A Study on the Differences of Advertising Effects Role of Involvement depending on Credibility of the Web Sites

2009 ◽  
Vol null (25) ◽  
pp. 175-184
Author(s):  
신서영
Keyword(s):  
Web Sites ◽  
Advertising Effects ◽  
The Web

Using a Course Web Site to Enhance Traditional Lecture Style Courses

2000 ◽  
pp. 293-306
Author(s):  
Ross A. Malaga
Keyword(s):  
World Wide Web ◽  
Student Performance ◽  
Web Sites ◽  
Web Site ◽  
World Wide ◽  
Traditional Lecture ◽  
The World ◽  
Oriented Approach ◽  
The Web

This chapter examines the role of the World Wide Web in traditional lecture based courses. It details a student oriented approach to the development and maintenance of course Web sites. An experiment was conducted in order to determine if use of a course Web site improves student performance. The surprising results, that students in certain sections did not use the site at all, are analyzed. It was concluded that using the Web in class and making Web assignments part of student’s graded work may impact use of a course Web site.

French Scandals on the Web, and on the Streets: A Small Experiment in Stretching the Limits of Reported Reality

2002 ◽  
Vol 30 (2) ◽  
pp. 339-353 ◽  
Author(s):  
Richard Rogers ◽  
Noortje Marres
Keyword(s):  
Mass Media ◽  
Social Action ◽  
Web Sites ◽  
Reality Check ◽  
Special Software ◽  
Institutional Dimension ◽  
The Mass Media ◽  
Definition Of ◽  
The Web

The main argument of this paper is that the Web is well suited for the role of a streetwise informant for protest events. Using special software, we plot the network of Web sites of organisations related to the meat and anti-globalization protests in Milau, France, in June of 2000, and compare our findings about the nature of the actors with the reports in the mass media. Not only do the findings deepen mass media accounts but they also point to a new web-sociological means to re-open the question of the real. Putting on display the institutional dimension of the protest, the Web network simultaneously undermines and enriches the mass media accounts of the protests. The Web may provide a reality check on existing accounts of the protest and document encounters between opposing definitions of reality. Our analysis also suggests the Web can be harnessed to complicate the definition of real social action.

Libraries As Instruments of Information Policy: The Role of Canadian Public Libraries in 'Connecting Canadians'

2013 ◽  
Author(s):  
Heidi Julien ◽  
Michelle Helliwell
Keyword(s):  
Web Sites ◽  
Information Society ◽  
Public Libraries ◽  
Information Policy ◽  
The Web ◽  
The Way

With sweeping changes in the way Canadians seek and use information in recent years, public libraries have been on a quest to stake a claim in the information society. In addition, Industry Canada has named public libraries as vehicles for its 'Connecting Canadians' initiative. This paper reports the results of an analysis of public libraries' responses to these imposed roles. The web sites of Canada's 22 largest cities were analyzed...

Appropriateness of Language Used in Patient Educational Materials from 24 National Anesthesiology Associations

2016 ◽  
Vol 125 (6) ◽  
pp. 1221-1228
Author(s):  
Denira Govender ◽  
Alexander Villafranca ◽  
Colin Hamlin ◽  
Brett Hiebert ◽  
Divya Parveen ◽  
...  
Keyword(s):  
Informed Consent ◽  
Patient Education ◽  
Web Sites ◽  
Country Of Origin ◽  
Educational Materials ◽  
Health Organizations ◽  
Materials Used ◽  
The Web ◽  
Grade 8

Abstract Background Patient education materials produced by national anesthesiology associations could be used to facilitate patient informed consent and promote the discipline of anesthesiology. To achieve these goals, materials must use language that most adults can understand. Health organizations recommend that materials be written at the grade 8 level or less to ensure that they are understood by laypersons. The authors, therefore, investigated the language of educational materials produced by anesthesiology associations. Methods Educational materials were downloaded from the Web sites of 24 national anesthesiology associations, as available. Materials were divided into eight topics, resulting in 112 separate passages. Linguistic measures were calculated using Coh-Metrix (version 3.0; Memphis, USA) linguistic software. The authors compared the measures to a grade 8 standard and examined the influence of both passage topic and country of origin using multivariate ANOVA. Results The authors found that 67% of associations provided online educational materials. None of the passages had all linguistic measures at or below the grade 8 level. Linguistic measures were influenced by both passage topic (F = 3.64; P < 0.0001) and country of origin (F = 7.26; P < 0.0001). Contrast showed that passages describing the role of anesthesiologists in perioperative care used language that was especially inappropriate. Conclusions Those associations that provided materials used words that were long and abstract. The language used was especially inappropriate for topics that are critical to facilitating patient informed consent and promoting the discipline of anesthesiology. Anesthesiology associations should simplify their materials and should consider screening their materials with linguistic software before making them public.

scholarly journals The Role of Aesthetics in Web Design

2007 ◽  
Vol 28 (1) ◽  
pp. 63-76 ◽  
Author(s):  
Lisbeth Thorlacius
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Web Design ◽  
Media Choice ◽  
Entertainment Education ◽  
Social Contacts ◽  
Daily Lives ◽  
The Web

Abstract Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.

scholarly journals Consumer Attitudes Towards Multi-Channel Retailers' Web Sites: The Role of Involvement, Brand Attitude, Internet Knowledge, and Visit Duration

1970 ◽  
Vol 18 (2) ◽  
pp. 105-132
Author(s):  
George Balabanis ◽  
Nina Reynolds
Keyword(s):  
Web Sites ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
Brand Attitude ◽  
Path Diagram ◽  
Visit Duration ◽  
A Site ◽  
The Impact ◽  
The Web

The study examines how different consumers evaluate online shopping sites set upby bricks-and-mortar retailers. In particular, it examines how differences in consumers' informationprocessing abilities and motivation as well as in their predispositionstowards a site's material affect their attitudes towards that site and theamount of time they spend at the site. The postulated relationships are depicted in theform of a path diagram. The sites assessed were two electronic shopping sitesbelonging to well established casual wear multi-channel retailers. Findings suggestedthat attitudes towards a retailers brand (predisposition) transfers to attitudestowards the retailer's shopping site. The characteristics of the web site werefound to moderate the impact of involvement, Internet knowledge and Internetexperience, on both attitudes towards a site and the visit duration.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

Public Opinion on the Web: The Arab Listeners of the BBC

2013 ◽  
Author(s):  
Haidar Moukdad
Keyword(s):  
Public Opinion ◽  
Free Speech ◽  
Discussion Forum ◽  
The Web

Sample contributions by Arab contributors to a discussion forum were analyzed to study the role of the Web in promoting free speech and demystifying long held views of Arab public opinion. The findings of the study highlight the importance of the role played by the Web in promoting free speech among traditionally repressed populations, and provide insights that will help in correcting misconceptions about Arab public opinion.Un échantillonnage d’interventions par des participants arabes à un forum de discussion a été analysé afin d’étudier le rôle du Web dans le développement de la liberté de parole et la démystification des préjugés concernant l’opinion publique arabe. Les résultats de l’étude mettent en lumière l’importance du rôle joué par le Web dans le développement de la liberté de parole parmi les populations traditionnellement réprimées et offrent des idées qui aideront à corriger les idées préconçues concernant l’opinion publique arabe. 

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