scholarly journals USER PREFERENCES IN IMAGE MAP USING

2016 ◽  
Vol XLI-B4 ◽  
pp. 599-603 ◽  
Author(s):  
A. Vondráková ◽  
V. Vozenilek
Keyword(s):  
Eye Tracking ◽  
Production Process ◽  
User Preferences ◽  
User Needs ◽  
User Perception ◽  
User Testing ◽  
Map Reading ◽  
Research Outcomes ◽  
Strongly Connected ◽  
Tracking Technology

In the process of map making, the attention is given to the resulting image map (to be accurate, readable, and suit the primary purpose) and its user aspects. Current cartography understands the user issues as all matters relating to user perception, map use and also user preferences. Most commercial cartographic production is strongly connected to economic circumstances. Companies are discovering user’s interests and market demands. However, is it sufficient to focus just on the user’s preferences? Recent research on user aspects at Palacký University Olomouc addresses a much wider scope of user aspects. The user’s preferences are very often distorting – the users think that the particular image map is kind, beautiful, and useful and they wants to buy it (or use it – it depends on the form of the map production). But when the same user gets the task to use practically this particular map (such as finding the shortest way), so the user concludes that initially preferred map is useless, and uses a map, that was worse evaluated according to his preferences. It is, therefore, necessary to evaluate not only the correctness of image maps and their aesthetics but also to assess the user perception and other user issues. For the accomplishment of such testing, eye-tracking technology is a useful tool. The research analysed how users read image maps, or if they prefer image maps over traditional maps. The eye tracking experiment on the comparison of the conventional and image map reading was conducted. The map readers were asked to solve few simple tasks with either conventional or image map. The readers’ choice of the map to solve the task was one of investigated aspect of user preferences. Results demonstrate that the user preferences and user needs are often quite different issues. The research outcomes show that it is crucial to implement map user testing into the cartographic production process.

scholarly journals USER PREFERENCES IN IMAGE MAP USING

2016 ◽  
Vol XLI-B4 ◽  
pp. 599-603
Author(s):  
A. Vondráková ◽  
V. Vozenilek
Keyword(s):  
Eye Tracking ◽  
Production Process ◽  
User Preferences ◽  
User Needs ◽  
User Perception ◽  
User Testing ◽  
Map Reading ◽  
Research Outcomes ◽  
Strongly Connected ◽  
Tracking Technology

In the process of map making, the attention is given to the resulting image map (to be accurate, readable, and suit the primary purpose) and its user aspects. Current cartography understands the user issues as all matters relating to user perception, map use and also user preferences. Most commercial cartographic production is strongly connected to economic circumstances. Companies are discovering user’s interests and market demands. However, is it sufficient to focus just on the user’s preferences? Recent research on user aspects at Palacký University Olomouc addresses a much wider scope of user aspects. The user’s preferences are very often distorting – the users think that the particular image map is kind, beautiful, and useful and they wants to buy it (or use it – it depends on the form of the map production). But when the same user gets the task to use practically this particular map (such as finding the shortest way), so the user concludes that initially preferred map is useless, and uses a map, that was worse evaluated according to his preferences. It is, therefore, necessary to evaluate not only the correctness of image maps and their aesthetics but also to assess the user perception and other user issues. For the accomplishment of such testing, eye-tracking technology is a useful tool. The research analysed how users read image maps, or if they prefer image maps over traditional maps. The eye tracking experiment on the comparison of the conventional and image map reading was conducted. The map readers were asked to solve few simple tasks with either conventional or image map. The readers’ choice of the map to solve the task was one of investigated aspect of user preferences. Results demonstrate that the user preferences and user needs are often quite different issues. The research outcomes show that it is crucial to implement map user testing into the cartographic production process.

scholarly journals Intuitiveness of geospatial uncertainty visualizations: a user study on point symbols

Geografie ◽  
2019 ◽  
Vol 124 (2) ◽  
pp. 163-185 ◽  
Author(s):  
Jan Brus ◽  
Michal Kučera ◽  
Stanislav Popelka
Keyword(s):  
Eye Tracking ◽  
Spatial Data ◽  
User Study ◽  
User Preferences ◽  
Tracking Data ◽  
User Testing ◽  
The Difference ◽  
Point Symbol ◽  
User Centered

Be understanding of uncertainty, or the difference between a real geographic phenomenon and the user’s understanding of that phenomenon, is essential for those who work with spatial data. From this perspective, map symbols can be used as a tool for providing information about the level of uncertainty. Nevertheless, communicating uncertainty to the user in this way can be a challenging task. Be main aim of the paper is to propose intuitive symbols to represent uncertainty. Bis goal is achieved by user testing of specially compiled point symbol sets. Emphasis is given to the intuitiveness and easy interpretation of proposed symbols. Symbols are part of a user-centered eye-tracking experiment designed to evaluate the suitability of the proposed solutions. Eye-tracking data is analyzed to determine the subject’s performance in reading the map symbols. Be analyses include the evaluation of observed parameters, user preferences, and cognitive metrics. Based on these, the most appropriate methods for designing point symbols are recommended and discussed.

scholarly journals Effects of age on memory for pragmatic implications in advertising

2021 ◽  
Vol 15 ◽  
pp. 183449092110004
Author(s):  
Jing Yu ◽  
Xue-Rui Peng ◽  
Ming Yan
Keyword(s):  
Older Adults ◽  
Eye Tracking ◽  
Cognitive Processes ◽  
Time Processing ◽  
Movement Data ◽  
Processing Strategies ◽  
Health Related ◽  
Advertising Content ◽  
Inferential Processing ◽  
Tracking Technology

People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults’ gist memory whereas it facilitates older adults’ verbatim memory instead.

scholarly journals A DATA-DRIVEN APPROACH TO USER-EXPERIENCE-FOCUSED MODEL-BASED ROADMAPPING FOR NEW PRODUCT PLANNING

2021 ◽  
Vol 1 ◽  
pp. 61-70
Author(s):  
Ilia Iuskevich ◽  
Andreas-Makoto Hein ◽  
Kahina Amokrane-Ferka ◽  
Abdelkrim Doufene ◽  
Marija Jankovic
Keyword(s):  
New Product Development ◽  
User Experience ◽  
Planning Process ◽  
New Product ◽  
Data Driven ◽  
User Needs ◽  
User Testing ◽  
Model Based ◽  
Data Driven Approach ◽  
To Receive

AbstractUser experience (UX) focused business needs to survive and plan its new product development (NPD) activities in a highly turbulent environment. The latter is a function of volatile UX and technology trends, competition, unpredictable events, and user needs uncertainty. To address this problem, the concept of design roadmapping has been proposed in the literature. It was argued that tools built on the idea of design roadmapping have to be very flexible and data-driven (i.e., be able to receive feedback from users in an iterative manner). At the same time, a model-based approach to roadmapping has emerged, promising to achieve such flexibility. In this work, we propose to incorporate design roadmapping to model-based roadmapping and integrate it with various user testing approaches into a single tool to support a flexible data-driven NPD planning process.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals B-PO04-190 A NOVEL VISUAL DIAGNOSTIC ASSESSMENT OF EXPERT AND NOVICE GAZE PATTERNS ON PEDIATRIC ELECTROCARDIOGRAMS USING EYE TRACKING TECHNOLOGY

Heart Rhythm ◽  
2021 ◽  
Vol 18 (8) ◽  
pp. S356
Author(s):  
Heather Marie Giacone ◽  
Anne M. Dubin ◽  
Scott Ceresnak ◽  
Henry Chubb ◽  
William Rowland Goodyer ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Diagnostic Assessment ◽  
Gaze Patterns ◽  
Expert And Novice ◽  
Tracking Technology

Shared Gaze Visualizations in Collaborative Interactions: Past, Present and Future

2021 ◽  
Author(s):  
Sarah D’Angelo ◽  
Bertrand Schneider
Keyword(s):  
Eye Tracking ◽  
Social Interactions ◽  
Small Groups ◽  
Future Research ◽  
Remote Collaboration ◽  
The Past ◽  
Collaborative Interactions ◽  
Significant Step ◽  
Shared Gaze ◽  
Tracking Technology

Abstract The past decade has witnessed a growing interest for using dual eye tracking to understand and support remote collaboration, especially with studies that have established the benefits of displaying gaze information for small groups. While this line of work is promising, we lack a consistent framework that researchers can use to organize and categorize studies on the effect of shared gaze on social interactions. There exists a wide variety of terminology and methods for describing attentional alignment; researchers have used diverse techniques for designing gaze visualizations. The settings studied range from real-time peer collaboration to asynchronous viewing of eye-tracking video of an expert providing explanations. There has not been a conscious effort to synthesize and understand how these different approaches, techniques and applications impact the effectiveness of shared gaze visualizations (SGVs). In this paper, we summarize the related literature and the benefits of SGVs for collaboration, describe important terminology as well as appropriate measures for the dual eye-tracking space and discuss promising directions for future research. As eye-tracking technology becomes more ubiquitous, there is pressing need to develop a consistent approach to evaluation and design of SGVs. The present paper makes a first and significant step in this direction.

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