scholarly journals PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN

Author(s):  
AA. GEDE MAHENDRA KUSUMA ◽  
I Putu Gde Sukaatmadja

Based on data from the Association of Indonesian Motorcycle Industry (AISI) in 2016, Honda is a company that dominate the scooter market in Indonesia from year to year. This study aims to determine the role of reasonableness of price and corporate image to the trust and loyalty of consumers scooter Honda. Testing of research hypothesis using Structural Equation Modeling (SEM) analysis technique using AMOS 21 support, using IBM SPSS Statistics 22 for validity and reliability test. Samples of 100 respondents, taken using Purposive Sampling technique, with the criteria of respondents using Honda scooter continuously, at least for 1 last year, and live in Denpasar. The result shows that price fairness has positive significant effect to consumer trust. The image of the company has a significant positive effect on consumer's trust, price fairness has no significant effect on consumer loyalty, corporate image has a significant positive effect on consumer loyalty, and consumer trust has positive effect not significant to loyalty consumer.

2021 ◽  
Vol 2 (11) ◽  
pp. 811-831
Author(s):  
Anas Hidayat ◽  
Galuh Adisti Maheswari

This study aims to determine the effect of Special Treatment Benefits and Confidence benefits on Consumer Commitment and Consumer Loyalty to Shoppe users in the Pandemic Era. Tests in this study using 210 respondents. The sampling technique used in this research is purposive sampling. This study uses the Structural Equation Modeling (SEM) data analysis technique which was developed to test the research hypothesis which was processed using the AMOS version 24 program. The data variables used in this study are Special Treatment Benefits, Confidence Benefits, Consumer Commitment, Consumer Loyalty, these variables form five hypotheses. And the results of the analysis in this study indicate that Special Treatment Benefits have a positive effect on Consumer Commitment, Special Treatment Benefits have a positive effect on Consumer Loyalty, Confidence Benefits have a positive effect on Consumer Commitment, Confidence Benefits have a positive effect on Consumer Loyalty, and Consumer Commitment has a positive effect on Consumer Loyalty.


INFERENSI ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 249-266
Author(s):  
Ahmad - Roziq ◽  
Eka Desy Suryaningsih ◽  
Nur - Hisyamuddin

This study aims to find out, test and analyze: (a) the effect of transparencyon muzaki beliefs; (b) the effect of transparency on muzaki loyalty; (c) theeffect of accountability on muzaki’s trust; (d) the effect of accountabilityon muzaki loyalty; (e) the effect of trust on muzaki loyalty in paying zakat,infaq, and almsgiving at the Amil Zakat Institution in Indonesia. This type ofresearch is explanatory research and using survey method. Data collectiontechnique used was questionnaire containing written questions answeredby respondents, namely muzaki (payer of zakat, infaq and sadaqah) at amilzakat institutions. The sampling technique used was purposive sampling,which set the samples based on criteria. The data analysis technique inthis study used the Partial Least Square (PLS) approach. PLS is a modelof Structural Equation Modeling (SEM) based on components or variants.The results of the study found that (a) accountability has a significantpositive effect on muzaki’s trust; (b) transparency has a significant positiveeffect on muzaki’s trust; (c) accountability has a significant positive effecton muzaki loyalty; (d) transparency has a significant positive effect onmuzaki loyalty; (e) trust has a significant positive effect on muzaki loyaltyin paying zakat, infaq, and almsgiving at the Amil Zakat Institutionin Indonesia. The results of this study suggest that zakat managementorganizations increase the loyalty of donors in paying zakat by increasingdonor’s trust by improving transparency and accountability of auditedfinancial reports and in accordance with PSAK 109.


2018 ◽  
Vol 16 (4) ◽  
pp. 429-443
Author(s):  
Abdul Rahman Rahim ◽  
Andi Jam’an

Every organization is required to be in a conducive condition in order to produce optimal performance to serve the community. The successfulness of an organization in many activities was based on technological advantages, fund avalaibility, facilities and human capital. It demanded that every organization of the company must improve its competence in terms of human resources. This research was explanatory research with a quantitative approach that aimed to:1) analyze the effect of motivation on organizational commitment;2) analyze the effect of motivation on employees’ performance;3) analyze the effect of organizational commitment on employees’performance;4) analyze the effect of motivation on employees’ performance through organizational commitment. The study was conducted at the Regional Service Office of PT Telkom Kandatel Gorontalo Province with the total sample of 45 people, the sampling technique used was saturated sampling (census). Primary data collected using the questionnaires were then processed and analyzed using Structural Equation Modeling (SEM). The results of the study indicated that:1) motivation had a significant positive effect on organizational commitment;2) motivation did not have a significant effect on employees’ performance;3) organizational commitment had a significant positive effect on employees’ performance;4) motivation had a significant positive effect on employees’ performance through organizational commitment of PT Telkom Kandatel Gorontalo Province employees.


2021 ◽  
Vol 11 (3) ◽  
Author(s):  
Nadira Nurul Janna ◽  
Christian Wiradendi Wolor ◽  
Usep Suhud

This study analyzes the effect of e-training, career development, and employee resilience on employee productivity of State-Owned Enterprises for Survey Services in Indonesia. The sample in this study were employees of one of the State-Owned Enterprises for Survey Services. The sampling technique used is purposive sampling with a valid response of 270 respondents. The research method used is quantitative. Data was collected by distributing questionnaires using a five-point Likert scale. Data were analyzed using exploratory factor analysis and Structural Equation Modeling (SEM) using Amos 24. The results showed that e-training and career development had a significant positive effect on employee resilience. Career development and employee resilience had a significant positive effect on employee productivity. In contrast, e-training does not affect employee productivity. The results of this study provide useful implications for policymakers to determine company strategies related to e-training, career development, and employee resilience to increase employee productivity.


2019 ◽  
Vol 2 (2) ◽  
pp. 79-94
Author(s):  
Ryan Aulia Authar

Company always expects its employees to have achievements, because having employees who excel will provide optimal contributions to the company. Good human resources management will lead to achieving goals. Therefore, it is important to analyze of the influence of workload and organizational commitment on employee performance through turnover intention. The purpose of this study was to analyze the effect of workload and organizational commitment on employee performance through turnover intention, the effect of workload and organizational commitment on turnover intention directly or indirectly as an intervening variable. The sample of this study were 140 people. The sampling technique used the proportional random sampling method. Data analysis method uses Structural Equation Modeling (SEM). The results of the study are that workload has a significant positive effect on turnover intention. Organizational commitment has a negative and significant effect on turnover intention. Workload has a significant positive effect on employee performance. Organizational commitment has a significant positive effect on employee performance. Turnover intention has a negative and significant effect on employee performance. Workload does not have a significant effect on employee performance through turnover intention. Organizational commitment has a significant effect on employee performance through turnover intention.       


2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Charir Mahmudah

�AbstractThis study aims to determine the effect of the promotion mix on travel interest; the influence of the promotional mix on the desire to revisit; and the influence of interest in traveling to the desire to visit again. The purpose of the study was made because based on the fact of a repeat visit, because Gemah Beach has an appalling situation, for example the condition of Gemah Beach is less clean and the facilities are less satisfactory. This research method uses quantitative research methods with a population of 1201 students. The sampling technique used a random sampling of 206 students. Variables consist of promotion mix (X1), interest in traveling (X2), and desire to re-visit (X3). Data collection using documents and questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). The results showed that: the promotion of a significant positive influence on travel interest showed a probability value of 0,000 below the p value of 0.05; the promotion mix did not have a significant positive effect on the desire to revisit, indicating a probability value of 0.052 above the p value of 0.05; interest in traveling has a significant positive effect on the desire to revisit showing a probability value of 0,000 below the p value of 0.05.�Keywords: Promotion Mix, Marketing Mix, Travel, Revisit��AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap minat berwisata; pengaruh bauran promosi terhadap keinginan berkunjung ulang; dan pengaruh minat berwisata terhadap keinginan berkunjung ulang. Tujuan penelitian tersebut dibuat karena berdasarkan fakta berkunjung ulang, dikarenakan Pantai Gemah memiliki keadaan yang memprihatinkan, contohnya keadaan Pantai Gemah kurang bersih dan fasilitas kurang memuaskan. Metode penelitian ini mengunakan metode penelitian kuantitatif dengan populasi sebesar 1201 mahasiswa. Teknik pengambilan sampel menggunakan random sampling sejumlah 206 mahasiswa. Variabel terdiri dari bauran promosi (X1), minat berwisata (X2), dan keinginan berkunjung ulang (X3). Pengumpulan data menggunakan dokumen dan angket. Teknik analisis data yang digunakan adalah Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa: bauran promosi pengaruh positif signifikan terhadap minat berwisata menunjukkan nilai probabilitas sebesar 0,000 dibawah nilai p value 0,05; bauran promosi tidak berpengaruh positif signifikan terhadap keinginan berkunjung ulang menunjukkan nilai probabilitas sebesar 0,052 diatas nilai p value 0,05; minat berwisata berpengaruh positif signifikan terhadap keinginan berkunjung ulang menunjukkan nilai probabilitas sebesar 0,000 dibawah nilai p value 0,05.�Kata Kunci: Bauran Promosi, Marketing Mix, Berwisata, Berkunjung Ulang


Author(s):  
Imam Faisal

The background of this study is the high unemployment rate in Indonesia and the biggest contributor to unemployment in Indonesia is vocational graduates, this study aims to determine the effect of entrepreneurial characteristics, knowledge and motivation on entrepreneurial interest both simultaneously and partially, with entrepreneurship motivation as a mediating variable. This type of research is causality by clicking g unakan approach is quantitative. The study population was students of SMK Global Informatika. The sampling technique uses probability sampling method. The number of samples determined was 95 respondents. Methods of data analysis using structural equation model with descriptive statistical tests, the validity and reliability of data and hypothesis testing using SmartPLS program Version 3. 0 for Windows. B erdasarkan test results determination coefficient result in the value of R -S quare respectively at 0 , 489 to 0,646 for the motivation and interest in entrepreneurship , it refers k an effect of variable characteristics and entrepreneurial knowledge on the motivation of entrepreneurship of 48.9 per cent, then the influence of the characteristics , entrepreneurial knowledge and motivation was 64.6 percent, while the remaining 51.1 percent and 35.4 percent were influenced by other factors not examined . The results of this study indicate that : (1) entrepreneurial characteristics and knowledge have a significant positive effect on entrepreneurial motivation ; (2) the characteristics, knowledge and motivation of entrepreneurship have a significant positive effect directly on entrepreneurial interest ; (3) When the characteristics and entrepreneurial knowledge mediated by variab el entrepreneurship motivation , both variables have the effect of partial mediation interest in entrepreneurship.


2021 ◽  
Vol 21 (3) ◽  
pp. 1207
Author(s):  
Ady Achadi ◽  
Mayla Surveyandini ◽  
Agus Prabawa

This study aims to analyze the effect of e-commerce website quality, trust, risk perception, and subjective norms on buying interest at Bukalapak.com. This type of research is quantitative. The sampling technique used was purposive sampling. The research method uses Structural Equation Modeling (SEM). The results showed that the quality of the e-commerce website, trust and risk perception have a significant positive effect on buying interest at Bukalapak.com. Subjective norms have not significant effect on online buying interest at Bukalapak.com. This finding implies the policy of the need to create and manage a practical website with a good appearance, using language that is easy to understand and the website is easily accessible to consumers. In addition, it provides product safety guarantees and guarantees against the risk of damage and loss of products purchased by consumers.


2021 ◽  
Vol 10 (01) ◽  
pp. 29-41
Author(s):  
Ananda Dewi Wahyuni ◽  
Dahmiri Dahmiri

ABSTRACTThe number of e-commerce companies in Indonesia causes intense competition toattract someone to visit and purchases through their site. Some of the factors that havean influence on a person's purchase intention are trust, risk perception and security.Therefore, this study aims to determine the relationship between trust and riskperception on consumer safety and its implications for consumer buying interest in theShopee marketplace, Jambi city. The sampling technique in this study used nonprobability sampling or rather purposive sampling with 100 respondents who wereresidents of Jambi City who used Shopee e-commerce. Data analysis was performedusing the PLS-based Structural Equation Modeling (SEM) method processed withSmartPLS 3.2.8 software. The results of this study indicate that consumer trust and riskperception have a significant positive effect on consumer safety. Meanwhile, consumersafety has a significant positive effect on consumer buying interest.Keywords: e-commerce, consumer buying interest, risk perception, trust consumers andconsumer safetyABSTRAKBanyaknya perusahaan e-commerce yang ada di Indonesia menyebabkan kompetisiyang ketat untuk menarik minat seseorang dalam berkunjung dan melakukan pembelianmelalui situs miliknya. Beberapa faktor yang memiliki pengaruh terhadap minat beliseseora ng adalah kepercayaan, persepsi risiko dan keamanan. Oleh karena itu,penelitian ini bertujuan untuk mengetahui hubungan kepercayaan dan persepsi resikoterhadap keamanan konsumen dan implikasinya terhadap minat beli konsumen dimarketplace Shopee kota Jambi. Teknik pengambilan sampel dalam penelitian inimenggunakan non-probability sampling atau tepatnya purposive sampling dengan 100responden yang merupakan warga Kota Jambi yang menggunakan e-commerce Shopee.Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling(SEM) berbasis PLS yang diolah dengan software Smart PLS 3.2.8. Hasil penelitian inimenunjukan bahwa kepercayaan konsumen dan Persepsi risiko memiliki pengaruhpositif signifikan terhadap keamanan konsumen. Sedangkan keamanan konsumenberpengaruh positif signifikan terhadap minat beli konsumen.Kata Kunci: e-commerce, Minat Beli Konsumen, Persepsi Risiko, kepercayaankonsumen dan keamanan konsumen.


Author(s):  
A.A. Ketut JAYAWARSA ◽  
A.A. Sri PURNAMI ◽  
Kadek Novita Maharani DEWI

This study is entitled The Effect of Service Quality and Company Image on Customer Loyalty at PT. BPR Sari Jaya Sedana in Klungkung. The formulation of the problem is: How is the influence of service quality and company image on customer loyalty simultaneously and partially at BPR Sari Jaya Sedana. The objectives of this study were: To determine the effect of service quality and corporate image on customer loyalty simultaneously and partially at BPR Sari Jaya Sedana. The sample which is the object of this research is the customer at PT. BPR Sari Jaya Sedana. The sampling technique used random sampling technique with data collection techniques in the form of questionnaires with respondents as many as 40 customers. The data analysis technique used is the validity and reliability test, the classical assumption test, the determination test, the f test, and the t-test with multiple linear regression methods. The results showed that service quality and company image had a significant positive effect on customer loyalty. Then partially, service quality and company image also have a significant positive effect on customer loyalty.


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