A Recap

2017 ◽  
Author(s):  
Joseph Hilgard ◽  
Nan Li
Keyword(s):  
Scientific Knowledge ◽  
Science Communication ◽  
Scientific Information ◽  
The Public ◽  
Science Of Science ◽  
Cultural Implications ◽  
Science Media

This synthesis chapter recapitulates the major themes of Part I. The chapter proposes that science communication is challenging because science is complex, because humans interpret evidence in biased ways, and because the science–media landscape is shifting. Consequently, the mere supply of scientific information alone is not likely to guide audiences to science-consistent beliefs. Instead, science communicators must learn to navigate both the cultural implications of their work and the heuristics audiences use when deciding whom to trust. Consideration must be given to scientific knowledge and the audience’s values alike. A science of science communication provides an understanding of these multiple considerations and promotes effective dialogue between scientists and the public.

scholarly journals Why Should Scientists be on YouTube? It’s all About Bamboo, Oil and Ice Cream

2021 ◽  
Vol 6 ◽  
Author(s):  
Eric B. Brennan
Keyword(s):  
Scientific Literacy ◽  
Visual Communication ◽  
Science Communication ◽  
Scientific Information ◽  
Ice Cream ◽  
Communication Tools ◽  
The Public ◽  
Communications Skills ◽  
Do It Yourself ◽  
Diverse Groups

Scientific information is a key ingredient needed to tackle global challenges like climate change, but to do this it must be communicated in ways that are accessible to diverse groups, and that go beyond traditional methods (peer-reviewed publications). For decades there have been calls for scientists to improve their communication skills—with each other and the public—but, this problem persists. During this time there have been astonishing changes in the visual communication tools available to scientists. I see video as the next step in this evolution. In this paper I highlight three major changes in the visual communication tools over the past 100 years, and use three memorable items—bamboo, oil and ice cream—and analogies and metaphors to explain why and how Do-it-Yourself (DIY) videos made by scientists, and shared on YouTube, can radically improve science communication and engagement. I also address practical questions for scientists to consider as they learn to make videos, and organize and manage them on YouTube. DIY videos are not a silver bullet that will automatically improve science communication, but they can help scientists to 1) reflect on and improve their communications skills, 2) tell stories about their research with interesting visuals that augment their peer-reviewed papers, 3) efficiently connect with and inspire broad audiences including future scientists, 4) increase scientific literacy, and 5) reduce misinformation. Becoming a scientist videographer or scientist DIY YouTuber can be an enjoyable, creative, worthwhile and fulfilling activity that can enhance many aspects of a scientist’s career.

When Scientists Tweet for Social Changes: Dialogic Communication and Collective Mobilization Strategies by Flint Water Study Scientists on Twitter

2018 ◽  
Vol 40 (1) ◽  
pp. 89-108 ◽  
Author(s):  
Mi Rosie Jahng ◽  
Namyeon Lee
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Scientific Information ◽  
Virginia Tech ◽  
Social Changes ◽  
Collective Actions ◽  
Future Directions ◽  
Dialogic Communication ◽  
The Public ◽  
Study Team

Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public education was their main advocacy tactic. This study offers insights into how this particular group of science activists utilized social media for collective actions and suggests future directions for science communication on social media.

Scientific Uncertainty in Health and Risk Messaging

2017 ◽  
Author(s):  
Stephen Zehr
Keyword(s):  
Scientific Knowledge ◽  
Public Perception ◽  
Scientific Information ◽  
Scientific Uncertainty ◽  
Public Science ◽  
The Public ◽  
Long Run ◽  
Research Questions ◽  
New Research ◽  
Societal Problems

Expressions of scientific uncertainty are normal features of scientific articles and professional presentations. Journal articles typically include research questions at the beginning, probabilistic accounts of findings in the middle, and new research questions at the end. These uncertainty claims are used to construct clear boundaries between uncertain and certain scientific knowledge. Interesting questions emerge, however, when scientific uncertainty is communicated in occasions for public science (e.g., newspaper accounts of science, scientific expertise in political deliberations, science in stakeholder claims directed to the public, and so forth). Scientific uncertainty is especially important in the communication of environmental and health risks where public action is expected despite uncertain knowledge. Public science contexts are made more complex by the presence of multiple actors such as citizen-scientists, journalists, stakeholders, social movement actors, politicians, and so on who perform important functions in the communication and interpretation of scientific information and bring in diverse norms and values. A past assumption among researchers was that scientists would deemphasize or ignore uncertainties in these situations to better match their claims with a public perception of science as an objective, truth-building institution. However, more recent research indicates variability in the likelihood that scientists communicate uncertainties and in the public reception and use of uncertainty claims. Many scientists still believe that scientific uncertainty will be misunderstood by the public and misused by interest groups involved with an issue, while others recognize a need to clearly translate what is known and not known. Much social science analysis of scientific uncertainty in public science views it as a socially constructed phenomenon, where it depends less upon a particular state of scientific research (what scientists are certain and uncertain of) and more upon contextual factors, the actors involved, and the meanings attached to scientific claims. Scientific uncertainty is often emergent in public science, both in the sense that the boundary between what is certain and uncertain can be managed and manipulated by powerful actors and in the sense that as scientific knowledge confronts diverse public norms, values, local knowledges, and interests new areas of uncertainty emerge. Scientific uncertainty may emerge as a consequence of social conflict rather than being its cause. In public science scientific uncertainty can be interpreted as a normal state of affairs and, in the long run, may not be that detrimental to solving societal problems if it opens up new avenues and pathways for thinking about solutions. Of course, the presence of scientific uncertainty can also be used to legitimate inaction.

Jargon as a barrier to effective science communication: Evidence from metacognition

2019 ◽  
Vol 28 (7) ◽  
pp. 845-853 ◽  
Author(s):  
Olivia M. Bullock ◽  
Daniel Colón Amill ◽  
Hillary C. Shulman ◽  
Graham N. Dixon
Keyword(s):  
Technology Adoption ◽  
Risk Perceptions ◽  
Science Communication ◽  
Scientific Information ◽  
Negative Consequences ◽  
The Public ◽  
Increased Risk ◽  
Resistance To Persuasion ◽  
Effective Science ◽  
Scientific Technology

In this experiment ( N = 650), we examine the negative consequences of jargon on individuals’ perceptions of emerging scientific technology and aim to explain these effects. We find that the presence of jargon impairs people’s ability to process scientific information, and that this impairment leads to greater motivated resistance to persuasion, increased risk perceptions, and lower support for technology adoption. These findings suggest that the use of jargon undermines efforts to inform and persuade the public through the cognitive mechanism of metacognition.

Open sesame: Analysing Public Library of Science as a site of production and distribution for open access scientific information and knowledge

2017 ◽  
Vol 2 (3) ◽  
pp. 226-238
Author(s):  
Scott S.D. Mitchell
Keyword(s):  
Open Access ◽  
Public Good ◽  
Scientific Knowledge ◽  
Scientific Information ◽  
Public Library ◽  
Biological Information ◽  
Social Production ◽  
The Public ◽  
Production And Distribution ◽  
A Site

This article explores the Public Library of Science as a site that produces and disseminates open access scientific information and knowledge for the public good. Through this case study, issues of property ownership, the nature and political economy of biological information, scientific expertise and accessibility of information and scientific knowledge as a public good are considered. Drawing on a cultural industries perspective, I examine the various intermediaries and institutional arrangements that continue to impact and shape the production and dissemination of this open access knowledge. I suggest that Public Library of Science embodies a new mode for the social production of scholarly knowledge and its dissemination, with important implications for how scientific knowledge and expertise are created, certified and circulated.

scholarly journals Science, poetry, and music for landscapes of the Marche region, Italy: communicating the conservation of natural heritage

2020 ◽  
Vol 3 (2) ◽  
pp. 393-406
Author(s):  
Olivia Nesci ◽  
Laura Valentini
Keyword(s):  
Cultural History ◽  
Science Communication ◽  
Scientific Information ◽  
Central Italy ◽  
Plain Language ◽  
Natural Heritage ◽  
Personal Connection ◽  
The Public ◽  
Marche Region ◽  
Ancient Music

Abstract. We present a method to educate the public about landscapes that uses artistic works to broaden the audience, entice people to learn about landscapes in a personal and human context, and thus encourage them to preserve the natural heritage. To this end, we use narratives about a place, in plain language, accompanied by visual presentations, original poetry, and ancient music. Several studies encourage the use of art since it can help to synthesize and convey complex scientific information and create a celebratory and positive atmosphere. Evidence suggests that the arts can deeply engage people by focusing on emotions rather than relying only on comprehension, which is often emphasized in science communication. The multidisciplinary approach arouses an emotional and intellectual experience that enables a personal connection to the place. The work is part of a larger multidisciplinary project covering 20 sites in the Marche region (central Italy), which includes scientific information on geological–geomorphological genesis, trekking itineraries, poetry, ancient music, video, and cultural offerings. The project resulted in live multidisciplinary performances, a book, a DVD, and a website. To give a taste of how we work among the many amazing landscapes of the Marche region, we focus here on three sites from the north, the centre, and the south of the region, namely the sea cliff of San Bartolo, the flatiron of Mount Petrano, and the fault of Mount Vettore, chosen as examples for their different processes of genesis and evolution. In the long run, our goal is to promote a deeper understanding of landscapes by integrating their origin and physical aesthetic with their cultural and artistic heritage. In doing so, we intend to inspire people to have a new perception of geosites, starting from their physical beauty, building on scientific study and cultural history, and arriving at the knowledge of their social importance. So far, our direct experience with the public has been highly encouraging. The participation at our live shows demonstrated a great interest in geological history, a result that is relevant for the development of geotourism. The method demonstrates the potential to develop a strong personal involvement of visitors with the places, stimulating their curiosity to know how and why that place was formed, and, finally, the desire to visit and protect it.

scholarly journals Attitudes towards science during the COVID-19 pandemic: A psychological network approach

2021 ◽  
Author(s):  
Tobias Wingen ◽  
Oscar Lecuona ◽  
Simone Dohle
Keyword(s):  
Common Sense ◽  
Science Communication ◽  
Scientific Information ◽  
Public Attitude ◽  
Scientific Controversy ◽  
Network Approach ◽  
Future Directions ◽  
The Public ◽  
Promising Target ◽  
Attitudes Towards Science

A better understanding of the public attitude towards science could be crucial to tackle the spread of mis- and disinformation related to the COVID-19 pandemic and beyond. We here contribute to this understanding by conceptualizing and analyzing the attitude toward science as a psychological network. For this analysis, we utilized data from a German probability sample (N = 1,009), the “Science Barometer”, collected during the first wave of the COVID-19 pandemic. Overall, our network analysis revealed that especially the perceived value of science for curbing the pandemic is central to the attitude towards science. Beliefs about this value are related to trust in science and trust in scientific information and to positive and negative evaluations of scientific controversy and complexity. Further, valuing common sense over science was related to seeking less scientific information on official websites, suggesting that this belief, in particular, may drive mis- and disinformation and could be a promising target for interventions. Finally, we found no evidence that seeking scientific information on social media had detrimental consequences for the attitude towards science. Implications for health communication and science communication, limitations, and future directions are discussed.

Mutable Matter: Using Sensory Methods in Public Engagement with Nanotechnology

Leonardo ◽  
2012 ◽  
Vol 45 (2) ◽  
pp. 132-139 ◽  
Author(s):  
Angela Last
Keyword(s):  
Public Engagement ◽  
Science Communication ◽  
Scientific Information ◽  
Public Realm ◽  
Pilot Program ◽  
Art Practice ◽  
The Public ◽  
Starting Point ◽  
The Future

Mutable Matter is an experimental public engagement pilot program that seeks to enable non-scientists to explore and co-imagine the future of nanotechnology. Located at the intersection of geography, science communication and art practice, Mutable Matter is intended as a starting point for examining playful sensory engagement methods bridging tangible public and intangible scientific spaces. The project both challenges the role of non-scientists as mere commentators on pre-decided innovation trajectories and draws attention to the way scientific information is creatively encountered in the public realm.

scholarly journals Research institutions: neither doing science communication nor promoting ‘public’ relations

2014 ◽  
Vol 13 (03) ◽  
pp. C03 ◽  
Author(s):  
Michel Claessens
Keyword(s):  
Public Relations ◽  
Science Communication ◽  
Scientific Information ◽  
Internal Communication ◽  
Research Institutions ◽  
High Quality ◽  
The Public ◽  
Proper Sense ◽  
Scientific Staff ◽  
Genuine Communication

In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.

On the Sources of Ordinary Science Knowledge and Extraordinary Science Ignorance

2017 ◽  
Author(s):  
Dan M. Kahan
Keyword(s):  
Science Communication ◽  
Scientific Information ◽  
Well Being ◽  
Science Knowledge ◽  
Public Science ◽  
Science Of Science

In order to live well—or just to live, period—individuals must make use of much more scientific information than any can comprehend or verify. They achieve this feat not by acquiring expertise in the myriad forms of science essential to their well-being but rather by becoming experts at recognizing what science knows. Cases of persistent controversy over decision-relevance science do not stem from defects in public science comprehension; they are not a result of the failure of scientists to clearly communicate; nor are they convincingly attributable to orchestrated deception, as treacherous as such behavior genuinely is. Rather, such disputes are a consequence of disruptions to the system of conventions that normally enable individuals to recognize valid science despite their inability to understand it. Generating the knowledge needed to pre-empt such disruptions and repair them when they occur is the primary aim of the science of science communication.

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