scholarly journals Demographic and Psychological Determinants of Consumerism and Purchase Intention in the Middle East Markets

2021 ◽  
pp. 1-20
Author(s):  
Fadye Saud Alfayad ◽  
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Market Research ◽  
Demographic Data ◽  
Cost Effective ◽  
Target Market ◽  
Psychological Determinants ◽  
Developing Markets ◽  
Research Function

This study explores the way in which the market research function can facilitate entry into developing markets by analysing the demographic, and psychological parameters of the Arab consumers in the gulf countries. After collecting data from real participants (n=601), partial least squares approach to structural equation modelling (PLS-SEM) was used to analyse the latent variables and their indicators. The results indicate that developing markets benefit from in-depth market research functions to flesh out the plan for a product, service or brand. This research function should utilize demographic data to segment the target market into more manageable sections. The psychological determinants which defined the marketing strategies developed ensured that the results were more cost-effective. Although consumer’s psychologicallybased behaviour and their demographic variables affect performance in emerging markets, behavioural intention to buy brands in the countries of the Gulf Cooperation Council has the greatest effect. Therefore, affinity marketing with luxurious products would be lucrative if it served such customers.

You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing

2020 ◽  
Vol 24 (1) ◽  
pp. 121-136
Author(s):  
Daniel Tumpal H. Aruan ◽  
Iin Wirdania
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Muslim Women ◽  
Equation Model ◽  
Target Market ◽  
Muslim Country ◽  
Research Subjects ◽  
Content Type ◽  
Five Dimensions ◽  
Managerial Implications

PurposeMuslim fashion clothing has become an attractive market both for marketers and fashion designers. When it comes to faith, religiosity factor becomes important; thus, it should be incorporated as a predictor for consumers' attitude and purchase intention. The purpose of this research is to examine the extent to which religiosity influences consumers' decision making when buying Muslim clothes. This research also examines whether religiosity could be observed from the type of clothes consumers wear.Design/methodology/approachThe research was conducted in Indonesia as it was the most populous Muslim country in the world. Research subjects were Muslim women who wear Muslim clothes, both sharia and non-sharia.FindingsA total of 379 Muslim women respondents participated in the survey. Using the structural equation model, the analysis finds that religiosity has a significant effect on consumers' buying decision, but the mediating influence of affective attitude and self-presentation is only found partially for specific types of clothes. The managerial implications of these findings are discussed in this paper.Practical implicationsFindings of this research would benefit Muslim clothes marketers and designers to correctly approach their target markets. Marketers can infer the religiosity level of consumers from the clothes they wear so that marketers need to provide communication programs with religious messages that could arouse consumers' affective attitudes that ultimately lead to buying decision. Marketers can focus more on handling their target customers based on the type of clothing segment: sharia and non-sharia.Originality/valueThis study discovered that, with respect to Muslim clothes, the five dimensions of religiosity promoted by Faulkner and De Jong (1966) can be reduced to two factors, namely faith and deeds. In addition, this study revealed that religiosity is strongly correlated with the type of clothing consumers wear so that marketers can implement strategies that are suitable for their target market.

The central role of the reputation of country-of-origin firms in developing markets

2016 ◽  
Vol 31 (3) ◽  
pp. 349-364 ◽  
Author(s):  
Nadia Jiménez ◽  
Sonia San-Martin
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Marketing Strategies ◽  
Target Market ◽  
Psychological Variables ◽  
Content Type ◽  
Developing Markets ◽  
The Relationship ◽  
Cultural Openness

Purpose This study aims to test the central role of the perceived reputation of country-of-origin (COO) firms between cultural and socio-psychological variables and management and economic variables that help to explain the multi-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of recommending different segment marketing strategies for international firms. Design/methodology/approach The study opted for the structure equation modelling methodology to analyze data collected from 274 Mexican car owners who evaluate Korean automobiles. Findings The results show that the COO reputation of firms from a developing market has a mediating role on the relationship between cultural openness and animosity and trust, risk and purchase intention, but the consequents of the perceived reputation of COO vary depending on the level of consumers’ ethnocentrism. Research limitations/implications Firms seeking to internationalize need to find out how to overcome the hurdle of target market animosity, to increase the cultural openness and to promote trust and purchases in international markets; at the same time, they reduce the perception of risk. In this sense, it might help to increase the perceived reputation of COO firms and to use different marketing strategies according to the target market. Originality/value This study analyzes reputation of firms associated to a COO as a signal that can help to solve purchase decisions in the relationship between consumers and firms from developing markets and also corroborates its role as a mediator factor. In addition, this study empirically tests how animosity and cultural openness influence perceived reputation of COO firms, relationships that has scarcely been studied in literature. This study has also found that less and more ethnocentric consumers have differences in how the COO cues influence on their evaluations and behaviour. Finally, as insufficient consumer research has been conducted into emerging and developing markets, this study focuses on consumers from a developing country and regards automobiles from an emerging country.

scholarly journals Using psychometric data from the stated preference (SP) experiments to search explanatory power for appropriateness of congestion charging policy

2016 ◽  
Vol 5 (3) ◽  
Author(s):  
Sofyan M. Saleh ◽  
Sugiarto Sugiarto ◽  
Cut Mutiawati ◽  
Renni Angraini ◽  
Muhammad Isya
Keyword(s):  
Latent Variables ◽  
Latent Variable ◽  
Structural Equation ◽  
Stated Preference ◽  
Explanatory Power ◽  
Path Coefficient ◽  
Annual Income ◽  
Positive Correlation ◽  
Psychological Determinants ◽  
Psychometric Data

Comprehensive stated preference (SP) experiment was conducted in Jakarta (a capital of Indonesia), where proposal for congestion charge (CC) has been considered as a way to reduce acute traffic congestion. With the government planning a CC scheme, public support is regarded as a prerequisite for its implementation. Therefore, a framework of structural equation model (SEM) is used to search explanatory power for the appropriateness of CC considering unobserved variable (latent variable) from psychometric data obtained from SP questionare.  Causal paths among psychological determinants and their strength are measured and analyzed along with proposal acceptability from a psychological perspective. The findings from analysis with a SEM approach shows that a number of psychological determinants provide an explanation for the acceptability of the proposed scheme. The findings from analysis with a SEM approach shows that a number of psychological determinants provide an explanation for the appropriateness of the proposed scheme. Latent variables representing the validity of the CC scheme, such as ACE, APC and REC appear to have a significant explanation. These emerge as psychological determinants contributing a positive correlation with enhancement of appropriateness CC policy. Empirical result further shows that males have positive scores for the latent variables of car dependency (CDC) and inhibition freedom of movement (IFM). Furthermore, the variable of annual income, it has a positive correlation with recognition of the effects of CC in mitigating congestion and environmental problems (REC), car dependency (CDC) and awareness of the problems of cars in society (APC). This means that respondents with higher incomes are more concerned with the problems manifested by motorization while, on the contrary, the path coefficient between annual income (AI) and car dependency (CDC) has a value of 0.270. This discloses an automobile dependency. These findings should provide insight that designing a more acceptable policy in respecting to the acceptance of public in large.

Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

2020 ◽  
Vol 122 (4) ◽  
pp. 1070-1184 ◽  
Author(s):  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito ◽  
Isabelle Cristina Galindo Curvelo ◽  
Kavita Miadaira Hamza
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Value ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Food Market

PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.

scholarly journals The Role of Dreams of Ads and Exposure to Ads on Purchase Intention with The Moderation Effect of Price

2021 ◽  
Vol 14 (3) ◽  
pp. 280
Author(s):  
Fara Hajar Puspita Putri ◽  
Tantri Yanuar Rahmat Syah
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Total Sample ◽  
Positive Influence ◽  
Equation Model ◽  
Purchase Intentions ◽  
Target Market ◽  
Moderation Effect ◽  
Additional Information

This study examines dream of ads and exposure to ads on purchase intention, moderated by Price, and Dreams of Ads as mediating variables. This study aims to explore the relationship between these variables to provide additional information in marketing science and to provide information in the field of marketing in creating managerial strategies for companies. The respondents of this research are individuals who have dreamed of their dream products in Indonesia. The analysis test of this research used the method of the Structural Equation Model (SEM). The total sample in this study was 180 respondents. This study shows a positive influence between Exposure to Ads on Dreams of Ads, Dream of Ads on Purchase Intentions, Exposure to Ads on Purchase Intentions, and the moderating role of Price. However, the mediating part of Dreams of Ads between Exposure to Ads and Purchase Intention does not have a significant relationship. The implication of this research is to provide managerial advice to companies in making advertisements that follow the dreams of the company's target market.

Internet Advertising Pleasure and Purchase Intention

2019 ◽  
pp. 716-735
Author(s):  
Amir Abedini Koshksaray ◽  
Elnaz Nabizadeh
Keyword(s):  
Theoretical Model ◽  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Prior Experience ◽  
Equation Model ◽  
Internet Advertising ◽  
The Internet ◽  
Factors Affecting ◽  
Internet Users

The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure (attitude toward website), and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of “Website pleasure” and “Arousal,” these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity.

The role of viral marketing strategies in predicting purchasing intention of eco-labelled products

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sahar Hosseinikhah Choshaly ◽  
Marva Mirabolghasemi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Descriptive Analysis ◽  
Cost Effective ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Content Type ◽  
Purchasing Intention ◽  
The Impact

Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products. Design/methodology/approach The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0. Findings Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products. Practical implications This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours. Originality/value This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.

Internet Advertising Pleasure and Purchase Intention

2017 ◽  
Vol 8 (4) ◽  
pp. 30-47 ◽  
Author(s):  
Amir Abedini Koshksaray ◽  
Elnaz Nabizadeh
Keyword(s):  
Theoretical Model ◽  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Prior Experience ◽  
Equation Model ◽  
Internet Advertising ◽  
The Internet ◽  
Factors Affecting ◽  
Internet Users

The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure (attitude toward website), and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of “Website pleasure” and “Arousal,” these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity.

scholarly journals PENGARUH PERMISSION EMAIL MARKETING TERHADAP PURCHASE INTENTION DAN DAMPAKNYA PADA PURCHASE DECISION (Survei Pada Customer Lazada Indonesia)

Profit ◽  
2021 ◽  
Vol 15 (01) ◽  
pp. 8-11
Author(s):  
Jun Rachmawati Harum ◽  
Andriani Kusumawati ◽  
Muhammad Kholid Mawardi
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Causal Modeling ◽  
Primary Data ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Email Marketing ◽  
Data Source ◽  
Marketing Tool

This study aims to discuss and test the role of permission email marketing that have an impact on purchase intention and purchase decision in the marketplace. Permission email marketing is one marketing tool that has many advantages, including the ability to reach a wider area and different market share but also the ability to make marketing deals with a small amount of investment. The researcher used the questionnaire as the primary data source given to 168 respondents, namely subscriber at Lazada Indonesia. The analytical tool used is Structural Equation Modeling Partial Least Squares (SEM-PLS) which is a causal modeling approach that aims to maximize the variance of latent variables which can be explained by predictor variables. The results showed that there was a strong influence between email marketing permissions with purchase intention and purchase decisions.

scholarly journals PERANAN KEPERCAYAAN KEPADA PENJUAL DAN LABEL HALAL TERHADAP MINAT BELI DAGING HALAL

2016 ◽  
Vol 1 (2) ◽  
pp. 120
Author(s):  
Sumadi Sumadi
Keyword(s):  
Structural Equation Model ◽  
Significant Influence ◽  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Research Result ◽  
Equation Model

This aimed of this study is to explain the empiricly of factors that influence the purchase intention of halal-meat by Moslem consumers. This research used Fishbein and Ajzen’s Theory of  Reasoned Action (TRA) as a model. There are four latent variables that being used to construct this model. Purchase intention of halal-meat was predicted to be influenced by attitude, salesperson trust and halal label. While the salesperson trust and halal label was the antecedent that influence the attitude of halal-meat. The method used halal-meat as the object, population that used are adult or married Moslem consumers in Indonesia with the sample is women buyer. Data collected used convenience approach. The sample was 300 respondents in Yogyakarta, Surabaya and Jakarta.Empirical data analyzed with Structural Equation Model (SEM) Amos. The research result explained that there is positive and significant influence between  salesperson trust and label-halal toward attitude, and attitude is positive and significant influence purchase intention of halal-meat. While, the salesperson trust had significant negatively toward purchase intention of halal-meat. In other side halal-label is not significantly influence consumer’s attitude toward halal-meat. PERANAN KEPERCAYAAN KEPADA PENJUAL DAN LABEL HALALTERHADAP MINAT BELI DAGING HALAL

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