officers, the scientific and risk communication in Italy (not only on earthquakes) was facing a crossroad. The first choice (feared at that time by many reporters) was to minimize or even elude public communication, in order to avoid misunderstandings and involvement in litigations. The second possibility was to increase the efforts in public communication, getting closer to citizens. INGV definitely opted for the second choice. In the past ten years the INGVterremoti platform has augmented and differentiated its activities on the web and social media, substantially increasing the number of involved people, which amounts today to several hundreds thousand. The platform consists of a coordinated suite of social media channels, including Facebook, Twitter, Youtube and a blog (on wordpress), where we publish both updating during earthquake sequences and scientific topics. Our end users are mostly citizens, but also media and authorities. Our tweets on earthquake activity are often in the first pages of web and TV news magazines.</p><p>In September 2018, we started publishing automatic locations/magnitudes for earthquakes in Italy with magnitude equal to or larger than 3, after a careful analysis of the thresholds and of the best format to use, in order to warrant message understandability and to minimize false or incorrect information. This issue is very critical both to provide the best and fastest information to citizens, and to increase people’s trust in scientific information and institutions. These are often blamed by citizens and by media when contradictory information is offered to the public. We will present an analysis of the first 18 months of this testing phase, which has been widely appreciated by the public.</p>

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