scholarly journals Sosyal Ağlarda Çokkültürlülük Üzerine İnceleme: Youtube Tepki Videoları

2021 ◽  
Vol 7 (13) ◽  
pp. 681-702
Author(s):  
Cansu YÜCEL ◽  
Ümit Sarı
Keyword(s):  
Social Networks ◽  
Cultural Construction ◽  
Political Organization ◽  
Cultural Dimension ◽  
Daily Lives ◽  
Intercultural Interaction ◽  
The World ◽  
High Level ◽  
Musical Genres ◽  
Different Cultures

Analysis of Social Networks on Multiculturalism: Youtube Reaction Videos Abstract Multiculturalism is one of the most important concepts brought about by the disappearance of borders in the geographical and cultural areas, the acceleration of mobility and information flow in the international arena, and especially in the 20th century. The concept of multiculturalism, which has the ideals of preventing racism and discrimination, increasing tolerance and sensitivity towards differences and providing intercultural interaction, has been moved to a different dimension at the point where today's world has come. Multiculturalism serves cultural processes by gaining meaning in internet environments as a field that allows cultural construction processes to take place. The study aims to contribute to the definition of the concept of multiculturalism at the level of state policies as well as its definition in the digital field. In this direction, it is aimed to reveal the contribution of multiculturalism with examples via YouTube, one of the most used social networks worldwide. On YouTube, the channel containing the reactions of a user of different cultures by watching Turkish music videos and examples from this channel were analyzed using content analysis method. Structured Abstract: The most common interpretation of globalization is the idea that the world has become more homogeneous and standardized through a technological, commercial and cultural synchronization spreading from the West, and that globalization is connected with modernity. Globalization, which is frequently discussed today, is a comprehensive concept that is based on geographical discoveries and extends to the state it has taken under the influence of today's technological developments. In today's world, globalization has turned into a way of life and has become the normal of our daily lives. Globalization in general; the disappearance of national borders, allowing the free movement of goods, services and cultures around the world. Robertson says that globalization is centered around two main orientations. While the first refers to economic interdependence, the other refers to the globalization of institutions, communities and practices (2013: 136). Globalization includes several dimensions. The cultural dimension is among the most important of these. The cultural dimension of globalization can be considered within the scope of transportation, communication and communication as a result of its economic basis. The fact that different parts of the world are in contact with economic purposes has allowed different cultures to get to know each other, and cultures that include small groups to be noticed. Intercultural interaction has reached a high level with digital communication channels. The cultural dimension of globalization has led to the emergence of various concepts. Multiculturalism is one of these concepts. Multiculturalism, as a system of thought, defines the fair promotion of different cultures in the public sphere and the peaceful coexistence of different cultural communities within the same political organization (Dotycheva, 2009:12). In the digital age we live in, every field has a multicultural structure. The fact that communication tools enable universal communication has led to the emergence of social networks. The borderless structure of social networks directly serves multiculturalism. Youtube, chosen as the subject of analysis of the study, is a social network that is visited and content is produced by millions of people around the world. Cultural content is also produced on YouTube, where all kinds of videos can be shared. It allows a culture to introduce itself and spread it from various aspects. It does this effectively with the power of visuality. By accessing the content on this network from all over the world, it is possible to watch videos, obtain information, give feedback and contribute to the expansion of the content by producing. YouTube's “Kingdom of Luke” channel, chosen as the field of study, shows its experiences about different cultures by watching music clips from different countries. While creating content, it does a preliminary research about the video to watch instead of just watching. Considering the five videos selected as a sample, 60% of the videos explain the content and give information about the song. It gives information about the song genre in 40% of the videos. Explains the musical genres that have their own characteristics as “anthem” and “folk song” and indicates their characteristics. The channel owner gives information about the singers in 100% of the videos. Explain what kind of music the singers make, their life, their place and importance in Turkish music. In this way, he gets information about the culture he is foreign to through the artists. It gives historical information on 60% of the pieces. The channel owner makes inferences about culture in 60% of the videos he examines. All of these videos are pieces with historical content. He states that as a result of his viewing experience, he was influenced by pieces with historical content and shared a sense of victory and struggle. This shows that even though it is experienced by different societies, all world rights can develop common feelings in situations such as war, destruction and victory. There are Turkish and English comments in all of the videos and in the comments under the video. This shows that besides being watched by users from Turkey, it is watched by different cultures or that users use the universal language English to appeal to all cultures. Thanks to the video content, a content producer from a different culture gained knowledge as a result of his researches and impressions about the culture he is foreign to; It has made them accessible to millions of people by publishing them on the most used video sharing site all over the world. Many people had the opportunity to access this video, and those who watched the content had the opportunity to have information about Turkish culture. These contents, which contribute to the multicultural structure in the digital field, contribute to the empathy of different cultures with each other and to develop positive thoughts about culture; It emphasizes love and respect by preventing racism and discrimination. Keywords: Social Sciences, Social Networks, Globalization, Multiculturalism, YouTube

scholarly journals LINGUÍSTICA E PUBLICIDADE: UM OLHAR ENUNCIATIVO SOBRE UMA CAMPANHA PUBLICITÁRIA DO CITIBANK.

2017 ◽  
Author(s):  
Ellen Cristina Gerner Siqueira
Keyword(s):  
Social Networks ◽  
Financial Institution ◽  
Daily Lives ◽  
Advertising Campaign ◽  
Verbal Language ◽  
People’S Daily ◽  
The World ◽  
People's Daily ◽  
The Way

O discurso publicitário está presente no cotidiano das pessoas por meio de diversos tipos de mídia: anúncios na TV, impressos, outdoors ou nas redes sociais. Entre os recursos utilizados pela publicidade para convencer as pessoas sobre os produtos, serviços ou ideias que se deseja vender nos interessa estudar o uso da linguagem verbal, mais especificamente a maneira com que a publicidade constrói sentido por meio da linguagem. Assim, este artigo pretende analisar alguns enunciados de uma campanha publicitária realizada pela instituição financeira Citibank sob o olhar da teoria enunciativa desenvolvida por Oswald Ducrot. A campanha serve como  exemplo do jogo argumentativo que pode ser criado por meio da linguagem verbal, enredado em si mesmo, onde o locutor não fala sobre o mundo, mas fala para construir o mundo e explicitar a sua verdade por meio de argumentação linguística e não, necessariamente, retórica. Abstract: Advertising speech is present in people's daily lives through various types of media: TV ads, print ads, billboards, or social networks. Among the resources used by advertising to convince people about the products, services or ideas they want to sell we are interested in studying the use of verbal language, more specifically the way in which advertising builds meaning through language. Thus, this article intends to analyze some statements of an advertising campaign carried out by the financial institution Citibank under the view of the enunciative theory developed by Oswald Ducrot. The campaign is a great example of the game of argumentation that can be created through verbal language, entangled in itself, in which the speaker does not speak about the world, but speaks to build the world and to explain its truth through linguistic argumentation and not , necessarily, rhetoric.

Teaching Multiplication Algorithms from Other Cultures

2007 ◽  
Vol 13 (5) ◽  
pp. 298-304
Author(s):  
Cheng-Yao Lin
Keyword(s):  
Agricultural Products ◽  
Daily Lives ◽  
The World ◽  
Methods And Techniques ◽  
Different Cultures

Different multiplication algorithms are known from different cultures. For example, the Hindus used a vertical and crosswise method; the Egyptians and Russian peasants used doubling; the Japanese used an abacus; and the Chinese used counting rods. These methods and techniques have been used to help people around the world in their daily lives, for example, in building houses, counting agricultural products, or conducting commercial transactions in the marketplace.

scholarly journals Popularity is linked to neural coordination: Neural evidence for an Anna Karenina principle in social networks

2021 ◽  
Author(s):  
Elisa C Baek ◽  
Ryan Hyon ◽  
Karina López ◽  
Emily S. Finn ◽  
Mason A. Porter ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Cognition ◽  
Network Analysis ◽  
Brain Regions ◽  
Social Connections ◽  
Degree Centrality ◽  
Neural Responses ◽  
Anna Karenina ◽  
The World ◽  
High Level

People differ in how they attend to, interpret, and respond to their surroundings. Convergent processing of the world may be one factor that contributes to social connections between individuals. We used neuroimaging and network analysis to investigate whether the most central individuals in their communities (as measured by in-degree centrality, a notion of popularity) process the world in a particularly normative way. More central individuals had exceptionally similar neural responses to their peers and especially to each other in brain regions associated with high-level interpretations and social cognition (e.g., in the default-mode network), whereas less-central individuals exhibited more idiosyncratic responses. Self-reported enjoyment of and interest in stimuli followed a similar pattern, but accounting for these data did not change our main results. These findings suggest an “Anna Karenina principle” in social networks: Highly-central individuals process the world in exceptionally similar ways, whereas less-central individuals process the world in idiosyncratic ways.

scholarly journals The gateway to successful business relationships in the 21st century

2010 ◽  
pp. 165
Author(s):  
Ricki Pedersen
Keyword(s):  
21St Century ◽  
Textile Industry ◽  
Business Culture ◽  
Business Relationships ◽  
New Concepts ◽  
The World ◽  
Successful Business ◽  
High Level ◽  
Business As Usual ◽  
Different Cultures

La empresa de hoy en día necesita un nuevo concepto porque el negocio entendido como tal no se limita sólo al trabajo. La conciencia medioambiental está explotando, la desconfianza pública en los negocios se sitúa a una altura histórica, muchos empleados y clientes están desconectados de las compañías en las que trabajan o en las que compran, los proveedores se sienten exprimidos, las comunidades a menudo se organizan para mantenerse a distancia de ciertas empresas. La disciplina empresarial está cambiando rápidamente hoy, y requiere nuevas clases de herramientas para mejorar y mantener las relaciones de negocios. Herramientas como las redes empresariales, la innovación, formación, y la comprensión de las diferentes culturas son algunas de ellas. Hoy en día las multinacionales se establecen en todo el mundo (globalización) para reducir gastos y aumentar los beneficios. Sectores como centros de llamada, industrias del automóvil, empresas de informática, industrias textiles, empresas farmacéuticas, solamente para mencionar algunos de ellos. Al mismo tiempo las multinacionales mezclan trabajadores con habilidades diferentes como el idioma, la cultura, la cultura de negocio etc. y esto lo convierte en un gran desafío de cara a la obtención del éxito en relaciones de negocio.<br /><br />Business today needs new concepts, because business as usual is just not working anymore. Environmental consciousness is exploding, public distrust of business is at a historic high level, many employees and customers are disconnected from the companies they work for or buy from; suppliers feel squeezed, communities often organize to keep certain businesses out. Business discipline is changing rapidly today, and demands new kinds of tools to improve and maintain business relationships. Tools as networking, innovation, coaching staff, understanding different cultures are a part of this. Nowadays multinationals pup up all over the world (globalisation) in order to reduce costs and increase benefits. Sectors such as call centers, car industries, IT companies, textile industry, pharmacy companies, just to mention some of them. At the same time the multinationals mix emplyoees with different skills such as language, culture, business culture etc. and this makes it into a great challenge to obtain success in business relationships.<br />

Peasant Movements in Latin America

2020 ◽  
Author(s):  
Bernardo Mançano Fernandes
Keyword(s):  
Latin America ◽  
Multinational Corporations ◽  
Continuous Process ◽  
Conventional Agriculture ◽  
Daily Lives ◽  
Peasant Communities ◽  
Peasant Movements ◽  
The World ◽  
The 1960S ◽  
High Level

The peasantry has always acted in the production of food as a condition of maintaining its existence. Threatened continuously by large landowners, governments, national and multinational corporations, peasants organize themselves in movements or other institutions to resist the expropriation processes. The peasant movements of Latin America are the most active in the world. One of the reasons for their high level of organization is their history. Formed in territories dominated by colonizers, enslaved and subordinates, they fought for independence and freedom. Since the 1960s, agribusiness has become territorialized on the ruins of peasant communities; again, the perseverance of the peasantry promotes persistent resistance in the continuous struggle for land and agrarian reform. Knowing the realities of the peasant movements in Latin America makes it possible to understand the reason for their existence—not for the development of capitalist agriculture but by the continuous process the formation of family agriculture that distinguishes more and more conventional agriculture. Since the 1970s, the peasantry has built an agroecological path against agribusiness that increasingly develops commodities with pesticides for the production of ultraprocessed foods. These realities are permanently in people’s daily lives and make them pay attention to the types of food that are on their tables for breakfast, lunch, and dinner. Few people understand the importance of the peasantry in their daily lives.

scholarly journals The gateway to successful business relationships in the 21st century

2010 ◽  
pp. 165
Author(s):  
Ricki Pedersen
Keyword(s):  
21St Century ◽  
Textile Industry ◽  
Business Culture ◽  
Business Relationships ◽  
New Concepts ◽  
The World ◽  
Successful Business ◽  
High Level ◽  
Business As Usual ◽  
Different Cultures

La empresa de hoy en día necesita un nuevo concepto porque el negocio entendido como tal no se limita sólo al trabajo. La conciencia medioambiental está explotando, la desconfianza pública en los negocios se sitúa a una altura histórica, muchos empleados y clientes están desconectados de las compañías en las que trabajan o en las que compran, los proveedores se sienten exprimidos, las comunidades a menudo se organizan para mantenerse a distancia de ciertas empresas. La disciplina empresarial está cambiando rápidamente hoy, y requiere nuevas clases de herramientas para mejorar y mantener las relaciones de negocios. Herramientas como las redes empresariales, la innovación, formación, y la comprensión de las diferentes culturas son algunas de ellas. Hoy en día las multinacionales se establecen en todo el mundo (globalización) para reducir gastos y aumentar los beneficios. Sectores como centros de llamada, industrias del automóvil, empresas de informática, industrias textiles, empresas farmacéuticas, solamente para mencionar algunos de ellos. Al mismo tiempo las multinacionales mezclan trabajadores con habilidades diferentes como el idioma, la cultura, la cultura de negocio etc. y esto lo convierte en un gran desafío de cara a la obtención del éxito en relaciones de negocio.<br /><br />Business today needs new concepts, because business as usual is just not working anymore. Environmental consciousness is exploding, public distrust of business is at a historic high level, many employees and customers are disconnected from the companies they work for or buy from; suppliers feel squeezed, communities often organize to keep certain businesses out. Business discipline is changing rapidly today, and demands new kinds of tools to improve and maintain business relationships. Tools as networking, innovation, coaching staff, understanding different cultures are a part of this. Nowadays multinationals pup up all over the world (globalisation) in order to reduce costs and increase benefits. Sectors such as call centers, car industries, IT companies, textile industry, pharmacy companies, just to mention some of them. At the same time the multinationals mix emplyoees with different skills such as language, culture, business culture etc. and this makes it into a great challenge to obtain success in business relationships.<br />

scholarly journals Forecasting of Development Trends of Social Media Marketing in Ukraine

2018 ◽  
Vol 28 (4) ◽  
pp. 41-45
Author(s):  
Z. P. Dvulit ◽  
O. Yu. Onyshchenko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The State ◽  
Social Media Marketing ◽  
Development Trends ◽  
The World ◽  
The Future ◽  
High Level

The concept of social media marketing, its main tools and opportunities for using the company to communicate with clients and receive feedback are considered. The necessity of using social media marketing company has been determined, 48 % of consumers increase desire to buy a product of a brand that reacts sensitively to its customers in social media. The rating of the most popular social networks of the world is made. The state of social media marketing in Ukraine, tools of its application is investigated. The most used sites in Ukraine are considered and it is found that the first places in the rating are social networks. Three of the top five most popular sites are social networks. The rating of the most popular social networks in Ukraine is built. It is revealed that for Ukraine, social media marketing is relatively new, since it appeared only a few years ago, but today it has become quite powerful. Recently, there have been even special agencies that provide SMM services to companies. Despite the fact that SMM is only beginning to develop actively in Ukraine, it is worth noting how fast it develops and at what high level it is now. The number of users of social networks is increasing every minute both in the world and in Ukraine, further forecasts predict an even greater increase in interest in social networks in the future. It is revealed that in Ukraine the most popular social network is Facebook (in June 2017, Facebook reached 51.96 %). Based on the data on the use of social networks by online users, a forecast is made for the development of the five most popular social networks in Ukraine including Facebook, VKontake, YouTube, Instagram, Odnoklassniki. Based on the forecast it is defined that the number of users of such social networks as VKontakte and Odnoklassniki will decrease with time, and Youtube, Facebook, and Instagram will grow steadily.

scholarly journals Designing a dictionary of patterns of destructive utterances in the task of identifying destructive information influence

2020 ◽  
Vol 224 ◽  
pp. 03013
Author(s):  
E.P. Okhapkina ◽  
V.P. Okhapkin ◽  
A.O. Iskhakova ◽  
A.Y. Iskhakov
Keyword(s):  
Social Networks ◽  
Hong Kong ◽  
Large Scale ◽  
Modern Society ◽  
Subject Area ◽  
The Political ◽  
Control Actions ◽  
The World ◽  
The Subject ◽  
High Level

Due to the high level of tension in modern society, social networks are widely used for destructive management of the information space. This aspect of the use of social networks has become particularly important in the light of events taking place in the world (Hong Kong, Syria, France and Ukraine). According to statistics, about 50% of politicized active groups of social networks are subjects to targeted control actions aimed at spreading negative moods in the political sphere. The escalation of conflicts in society generates the most dangerous type of destructive information influence (DII) that require rapid, large-scale coordination of participants in order to attract new supporters and their organizations. Massive DII on the participants of social networks groups exacerbated the problem of promptly identifying the facts of influence, and created serious prerequisites for the development and improvement of methods and means of identifying DII in social networks. The relevance of this problem is due to the existence of a number of methodological and technological problems in the subject area under consideration, one of them is the lack of patterns of network messages containing elements of DII. In the study, the authors consider an approach to designing a dictionary of patterns of destructive utterances.

Mammai Mataji

2008 ◽  
Vol 2 (2) ◽  
pp. 100-126
Author(s):  
Peter Maddock
Keyword(s):  
Social Values ◽  
Religious Studies ◽  
Political Organization ◽  
Western India ◽  
Right Action ◽  
Great Goddess ◽  
The World ◽  
Feminine Divine

The theological and sociological implications associated with the existence (or non-existence) of ancient Great Goddess religions have been hotly debated for more than half a century, even prior the rise of recognizable feminist approaches to Archaeology and Religious Studies. This rare, if not unique, ethnographic account of such a theology as practised today is therefore a significant intervention, hopefully putting some clothes on otherwise naked speculation. The Sorathiya Rabari pastoralists of Saurastra, western India, hold Mammai Mataji as their Godhead. Mammai Dharma (religion) provides their path to salvation and a guide to right action in the world. It is a vital ingredient of Sorathiya Rabari identity and offers a structure for intra-caste political organization. Like most other Hindus, Rabari social values are unambiguously patriarchal, so how this coexists with belief in an omnipotent feminine Divine is explored throughout the article.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

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