scholarly journals Ethical Consumerism and its effect on Purchase Decision: Evidence from Fashion Industry of Pakistan

2021 ◽  
Vol 3 (3) ◽  
pp. 207-227
Author(s):  
Asad Hussain ◽  
Faizan Dar
Keyword(s):  
Environmental Concern ◽  
Business Environment ◽  
Ethical Consumption ◽  
Purchase Decision ◽  
Fashion Industry ◽  
Ethical Consumerism ◽  
Ethical Knowledge ◽  
Consumer Perspective ◽  
Factor Data ◽  
Complex Ratio

In recent years, customer’s increasing awareness of ethical consumption has become increasingly important for the business environment and one’s lifestyle. Although it is observed that consumers are influenced by their ethical concerns but ethical consumptions lack from a consumer perspective. The theoretical framework of the paper portrays the multifaceted and complex ratio of the concepts of ethical consumption and the complexities that exist in the relationship between purchase influence and consumption in general. The study took a quantitative approach to find out how consumer purchase decision is affected by four antecedents namely, Ethical Knowledge, Environmental Concern, Personal Values, and Price Factor. Data was collected through a self-developed questionnaire and distributed among 200 respondents in Karachi, Pakistan. Multiple regression was applied through SPSS in the data. The results of the study show that all other variables show a significant effect on purchase decision except Ethical Knowledge. Therefore, it implies consumers are uncertain about which products and firms follow ethical rules and which do not. This study has theoretical and practical contributions in the fashion industry context. This research might encourage fashion brands to willfully take on green exercises and give strategic guidelines to advertisers and retailers about their sustainable retail practices.

scholarly journals Revisiting the South African Marketing Index

1995 ◽  
Vol 26 (2) ◽  
pp. 49-57 ◽  
Author(s):  
Christo Boshoff ◽  
Alwyn P. Du Plessis
Keyword(s):  
Price Index ◽  
Business Environment ◽  
Point Of View ◽  
External Point ◽  
Consumer Perspective ◽  
Technological Developments ◽  
Marketing Activities ◽  
Business Function ◽  
High Level ◽  
The Impact

The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude towards marketing' index. It also compares the results with a similar study conducted in 1990 (the 1990 study). The 1990 study reported a negative marketing index of -16.262. Older consumers in particular voiced their disapproval of marketing practices. Pricing was singled out as the most important bone of contention. The pricing and the pricing practices used by marketers were seen as often unfair and unreasonable. Advertising was also viewed rather sceptically. Retailing was the only marketing mix element to return a positive index. The results of this study show that the SA Marketing Index has declined from -16.262 in 1990 to -34.125 in 1993. The decline in the marketing index is primarily due to the considerable decline in the price index from -8.470 to -24.368, a slight decrease in the product index (from -2.719 to -9.939) and a marginal deterioration in the retailing index. The decline in the price index in particular was so severe that the improvement in the advertising index (from -6.434 to +0.606) had almost no influence on the marketing index. When the impact of demographic variables on attitudes were considered, Afrikaans-speaking consumers and those who are relatively well qualified academically, turned out to be particularly dissatisfied with marketing.

Broadening the Scope of Ethical Consumer Behaviour

2015 ◽  
pp. 1887-1900
Author(s):  
J. W. Dushan Chaminda ◽  
Nilanthi Ratnayake
Keyword(s):  
Religious Beliefs ◽  
Consumer Behaviour ◽  
Sexual Misconduct ◽  
Ethical Consumption ◽  
Ethical Behaviour ◽  
Ethical Consumerism ◽  
Ethical Consumer ◽  
Consumption Practices ◽  
Responsible Business Practices ◽  
The Mind

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This study conceptualises the importance of religious beliefs in ethical consumer behaviour and through researcher introspection methodology, the study empirically explore whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The study contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.

Ethical Consumerism in Tourism

2020 ◽  
pp. 110-133
Author(s):  
Erica Mingotto ◽  
Federica Montaguti ◽  
Luca Scarpellini
Keyword(s):  
Social Studies ◽  
Ethical Consumption ◽  
Recent Survey ◽  
Ethical Consumerism ◽  
Italian Market ◽  
Official Definitions ◽  
The Difference ◽  
And Behavior ◽  
Responsible Tourism

The chapter focuses on responsible tourism as a form of ethical consumption, based on conscious travel choices and behavior. There is a growing demand for responsible tourism, although it seems to be characterized by some inconsistencies, both between tourists' intention and concrete behavior and between these behaviors and the official definitions promoted by the industry and institutions. Starting from the analysis of a recent survey about responsible tourism on the Italian market, the chapter then tries to investigate and explain these gaps, by applying the perspective of social studies and of researches on consumer tribes and new consumers' communities. The findings of the survey discussed in the chapter seem to confirm that consumers have their own perception of responsible tourism and that the meaning is discursively constructed within and outside responsible tourists' communities. Therefore, the intention-behavior gap and the difference between tourists' account of responsible tourism and “institutional” definitions cannot be categorized as true inconsistencies.

The Strategic Use of Social Media in the Fashion Industry

2018 ◽  
pp. 1209-1233
Author(s):  
Hanna Kontu ◽  
Alessandra Vecchi
Keyword(s):  
Social Media ◽  
New Media ◽  
Business Environment ◽  
Critical Assessment ◽  
Strategic Marketing ◽  
Competitive Advantages ◽  
Fashion Industry ◽  
Research Findings ◽  
Marketing Tool ◽  
Use Of Social Media

The importance of social media is evident as millions of people use it to connect with others, share content, and discuss different topics (Kaplan & Haenlein, 2010; Kim & Ko, 2010). Although it is clear that social media is powerful and ubiquitous, many fashion brands have been reluctant or unable to develop strategies and allocate resources to effectively engage with the new media. The goal of this chapter is to critically review the literature that explicitly addresses the adoption, application, and impact of social media by fashion brands. In particular, the purpose of this chapter is to provide a critical assessment of the adoption of social media amongst three well-established fashion brands in order to identify the importance of social media as a strategic marketing tool and to propose a number of alternative social media strategies for fashion brands. Such a critical assessment is necessary since, as demonstrated by the research findings, implementing these strategies will allow brands not only to survive, but also to create new competitive advantages and thrive in the new global fashion business environment.

Manifestation of Ethical Consumption Behaviour through Five Precepts of Buddhism

2016 ◽  
pp. 1591-1611
Author(s):  
Nilanthi Ratnayake ◽  
Dushan Chaminda Jayawickrama
Keyword(s):  
Religious Beliefs ◽  
Sexual Misconduct ◽  
Ethical Consumption ◽  
Ethical Behaviour ◽  
Business Practices ◽  
Ethical Consumerism ◽  
Ethical Consumer ◽  
Consumption Practices ◽  
Responsible Business Practices ◽  
The Mind

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is considered an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite the Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This Chapter aims to conceptualise the importance of religious beliefs in ethical consumer behaviour and present the findings of a study that explored whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The content of the Chapter contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.

Broadening the Scope of Ethical Consumer Behaviour

2013 ◽  
Vol 4 (3) ◽  
pp. 38-50
Author(s):  
J. W. Dushan Chaminda ◽  
Nilanthi Ratnayake
Keyword(s):  
Religious Beliefs ◽  
Consumer Behaviour ◽  
Sexual Misconduct ◽  
Ethical Consumption ◽  
Ethical Behaviour ◽  
Business Practices ◽  
Ethical Consumerism ◽  
Ethical Consumer ◽  
Consumption Practices ◽  
Responsible Business Practices

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This study conceptualises the importance of religious beliefs in ethical consumer behaviour and through researcher introspection methodology, the study empirically explore whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The study contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.

A tabulation of information technology and consumer behavior in hospitality revenue management research

2020 ◽  
Vol 11 (3) ◽  
pp. 575-587
Author(s):  
Tevfik Demirciftci ◽  
ChihChien Chen ◽  
Mehmet Erdem
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Revenue Management ◽  
Design Methodology ◽  
Service Providers ◽  
Business Environment ◽  
Content Type ◽  
The Past ◽  
Consumer Perspective ◽  
Practical Implications

Purpose The purpose of this paper is to present an overview of revenue management (RM) studies that focus on information technology (IT) and consumer behavior published between 2008 and 2018. Design/methodology/approach In total, 112 articles published in 17 journals were identified and analyzed. Findings This study shows the importance of IT and RM and focuses on the consumer perspective. It also emphasizes that technology is not the enemy of humans: it complements and adds value to their existing jobs. Research limitations/implications Book chapters and conference proceedings related to IT and RM were not included in this study. Besides, only journal papers published in English were included in the study. The categorizing of subjects can be seen as subjective. Practical implications This study helps researchers discover articles from 2008 to 2018 and helps hospitality executives interested in RM technologies from the demand side to use these findings in their business environment. Originality/value Based on the interaction between service providers (hotels) and users (consumers) on IT and RM platforms, the paper identified eight key components that have been relevant over the past decade.

Can We Quantify Ethical Consumption?: Reflections on a Decade-Long Exercise in Public Sociology

2019 ◽  
pp. 016059761988247
Author(s):  
Ellis Jones
Keyword(s):  
Social Movements ◽  
Public Sociology ◽  
Ethical Consumption ◽  
Environmental Responsibility ◽  
Smartphone App ◽  
Annual Conference ◽  
Research Project ◽  
The Public ◽  
Ethical Consumerism

In order to contribute to the ongoing discussion of the evolving nature of public sociology, this article reflects on a public sociology research project a decade after presenting it as part of the keynote for the 2009 Annual Conference for the Association for Humanist Sociology. The Better World Shopper project focuses on quantifying 32 years of social and environmental responsibility data on 2,204 companies into numerical values that are then translated into A–F grades for the public through a regularly updated book, smartphone app, and website. Rooted in social movements theory and the growing literature on ethical consumerism, the methodology for the project is discussed in detail, including how data are weighted, updated, and an evaluation of how various biases are addressed throughout the analysis. The project is offered up as one example of how humanist sociology and public sociology can overlap in ways that can generate much needed conversations outside of academe.

Research about the Influence of Clothing Store Designs and Displays on the Consumer Purchase Decision Based on the Data Analysis

2014 ◽  
Vol 687-691 ◽  
pp. 4959-4962
Author(s):  
Hui Zhou
Keyword(s):  
Data Analysis ◽  
Spiritual Experience ◽  
Clothing Industry ◽  
Purchase Decision ◽  
Modern Time ◽  
Fashion Industry ◽  
Brand Culture ◽  
Clothing Store

Along with the increasing development of clothing market and our fashion industry, more and more clothing stores lay great emphasize on the designs and displays in their clothing store. In our modern time, clothing store is not only a simple place to sell goods but also a place to present the personality and characteristic of our clothing brand. In other words, clothing store has been a place for customers to enjoy beauty and spiritual experience when they purchasing and browsing their clothes. In this sense, the purpose of the designs and displays in clothing store is just to appeal customers to enter clothing store, enjoying clothes, choosing clothes and at last buying clothes. Therefore, the designs and displays in clothing store has been an important mark for the clothing brand and clothing industry. This paper mainly from the angle of designs and displays in clothing store to study the influence of customer purchase decision based on the data analysis. Using excellent design and display in clothing store can attract the customers' vision, induce customers' minds, stimulate customers' interest and change their passive purchase concept. Then the author will make a summary about some following principles about the designs and displays in clothing store which should be pay much attention and put forward the importance of making good designs and displays in clothing stores and enriching our clothing brand culture in order to satisfy our customers various needs.

Following the lead of relevant others

2015 ◽  
Vol 31 (4) ◽  
pp. 25-27
Keyword(s):  
Design Methodology ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Influential Factor ◽  
Purchase Decision ◽  
Content Type ◽  
Pertinent Information ◽  
Behavioral Predictions ◽  
The Individual ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – Environmental concern has become an influential factor in the purchase decision-making of an increasing number of consumers. Such individuals are invariably positive toward green products. In addition, there is a willingness to shun organizations that fail to take their responsibilities in this area seriously. Marketers have naturally sought to ascertain what motivates people to engage in ecologically friendly consumption activities. To date, it has been widely assumed that preferences are mainly determined by characteristics and attitudes associated with the individual concerned. Approaches of this type would typically consider a person’s values, beliefs, norms and knowledge pertaining to environmental issues. Information like this clearly offers some useful pointers. However, it has thus far not proved able to make consistently accurate behavioral predictions. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Sign in / Sign up

Export Citation Format

Share Document