En medieprovokatør bliver til: Personakonstruktioner og -transformationer i Eva Selsings retorik

2021 ◽  
pp. 22-39
Author(s):  
Mette Bengtsson ◽  
Rasmus Rønlev
Keyword(s):  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Active Role ◽  
Close Reading ◽  
Rhetorical Agency ◽  
Self Presentation ◽  
The Public ◽  
Media System ◽  
The Media

With the concept media provocateur, a personification of Olivier Driessens’ concept media provocation, we refer to debaters who use provocative rhetoric and social media circulation to gain a prominent speaking position in traditional, journalistic mass media. In a close reading of selected texts by Eva Selsing, whom we regard as a paradigmatic case, we show how Selsing constructs and transforms her provocative persona across journalistic genres and thereby establishes herself as a media provocateur in a hybrid media system. In continuation of this, we discuss how provocative style may function as a catalyst for rhetorical agency for media provocateurs, the media they work for, and potentially the general public. However, as we see it, the public’s agency is dependent on publicist mass media to not only offer media provocateurs a platform and fortify the provocateurs’ self-presentation; public mass media must also take responsibility for and play an active role as curators of the public debate that the media provocateurs’ rhetoric creates

A Review of Tools for Overcoming the Challenge of Monitoring of Social Media

2014 ◽  
pp. 49-71
Author(s):  
Carlos Figueroa ◽  
Abraham Otero
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Daily Basis ◽  
Complete Control ◽  
The Public ◽  
Negative Feelings ◽  
A Company

Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of media, in which the public has similar capabilities for creating content as companies has emerged: social media. The growth of this medium has been exponential, endowing it with a reach that can dwarf traditional mass media. Having or not having a presence in such media is not just a choice of the company. The company's customers and the general public can generate content related to a company without the company’s consent. There is no way for the company to avoid it. All they can do is listen to the conversations, engage in them, and try to dampen negative feelings while steering the overall conversation in positive directions. Given the size of social networks and the large number of conversations that they support on a daily basis, manual monitoring is impossible. In this chapter, the authors review and evaluate various tools to support the tasks of monitoring and managing the content of social media that is relevant for a company, a brand, or a product.

DIGITAL LITERATURE FROM THE PERSPECTIVE OF GENERATION Z

2022 ◽  
Author(s):  
Resti Putri Haryoto ◽  
Isma Putri Ramadhanti ◽  
Iriffana Nadialhaq ◽  
Nur Rohmi Listyanti ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Qualitative Method ◽  
Journal Articles ◽  
Literary Works ◽  
Digital Literature ◽  
New Era ◽  
Generation Z ◽  
The Media

The mass media entered a new era where all media is digital, including literary works. The results of this study are expected to show the views and impressions of Generation-Z on digital literary works and help bring insights to the general public regarding Gen z's response to digital literature through the Booktok trend. This research aims to gain knowledge over generation z's perspective on developments on digital literature works media and how they see those changes through the BookTok trend in TikTok by using descriptive qualitative method, using interviews and data from books, journal articles, and videos with a span of 2019-2021. This research focused on the response of Generation Z to changes in the media of literary works and the images of literary works through the BookTok trend in the Tiktok social media community.

Social Media and Infectious Disease Perceptions in a Multicultural Society

2020 ◽  
pp. 659-676
Author(s):  
Maria Elena Villar ◽  
Elizabeth Marsh
Keyword(s):  
Infectious Disease ◽  
Social Media ◽  
Mass Media ◽  
Health Communication ◽  
Disease Outbreaks ◽  
Media Framing ◽  
Cultural Attitudes ◽  
The Public ◽  
Traditional Health ◽  
The Media

Mass media is recognized in health communication as a gatekeeper, alerting the public to what is important with a focus on accuracy and relevancy. This is done through media framing, by which mass media sets the tone through which the public will view the message. Social media has emerged as a force in health communication with the same potential for media framing as mass media; however, with social media there is no formal gatekeeper. Looking at two major disease outbreaks, Ebola and Zika, this chapter examines the influence and effect of social media on health communication. The Zika outbreak in Miami was examined with social listening methods to determine both the effect of mass media on social media and of social media on the effectiveness of traditional health communication outlets to spread their message. The authors conclude that social media is both an asset and a liability during disease outbreaks, and its effect depends on audiences' cultural attitudes and trust toward authorities and the media.

A Review of Tools for Overcoming the Challenge of Monitoring of Social Media

2018 ◽  
pp. 913-936
Author(s):  
Carlos Figueroa ◽  
Abraham Otero
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Daily Basis ◽  
Complete Control ◽  
The Public ◽  
Negative Feelings ◽  
A Company

Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of media, in which the public has similar capabilities for creating content as companies has emerged: social media. The growth of this medium has been exponential, endowing it with a reach that can dwarf traditional mass media. Having or not having a presence in such media is not just a choice of the company. The company's customers and the general public can generate content related to a company without the company's consent. There is no way for the company to avoid it. All they can do is listen to the conversations, engage in them, and try to dampen negative feelings while steering the overall conversation in positive directions. Given the size of social networks and the large number of conversations that they support on a daily basis, manual monitoring is impossible. In this chapter, the authors review and evaluate various tools to support the tasks of monitoring and managing the content of social media that is relevant for a company, a brand, or a product.

Environmental filmmaking workshops: Engaging university students on plastic pollution in Cambodia and Vietnam

2020 ◽  
Author(s):  
Chris Hackney ◽  
Vivien Cumming ◽  
Robin Waldman
Keyword(s):  
Social Media ◽  
General Public ◽  
Science Communication ◽  
Proof Of Concept ◽  
Plastic Pollution ◽  
Phnom Penh ◽  
The Public ◽  
Short Films ◽  
The Media ◽  
Local Students

<p>‘Proof of concept’ science communication workshops were organised in Phnom Penh, Cambodia and Hanoi, Vietnam focussing on capturing community perceptions on environmental issues. The aim was to help students on environmental courses learn quick and easy ways to make impactful short films so as to communicate their science to the public and their peers on social media, which is widely used in the region.  The workshops lasted a day and taught students how to find a story, film it and edit it into a 1-minute video, with the videos shown at the end of the day in a mini ‘film festival’ and then shared by the students. Our research involves looking at plastic pollution in the Mekong River. In order to publicise the problem to the general public in the region the workshops with local students allowed us to tell environmental stories on social media from their perspective and streamlined the process of communication, providing content that could be shared widely. The workshops were very successful, and we now have a tried and tested method of training scientists in regions of the world where crucial scientific research is being carried out to effectively engage with their colleagues, the general public and the media in their region.</p>

scholarly journals POSISI DAN PERAN MEDIA DALAM KEHIDUPAN MASYARAKAT

TASAMUH ◽  
2018 ◽  
Vol 16 (1) ◽  
pp. 119-138
Author(s):  
Husnul Khatimah
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Mass Communication ◽  
Positive Impact ◽  
Entertainment Education ◽  
The Public ◽  
The Media ◽  
The Mass Media ◽  
Important Position

Mass media has an important position in people's lives, so mass media is placed as mass communication which acts as a communicator and agent of change, being a pioneer of change in the public environment that can influence audiences through messages such as information, entertainment, education and other messages and accessible to the public at large. As a form of the importance of media can be seen from the influence felt by the public, starting from the cognitive, effective, to conative aspects of the mass media and the negative-positive impact of social media. Even though the position and role of the media are very important, the community must also be careful with media remember that the nature of the media is so flexible. Negative values ​​of the role of the media in Indonesia can occur either from the mass media or social media, so there needs to be attention from each party, both from the media manager to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

A Review of Tools for Overcoming the Challenge of Monitoring of Social Media

2014 ◽  
pp. 40-63
Author(s):  
Carlos Figueroa ◽  
Abraham Otero
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Daily Basis ◽  
Complete Control ◽  
The Public ◽  
Negative Feelings ◽  
A Company

Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of media, in which the public has similar capabilities for creating content as companies has emerged: social media. The growth of this medium has been exponential, endowing it with a reach that can dwarf traditional mass media. Having or not having a presence in such media is not just a choice of the company. The company's customers and the general public can generate content related to a company without the company's consent. There is no way for the company to avoid it. All they can do is listen to the conversations, engage in them, and try to dampen negative feelings while steering the overall conversation in positive directions. Given the size of social networks and the large number of conversations that they support on a daily basis, manual monitoring is impossible. In this chapter, the authors review and evaluate various tools to support the tasks of monitoring and managing the content of social media that is relevant for a company, a brand, or a product.

A Review of Tools for Overcoming the Challenge of Monitoring of Social Media

2015 ◽  
pp. 467-490
Author(s):  
Carlos Figueroa ◽  
Abraham Otero
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Daily Basis ◽  
Complete Control ◽  
The Public ◽  
Negative Feelings ◽  
A Company

Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of media, in which the public has similar capabilities for creating content as companies has emerged: social media. The growth of this medium has been exponential, endowing it with a reach that can dwarf traditional mass media. Having or not having a presence in such media is not just a choice of the company. The company's customers and the general public can generate content related to a company without the company's consent. There is no way for the company to avoid it. All they can do is listen to the conversations, engage in them, and try to dampen negative feelings while steering the overall conversation in positive directions. Given the size of social networks and the large number of conversations that they support on a daily basis, manual monitoring is impossible. In this chapter, the authors review and evaluate various tools to support the tasks of monitoring and managing the content of social media that is relevant for a company, a brand, or a product.

Social Media and Infectious Disease Perceptions in a Multicultural Society

2018 ◽  
pp. 328-350 ◽  
Author(s):  
Maria Elena Villar ◽  
Elizabeth Marsh
Keyword(s):  
Infectious Disease ◽  
Social Media ◽  
Mass Media ◽  
Health Communication ◽  
Disease Outbreaks ◽  
Media Framing ◽  
Cultural Attitudes ◽  
The Public ◽  
Traditional Health ◽  
The Media

Mass media is recognized in health communication as a gatekeeper, alerting the public to what is important with a focus on accuracy and relevancy. This is done through media framing, by which mass media sets the tone through which the public will view the message. Social media has emerged as a force in health communication with the same potential for media framing as mass media; however, with social media there is no formal gatekeeper. Looking at two major disease outbreaks, Ebola and Zika, this chapter examines the influence and effect of social media on health communication. The Zika outbreak in Miami was examined with social listening methods to determine both the effect of mass media on social media and of social media on the effectiveness of traditional health communication outlets to spread their message. The authors conclude that social media is both an asset and a liability during disease outbreaks, and its effect depends on audiences' cultural attitudes and trust toward authorities and the media.

“Medium is the message” – Creating a University Image in the Time of Web 2.0

2017 ◽  
Vol 46 (4) ◽  
pp. 159-172
Author(s):  
Małgorzata Koszembar‑Wiklik
Keyword(s):  
Social Media ◽  
Young People ◽  
Mass Media ◽  
Public Universities ◽  
The Public ◽  
Starting Point ◽  
The Social ◽  
The Media ◽  
The University ◽  
The Way

The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients.  The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media.

Sign in / Sign up

Export Citation Format

Share Document