“Medium is the message” – Creating a University Image in the Time of Web 2.0

2017 ◽  
Vol 46 (4) ◽  
pp. 159-172
Author(s):  
Małgorzata Koszembar‑Wiklik
Keyword(s):  
Social Media ◽  
Young People ◽  
Mass Media ◽  
Public Universities ◽  
The Public ◽  
Starting Point ◽  
The Social ◽  
The Media ◽  
The University ◽  
The Way

The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients.  The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

scholarly journals A case study on the public knowledge and awareness of the Philippine Pangolin Manis culionensis (Mammalia: Pholidota: Manidae)

2019 ◽  
Vol 11 (12) ◽  
pp. 14484-14489
Author(s):  
Frances Mae Tenorio ◽  
Joselito Baril
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Public Knowledge ◽  
High Demand ◽  
The Public ◽  
Illegal Market ◽  
Medicinal Value ◽  
The Social ◽  
High Degree

Pangolins are poorly known species despite their high demand in the illegal international trade.  This study has been conducted to analyze the awareness of Filipinos towards the endemic Philippine Pangolin Manis culionensis and how much they would be willing to contribute to its conservation.  The respondents were selected from the social media reach of the researchers.  The results showed that most of the respondents know about the pangolin from mass media such as news from television.  Social media is also a factor in their awareness of the animal.  They unanimously agreed that pangolins are important ecologically rather than its medicinal value in the illegal market trade.  Overall, the respondents showed a high degree of knowledge of pangolins and have favorable attitudes towards its conservation.

scholarly journals The Control of Information in Traditional Media through the Social Ones

2015 ◽  
Vol 2 (1) ◽  
pp. 107
Author(s):  
Resul Sinani
Keyword(s):  
Social Media ◽  
Prime Minister ◽  
National Level ◽  
Traditional Media ◽  
State Institutions ◽  
The Public ◽  
The Social ◽  
The Media ◽  
High Level

The usage of social media by Kosovar politicians is almost absolute. Politicians of all levels have their accounts on Facebook as well as other social networks. They use those for various reasons, starting from contacting the voters and supporters during the election campaigns as well as during the time they are in the office, up to presenting their stands and ideas that have do with different issues of public interest. For many of them, especially for low-level politicians the social media, mainly Facebook, have become the only place where they express themselves, since they find it almost impossible to become a part of the traditional media, especially of those on the national level, like newspapers, radio or television. Whereas for high-leveled politicians, concretely the heads of main institutions like the prime-minister, the head of parliament or the president, who refuse to be interviewed and be present in political shows where they could face questions from the journalists or the public, they are using Facebook statements in order to avoid direct questions from the journalists about the political subjects of the day. By making it impossible for them to take direct answers through their journalists the traditional media (newspapers, radio, TV) have to quote the posts that the politicians are making on Facebook. The kosovar journalists and the heads of media see this tendency of politicians, especially of the prime minister as the lack of transparency, avoidance of accountability, control of information and setting the agenda of the media. This paper attempts to argument the hypothesis that the high level politicians, the heads of main state institutions in Kosovo are controlling the information in traditional media through the usage of social media. In order to argument this hypothesis as a case study we have taken the Kosovar (ex)PM Hashim Thaçi whose almost every status and update has been quoted by the media. We have also interviewed journalists and editors of Kosovar media houses who have expressed their thoughts about the subject, while supporting the hypothesis of this paper.

scholarly journals Representation of Youth in the Public Debate in Greece, Italy, and Spain: Does the Political Leaning of Newspapers Have Any Effect?

2019 ◽  
Vol 64 (5) ◽  
pp. 620-637
Author(s):  
Lorenzo Bosi ◽  
Anna Lavizzari ◽  
Stefania Voli
Keyword(s):  
Young People ◽  
News Coverage ◽  
Public Debate ◽  
The Political ◽  
The Public ◽  
The Social ◽  
Adult World ◽  
The Media ◽  
The Subject ◽  
Political Differences

Recent scientific studies have reached the near-unanimous conclusion that the media produce a stereotypical representation of young people. However, research in this area has not often scrutinized whether there are any significant differences in the coverage of the subject matter. Notably, this article examines whether the political leaning of newspapers has any impact on the levels of plurality in the news coverage of youth. On the basis of political claim analyses of six newspapers from three countries (Greece, Italy, and Spain), we find that the coverage of youth in the public debate is very similar if we compare center-right to center-left newspapers. This suggests that the social construction of the concept of youth dominates in the adult world, regardless of any political differences. Nonetheless, differences emerge when young people are given the opportunity to speak for themselves; center-left newspapers are more likely to recognize the agency of, and give a voice to, young people.

Ethics and aesthetics: the social theory of barbershop harmony

Popular Music ◽  
1999 ◽  
Vol 18 (1) ◽  
pp. 41-61 ◽  
Author(s):  
Liz Garnett
Keyword(s):  
Mass Media ◽  
Social Theory ◽  
Musical Life ◽  
The Public ◽  
Relative Paucity ◽  
The Social ◽  
The World ◽  
The Relationship ◽  
The Way

Until recently, the world of the British barbershop singer was a self-enclosed community whose existence went largely unrecognised both by musicians involved in other genres and by the public at large. In the last few years this has started to change, chiefly due to the participation of barbershop choruses in the televised competition ‘Sainsbury's Choir of the Year’. Encouraged by the success of Shannon Express in 1994, many other choruses entered the 1996 competition, four of them reaching the televised semi-finals, and two the finals. During this increased exposure, it became apparent that television commentators had little idea of what to make of barbershoppers, indeed regarded them as a peculiar, and perhaps rather trivial, breed of performer. This bafflement is not surprising given the genre's relative paucity of exposure either in the mass media or in the musical and musicological press; the plentiful articles written by barbershoppers about their activity and its meanings are almost exclusively addressed to each other, to sustain the community rather than integrate it into wider musical life. The purpose of this paper, however, is not to follow the theme of these intra-community articles in arguing that barbershop harmony should actually be regarded as a serious and worthy art, or to explain to a bewildered world what this genre is actually about; rather, it aims to explore the way that barbershop singers theorise themselves and their activity to provide a case study in the relationship between social and musical values. That is, I am not writing as an apologist for a hitherto distinctly insular practice, but exploiting that very insularity as a means to pursue a potentially very broad question within a self-limited field of enquiry.

scholarly journals Az okostelefon- és közösségimédia-használat néhány sajátossága egy fiatalok körében végzett online felmérés alapján

2019 ◽  
Vol 19 (1) ◽  
pp. 108
Author(s):  
Bettina Pikó ◽  
Hedvig Kiss
Keyword(s):  
Social Media ◽  
Young People ◽  
Online Survey ◽  
Media Use ◽  
Smart Device ◽  
Social Media Use ◽  
Time Period ◽  
The Social ◽  
The Media ◽  
Smartphone Use

A média és az információs technológia egyre fontosabb szerepet játszik az életünkben, különösképpen a fiatal generációk számára vált nélkülözhetetlenné a kommunikáció, a tanulás és a kapcsolattartás terén. Az előnyök mellett azonban számos probléma is felmerül, többek között a túlzott használat következtében jelentkező függőség. Bár az internet-, az okostelefon- és a közösségimédia-használat és –függőség között vannak átfedések, érdemes külön is megvizsgálni ezek sajátosságait. Jelen tanulmányban ezért az okostelefon-függőség és -használat mellett megnéztük, hogyan függ össze ez a jelenség a közösségimédia-használattal és annak jellemzőivel. Online felmérésünkben 14 és 30 év közötti fiatalok szerepeltek (N = 244 fő; 66% lány, átlagéletkoruk 23,1 év, szórás 3,4). Eredményeink szerint az okostelefon- és közösségimédia-függőségre leginkább a használat időtartama hajlamosít, főként az okoseszköz kényelmessége, könnyű elérhetősége, szórakoztató jellege miatt. Az okostelefonok használata szinte univerzális, bár bizonyos alkalmazásokat a lányok (például Pinterest) kedvelnek, míg a játékokat a fiúk. A korral a használat és a függőség is csökken. --- Several characteristics of smartphone and the social network use based on an online survey among young people The media and information technology play an increasingly important role in our lives, they have become necessary, particularly for young people in the fields of communication, education and connections. However, alongside the advantages a number of problems have also started to emerge, one being addiction due to excessive use. Although there are overlaps among internet, smartphone, and social media use and addictions, it is worth examining their characteristics separately. The present study focused on smartphone use and addiction, and we also detected how these might interact with social media use and their features. In this online survey participants were young people aged between 14 and 30 years (N = 244; 66 per cent females, mean age = 23.1 years, S.D. = 3.4). Our results suggest that the time period itself is accountable for smartphone and social media addictions especially due to the convenience, and easy-to-reach and entertaining nature of the smart device. The smartphone use is universal, although some applications are preferred more by girls (e.g., Pinterest) or boys (online games). Both use and addiction tend to decrease with age. Keywords: smartphone, social media, youth, behavioural addictions

scholarly journals Social Media Use and Pathways to Protest Participation: Evidence From the 2019 Chilean Social Outburst

2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110597
Author(s):  
Andrés Scherman ◽  
Sebastian Rivera
Keyword(s):  
Social Media ◽  
Young People ◽  
Media Use ◽  
Social Media Use ◽  
Political Activities ◽  
The Social ◽  
Social Media Platforms ◽  
Common Interests ◽  
Media Platform ◽  
The Media

In this article, we explore the relationship between social media use and participation in protests in Chile. In October 2019, Chile faced the most massive protests since the country’s return to democracy. Due to its magnitude, the media and analysts refer to this process as the “social outburst.” Although these protests engaged broad sectors of the population, most of the protesters were young people. Using a probabilistic and face-to-face survey applied to young people aged 18-29 years, we find that the only social media platform associated with participation in protests was Facebook. Our analysis also shows the importance of the specific activities that people engage in social media. Taking part in political activities on social media is strongly associated with attending protests but using social media platforms to get information or share common interests with other users is not. Furthermore, we examine whether social media has an indirect impact on participation through interpersonal conversation. The results show that Instagram—one of the most popular social media platforms among young Chileans—spurs interpersonal conversation, which in turn increases the likelihood of participating in protests. Our findings suggest that social media still plays a role in shaping people’s political behavior despite changes in the social media environment and in social media consumption patterns.

scholarly journals Countering the New Media Podia: Youth and ‘Fake News’ in Kenya

2021 ◽  
Vol 8 (4) ◽  
pp. 8-12
Author(s):  
Oloo Ong’ong’a
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Information Age ◽  
Fake News ◽  
The Public ◽  
The Social ◽  
Legal Structures ◽  
Media Platform ◽  
The Media

The rise of fake news into the new media platform has raised significant concern in Africa and Kenya in recent years. The new media has embedded itself with fake news, which sometimes has led to the misunderstanding and misinformation of particular events that might be of the public interest. The general public, policymakers, and scholars, as well as the media, have found this as a very challenging issue. The upsurge of the new technologies, mainly social media, has posed challenges as youth immerse themselves in utilizing these social media for their own benefits. This is coupled with the creation and spreading of fake news, which sometimes when it goes viral; they lead to stress, panic and uncertainty to the individuals that come across them. The ability of users’ exceptional capacity to produce, reproduce, and distribute their information to a broad audience makes social media, an essential tool in the information age. The article critically reviews the literature on fake news and recommends for media literacy, strengthening the legal structures and use of sophisticated technologies as a strategy to fight fake news in the social media in Kenya.

scholarly journals Fenomena Seleb Hijrah: Tendensi Ekslusivisme dan Kemunculan Kelompok Sosial Baru

2020 ◽  
Vol 3 (01) ◽  
pp. 1-17
Author(s):  
Rahmi Nur Fitri ◽  
Indah Rama Jayanti
Keyword(s):  
Social Media ◽  
Young People ◽  
Public Sphere ◽  
Religious Identity ◽  
Social Self ◽  
Religious Behavior ◽  
The Public ◽  
The Media ◽  
The Public Sphere ◽  
Society Today

Religious behavior nowadays has became a sector which has a lot of change. Modernity and globalization formed a society that was worried on their religious identity. This problem deliver to a new trend amongst young people and Indonesian celebrities. Campaigns of movement extensively spread on media social, self convertion to religious individuals also known as “seleb hijrah”. The massive movement of hijrah lead by various groups that caused alteration the meaning of it and increased activities of religion commodification. Society today has liberation to select literature of hijrah concept that are available in the media. Media extention facilitate spreading of the existence of seleb hijrah which eventually form new communities such as “Kajian MuSaWaRah”. Data obtain through social media, various video and articles discussing the same topic. This paper aims to scientifically explore and critically examine the phenomenon of seleb hijrah that have occurred among artists in recent years. Examine further the emergence of tendency of exclusivism in modern social circle. In addition, the article also explain the tendency of religious commodification in artists circle, in which called them selves with preacher. Nadirsyah Hosen said that hijrah activity amongst celebrities should not only be a popular trend to moving stage in seek of audiences. The majority of artists who are members of the group, innovate to maintain their existence in the public sphere. Keywords: hijrah, artist, exclusivism, identity  Abstrak Perilaku keagamaan masa kini telah menjadi bidang yang banyak mengalami perubahan. Modernitas dan globalisasi kemudian membentuk masyarakat yang terguncang akan identitas keagamaannya. Kekhawatiran ini kemudian menghasilkan tren baru di kalangan anak muda dan selebriti Indonesia. Kampanye gerakan untuk menjadi pribadi religius yang dilakoni para artis kemudian marak ditemukan di media sosial atau yang juga dikenal dengan seleb hijrah. Gerakan massif hijrah yang dilakukan oleh berbagai kalangan, menyebabkan terjadinya pergeseran makna hijrah serta meningkatnya aktivitas komodifikasi yang menjadikan agama sebagai obyeknya. Masyarakat dewasa ini bebas untuk memilih referensi hijrah dari sekian banyak sumber yang telah tersedia di media. Ekstensi media mempermudah penyebaran eksistensi artis hijrah yang akhirnya membentuk sebuah komunitas baru seperti Kajian MuSaWaRah. Data didapatkan melalui media sosial, berbagai video kajian serta artikel-artikel yang membahas topik yang sama. Tulisan ini bertujuan untuk menelusuri dan mengkritisi secara ilmiah fenomena seleb hijrah yang terjadi di kalangan artis beberapa tahun terakhir. Menelaah lebih jauh munculnya kecenderungan ekslusivisme kelompok sosial modern. Selain itu, artikel juga memaparkan terjadinya kecenderungan komodifikasi agama di dalam kelompok artis yang mulai mengidentifikasikan diri sebagai kelompok pendakwah. Mengutip tulisan Nadirsyah Hosen, aktivitas hijrah di kalangan artis seharusnya tidak hanya menjadi tren populer perpindahan panggung dalam mencari audiensi. Mayoritas artis yang tergabung ke dalam kelompok ini kemudian berinovasi untuk tetap mempertahankan eksistensi mereka di ranah publik. Kata kunci: hijrah, artis, eksklusivisme, identitas  

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