scholarly journals Restaurant Location and Price Fairness as Key Determinants of Brand Equity: A Study on Fast Food Restaurant Industry

2016 ◽  
Vol 6 (1) ◽  
pp. 310 ◽  
Author(s):  
Jalal Hanaysha
Keyword(s):  
Brand Equity ◽  
Fast Food ◽  
Structural Equation ◽  
Restaurant Industry ◽  
Business Success ◽  
Fast Food Restaurant ◽  
Significant Positive Effect ◽  
Brand Preference ◽  
Price Fairness ◽  
Positive Effect

<p class="ber"><span lang="EN-MY">The main purpose of this study was to examine the direct effects of restaurant location and price fairness on brand equity in Malaysian market. The data were collected from several customers of international fast food restaurants in <span>East Coast </span>Malaysia. Convenience sampling methodology was utilized to obtain the responses from 384 customers during different times of data collection period. The collected data were coded into SPSS and analysed using structural equation modelling through AMOS 18. The findings indicated that restaurant location has significant positive effect on brand equity and its dimensions namely, brand image, brand loyalty, brand preference, and brand leadership. Moreover, it was found that price fairness has significant positive effect on overall brand equity and its dimensions. These results suggest that a restaurant location that is visible and accessible to customers seems to be an important factor in determining business success. Moreover, consumers tend to evaluate a restaurant brand based on price fairness that is matched with the quality of the offering. Therefore, this study urges policy makers in fast food restaurant industry to consider restaurant location and price fairness when designing their branding strategies.</span></p>

scholarly journals The role of brand equity in increasing buying interest

2021 ◽  
pp. 1999-2010
Author(s):  
Gita Sugiyarti ◽  
Aris Mardiyono
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Positive Effect

This study aims to analyze the effect of brand awareness, brand image and sales promotion on brand equity and consumer buying interest. The population of this study was all Swalayan Ada customers in Indonesia. The sample was taken by 550 respondents. After processing with normalization of data, the sample is worth using as many as 265 respondents. Analysis tools using Structural Equation Modeling with AMOS 16 program. The findings show that brand awareness, brand image and sales promotion have a significant positive effect on consumer buying interest. Brand image and sales promotion and brand equity have a significant positive effect on buying interest while brand awareness has no significant effect on consumer buying interest.

scholarly journals The Effect Of Country Of Origin, Brand Image, Price Fairness, And Service Quality On Loyalty Toward IPhone Mobile Users, Mediated By Consumer Satisfaction

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Frydom Nainggolan ◽  
Anas Hidayet
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Mobile Users ◽  
Significant Positive Effect ◽  
Price Fairness ◽  
Positive Effect

The aim of this research is to determine whether country of origin, brand image, price fairness and service quality affect the satisfaction of iPhone users and to find out whether the satisfaction of iPhone users affect brand loyalty. Novelty in this research was the country of origin because Indonesian consumers were more concerned with the country of origin of the product rather than the quality or other things while others were not concerned about it and it might bring up different things in this research. The populations in this research were iPhone mobile users at the universities in Yogyakarta. The samples in this research were 250 iPhone users. The sampling used non-probability techniques with convenience sampling method and the research models were analyzed using Structural Equation Model (SEM) with the help of AMOS software. The results of this research proved that country of origin, brand image, price fairness and service quality had significant positive effect on customer satisfaction of iPhone users and iPhone customer satisfaction had significant positive effect on brand loyalty.

scholarly journals CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG

2021 ◽  
Vol 6 (1) ◽  
pp. 13-20
Author(s):  
Ardian Jaya Prasetya ◽  
Yunanto Tri Laksono ◽  
Candraningrat Candraningrat
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
City Branding ◽  
Brand Preference ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity.  The data collection technique used was a survey through a questionnaire given to respondents.  The population determined in this study is people who have visited the City of Jember.  The samples taken in this study were 130 people.  The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software.  This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference;  2) Brand image has a significant positive effect on brand preference;  3) The attitude of influencing the brand has a significant positive effect on brand equity;  4) Brand image has a significant positive effect on brand equity;  5) Brand equity has no significant positive effect on brand preference;  6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity;  7) Brand image indirectly has a significant positive effect on brand preference through brand equity.

scholarly journals PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN

2018 ◽  
pp. 1835
Author(s):  
AA. GEDE MAHENDRA KUSUMA ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Corporate Image ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Significant Positive Effect ◽  
Price Fairness ◽  
Validity And Reliability ◽  
Positive Effect

Based on data from the Association of Indonesian Motorcycle Industry (AISI) in 2016, Honda is a company that dominate the scooter market in Indonesia from year to year. This study aims to determine the role of reasonableness of price and corporate image to the trust and loyalty of consumers scooter Honda. Testing of research hypothesis using Structural Equation Modeling (SEM) analysis technique using AMOS 21 support, using IBM SPSS Statistics 22 for validity and reliability test. Samples of 100 respondents, taken using Purposive Sampling technique, with the criteria of respondents using Honda scooter continuously, at least for 1 last year, and live in Denpasar. The result shows that price fairness has positive significant effect to consumer trust. The image of the company has a significant positive effect on consumer's trust, price fairness has no significant effect on consumer loyalty, corporate image has a significant positive effect on consumer loyalty, and consumer trust has positive effect not significant to loyalty consumer.

scholarly journals ANALISIS PENILAIAN KONSUMEN TERHADAP KESADARAN MEREK RESTORAN FAST FOOD DI JAKARTA

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Megah Wijaya ◽  
Yenli Megawati
Keyword(s):  
Brand Equity ◽  
Fast Food ◽  
Brand Awareness ◽  
Fast Food Restaurant ◽  
Brand Preference ◽  
Font Size ◽  
Brand Recall ◽  
Brand Association ◽  
Brand Recognition ◽  
Depth Interview

<p><em><span style="font-family: Times New Roman; font-size: medium;">The purpose of this survey is to know the highest and the lowest brand awareness and brand association of fast food restaurant in Jakarta. In-depth interview and questionnaire are the method the research. There were 200 respondents purposively selected.Data analysis using mean and validity and realibility for questionnaire produce the following results: (1) Top of Mind – KFC   (2) Brand Recall – McDonald’s   (3) Brand Recognition – KFC   (4) Brand Equity – KFC   (5) Brand Preference – McDonald’s   (6) Brand Uniqueness – McDonald’s</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><br /></span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;">Key Words:</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><em>Brand, Brand Awareness, Brand Association, Fast Food Restaurant</em><em>  </em><br /><em> <br /> </em></span></em></p>

scholarly journals ANALYSIS OF SYSTEM QUALITY, INFORMATION QUALITY AND PERCEIVED USEFULNESS TO USER SATISFACTION

2019 ◽  
pp. 62
Author(s):  
Tiana Tiana ◽  
Bambang Sugiharto ◽  
Indah Umiyati
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Information Quality ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Quality Of Information ◽  
Positive Effect

This study aims to test and analyze the quality of the system against perceived usefulness, the quality of information against perceived usefulness, the quality of the system to user satisfaction, Information Quality to user satisfaction and perceived usefulness to user satisfaction. The population in this research is employees teller and customer service department of Bank BJB in subang city. Sampling technique is nonprobability sampling by using purposive sampling method. The type of data used is primary data with questionnaire data collection method. Hypothesis testing used is Structural Equation Modeling (SEM) approach with variance Structural equation test or better known as Partial Least Square (PLS). The result of the research shows that Quality System has a significant positive effect on Perceived Usefulness, Quality of Information has a significant positive effect on Perceived Usefulness, Quality of System has a significant positive effect on user satisfaction, Information Quality has positive significant effect on user satisfaction, and Perceived Usefulness has no effect to User Satisfaction

scholarly journals THE ROLE OF MEDIATION ON WORK SATISFACTION TO WORK ENVIRONMENT, TRAINING, AND COMPETENCY ON EMPLOYEE PERFORMANCE

2021 ◽  
Vol 19 (3) ◽  
pp. 469-482
Author(s):  
Kusni Ingsih ◽  
◽  
Nelis Riskawati ◽  
Agus Prayitno ◽  
Shujahat Ali ◽  
...  
Keyword(s):  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Work Satisfaction ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Work Training ◽  
Positive Effect

This study aimed to determine the effect of work environment, training, and competence on work satisfaction in improving employee performance. The object in this study is PT. Asaputex Jaya, located in Tegal City, engaged in woven sarong’s trading business with the Korma Tree brand. The sample used in this study was determined by a simple random sampling method, obtaining 105 respondents. The data in this study were obtained through a questionnaire that was filled out independently. The analysis used in this study uses the analysis method of Structural Equation Modeling (SEM). This study proves and concludes that: work environment and work training have a significant positive effect on work satisfaction. However, competence does not affect work satisfaction. Besides, the work environment negatively affects employee performance, and work training does not affect employee performance. Also, competence and work satisfaction have a significant positive effect on employee performance. Further research must develop more varied models to provide different research findings, such as adding work stress variables, work motivation, work discipline, and others.

scholarly journals The Effect of Distributive Justice, Procedural Justice of Compensation and Emotional Intelligence on Affective Commitments

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Nur Rizqi Febriandika
Keyword(s):  
Emotional Intelligence ◽  
Distributive Justice ◽  
Procedural Justice ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Affective Commitment ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Managerial Employees ◽  
Positive Effect

This research determines the distributive justice of compensation, procedural justice of compensation and emotional intelligence on affective commitment. The populations of this study are 115 non-managerial employees of three BMT in Yogyakarta. This study uses quantitative methods and SEM (Structural Equation Modeling) is used to analyze the data collection which is operationalized by the AMOS 21 application program. The results of this study indicate that distributive justice and emotional intelligence have a significant positive effect on affective commitment while procedural justice compensation has no effect on affective commitment.

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