Clicks or Bricks? Online Shopping Adoption in Australia

Purpose: This research identifies and ranks the decision factors associated with online shopping adoption in Australia. Design/Methodology/Approach: Primary data for this study was collected with self-administered questionnaires and analysed using EFA and logit regression.Findings: The following factors, ranked in order of importance, influence online shopping behaviour in Australia: perceived risk, service quality, website factors, brand image, product variety and Australian product loyalty. The findings also show that demographic characteristics also influence the probability that Australian consumers will shop online. Originality/value: This is the first empirical study in which the decision factors influencing Australian consumers’ decisions to shop online are examined. The research contributes to the empirical literature on online shopping from a theoretical perspective as the modelling framework can be used to analyse online shopping behaviour in different cultural settings. Longitudinal studies based on the modelling framework can also be undertaken to identify emerging decision factors and to track the changes in importance of the current factors. The results will also enable retailers to make informed decisions on their existing or future shopping channels.

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THE EVALUATION OF THE RELATIONSHIPS AMONG PERCEIVED RISK OF DELIVERY, ONLINE PURCHASE ATTITUDE, AND INTENTION OF CONSUMERS

Business And Management Studies An International Journal ◽

10.15295/bmij.v8i4.1724 ◽

2020 ◽

Vol 8 (4) ◽

pp. 445-463

Author(s):

Hayriye Nur BAŞYAZICIOĞLU

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

Financial Risk ◽

Online Shopping ◽

Product Variety ◽

Essential Elements ◽

Primary Data ◽

Survey Method ◽

Face To Face ◽

Online Purchase

Although online shopping offers many benefits to consumers such as product variety, price comparison opportunity, space, and time convenience, it is seen that the online purchase intention of consumers is affected by the risks of online shopping. In the literature, the risks of online shopping have been examined in general, but it has been found that delivery risk, one of the essential elements of online shopping, has not been addressed in detail. Therefore, this study aims to examine the perceived delivery risks of consumers in online shopping. For this purpose, primary data was collected with a face-to-face survey method from 482 respondents. The confirmatory factor analysis determined that the perceived delivery risk consisted of four factors, namely product risk, non-delivery risk, financial risk, and time risk. In the second stage, the effects of these risks on online purchase attitude and intention were analysed with path analysis. Therefore, this study is thought to fill an essential gap in the literature and will guide future studies.

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The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour

Cogent Business & Management ◽

10.1080/23311975.2016.1223390 ◽

2016 ◽

Vol 3 (1) ◽

pp. 1223390 ◽

Cited By ~ 2

Author(s):

Marzieh Zendehdel ◽

Laily Hj Paim ◽

Narges Delafrooz ◽

Len Tiu Wright

Keyword(s):

Perceived Risk ◽

Online Shopping ◽

Moderating Effect ◽

Shopping Behaviour

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MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA)

Dinasti International Journal of Digital Business Management ◽

10.31933/dijdbm.v2i2.651 ◽

2021 ◽

Vol 2 (2) ◽

pp. 204-221

Author(s):

Ridho Rafqi Ilhamalimy ◽

Hapzi Ali

Keyword(s):

Data Analysis ◽

Perceived Risk ◽

Purchase Intention ◽

Design Methodology ◽

Online Shopping ◽

Practical Implication ◽

Analysis Method ◽

Online Purchase ◽

Data Analysis Method

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.

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Consumer Perceived Risk, Attitude and Online Shopping Behaviour; Empirical Evidence from Malaysia

IOP Conference Series Materials Science and Engineering ◽

10.1088/1757-899x/58/1/012007 ◽

2014 ◽

Vol 58 ◽

pp. 012007 ◽

Cited By ~ 6

Author(s):

Mohd Shoki Md Ariff ◽

Michele Sylvester ◽

Norhayati Zakuan ◽

Khalid Ismail ◽

Kamarudin Mat Ali

Keyword(s):

Empirical Evidence ◽

Perceived Risk ◽

Online Shopping ◽

Risk Attitude ◽

Shopping Behaviour

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Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Vikalpa The Journal for Decision Makers ◽

10.1177/0256090916686681 ◽

2017 ◽

Vol 42 (1) ◽

pp. 1-18 ◽

Cited By ~ 19

Author(s):

Sanjeev Prashar ◽

T. Sai Vijay ◽

Chandan Parsad

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Structural Model ◽

Primary Data ◽

Survey Method ◽

Emotional States ◽

Model Framework ◽

Design Elements ◽

Shopping Behaviour

Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fuelled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use of smartphones and tablets. The entry of global e-commerce giants has intensified the competition for home-grown players. E-retailers use web atmospherics to differentiate themselves from their competitors and evoke positive cognitive and emotional states of online consumers. However, though this Indian online market is growing at an exponential rate, it is still unexplored in terms of its shopping behaviour. Using structural equation modelling, this study applies the concept of the stimulus–organism–response to explain Indian buyers’ online shopping behaviour, besides examining the importance of design elements in enabling website satisfaction (WS). Using a survey method to test the research model, primary data were collected from five Indian metropolitan cities of Delhi, Mumbai, Kolkata, Bengaluru, and Hyderabad during the months of May and June 2015. Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. Findings suggest that both internal and external elements have direct influence on WS. As the mediating variable, WS affects purchase intention. This research highlights on why and how ‘satisfaction with website’ matters in the contribution of shopping values and website atmospherics to behavioural outcomes by presenting its mediating role.

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Customers’ Perceptions toward Islamic Banking in the Gulf Region

TURKISH JOURNAL OF ISLAMIC ECONOMICS ◽

10.26414/a105 ◽

2021 ◽

Vol 8 (1) ◽

pp. 111-135

Author(s):

Ambreen Khursheed ◽

Maham Fatima ◽

Faisa Mustafa

Keyword(s):

Perceived Risk ◽

Banking Sector ◽

Theoretical Perspective ◽

Primary Data ◽

Islamic Banking ◽

Gulf Region ◽

Factors Affecting ◽

Banking And Finance ◽

Gcc Countries ◽

Regulatory Bodies

In the past decade, Islamic banking (IB) has seen incredible growth. The purpose of this study is to determine the factors affecting perceptions of customers to adopt Islamic banking and finance. The primary data is collected through a questionnaire survey, conducted amongst university students and bank employees from three Gulf Cooperation Council (GCC) countries (UAE, Kuwait, and Saudi Arabia). This study applies a regression model by analyzing understanding (U), awareness (A), religious inspiration (RI), customer innovativeness (CI), and perceived risk (PR) as independent variables and customer perception (CP) as a dependent variable. The results indicate inclusively that perceptions of customers are optimistic regarding Islamic banking and finance. The findings reveal that all independent constructs significantly influence the perceptions of customers about Islamic financing. Resultantly, the research outputs have significant implications for Islamic regulatory bodies. The foremost implication of this research is to promote academic linkages with the banking sector, i.e. to conduct research studies related to customers’ perceptions about Islamic banking in other GCC countries. This research contributes to enhancing the theoretical perspective of customers’ perception to consider Islamic banking services and gives practical suggestions to help marketers of Islamic banks to maximize outreach. Moreover, the results can serve as a directive factor for future studies.

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The influence of showrooming on Millennial generational cohorts online shopping behaviour

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-03-2020-0085 ◽

2020 ◽

Vol 49 (1) ◽

pp. 81-103

Author(s):

Olivia Johnson ◽

Stefanie Ann Ramirez

Keyword(s):

Perceived Risk ◽

Financial Risk ◽

Online Survey ◽

Online Shopping ◽

Product Information ◽

Relevant Literature ◽

Generational Cohorts ◽

Negative Effects ◽

Content Type ◽

Shopping Behaviour

PurposeOmnichannel retailing has changed the behaviour of consumers by empowering activities like showrooming which is the process of collecting product information in store then making the purchase online. Since individuals, particularly Millennials, interact with multiple touchpoints throughout their shopping journey, retailers must consider how these experiences influence purchasing behaviour. Literature regarding showrooming has focussed primarily on antecedents to the phenomenon and the negative effects to brick and mortar retailers, however limited studies have investigated the quantitative influence of showrooming from the consumers' perspective. While data show that interest in online shopping is spiking, a vast majority of retail sales are made in-store suggesting barriers to online shopping still exist. Thus, the purpose of this research is to identify the role of showrooming in decreasing risk in an online shopping context. Additionally, Millennial generational cohorts (MGCs) were proposed as moderators in exploring the differences between the dimensions of perceived risk and online shopping intention.Design/methodology/approachTo explore the relationship between showrooming and MGCs online shopping behaviour an online survey was administered. Data were collected from 480 Millennial consumers at a large southwestern university. Multiple linear regression was used to determine the direction, magnitude and significance of relationships within the models.FindingsResults from the analysis revealed showrooming and MGCs influence online shopping behaviour as it relates to dimensions of risk. Moreover, showrooming increased online shopping intention specifically in relation to product and financial risk.Originality/valueThis paper contributes to the relevant literature by proposing a relationship between showrooming and online shopping behaviour. This research provides evidence that Millennials are not a monolithic generation and consume differently.

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Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria

Archives of Business Research ◽

10.14738/abr.85.8223 ◽

2020 ◽

Vol 8 (5) ◽

pp. 143-164

Author(s):

Titus Chukwuemezie Okeke ◽

Philomena Uzezi Omodafe ◽

Greg Amaechi Ezeh ◽

Basil Chibuike Nwatu

Keyword(s):

Perceived Risk ◽

Online Shopping ◽

Moderating Effect ◽

Perceived Usefulness ◽

Career Women ◽

Shopping Behaviour ◽

Proposed Model ◽

Shopping Environments ◽

Online Shops ◽

The Relationship

The study examined the moderating effect of career on women online shopping behaviour. Data for the study were gathered from 330 career women in South-South, Nigeria through structured questionnaire. The study is explored five constructs and evaluated a proposed model explaining the moderating effect of career and the relationship between them. SPSS version 25 was used for preliminary analysis while WarpPLS 7.0 was used in testing the hypothesized relationships. The findings revealed that career moderates the influence of perceived risk, perceived usefulness, performance expectancy and internet self-efficacy in online shopping behaviour among career women while social influence is partially supported and validated from the analysis. The study concludes that the proposed model would serve as a relevant theory that will be helpful in understanding the adoption decisions of career women in working and shopping environments. The study recommends that continuous patronage of online shops by career women can only be guaranteed with improvements in online shopping sites in order to attract and increase traffic to them.

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ANALISIS PERILAKU BERBELANJA ONLINE KONSUMEN MUSLIM DALAM PERSPEKTIF GENDER DI PROVINSI RIAU (Ditinjau dari Perceived Risk, Service Infrastructure, dan Acquisition Utility)

Marwah Jurnal Perempuan Agama dan Jender ◽

10.24014/marwah.v15i1.2639 ◽

2016 ◽

Vol 15 (1) ◽

pp. 78

Author(s):

Fachrurrozi ◽

Alchudri

Keyword(s):

Perceived Risk ◽

Online Shopping ◽

Linear Regression Analysis ◽

Total Sample ◽

Multiple Linear Regression Analysis ◽

Shopping Behavior ◽

Male Students ◽

Shopping Behaviour ◽

Independent Variable ◽

Online Shopping Behavior

This study aims to determine the effect of perceived risk, service infrastructure, acquisition utility to the online shopping behavior of students in the province of Riau and to determine differences in perceived risk, service infrastructure, acquisition utility and online shopping behavior between male students and female in Riau Province. The total sample is 250 respondents. Independent variable is perceived risk (X1), service infrastruktur (X2), acquistion utility (X3) and dependen variavle is online shopping behavior (Y). Data analysis using multiple linear regression analysis and one way ANOVA. The results showed perceived risk influence on online shopping behaviour, service infrastructure influence on online shopping behaviour, acquisition utility influence on online shopping behaviour, results of hypothesis testing using ANOVA showed that there are differences in perceived risk, service infrastructure, acquisition utility and online shopping behavior between male students and female students.

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