The Importance of Digital Marketing on the Success of Service Companies in the Kingdom of Saudi Arabia
The study aims to shed light on digital marketing, its value, economic advantages, and criteria for its growth in the Kingdom of Saudi Arabia. The globalization of the digital marketing industry, its pace of growth, and its simplicity have contributed to the appetite of customers, which called for the ease of its development, attention, and analysis of this phenomenon. In addition to improving the means of protection in them, using them to achieve economic benefits, improving dealing with them, and establishing laws to increase consumer confidence in the Kingdom of Saudi Arabia. There is no doubt that there are many problems in the practice of digital marketing, such as economic, marketing, customs, and legal challenges that need support from the relevant government departments, especially concerning information security, electronic payment methods, and others.