scholarly journals Lean startup, Effectuation et Design Thinking : quel modèle combinatoire de management d’innovation dans les startups ?

2021 ◽  
Vol 3 (3) ◽  
pp. 191-203
Author(s):  
Miloud DAOUD ◽  
Sara OUSGHIR
Keyword(s):  
Business Model ◽  
Design Thinking ◽  
Start Up ◽  
Revue De Littérature ◽  
Lean Startup

Les startups interviennent sur des marchés où l’incertitude est forte. Elles doivent par conséquence adapter en permanence leur Business Model (BM) aux besoins et exigences de leurs parties prenantes induisant l’adoption de méthodes de management plus réactif et flexible. Ce papier a pour objet de citer une revue de littérature concernant les différentes méthodes de management de l’innovation dans les entreprises en mode start-up dans l’objectif de développer un modèle combinatoire liant les trois approches : Lean Startup, Effectuation et Design Thinking. Ce modèle combinatoire représente le processus qui fait appel aux différentes approches de management d’innovation permettant de réussir la création, le développement et la croissance de projets innovants.

scholarly journals Propuesta de una herramienta de emprendimiento en el diseño de un modelo de negocio

2020 ◽  
Vol 7 (1) ◽  
pp. 96-111
Author(s):  
Luis Alejandro Gazca Herrera ◽  
José Rafael Gómez Cabañas ◽  
Jessica Garizurieta Bernabe ◽  
Fredy Castro Naranjo
Keyword(s):  
Business Model ◽  
Design Thinking ◽  
Business Model Canvas ◽  
Lean Startup

La evolución del emprendimiento ha llevado al desarrollo y aplicación de diversas herramientas que permiten el logro de sus metas. Actualmente, los emprendedores consideran a la innovación y al modelo de negocios como dos objetivos fundamentales de su estructura por lo que hacen uso de metodologías que les permiten crear estrategias y propuestas de valor que generan un impacto positivo en la aceptación de sus productos y servicios. Design thinking, Lean startup y Business model canvas, representan tres instrumentos revolucionarios para el diseño e innovación de empresas y productos. Su uso ha sido popularizado por grandes empresas como Apple o IDEO. La presente investigación hace una revisión bibliográfica acerca de las tres herramientas de emprendimiento más utilizadas en México: Canvas, Design Thinking y Lean Startup; con el objetivo de analizar su estructura de aplicación y proponer un modelo de 11 pasos que permita medir el impacto que tienen las soluciones basadas en el diseño de un modelo de negocio, de una manera más integral.         

DISCIPLINA DE EMPREENDEDORISMO NA FORMAÇÃO DOS ALUNOS DE BIBLIOTECONOMIA E DOCUMENTAÇÃO DA UFS

2018 ◽  
Vol 1 (2) ◽  
pp. 189-195
Author(s):  
Marta Suzana Cabral Nunes ◽  
Augusto Cesar Vieira dos Santos ◽  
Sueli Maria Silva Pereira ◽  
Euder de Jesus Costa
Keyword(s):  
Business Model ◽  
Design Thinking ◽  
Business Model Canvas

Este trabalho visa apresentar a experiência da disciplina de Empreendedorismo na UFS como fator motivador do desenvolvimento de competências para o bibliotecário documentalista, onde participaram alunos do curso de Biblioteconomia e Documentação, dentre alunos de outros cursos. O tema do empreendedorismo tem sido debatido no campo profissional e apresenta-se como alternativa importante que permite aos profissionais desenvolver ações e estratégias inovadoras em sua atuação diária. Trata-se de um estudo que tem como principal mérito apresentar esse caso a fim de demonstrar que é possível, a partir de ações de extensão e da formação continuada, desenvolver competências empreendedoras nos futuros profissionais bibliotecários documentalistas, aplicando metodologias como o Ciclo de Aprendizagem Vivencial, o Business Model CANVAS, Design Thinking, e o Plano de Negócios. Ao todo participaram da disciplina 7 alunos do curso de Biblioteconomia e Documentação da UFS, que preencheram formulário eletrônico a fim de fornecer suas percepções sobre a aprendizagem obtida.

El método Lean Startup. Cómo crear empresas de éxito utilizando la innovación continua de Eric Ries

2019 ◽  
Vol 1 (1) ◽  
pp. 83-88
Author(s):  
Ysmael Jesús Ayala Colqui
Keyword(s):  
A Priori ◽  
El Paso ◽  
Start Up ◽  
Start Ups ◽  
Lean Startup

Una start-up es definida como una empresa destinada solucionar problemas de maneras no obvias, donde el éxito no está garantizado de antemano y, solo en los casos de éxito efectivo, se adquiere un crecimiento rápido y significativo (Robehmed, 2013). Ejemplos clásicos de start-ups serían Facebook, Uber o AirBnB que, con comienzos modestos, pero con ideas innovadoras, se convirtieron con el paso del tiempo en empresas de ingresos millonarios. Una de las tantas preguntas al respecto sería la siguiente: ¿cómo lograr una start-up de éxito a sabiendas que el éxito no está garantizado a priori y, aún más, que la gran mayoría de estas fracasan?

The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Startup, by John Mullins

2019 ◽  
Vol 1 (1) ◽  
pp. 89-92
Author(s):  
José Luis Albites Sanabria
Keyword(s):  
Road Test ◽  
Start Up ◽  
Plan B ◽  
Entrepreneurial Team ◽  
New Business ◽  
First Time ◽  
Lean Startup ◽  
Thought Leaders

John Mullins is a researcher, teacher and one of the world’s foremost thought leaders in entrepreneurship. Over the years, John has been hailed as an inspiration for entrepreneurs who have employed the models outlined in books such as Getting to Plan B or The Customer-Funded Business, in order to transform their ideas into global startup companies. Now in its 5th edition, The New Business Road Test guides the reader through the complex yet gripping process of testing a business idea. How can you be completely sure that your list of start-up ideas is good or bad? How much time or money should you invest in each of these ideas? And, for first-time entrepreneurs, should you embark upon a start-up just because you love your idea? Should you leave a stable job and focus entirely on what feels to you like a good business idea? Mullins’ book offers thoughtful readers guidance on the thorny issues associated with entrepreneurship that you yourself may be facing even as you read this introduction. In order to fully understand the theories behind the tools and advice for testing your idea, we must start by understanding Mullins’ vision of the entrepreneurial world. The book begins by defining three elements crucial to the success of a business: the market, the industry, and the entrepreneurial team.

A case study: How did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy

2021 ◽  
pp. 204388692098158
Author(s):  
Dipankar Chakrabarti ◽  
Rohit Kumar ◽  
Soumya Sarkar ◽  
Arindam Mukherjee
Keyword(s):  
Internet Of Things ◽  
Business Model ◽  
Industry 4.0 ◽  
Industrial Revolution ◽  
Project Delivery ◽  
Public Cloud ◽  
Industrial Internet Of Things ◽  
Start Up ◽  
Industrial Internet ◽  
Fixed Fee

Industrial Internet of Things emerged as one of the major technologies enabling Industry 4.0 for industries. Multiple start-ups started working in the Industrial Internet of Things field to support this new industrial revolution. Distronix, one such Industrial Internet of Things start-up of India, started operations in 2014, when companies were not even aware of Industrial Internet of Things. Distronix started executing fixed-fee projects for implementation of Industrial Internet of Things. They also started manufacturing sensors to support large customers end-to-end in their Industry 4.0 journey. With the advent of public cloud, companies started demanding pay-per-use model for the solution Distronix provided. This posed a major challenge to Distronix as they had developed technology skills focusing fixed-fee customized project delivery for their clients. The situation demanded that they change their business model from individual project delivery to creation of product sand-box with pre-registered sensors and pre-defined visualization layer to support use cases for Industrial Internet of Things implementation in multiple industry sectors. It forced Rohit Sarkar, the 26 years old entrepreneur and owner of Distronix, to upgrade capabilities of his employees and transform the business model to support pay-per-use economy popularized by public cloud providers. The case discusses the challenges Rohit faced to revamp their business model in such an emerging technology field, like, to develop new skills of the technical people to support such novel initiative, reorienting sales people towards pay as use model, developing new concept of plug and play modular product, devising innovative pricing, better alliance strategy and finding out a super early adopter.

scholarly journals Innovation in Start-Up Business Model in Energy-Saving Solutions for Sustainable Development

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3583
Author(s):  
Bogdan Wit ◽  
Piotr Dresler ◽  
Anna Surma-Syta
Keyword(s):  
Sustainable Development ◽  
Local Government ◽  
Energy Saving ◽  
Business Model ◽  
Value Proposition ◽  
Sustainable Business ◽  
Business Model Canvas ◽  
Start Up ◽  
Sustainable Value ◽  
Research Questions

Socially expected innovations are innovations considering sustainable development. The subject of the paper focuses on the business model of a start-up providing energy saving services to local government units using smart technologies of Industry 4.0 in the aspect of low touch economy. A methodical critical literature review including quantitative and qualitative assessment, stakeholder analysis and business modeling techniques using Business Model Canvas and Triple Layer Business Model Canvas (TLBMC) was conducted. In addition, an in-depth analysis of a start-up case study was conducted. The research questions are related to the interpretation of the organization’s business data and methods of interpreting Sustainability 3.0 business solutions. The research questions were directed to the challenges regarding the creation of the organization’s sustainable business model architecture and the Business Sustainability 3.0 sustainable business imaging concept. The research objective is to design a sustainable business model of a start-up providing energy-efficient services to local government units, whose value proposition refers to an extended sustainable value that meets the economic, social and environmental needs of society. The integration of sustainability in the sustainable business model of the start-up allowed to achieve the research objective of designing a sustainable value proposition that meets the economic, social and environmental needs of society.

The Hybrid Model MatrixEnhancing Stage-Gate with Design Thinking, Lean Startup, and Agile

2021 ◽  
Vol 64 (5) ◽  
pp. 18-30
Author(s):  
Nicolò Cocchi ◽  
Clio Dosi ◽  
Matteo Vignoli
Keyword(s):  
Hybrid Model ◽  
Design Thinking ◽  
Lean Startup

Neue Geschäftsmodelle in der Life Science Industrie durch einen ganzheitlichen Innovationsprozess

2021 ◽  
Vol 62 (1) ◽  
pp. 17-29
Author(s):  
Ouelid Ouyeder ◽  
Julia Hitzbleck ◽  
Henning Trill
Keyword(s):  
Business Models ◽  
Design Thinking ◽  
Life Science ◽  
Real Life ◽  
Idea Generation ◽  
Innovation Process ◽  
Innovation Activities ◽  
New Business ◽  
End To End ◽  
Lean Startup

Abstract The aim of this paper is to introduce an end-to-end development process for non-biomedical innovation and new business models of a Life Science company that integrates different methods such as Design Thinking, Lean Startup, Agility and others within one framework. Since 2016 this innovation process is an essential part of the internal Employee Innovation program and proves its applicability in a real-life setting. Projects teams develop and implement their new digital business models successfully by taking the introduced innovation process as guideline. This process enables the Life Science organization to run two global entrepreneurship programs (Catalyst Fund and Catalyst Box) that foster customer focus with fast and evidence-based experimentation. The article encompasses a real-life case study out of the Catalyst Fund program about the Farm Advisory Team from India. By using this example each phase of the innovation process is described schematically. Idea generation is easy-to-apply, but the implementation of ideas is one of the biggest challenges in larger corporations. The proposed end-to-end innovation process connects the dots of different innovation methods and provides guidance to company decision makers and project teams in order to structure their business model innovation activities/strategy and discussions. Zusammenfassung Das Ziel dieses Beitrags ist es, einen durchgängigen Innovationsprozess für nicht-biomedizinische Lösungen und Geschäftsmodelle eines Life-Science-Unternehmens vorzustellen, der verschiedene Methoden wie Design Thinking, Lean Startup, Agilität und andere innerhalb eines Gestaltungsrahmens integriert. Seit 2016 ist der Innovationsprozess ist ein wesentlicher Bestandteil des internen Employee Innovation Programms und beweist seine Anwendbarkeit in einem realen Umfeld. Projektteams entwickeln und implementieren ihre neuen digitalen Geschäftsmodelle erfolgreich, indem sie den vorgestellten Innovationsprozess als Leitfaden nutzen. Dieser Prozess ermöglicht es dem Life-Science-Unternehmen, zwei globale Entrepreneurship-Programme (Catalyst Fund und Catalyst Box) durchzuführen, die den Kundenfokus mit schnellen und evidenzbasierten Experimenten fördern. Der Artikel umfasst eine reale Fallstudie aus dem Catalyst Fund Programm über das Farm Advisory Team aus Indien. Anhand dieses Beispiels wird jede Phase des Innovationsprozesses schematisch beschrieben. Die Ideengenerierung ist leicht anwendbar, aber die Umsetzung von Ideen ist eine der größten Herausforderungen in größeren Unternehmen. Der vorgeschlagene End-to-End-Innovationsprozess integriert die verschiedenen Innovationsmethoden und bietet Entscheidungsträgern und Projektteams in Unternehmen eine Anleitung, um ihre Aktivitäten bzw. Strategie und Diskussionen zur Geschäftsmodellinnovation zu strukturieren.

Pakwheels.com—The Next Challenge!

2017 ◽  
Vol 14 (2) ◽  
pp. 137-159
Author(s):  
Farrah Arif ◽  
Sarah Suneel Sarfraz
Keyword(s):  
Business Model ◽  
Turning Point ◽  
Model Identification ◽  
Scaling Up ◽  
Car Market ◽  
Retail Channel ◽  
Start Up ◽  
Potential Sources ◽  
Used Car ◽  
Trade Channel

This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case goes on to illustrate how PakWheels.com successfully revolutionized the used-car trade channel by bridging the gap between the traditional retail channel of car dealers and buyers. Key discussion points of the case revolve around the turning point of PakWheels business, namely retention of users while sustaining the current business model, identification of key strategies for scaling up and monetization, and response to competitive threats to safeguard its market position. Through assessing these options and discussing this case, students will learn about strategic problems faced by online portals as well as how these unique businesses create value for end users.

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