Neue Geschäftsmodelle in der Life Science Industrie durch einen ganzheitlichen Innovationsprozess

2021 ◽  
Vol 62 (1) ◽  
pp. 17-29
Author(s):  
Ouelid Ouyeder ◽  
Julia Hitzbleck ◽  
Henning Trill
Keyword(s):  
Business Models ◽  
Design Thinking ◽  
Life Science ◽  
Real Life ◽  
Idea Generation ◽  
Innovation Process ◽  
Innovation Activities ◽  
New Business ◽  
End To End ◽  
Lean Startup

Abstract The aim of this paper is to introduce an end-to-end development process for non-biomedical innovation and new business models of a Life Science company that integrates different methods such as Design Thinking, Lean Startup, Agility and others within one framework. Since 2016 this innovation process is an essential part of the internal Employee Innovation program and proves its applicability in a real-life setting. Projects teams develop and implement their new digital business models successfully by taking the introduced innovation process as guideline. This process enables the Life Science organization to run two global entrepreneurship programs (Catalyst Fund and Catalyst Box) that foster customer focus with fast and evidence-based experimentation. The article encompasses a real-life case study out of the Catalyst Fund program about the Farm Advisory Team from India. By using this example each phase of the innovation process is described schematically. Idea generation is easy-to-apply, but the implementation of ideas is one of the biggest challenges in larger corporations. The proposed end-to-end innovation process connects the dots of different innovation methods and provides guidance to company decision makers and project teams in order to structure their business model innovation activities/strategy and discussions. Zusammenfassung Das Ziel dieses Beitrags ist es, einen durchgängigen Innovationsprozess für nicht-biomedizinische Lösungen und Geschäftsmodelle eines Life-Science-Unternehmens vorzustellen, der verschiedene Methoden wie Design Thinking, Lean Startup, Agilität und andere innerhalb eines Gestaltungsrahmens integriert. Seit 2016 ist der Innovationsprozess ist ein wesentlicher Bestandteil des internen Employee Innovation Programms und beweist seine Anwendbarkeit in einem realen Umfeld. Projektteams entwickeln und implementieren ihre neuen digitalen Geschäftsmodelle erfolgreich, indem sie den vorgestellten Innovationsprozess als Leitfaden nutzen. Dieser Prozess ermöglicht es dem Life-Science-Unternehmen, zwei globale Entrepreneurship-Programme (Catalyst Fund und Catalyst Box) durchzuführen, die den Kundenfokus mit schnellen und evidenzbasierten Experimenten fördern. Der Artikel umfasst eine reale Fallstudie aus dem Catalyst Fund Programm über das Farm Advisory Team aus Indien. Anhand dieses Beispiels wird jede Phase des Innovationsprozesses schematisch beschrieben. Die Ideengenerierung ist leicht anwendbar, aber die Umsetzung von Ideen ist eine der größten Herausforderungen in größeren Unternehmen. Der vorgeschlagene End-to-End-Innovationsprozess integriert die verschiedenen Innovationsmethoden und bietet Entscheidungsträgern und Projektteams in Unternehmen eine Anleitung, um ihre Aktivitäten bzw. Strategie und Diskussionen zur Geschäftsmodellinnovation zu strukturieren.

Story-making as a method for business modelling

2019 ◽  
Vol 26 (1) ◽  
pp. 59-79
Author(s):  
Meyer Haggège ◽  
Anne-Lorène Vernay
Keyword(s):  
Business Models ◽  
Business Processes ◽  
Design Thinking ◽  
Real Life ◽  
Innovation Process ◽  
System Thinking ◽  
Content Type ◽  
Business Modelling ◽  
New Business ◽  
Shed Light

Purpose Imagining a new business model is a creative process that requires entrepreneurs to define how a firm can create and capture value with a new activity. The literature emphasises various tools and approaches for prototyping business models. The purpose of this paper is to investigate the suitability of story-making as a means of designing new business models and to shed light on its potential for stimulating creative entrepreneurial thinking. Design/methodology/approach This paper tests the use of story-making for business modelling in a real-life case to show its usefulness and shed light on its potential for stimulating creative entrepreneurial thinking. Findings The authors argue that story-making should be recognised as an approach to business modelling that can foster creativity and empathy. Building on insights from design thinking literature, the paper shows that planning for a long exploratory phase is necessary to allow system thinking. It also shows that anchors can act as intermediary stopping rule and help manage complexity. Originality/value The paper introduces an original method for crafting business models during early stages of the innovation process and argues that this method could also be used to design business processes, especially when they are not already formalised.

scholarly journals NEW BUSINESS MODELS THROUGH COLLABORATIVE IDEA GENERATION

2011 ◽  
Vol 15 (06) ◽  
pp. 1323-1341 ◽  
Author(s):  
MARTIN J. EPPLER ◽  
FRIEDERIKE HOFFMANN ◽  
SABRINA BRESCIANI
Keyword(s):  
Business Model ◽  
Business Models ◽  
Idea Generation ◽  
Team Work ◽  
Sustainable Business ◽  
Team Collaboration ◽  
Team Processes ◽  
Innovation Activities ◽  
New Business ◽  
New Business Models

Generating novel and sustainable business model ideas is a crucial yet challenging innovation task. A growing body of literature shows that artefacts, such as visual templates, objects and sketches, can enhance team collaboration and creativity in innovation activities. Drawing on literature from diverse fields we propose a model that aims to explain how artefacts can affect the team processes in developing new business model ideas, positing that they have an impact on creativity and collaboration. We report the results of an illustrative experimental study comparing the team processes of managers working on a business model innovation task. Teams were supported by different types of artefacts (a business model template; physical objects with sketching; or PowerPoint). The results indicate that using the template significantly increases perceived collaboration and decreases perceived creativity, hence showing that artefacts can have the power to shape team work for innovation tasks.

scholarly journals Eco-Innovation, Sustainability and Business Model Innovation by Open Innovation Dynamics

2021 ◽  
Vol 7 (2) ◽  
pp. 149
Author(s):  
Magdalena Pichlak ◽  
Adam R. Szromek
Keyword(s):  
Open Innovation ◽  
Business Models ◽  
Business Leaders ◽  
Innovation Activity ◽  
Computer Assisted ◽  
Supply Chain Collaboration ◽  
Sustainable Business ◽  
Innovation Activities ◽  
Innovation Dynamics ◽  
New Business

The paper aims to analyze the environmental aspects of innovation activity undertaken by companies and, in particular, to assess sustainable business leaders’ propensity to generate eco-innovation. The research described in the paper was descriptive and, to some extent, diagnostic. It was based on a non-random sample and was conducted—using the Computer Assisted Telephone Interview (CATI) method—in 2019 among 54 of the most eco-innovative Polish companies. The results of the research indicate that they are more likely to generate radical rather than incremental changes. Moreover, the most eco-innovative companies are those developing technologies for biodiversity protection. The results further indicate that companies with more than 50 employees have a higher propensity to develop incremental and radical eco-innovation than smaller firms with relatively fewer resources. Finally, this study shows that adopting an open innovation strategy strengthens the propensity to generate eco-innovation, especially radical ones. Moreover, developing such changes is dominated by the adoption of strategic and operational forward supply chain collaboration, involving the absorption of knowledge and information streaming directly from the market. The results can provide a frame for developing new business models incorporating collaboration in eco-innovation activities, especially in the situation of a post-pandemic recovery of the economy.

scholarly journals From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin

2018 ◽  
Vol 4 (4) ◽  
pp. 57 ◽  
Author(s):  
Peter Robbins
Keyword(s):  
Design Thinking ◽  
Single Case ◽  
Deep Understanding ◽  
Innovation Process ◽  
Optimal Position ◽  
Innovation Activities ◽  
The Arts ◽  
Current Scenario ◽  
New Perspective

This article uses a contemporary and revelatory case study to explore the relationship between three conversations in the innovation literature: Design Thinking, creativity in strategy, and the emerging area of Art Thinking. Businesses are increasingly operating in a VUCA environment where they need to design better experiences for their customers and better outcomes for their firm and the Arts are no exception. Innovation, or more correctly, growth through innovation, is a top priority for business and although there is no single, unifying blueprint for success at innovation, Design Thinking is the process that is receiving most attention and getting most traction. We review the literature on Design Thinking, showing how it teaches businesses to think with the creativity and intuition of a designer to show a deep understanding of, and have empathy with, the user. However, Design Thinking has limitations. By placing the consumer at the very heart of the innovation process, Design Thinking can often lead to more incremental, rather than radical, ideas. Now there is a new perspective emerging, Art Thinking, in which the objective is not to design a journey from the current scenario, A, to an improved position, A+. Art Thinking requires the creation of an optimal position B, and spends more time in the open-ended problem space, staking out possibilities and looking for uncontested space. This paper offers a single case study of a national arts organisation in Dublin facing an existential crisis, which used an Art Thinking approach successfully to give a much-needed shot in the arm to its commercial innovation activities.

Recommendations to Enhance Communication With Users Through Prototypes and to Assist Open Innovation

2019 ◽  
pp. 147-167
Author(s):  
Thiago Bertolini dos Santos ◽  
Luiza de Castro Olivan ◽  
Luísa Cagica Carvalho ◽  
Lílian Neto Aguiar Ricz ◽  
Janaina Mascarenhas Hornos da Costa
Keyword(s):  
Open Innovation ◽  
Business Models ◽  
New Products ◽  
Innovation Process ◽  
New Business ◽  
Market Needs ◽  
New Business Models

Innovation has been increasingly becoming a major competitive differential for companies. However, innovation alone is not enough. Innovations encompass new products to new business models, but they need well-defined strategies to deliver value according to the market needs and to be well accepted. Innovations looking at differentials for the users should consider their problems, including products and services, so that they can promote solutions to meet the users' expectations. Therefore, the involvement of stakeholders in the innovation process who are beyond the organisation's frontiers, such as users, is important as it allows the inclusion of new abilities, resources, and knowledge in the process of development.

Modeling with System Archetypes

2011 ◽  
pp. 249-262
Author(s):  
Mahendran Maliapen
Keyword(s):  
Strategic Behavior ◽  
Business Models ◽  
Real Life ◽  
Simulation Models ◽  
Software Applications ◽  
New Business ◽  
Patterns Of Behavior ◽  
System Archetypes ◽  
Insight Into ◽  
Gaining Insight

This chapter examines the application of system archetypes as a systems development methodology to create simulation models. Rapid organizational change and need to adapt to new business models limits the lifespan of both the databases and software applications. With the information representation permitted by archetypes, diagnostic analysis and can help to evolve generic classes and models for representing the real world. Archetypes do not describe any one problem specifically. They describe families of problems generically. Their value comes from the insights they offer into the dynamic interaction of complex systems. The case of a healthcare system is discussed here. As part of a suite of tools, they are extremely valuable in developing broad understandings about the hospital and its environment, and contribute more effectively to understanding problems. They are highly effective tools for gaining insight into patterns of strategic behavior, themselves reflective of the underlying structure of the system being studied. Diagnostically, archetypes help hospital managers recognize patterns of behavior that are already present in their organizations. They serve as the means for gaining insight into the underlying systems structures from which the archetypal behavior emerges. In the casemix model of the hospital, the investigation team discovered that some of the phenomena as described by these generic archetypes could be represented. The application of system archetypes to the strategic business analysis of the hospital case reveals that it is possible to identify loop holes in management’s strategic thinking processes and it is possible to defy these fallacies during policy implementation as illustrated by the results of the archetype simulation model. In this research study, hospital executives found that policy modification with slight variable changes helps to avoid such pitfalls in systems thinking and avoid potentially cost prohibitive learning had these policies been implemented in real life.

Agile Innovation

2020 ◽  
Vol 11 (1) ◽  
pp. 157-167 ◽  
Author(s):  
Ulrich Lichtenthaler
Keyword(s):  
Artificial Intelligence ◽  
Design Thinking ◽  
Innovation Process ◽  
Digital Transformation ◽  
Front End ◽  
Innovation Processes ◽  
Lean Startup

In light of digital transformation and a stronger application of artificial intelligence, many firms try to increase the agility of their innovation processes. In this regard, they particularly rely on design thinking or on the lean startup approach to reduce some of the deficits of established innovation processes, such as the stage-gate model. This conceptual article shows that merely focusing on design thinking and lean startup in isolation will not enable companies to fully leverage the benefits of agile innovation. Because of the complementarity of design thinking and lean startup, executives should simultaneously pursue these approaches in order to achieve results that are more than the sum of isolated design thinking or isolated lean startup initiatives. This complementarity derives from the specific benefits of design thinking in the front end of the innovation process combined with the particular benefits of lean startup in the back end.

scholarly journals Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions

2019 ◽  
Vol 11 (15) ◽  
pp. 4095 ◽  
Author(s):  
Andreja Pucihar ◽  
Iztok Zajc ◽  
Radovan Sernec ◽  
Gregor Lenart
Keyword(s):  
Autonomous Vehicles ◽  
Large Scale ◽  
Business Models ◽  
Real Life ◽  
Road Accidents ◽  
Innovation Ecosystem ◽  
Living Lab ◽  
Industry Environment ◽  
New Business ◽  
Autonomous Mobility

Autonomous vehicles (AV) have the potential to disrupt the entire transport industry. AV may bring many opportunities as for example reduction of road accidents, less congestion on the roads, and a lower number of vehicles that are better utilized. Full AV also brings new social element as they enable mobility for all. In addition, the use of digital technologies in combination with AV introduces new business models in transportation, where the lines between car ownership, rental, and lease modes are more and more blurred. To explore the potential of AV in a smart city context, the AV Living Lab was created on the premises of BTC City in Ljubljana, Slovenia, in 2017. The AV Living lab was created to test and to learn about real-life solutions for implementation of AV. The underlying concept is BTC City as a Living lab innovation ecosystem, where the latest advanced technologies, business models, and services are tested with real users, real cars, on real roads over the real interactions in a cross-industry environment. In this paper, we describe the AV Living Lab concept and provide details of a specific use case—a large-scale pilot demonstration of AV and future mobility solutions. During the event, users participated in a survey and expressed their attitudes towards autonomous mobility. The results offer the first insights into the readiness of citizens for AV implementation and directs future actions needed for faster adoption of AV and future mobility solutions.

scholarly journals Business Model Representations for Value Creation Through Service information System

2020 ◽  
pp. 61-69
Author(s):  
Ibrahim Suleiman Yahaya ◽  
Aslan Bin Amat Senin ◽  
Maryam M.B Yusuf ◽  
Saleh F A Khatib ◽  
Amina Usman Sabo
Keyword(s):  
Business Model ◽  
Business Models ◽  
Innovation Process ◽  
Service Business ◽  
Business Model Canvas ◽  
Service Information ◽  
Technological Advances ◽  
New Business ◽  
Market Opportunities ◽  
New Business Models

Developing new service business - models is an essential task for various companies, driven by technological advances and lucrative market opportunities. To support the innovation process, various methods and techniques have been developed for creating new business models. However, the present business model strategies lack a reflection of market characteristics such as co-creation and as well as contextualization, restricting their appeal for creative service - business - models. The Service, Business Model Canvas “SBMC” will address this shortcoming founded on a combined research framework that pursues to advance the current business - model - representation. Aimed at this reason, a focusing group sessions method was conducted that suggested using the SBMC to design, understand, and evaluate co-creation in dealing business models. Besides, this research offers insights to how business model representations are implemented in the process of product creation.

scholarly journals Digital Creativity: Upgrading Creativity in Digital Business

2020 ◽  
pp. 165-182
Author(s):  
Edin Smailhodžić ◽  
Denis Berberović
Keyword(s):  
Work Environment ◽  
Creative Process ◽  
Business Models ◽  
Real Life ◽  
Digital Transformation ◽  
Existing Problems ◽  
Business Environments ◽  
Business Operations ◽  
Creative Solutions ◽  
New Business

AbstractCreativity has become one of the most important driving factors of today’s digital business environments. Businesses are increasingly looking for creative employees who can offer new and out-of-the-box solutions to existing problems. Companies go through the process of digital transformation by increasingly changing the ways in which they employ digital technologies and develop new digital business models that help to create and to capture value. Combined with a creative approach, companies have experienced a surge in creative digital solutions. However, the creative process is not a self-perpetuating mechanism. It must be initiated and supported by organizations. This is done by understanding the creative process itself and by making small but fruitful adjustments to the work environment and the overall management of the workforce. As three chosen real-life examples will illustrate, such approach results in unleashing powerful creative energy that offers new services to the market, new approaches to solving existing problems, or as seen in the case of Uber—bringing in a completely new business model based on creative solutions and innovative approaches to different aspects of business operations.

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