The Impact of the Sport Consumer Behavior by the Relationship between of a Fantasy Sport Users` Use Motivation and Sport Fandom

2013 ◽  
Vol 54 ◽  
pp. 425-438
Author(s):  
Dong Soo Ryu ◽  
Ji Young Kim
Keyword(s):  
Consumer Behavior ◽  
Sport Consumer Behavior ◽  
The Impact ◽  
The Relationship ◽  
Fantasy Sport

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

2021 ◽  
Vol 30 (3) ◽  
Author(s):  
Misun Won ◽  
Stephen Shapiro
Keyword(s):  
Consumer Behavior ◽  
Cultural Differences ◽  
Purchase Intentions ◽  
Future Research ◽  
South Korean ◽  
Partitioned Pricing ◽  
Sporting Event ◽  
Sport Consumer Behavior ◽  
Ticket Prices ◽  
The Relationship

Prior research has examined consumer behavior toward partitioned pricing in various capacities, including types and number of surcharges and the use of dollars versus percentages. Given the fact partitioned pricing is not employed in every country, this investigation focused on consumer behavior toward this pricing strategy based on familiarity with partitioned pricing and cultural differences. An experimental design was implemented to examine South Korean and US sport consumers’ attitudes and behaviors related to ticket prices for a mega-sporting event. The findings showed all-inclusive pricing, in general, is preferred and culture does not significantly impact consumer behavior in this context. Additionally, familiarity moderated the relationship between cultural differences and consumer behavior. Consumers who were familiar with partitioned pricing were more attracted to partitioned pricing ticket offers and had higher purchase intentions compared to consumers who were less familiar with the practice. Implications of these findings are discussed along with directions for future research.

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

scholarly journals THE IMPACT OF BACKGROUND MUSIC ON THE DURATION OF CONSUMER STAY AT STORES: AN EMPIRICAL STUDY IN MALAYSIA

2017 ◽  
Vol 16 (2) ◽  
Author(s):  
Keng-Lin Soh ◽  
K. Jayaraman ◽  
Li-Peng Choo ◽  
Shayan Kiumarsi
Keyword(s):  
Consumer Behavior ◽  
Empirical Study ◽  
Value Added ◽  
Background Music ◽  
Research Article ◽  
Fast Tempo ◽  
Shopping Experience ◽  
The Impact ◽  
The Relationship ◽  
Expect Value

Consumers spend more time shopping and expect value-added options like backgroundmelodious songs, ample car parking, good ambience, prayer halls and rest rooms. The mainconcern is whether these facilities prolong consumers stay in the store and increase businesssales. This research article is about the relationship between the background music tempo andthe duration of consumers’ stay in the stores. Data from 177 respondents were received andanalyzed. The results show that the tempo of music is significantly affecting the emotionalstate of the consumers; fast tempo music increasing the pleasure and arousal levels. Slowtempo music has consumers stay longer in restaurants and supermarkets. However, the tempoof music does not play a significant role in manipulating the duration consumers spend in abook store and apparel shop.Keywords: Background Music; Arousal; Consumer Behavior; Shopping Experience; Stimulus-Organism-Response (S-O-R) Model.

Blending the past and present in a retro branded music concert: the impact of nostalgia proneness

2018 ◽  
Vol 27 (5) ◽  
pp. 484-497 ◽  
Author(s):  
Damien Hallegatte ◽  
Myriam Ertz ◽  
François Marticotte
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Music Industry ◽  
Content Type ◽  
The Past ◽  
Rock Band ◽  
The Impact ◽  
The Relationship

Purpose Retro branding is gaining unprecedented momentum. This study aims to empirically examine the moderating impact of nostalgia proneness on the relationship between retro branding and consumer behavioral intentions in the music industry. Nostalgia and retro branding are two paramount elements conceptually discussed in literature but rarely investigated together empirically despite their interconnections. Design/methodology/approach An experiment including four different scenarios blending retro and contemporary stimuli was conducted on 181 subjects. Two rock band variables were manipulated: song set list (i.e. list of songs) and band lineup. Findings The findings suggest that mixing the past and present for a retro brand impacts consumer behavior. A more nuanced explanation is suggested by showing that a retro brand has a strong effect on consumers’ intentions to attend and willingness to pay, but not on their WOM intentions, when these consumers are more prone to feeling nostalgia. Originality/value Nostalgia and retro branding appear to be interconnected concepts, but few studies have assessed how nostalgia proneness can impact consumers’ intentions toward a retro brand. Fewer have investigated consumers’ intentions toward an experiential, intangible retro brand.

scholarly journals The Relationship between the Elements of Marketing Mix and Consumer Behavior during Environmental Uncertainty:

2021 ◽  
Vol 5 (1) ◽  
pp. 50-55
Author(s):  
Manaf B. Raewf ◽  
Thabit H. Thabit ◽  
Yaser A. Jasim
Keyword(s):  
Consumer Behavior ◽  
Financial Crisis ◽  
Global Economy ◽  
Supply And Demand ◽  
Environmental Uncertainty ◽  
Global Pandemic ◽  
Two Cities ◽  
Spss Software ◽  
The Impact ◽  
The Relationship

Many companies are facing difficulties such as sales reduction due to the changing of consuming behavior during the period of crises. However, this research aims to understand consumer behavior, and identify influences on consumer behavior during environmental uncertainty, as well as, providing a conclusion for companies to handle the issues related to consumer needs during environmental uncertainty and crisis like COVID-19 pandemic. Therefore, managers are getting confused during the process of making marketing decisions. In addition, COVID-19 as a result of being a global pandemic, the global economy greatly affected and led to a financial crisis caused by the occurred lockdown, where the impact is not due to the disparity between supply and demand as the previous financial crisis. The researchers distributed questionnaires electronically during COVID-19 lockdown to analyze the consumer behavior in two cities of Iraq by using SPSS software, Cronbach’s Alpha, and Person Correlation were used to test the four hypotheses of research. The researchers concluded that environmental uncertainty clearly effects on the principles of consumer behavior. Moreover, during crises and pandemics such as COVID-19, the behavior of consumers is going to be changed. Additionally, the main findings were the positive relation of consumers' behavior with the price, quality, and the availability of product. While, there is a negative relation with advertisements.

An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

2021 ◽  
Vol 30 (3) ◽  
Author(s):  
Misun Won ◽  
Stephen Shapiro
Keyword(s):  
Consumer Behavior ◽  
Cultural Differences ◽  
Purchase Intentions ◽  
Future Research ◽  
South Korean ◽  
Partitioned Pricing ◽  
Sporting Event ◽  
Sport Consumer Behavior ◽  
Ticket Prices ◽  
The Relationship

Prior research has examined consumer behavior toward partitioned pricing in various capacities, including types and number of surcharges and the use of dollars versus percentages. Given the fact partitioned pricing is not employed in every country, this investigation focused on consumer behavior toward this pricing strategy based on familiarity with partitioned pricing and cultural differences. An experimental design was implemented to examine South Korean and US sport consumers’ attitudes and behaviors related to ticket prices for a mega-sporting event. The findings showed all-inclusive pricing, in general, is preferred and culture does not significantly impact consumer behavior in this context. Additionally, familiarity moderated the relationship between cultural differences and consumer behavior. Consumers who were familiar with partitioned pricing were more attracted to partitioned pricing ticket offers and had higher purchase intentions compared to consumers who were less familiar with the practice. Implications of these findings are discussed along with directions for future research.

scholarly journals IT Process Alignment in Business Strategy: Examining the Role of Transactional Leadership and Organization Culture

Information ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 237
Author(s):  
Yongming Wang ◽  
Muhammad Toseef ◽  
Yingmei Gong
Keyword(s):  
Information Processing ◽  
Consumer Behavior ◽  
Transactional Leadership ◽  
Business Process ◽  
Organization Culture ◽  
Moderating Effect ◽  
The Impact ◽  
The Relationship ◽  
Process Alignment

Information technology (IT) is a competitive path and offers the entrepreneurial opportunity of accumulating business knowledge in capturing consumer behavior. This study employed a conceptual framework to investigate the information processing facet of IT–business alignment under the impact mechanism of transactional leadership in the manufacturing sector of Yunnan Province, China. Specifically, organization culture is taken as a moderating factor extracted from situational theory and has been highlighted as important in previous organizational research. This study aimed at investigating the impact of transactional leadership on IT–business process alignment and studying the moderating effect of organizational culture on the relationship between transactional leadership and IT–business process alignment. The empirical findings reveal that contingent reward and management by exception behaviors of entrepreneurs are significant drivers of IT–business process alignment. Furthermore, market culture had a moderating effect on the relationship between entrepreneurs’ transactional behaviors and IT–business process alignment. Similarly, hierarchy culture exerts a moderating effect on the path between contingent rewarding behavior and IT–business process alignment. Here, it exerts an insignificant moderating effect on the management by exception behavior and IT–business process alignment path. The study findings mainly reveal the association of transactional leadership with IT–business process alignment, along with the moderating role of organizational culture. This study contributes to the literature on business knowledge by showcasing empirical evidence—how information processing aids entrepreneurial behavior to capture market opportunities and consumer behavior.

Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic

2018 ◽  
Vol 1 (2) ◽  
pp. 44-51
Author(s):  
Andy Alfatih ◽  
Muhammad Rio Septian
Keyword(s):  
Consumer Behavior ◽  
Customer Behavior ◽  
Psychological Aspects ◽  
Cognitive Effect ◽  
Milk Products ◽  
Male Sex ◽  
Advertising Exposure ◽  
The Impact ◽  
The Relationship

Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to see the relationship between exposure to milk mass forming muscle mass and consumer buying interest. The exploration dimensions for advertising exposure are ad frequency, ad duration and ad intensity using questionnaire. Total samples in this study were 60 people, age ranges from 18-35 years and male sex. Results. This study found as many as 70% of respondents understood the message delivered by the milk advertisement. As many as 56.7% of respondents expressed an interest in buying these muscle-building milk products. Around 58% of respondents stated their willingness to promote the product to others. Conclusion. This research shows the role of advertising in shaping consumer behavior and buying interest. The more attractive and the more often the ad is displayed it will trigger aspects of attractiveness and confidence in the product. Along with the need, further reinforce the behavior to buy products.

scholarly journals How Impulsivity influences the Post-purchase Consumer Regret?

2020 ◽  
Vol 11 (3) ◽  
pp. 14-29
Author(s):  
Katarina Sokić ◽  
Đuro Horvat ◽  
Sanja Gutić Martinčić
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Negative Emotions ◽  
Post Purchase ◽  
The Impact ◽  
The Relationship ◽  
Hexaco Model

AbstractBackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.ObjectivesThe purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality.Methods/ApproachThe sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS).ResultsThe PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity.ConclusionsThe results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.

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