scholarly journals Revisiting the South African Marketing Index

1995 ◽  
Vol 26 (2) ◽  
pp. 49-57 ◽  
Author(s):  
Christo Boshoff ◽  
Alwyn P. Du Plessis
Keyword(s):  
Price Index ◽  
Business Environment ◽  
Point Of View ◽  
External Point ◽  
Consumer Perspective ◽  
Technological Developments ◽  
Marketing Activities ◽  
Business Function ◽  
High Level ◽  
The Impact

The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude towards marketing' index. It also compares the results with a similar study conducted in 1990 (the 1990 study). The 1990 study reported a negative marketing index of -16.262. Older consumers in particular voiced their disapproval of marketing practices. Pricing was singled out as the most important bone of contention. The pricing and the pricing practices used by marketers were seen as often unfair and unreasonable. Advertising was also viewed rather sceptically. Retailing was the only marketing mix element to return a positive index. The results of this study show that the SA Marketing Index has declined from -16.262 in 1990 to -34.125 in 1993. The decline in the marketing index is primarily due to the considerable decline in the price index from -8.470 to -24.368, a slight decrease in the product index (from -2.719 to -9.939) and a marginal deterioration in the retailing index. The decline in the price index in particular was so severe that the improvement in the advertising index (from -6.434 to +0.606) had almost no influence on the marketing index. When the impact of demographic variables on attitudes were considered, Afrikaans-speaking consumers and those who are relatively well qualified academically, turned out to be particularly dissatisfied with marketing.

The Internet and Global Markets

2008 ◽  
pp. 417-448
Author(s):  
José Manuel Ortega Egea ◽  
Manuel Recio Menedez
Keyword(s):  
Multinational Corporations ◽  
Marketing Channel ◽  
Point Of View ◽  
The Internet ◽  
Theoretical Point ◽  
Global Marketing ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Global Nature ◽  
The Impact

This chapter examines the impact of the Internet and related technologies on global marketing activities (global e-marketing), under consideration of the following aspects: • Special implications for multinational corporations (MNCs) and small and medium-sized companies (SMCs) • Distinction between business-to-consumer (B2C) and business-to-business (B2B) markets • Role of the Internet as a complementary or supplementary marketing channel In order to clarify the special characteristics and challenges involved in global e-marketing practices, the authors have carried out a review of related empirical and conceptual research. The following conclusions can be drawn with regard to the characteristics of reviewed studies: 1. Due to the global nature of the Internet, relatively little research explicitly accounts for the differences between domestic and global e-marketing practices. Further research is needed on issues directly related to the Internet “global reach.” 2. Relatively more studies analyze global Internet marketing from a theoretical point of view. Academics are recently recognizing the need to carry out empirical research, both in B2C and B2B online environments.

scholarly journals Tracking the South African marketing index

1997 ◽  
Vol 28 (3) ◽  
pp. 82-87
Author(s):  
Alwyn P. Du Plessis ◽  
Christo Boshoff
Keyword(s):  
Longitudinal Study ◽  
South African ◽  
Price Index ◽  
Consumer Attitudes ◽  
Point Of View ◽  
The South ◽  
Product Price ◽  
Marketing Activities ◽  
Individual Index ◽  
First Time

This study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards marketing' index. It also compares the results of similar studies conducted in previous years. A survey of randomly selected South African consumers reveals that the South African Marketing Index is +22.28 (in the range -200 to +200) suggesting reasonably favourable perceptions of marketing and marketing practices. This is the first time since the commencement of this longitudinal study that the overall marketing index has been positive. The most favourable individual index is the retailing index (+22.91), followed by the price index (+13.11). Both the product and the advertising indices are, however, negative (-5.49 and -1.33 respectively).

scholarly journals THE IMPACT OF SOCIAL AND ECONOMIC FACTORS IN THE CREDIT RISK MANAGEMENT OF SME

2018 ◽  
Vol 24 (3) ◽  
pp. 1215-1230 ◽  
Author(s):  
Jaroslav BELAS ◽  
Lubos SMRCKA ◽  
Beata GAVUROVA ◽  
Jan DVORSKY
Keyword(s):  
Risk Management ◽  
Credit Risk ◽  
Family Environment ◽  
Interest Rate Risk ◽  
Business Environment ◽  
Point Of View ◽  
Quality Data ◽  
Economic Factors ◽  
Credit Risk Management ◽  
The Impact

Numerous research studies deal with the issue of researching the impacts on credit risk determinants in the SME segment. The study of economic factors that are easier to quantify from methodological point of view, and which prevent complex evaluation of causality of interest rate risk and the discovery of various social barriers dominate. This consistent fact forms a platform in designing the research to introduce a model of dependency of effective credit risk management in the SME segment on significant social and economic factors. Empirical research was carried out in the Czech business environment in 2017 on a sample of 352 enterprises. The structural analysis modeling (SEM) was the main analytical method. The research results confirmed the fact that an effective approach to managing the SME’s credit risk is determined by a number of factors of a noneconomic nature. The most important are education and family environment. These are followed by economic factors, such as a relationship with banks, financial knowledge in the area of capital and payment discipline. The multi-spectral dimension of the findings and causality also opened up a wide discussion and prepared a high-quality data research base for further deeper exploration of this issue.

scholarly journals Management perspectives on country of origin

2016 ◽  
Vol 20 (2) ◽  
pp. 230-244 ◽  
Author(s):  
Arooj Rashid ◽  
Liz Barnes ◽  
Gary Warnaby
Keyword(s):  
Large Scale ◽  
Country Of Origin ◽  
Point Of View ◽  
The Body ◽  
Content Type ◽  
Consumer Perspective ◽  
New Perspective ◽  
Retail Branding ◽  
The Uk ◽  
The Impact

Purpose – The purpose of this paper is to provide a new perspective by conceptualising country of origin (COO) from a management perspective, identifying the impact different COO constructs have in the context of fashion retailer and manufacturer businesses. Design/methodology/approach – This qualitative study comprises a series of in-depth interviews with key informants from large-scale fashion retailers and manufacturers in the UK. Findings – The major findings of this research demonstrate that COO is considered a strategic business imperative but manifests in a variety of ways depending on brand positioning, long-term strategic plans, expertise, and brand values, etc. Research limitations/implications – This study contributes to the body of knowledge about the importance of COO. The findings of this research will have practical implications for manufacturers and retailers, informing the debate on the value of the “Made in […]” epithet. Findings are limited to the UK fashion clothing industry. Originality/value – This research presents a new perspective on the COO construct, addressing it from a management rather than consumer perspective. It argues that COO can be considered as a strategic dimension, which is manifested in a variety of ways. COO has been extensively researched from a consumer point of view but this research takes a new approach by presenting findings from a managerial point of view, with fashion manufacturing and retail branding as the context.

scholarly journals RELATION BETWEEN IMPACT FACTOR IN ORTHOPEDIC JOURNALS AND LEVEL OF EVIDENCE

2018 ◽  
Vol 26 (4) ◽  
pp. 275-277
Author(s):  
Mauricio Pandini Monteiro de Barros ◽  
Fabio Teruo Matsunaga ◽  
Marcel Jun Sugawara Tamaoki
Keyword(s):  
Impact Factor ◽  
Orthopedic Surgery ◽  
Randomized Clinical Trials ◽  
Point Of View ◽  
Impact Factors ◽  
Level Of Evidence ◽  
High Level ◽  
The Impact ◽  
Source Of Information

ABSTRACT Objective: This study aims to assess the quality of articles published in the leading orthopedic surgery journals, by measuring the relation between the impact factor and the number studies with a high level of evidence. Methods: A literature review was performed of articles published in four previously selected journals. A score of journal evidence (RER - Relation between Randomized clinical trials and Systematic reviews) was calculated, considering the number of RCTs and SR published and the total number of full-text articles. Results: The selected journals were JBJS-Am, ASMJ, BJJ-Br and Arthroscopy, with Impact factors of 5.280, 4.362, 3.309 and 3.206 respectively in 2015. In the study, the RER Scores, in the same order, were 9.408, 6.153, 7.456 and 7.779. Conclusion: The journal JBJS-Am is the best available source of information on orthopedic surgery from this point of view. It has the highest Impact Factor and clearly the highest RER Score. On the other hand, we could conclude that the number of published RCT and good quality SR is very low, with less than 10% of all the articles. Level of evidence III, Analyses based on limited alternatives and costs, and poor estimates.

scholarly journals Research on the Impact of Reducing Industrial and Commercial Electricity Price on Henan's Overall Price Level——Based on Social Accounting Matrix

2019 ◽  
Vol 136 ◽  
pp. 01017
Author(s):  
Yanming Jin ◽  
Zhuonan Li ◽  
Mingyang Zhang
Keyword(s):  
Price Index ◽  
Price Level ◽  
Consumer Price Index ◽  
Business Environment ◽  
Henan Province ◽  
Electricity Price ◽  
Social Accounting Matrix ◽  
Social Accounting ◽  
Economic Price ◽  
The Impact

In order to reduce the operating costs of enterprises and optimize the business environment, China implemented the policy of reducing the general industrial and commercial electricity price by 10% in 2018 and 2019. This study uses the social accounting matrix to evaluate the effect of policy implementation on the price level of Henan Province. Through price transmission, we analyze the impact of industrial and commercial electricity price changes on production price and consumer price fluctuation of other sectors. The results show that the adjustment of general industrial and commercial electricity price has limited effect on the overall economic price level of Henan Province. The impact of electricity price adjustment on urban consumer price index is higher than that of rural consumer price index.

Evaluating the ‘New Policing’: Attacking the Money Trail of Organized Crime

1997 ◽  
Vol 30 (1) ◽  
pp. 1-25 ◽  
Author(s):  
Michael Levi
Keyword(s):  
Organized Crime ◽  
Community Orientation ◽  
Security Service ◽  
The Social ◽  
The Us ◽  
Technological Developments ◽  
The One ◽  
The Uk ◽  
High Level ◽  
The Impact

After examining the growth of concern about organized crime, the article critically reviews the arguments advanced for focusing on the money trail as a strategy for combating it, suggesting that the amount of money laundered may be considerably less than that commonly assumed. It goes on to contrast the powerful imagery of ‘the new policing’ with the modesty of the impact of these measures on convictions and confiscated assets in Britain and Australia, and attempts to account for the low yield there compared with the US in terms of greater American concentration on financial and professional intermediaries and more draconian legislation. After discussing the debate over the involvement of the UK Security Service (MI5) in the ‘war against organized crime’ and technological developments in laundering detection, the article examines the tensions, (a) between high level policing on the one hand, and devolved police budgeting and community orientation on the other; and (b) in the attempt to regulate the social conscience of finance capital without making it impossible for them to make a profit.

scholarly journals DANIEL BELL ABOUT THE «FLUIDITY» OF AUTHORITIES IN THE AGE OF POSTINDUSTRIALISM

2019 ◽  
pp. 71-78
Author(s):  
Hanna Sashchuk
Keyword(s):  
Information Technologies ◽  
Point Of View ◽  
Industrial Society ◽  
Management Skills ◽  
The People ◽  
New Information ◽  
Political Units ◽  
High Level ◽  
Post Industrial ◽  
The Impact

The article analyze the position of one of the most respected researchers of post-industrialism, Daniel Bell, on the impact of new information technologies on “politics-power” relations. The following two features of the influence of information and knowledge on the political sphere of public life are clarified: “Situs as Political Units» and «Rightful Meritocracy.” According to D. Bell, there are three analyzed current models of power: 1) the previous model of power, which is based on property, and besides it is inherited; 2) a model of government, the basis of which is knowledge acquired through education; and 3) a model of power, the source of which is a political office obtained through an organizational apparatus. The concept of the rightful meritocracy of D. Bell was analyzed, it’s meaning in the idea that the power belong to the most gifted. He believed that a capitalist society іs gradually transforming into a society in which gifted people will be promoted to senior positions, including political. He defined a certain “merit formula”: “Intelligence + Achievements = Merit”. D. Bell argued, that people with such merits should take up leadership positions in politics, business, science and other activities. In post-industrial society, the principle of “achievement” is relevant, there is a thought, that power is achieved through the personal virtues of the people, their high level of education and skills. In such society, there are almost no senior positions available to people without qualifications. In conclusion, we can say that the politician, from the point of view of D. Bell, is a highly skilled specialist which have the necessary management skills. Post-industrial society implies the emergence of a new intellectual class, whose representatives can at political level act as consultants, experts or technocrats.

scholarly journals Impact of using humor advertisement on airline customers’ mental image

2017 ◽  
Vol 13 (3) ◽  
pp. 25-32 ◽  
Author(s):  
Tareq Hashem
Keyword(s):  
Mental Image ◽  
Customer Needs ◽  
Aggressive Humor ◽  
Marketing Activities ◽  
Study Population ◽  
Influential Variable ◽  
High Level ◽  
The Impact

The study aims to investigate the impact of using humor advertisements on airline customers’ mental image. To achieve the main objective, a questionnaire was designed according to research hypotheses. The study population consists of airline customers that operate in Jordan and those who were exposed to a humor advertisement on the planes. Each person was asked before filling the questionnaire if he was previously exposed during one of his flights to humor advertisement or not. A convenient sample of 700 people was selected, 587 valid questionnaires have been collected. The research concluded that humor advertising has a significant impact on the formation of airline customers’ mental image, moreover, aggressive humor variable is considered the most influential variable on airline customers’ mental image. The research suggested some recommendations, such as: airlines should adopt humorous marketing activities in high level, and to benefit from leading companies experiences in order to meet customer needs and desires. As well as, they should encourage customers to respond to them in expressing their opinion about humor advertisements they make.

scholarly journals Comprehensive Safety Evaluation of the Chemicals with Human and Environmental Relevance

2016 ◽  
Author(s):  
Matteo Floris ◽  
Federica Albanese ◽  
Ricardo Medda ◽  
Emilio Benfenati
Keyword(s):  
Human Health ◽  
Safety Evaluation ◽  
Chemical Exposure ◽  
Global Strategy ◽  
Point Of View ◽  
Ethical Concerns ◽  
Predictive Methods ◽  
High Level ◽  
Pharmacologically Active ◽  
The Impact

Reducing the levels of toxic chemicals that cause adverse health and environmental impacts is a challenge for the international community. There is a need of a global strategy. Indeed, too often the problems associated to the exposure of chemical substances is recognized a posteriori, in the presence of consequences already observed. The prediction of the likely effects of chemical exposure on human health is based on classical tests with animals, which are time and money consuming, may deviate from an accurate prediction towards humans, and arises ethical concerns. Regulations are now considering the adoption of in silico (or computational) methods, which can be used for prioritizing substances according to the probability to be toxic for the biosphere. Several initiatives have prioritized chemicals, typically based according to some criteria, such as chemicals which may be endocrine disruptors, or persistent, bioaccumulative, or toxic (PBT). However, these initiatives focused on a certain range of adverse properties, and covered a certain number of substances only. We applied a set of largely validated and widely used predictive methods to large collections of chemicals: (i) to about 340,000 with a defined function, and (ii) to about 6 millions, which have been synthetized. The aim of this study is to quantify the putative impact of existing and future chemicals on towards human health, ecological and environment properties. The impact on the environment is the cause of major concern. This is the case of pesticides and hazardous, which is quite expected; however, also pharmacologically active candidate compounds of natural origin may have a high level of ecotoxicity. Pesticides and hazardous are also the categories of higher concern for humans, followed by pharmaceuticals. The pesticides and the hazardous are the categories of higher concern also on the environmental point of view. The results of our analysis could be the basis for the identification of new safety rules.

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